efuou$ftemill.

At least once a week, all our salespeople at Willamette leave their offices and head for the mill.

They inspect inventory to make sure the stock is being rotated. They pass along market information so the people in the mill knowwhat products to make. They discuss new products. fud they check on your orders.

But their trip isn't limited to just one mill. They're also familiar with the products and capabilities of all Willamette lumber and plywood mills. Because theyVe gone through them, too.

That means, if you ever have a special order, our salespeople know immediately which mill to call. They don't have to "get back to you" with answers to your routine questions, because they know from firsthand experience what's happening.

In fact, it's almost like talking direcfly to the mill yourself. This not only saves time, but makes sure your orders are handled in the most professional manner possible.

So find outwhatWillamette can do for you. Call our salespeople and start asking questions. They'll be happy to tell you what they know. And if they offer to put you through the mill, well....enjoythe tour.

0willamette Industries, Inc.

Lumber & Plywood Divisions

Western llmber and Plywood

Albany, OR (503) 92&7771

Southern Lumber and Plywood

Ruston, L{ (318) 2516258

Atlantic Plywood

Rock Hill, SC (803) 32&3814

Home Center Merchant columnist Bill Fishmon is leaving his home center <'onsulting business and c'olumn writing to become vi<'e president of marketing ond advertising .hr Liquor furn, a 60 store retoil chain based in fun Diego, Co. Readers will miss his exprtise, but I know you'll .ioin me ln wishing Bill all suc'<'ess -editor.

BILL FISHMAN

It'g Tlmo For Bar Codlng

With at least 75%r of suppliers including some moulding and lumber producers able to bar code their products, now is the time for dealers to assess how bar coding can help meet business objectives.

"Don't be afraid of bar codes, even ifyou operate a one-store operation," Dave Knowlton, who mans the Bar Code Hot Line at Bar Code Systems, Inc., Roswell, Ga., advises. "Bar codes can be very useful to every size store.

"The costs for implementing bar codes in your store can be as little as $1500-$2000 if your cash registers are already scanner compatible," he adds. "lf your present equipment is not scanner compatible, make sure when you upgrade that you specifically request registers that are scan-

Reward For Forest Sabotage

A $25,000 reward for information leading to the arrest and conviction of those responsible for spiking logs and vandalizing equipment in the Southeast has been offered by T&S Hardwoods Inc., Sylva, N.C.

In the last few months in North Carolina, an eco-terrorist drove 3.5 inch nails into the sides and ends of about 30 logs lying next to a clearout area in the Pisgah National Forest, a rubber tired skidder loaded with logs was pushed over the side of a mountain near Pink Beds and hydraulic hoses and tires were slashed on a logging machine being used to clearcut Pisgah timber.

Authorities were directed to spiked logs by a letter with a Chicago postmark. The letter, termed "patently phony," included a crude map and was signed "A. Leo Pold, Mountain Person," a reference to Aldo Leopold, an early florester who advocated a wilderness ethic. A ner compatible and offer price look up. That way, your checkout clerk can scan an item and get the correct price automatically printed on the sales ticket." spokesperson for a North Carolina chapter of Earth First! has denied involvement by that group.

The advantages of bar coding are many. With bar code capability, you can change the price on any item in the store simply by changing it in your scanning equipment. ln addition to improved accuracy and speed at the checkout counter, you will gain accurate information of what items are selling and when. Guessing about turns is eliminated. Orders and forecasting become more precise.

Retailers who call the bar code hot line (800-343-0343) will receive a brief overview of bar coding and referrals to companies which can supply them more information based on their present equipment.

Comparing the incidents to misguided Robin Hood type behavior, Digges Morgan of the Southern Forest Products Association said, "But we are not dealing with Sherwood Forest. When you see people spiking second growth logs that have already been cut from managed forest, you are seeing not only terrorism, but sheer stupidity."

Cameron Wholesale Expands

Cameron Wholesale. Waco. Tx.. will open new locations in Tulsa, Ok., and Odessa, Tx., next month.

Wes Maib has been named manager of the Tulsa location, according to Harry Hornish, president and general manager of the company. The Odessa branch will be managed by Steve Hoover.