Introducing a remarkably new Deck Board that make$ all other Deck Boards obsolete!

What makes Supreme Decking. so distinctive? The secret starts with the base material, weather resistant lumber featuring a speciallyformulated water repellent, in a precise, step-by-step impregnation proces that's forced deep into the wood. Suprcme Decking. is then enhanced by a patent-pending architectural design that ruults in a finely milled, smoothly shaved face with a precisely engineered pitch from the center of each deck board to allow water to dnin naturally and not soak the surface of the wood. Relief cuh on the bottom side of Supreme Decking. further enhances it's dimensional stability by minimizing the boards truisting cupping or warping. Enioy faster stock turnover and gr€ater sales.

& home center markets in 13 Southern states

Coops con build imoge for on independcnt fuoler Help auailnblc in training, aduertising, mcrclnnd,ising

U.S. toriff on Conadion lumber imlnrte found unfoir

Response to pannl's deeisinn is due before Aug. 4 deadlinc

Teros deolerc in center ring at onnuolconvention

Optimisrn is growing as tltc busiruss climate improues

Southern pine in epotlight ot NAWLA onnuol

Marh,eting council formcd for SY? producers & mfrs.

PUBLFIIER oavt Grlbr EIXIOR J,Enlb Lovnt ASSOCIAIE EtlfiOR tla,6 lG€ft

COI{TR|EUT!|G EUIORT O$g}rqlnea Gqe ild(ht3y, Wart Lyndt

ARToIRECTOR tlanlnEmory SI FFARIIST PimdLs.d3r CnCULATDll Trrt SrfiE

SUBSCRIPnOilS U.S.: 95"om yean lill.lw yeaB; 155{hrc€ yea6. Fo|€lgft orE yoff pafdL ln edanco h U.S.lu$: s{F$7, Carda or lldo; !S, o0rr corrdos. Al rat6 abo ava$able. SkEle cople.$3; back bstFs.l4.so uhon avalbuo, plu shFphg. CHAIGE OF ADORESS Send adt$s l-el frcm Dcq|l lsr I possDb, 'rr d'3s g|d 4 co&. EUltOtlG

PROoUCIS UGEST b pobhod morlily at t1500 CmFr 0r., SL. 1O0, *ilpod Erdr, h 660, (fl0 t51t$0, by Crr0ar Afisthgi l|r. ]t b an hdp€rdnftf,ned pubbton brtlF olall, wholesale and dsttutlon hwb 0f ltt lmbor and lDmo cenbr mafeb h 13 sorf€rn Sabs. CeydgtfolggS by C6r hdbthg lm. CoF ard 0dc onbnb are ity pml€ci0d and must nd bo l3p|odred In ary mamd wihout wdilen pofldsoion. All Riglft Hsson'ld. fu5iT Prodrds Dg3d assnos m l$lly lor mdo&b tmbbd to f,

Encourage customers to Decorate with Confidence!

Offt, your customers a full line of cl"assic and period style mouldings. Your Southern Ornamentala Mouldings distributor lws the largest sielection of decorative mouldings in the South. This high quality,htghprofit line is perfect for pro's and D-l-Y'ers.

Mouldings: Dentil, Embossed, Cornice, Chair Rail, Baseboard, Casing (window and door)

Accessories: ' Pediments, Corner Blocks, Plinth Blocks, Corbels, Medallions

Species: Poplar, Red Oak, Special Order woods rnamental' mouldings aoo-779-1 135

Louisiana: Dyke Industdes,504-73$8500 or LafayetteWood-Works,318-23$5250

Flodda: Addion Corpralion, 3l$324€161 or Tedr Produds,80O449945 Alabamr, Georgia & S.C.: Randall Brothens, 80047645i|9

N. Carolina: Plunkell-Weboler, 91$362{813 Tenneesee: Holston Builders Supply,80G366{211 Teras: Dallas Wholesale,80G394-1993

Hoover Treated Wood Products announces that a NATIONAL EVALUATION REPORT (NER-4571 has been issued by the Nataonal Evaluation Service of the Council of American Building Officials to confirm that PYRO-GUARD Fire Retardant Treated Lumber and Plywood meets requirements of the BOCA, UBG, and SBCCI model building codes.

PYRO-GUARD has a degradation-free track record, a So-year projected useful life, and is the FIFST Fire Retardant Treated Wood with: a fhlrd Party Kiln Monltorlng ln oddltion to U.L. follow-up service a FRf labor ond msterials replacemeni cost warranty

I Code Compliance P,eport with evaluation oJ elevated temperuture strength testlng for roof appllcallons

I HIgh temperature strength test results

I New York State Smoke loxlclty tes] resutts

' NER reports are subject to re-examination, revisions and possible closing of file.

For lechnlcol lnformorion Goll r-800-TEc-wooD markets in 13 Southem states

Editorial

DAVID CUTLER publisher

This is the time to go for the money

It's usually said without any emotion of any kind, just uttered as a flat statemenl "Yup, we've been selling those for at least 20 years that I know about." All very routine. And that may be just the problem.

That comfortable routine may be masking a situation where what you sell is based more on tradition than a hard nosed analysis of what produces the most profit.

Sometimes what we sell gets added casually. Customers may request an item so it's added. Yean later it's still on the list. But no customers ask for it. Other times products are added as part of a foray into new areas. Yean later those same products are still around, "but we don't sell that kind of stuff anymore." Buyers with a herd instinct can be stampeded into fattening up the inventory simply because other companies are getting ino those lines. The leasons go on and on.

The inertia behind the failure to drop unprofitable items sometimes is blamed on the occasional customers who re- quest it. While this may be vali( no one is ever going to know if the practice pays for itself without examining whether it's really neocesary and/or produces enougb p'rofit to justify continuing to do iL

How long has it been since your business did a cmplete review of everything you sell? We'll bet it heq been too long.

The best way is to include everything the company sells, even the sacred cows. Make c€rtain that absolutely nothing escapes going under the pnofit microscqe. This must be a clean sheet of paper operation wbre 100% of what yor sell erns its pliace on tbe pnoducts roster. If it doesn't produce an adequate return for the money you must invest in it, out it goes.

This is the time 0o forget the warm fuzzy routine, the personal reluionships and the resl This is the time to go for the money.

Anexoacare-of-o-ftin[wood. BeafiN.Dwobte.nesistanttofuoyanl.v,ats.Uni,forn'rra[rn. Smmth. Aromatic. Anl rcw sundy n suyptyfor o vanay of uxs: tut phnftng utr Embas,Toulrfi.stocf., F[mestoc[, PoJjo defiing, Ftmritlg, Strr{iumg]alc,ParcIing,Aurr,msion, Cfearc *r{ Sftp.

DELTA CEDAR PRODUCTS, LTI). Vancouver, B.C. r- ;i; -<1>

Higher Lumber Prices To Increase Home Costs

Lumber prices will climb steadily during the rest of the decade, each year adding $6.6 billion to the nation's lumber bill and $1 billion to its trade deficit.

A study by the Irland Group shows new home buyers will pay about $3.5 billion of the annual increase. Based on average annual sales of l.l million new homes, this could range from $3,500 to $5,000 for each home.

Although softwood lumber prices have dropped in recent weeks, they doubled from October 1992 to March 1993. Blaming this on timber supply restrictions, particularly in the Pacific Northwest, Lloyd C. Irland said, "The majority of analysts have concluded that supply trends are the dominant factor causing pric€ increases."

High U.S. lumber prices will create pressure for harvesting overseas as

Prodigy Adds Treated Forum

To combat inaccurate information about Eeated wood being exchanged on the Prodigy Homelife computer bulletin board, Jerry Harke, AWPI manager of public affairs, has worked with the service to set up a subject area called "Treated Wood Experts."

Found under both "Garden" and "Building and Home Repair" categories, it provides an opportunity for those in the industry to answer consumer questions about pressure treated wood. Harke has already had electronic dialogue with several consumers, using material from AWPI's new "Answers to Often Asked Questions" book as a souroe.

"Everyone in the wood preserving industry who has a computer, modem and the proper software needs to get on all of the bulletin boards on a routine basis to answer questions," he said.

CompuServe and On-Line America

also offer gardening forums where the public can exchange information on treated wood.

well as domestically, he pointed out. This could lead to overcutting or premature cutting of forests and result in potential environmental damage, especially overseas where forest protection laws are sometines weak.

"Higher lumber prices will spur an unprecedented wave of innovation in building materials markets and technology," he said. "In a decade or so, increased supplies of engineered wood products and non-wood substitutes are likely to significantly moderate further increases in prices."

But the switch to non-wood substitutes will create negative environmental effects in the form of higher energy consumption and carbon dioxide emissions. he warned.

The American Forest & Paper Association, National Association of Home Builders, National Lumber & Building Materials Dealers Association, North American Wholesale Lumber Association, Northeastern Retail Lumber Association and Northwestern Lumber Association co-sponsored the study.