National paneling month in October

1|l CTOBER has been designated

\, "Panelins Makes Perfect Month" by the Plywood Paneling Council with retailers across the country being urged to join this national promotion.

"Retailers can take advantage of this consolidated and focused promotional period to spotlight plywood paneling to do-it-yourselfers," said Diane Montoya, States Industries, chairman of the Plywood Paneling Council (PPC). "They can use the promotion to increase excitement. volume and dollar sales."

Story at a Glance

Advertising promotion kitfor retailers. opportunity to join in nationwide media promotion free merchandising aids including paneling booklet for customer handout.

The paneling department has been the mainstay of steady profits for many leading retailers, according to PPC research. "Day after day, year after year, plywood paneling is a product that attracts do-it-yourselfers to the store and results in multiple sales," Ms. Montoya explained.

Figures compiled by the PPC show that the average room of l2xl6 feet requires 14 panels. For each panel purchased, they estimated an additional 750 spent on direct add-on purchases. Moulding, window treatments and other products bought to complete a remodeling with paneling project continue to multiply the dollars generated by the original paneling purchase, the council notes.

"October, the height of the all important fall home improvement period, is the perfect time for this promotion," PPC chairman Gene Nelson, Georgia-Pacific, points out. "Dealers can take advantase of this

Merchandising Aids Available

Paneling Month logo

Advertising/promotion idea kit

"New WaII Styles"booklet

Tie In Promotions

National consumer magazine editorial with colored photos on paneling applications including woodgrain looks, real wood veneers and decorator panels in treatment such as wainscoting, full wall, decorative ceilings.

Illustrated stories in I 1,000 newspapers.

Video news releases and a three part radio series highlighting basement and attic conversions as well as use of paneling throughout the house.

Home center and remodeling trade magazine articles aimed at helping the dealer to sell more paneling.

Where To Get Information

Plywood Paneling Council 1633 Broadway New York, N.Y. 10019

(2 I 2) 887-801 l national promotion, joining other industry leaders and their suppliers."

Send a stamped, self-addressed No. 10 envelopefor "New Wall Styles."

Retailers will be receiving information shortly on the October promotion. A kit designed specifically for store use will contain camera ready art including a "Paneling Makes Perfect Month" logo, for use in advertising and promotions. Kit material offers suggestions for promotional themes and ideas. "New Wall Styles" a 20 page booklet, will be available to dealers from PPC members, This can be used as a customer handout promotion.