Product Sales Co.

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Publirhcr David Cutler

Editor Juanita Lowet

Contribudng Editon

Dwight Curran. Gage McKinney

Richard Medugno

Ail Dircctor Martha Emerrr

Shff Ard!il Nicola O'FaIbn

Circulefion Kelly Ken&iorski

Building Products Digest is published monthly ar 45m Campus Dr., Suite 480, Newport Beach, Ca. 92ffi, phone (714) 549-8393 by Cutler

Publishing, tnc. Advertising rates upon request.

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BI.]ILDING

PRODUCTS DIGEST is or independmtly-owned publication for the rctoil, wholesole and distribution levels of the lumber qnd building supply markets in 13 buthem states.

DAVID CUTLER publisher

A steely resolve

?HE TIMES are tough for many and likely to I get worse before they get better. Yet, as we go further into this tough year ,we are struck by the determination that so many exhibit in the face of daunting economic prospects.

These are men and women who have been through many tough business times before. Yet now, in those worst hurt by the relentless pressure of an economy writhing and wrenching back from the brink of catastrophe, a new resiliency is being seen.

It is a spirit of which the industry and the country can be proud. It is the never-say-die courage that is embodied in the nation's heart and soul. Our people are not about to give up. They haven't in the past and they won't start now. Some way, somehow, the steely resolve to last until the sunshine of tomorrow's economic morning is increasing.

Determination alone won't bring everyone through. The cold, unbreakable facts of a profit and loss statement will win over will power everytime. But the components of that P&L can and are being affected by the intelligence, adaptability and perseverence of those who just won't give up.

New targets are eyed, ideas from off the shelf (and sometimes off the wall) are thrown into the breach to keep the body corporate alive.

Some will fail. The tragedy of bankruptcy will befall some before there is an escape from the present valley. For those firms that somehow survived as long as they did, we extend our admiration and understanding. We know they did all they could; that they fought on till the end was inevitable.

Most will make it. Bolstered by the American spirit of perseverence and a new understanding painfully wrung out of severe economic times, the survivors will be far better companies than they have ever been before. For them, the better economic times that will surely come, will truly be a golden era.

SFPA to Plan New Strategy

Southern Forest Products Association's midyear meeting, June 3-5, at the Opryland Hotel, Nashville, Tn., will follow the theme "Developing New Strategies for Tomorrow."

Among the topics to be explored are changes in housing demand in the future, the possibility that buildings will be smaller thus using less lumber, and the need for new marketing strategies to be developed to expand lumber consumption in nonresiden-

NAWLA Annual in Virginia

North American Wholesale Lumber Association has scheduled its 90th annual meeting for May 24-27 at The Homestead in Hot Springs, Va.

Convention theme is "Managing for the Challenging 80's," with business sessions designed to help wholesalers and producers learn more about their changing markets.

Keynote speaker will be Ray Brady, CBS economic expert and journalist. Ralph L. Lewis, Jr., tial and export sectors. energy source expert, and Lewis R. Timberlake, a motivations speaker, also will address the meeting.

Dr. Joel Ross, management expert, will conduct a strategic planning seminar. Arthur Temple, past pres. of SFPA, has been asked to discuss the shape of homebuilding to come. Speakers from the National Forest Products Association, American Wood Council and American Forest Institute will fill those attending in on the newest dimensions of their activities.

In addition, committees will meet.

Two transportation panels and manufacturer/service supplier/ wholesaler contact sessions have been planned, according to E.R. "Al" Slaughter, Slaughter Brothers, Dallas, Tx., convention coordinator, who describes these sessions as "extremely productive." Weyman H. Maxey, Maxey-Bosshardt Lumber Co., Duluth, G?., is president of NAWLA.

New Wood Promotion Unit

More wood promotion is the goal of the newly formed Wood Products Council, a coalition of forest industry associations.

Members of the council, which will step up and coordinate joint efforts to stimulate demand for wood products are the Southern Forest Products Association, Western Wood Products Association, American Wood Council, American Plywood Association and National Forest Products Association.

Harry N. Williams, Williams

Forest Products Corp., Cleveland, Tx., secretary of the Southern Forest Products Association, is chairman. Carl Darrow, exec. v.p. of the American Wood Council, is the secretary. William Robison, v.p. and gen. mgr. of the American Plywood Association, will serve as steering committee chairman.

Joint association activities will be planned and coordinated by the steering committee. Affiliate membership is open to organizations with technical and other supporting roles.