3 minute read

Building Prducts Digest

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Serving 13 Southern states

PUBLISHER Alan Oakes {ajoakes@aol.com)

PUBUSHER EiIERITUS David Cutler

EDITOR David Koenig (tlkoenig@ioc.net)

ASS@IATE EDITOR DAVE DEIVAI (ddelval@ioc.nel)

AD SATES ttlAI,lAGER Chuck Casey {chuc*@ioc,net}

ADIIIINI$TRATIOI{ DIRECTOF/ SECREIARY MarbOakes (rnfpoakes@aol.com)

CIRCULATON Heather Kelly

How to Advertise

Contact our advortieing olflces for ratest

U.S.A.: Chuck Casey, 4500 Campus Drive, Suhe 480, Newport Beach, Ca. 9e660-1872, Phone (949) 852-1990 Fax 949-852-0231

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Iexos treoter becomes the fint one to sign on to produce polymer-cooted wood decking.

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E-mail ciuck@ioc.net

INTERNEI ADS: Alan Oakes, www.buildingproducts.com. Phone (949) 852-19S0 Fax 949-852-0231 E-mail ajoakes@aol.com.

How to Subscribe

Catl Heather at (949) 852-1990 or send a check for the following amount to Building Products Digest, 4500 Campus Drive, Suite 480, Newport Beach, Ca. 92660-1872:

U.S.A.: One year (12 issues), $25

Two years, $41

Three years, $.55

FORElGt'l (Per yearpaid in advance in US tun6): Surlace-Canada or Mexico, $37 Other countries, $45 Ak rates also available.

Single copies, $3 + shiping

Back issues (whon avaitaus), $4.50 + shipping

Vtsr Us Oulne nr WWWBUILDING-PRODUCTS.COM label ftom recont issue if possibl€, n€w addr€ss and nin+digit zip 6!ds.

Unlike a few of those so-called "maintenance-free imitatron wood" ads you may have seen, yon won't find an1'digitally enhanced or fake photos here. Thats because when it comes to decking products, nothing can replace the natural beaut,v and strength of real wood.

DuraPineo Outdoor" Wood by Cox" is manulactured onl,v from high-grade southern yellou' pine that is strong and durable. Then. the additional step of redrying the wood after the treating process results in a more dimensionally stable decking product with advantages only natural wood can provide:

Greater strength and stilfness

. Lighter in weight and easier to handle

. Minimal expansion after installation

Up to 40o/o cost savings

Treated with genuine Wolman' preservative and built-in Wolman

Extrat water repellent, DuraPine

Outdoor Wood decking provides a lifetime of protection against deca1, and termite damage. And, with annual u cather-lrote( tron maintcnance, DuraPine Outdoor Wood will stay looking great for years.

DuraPine Outdoor \\bod is a natural fit for you, ,vour customers. and your bottom line! And its real u'ood. Honest.

For information in becoming a stocking dealer. call 800.476.4401 fax: 803.53'1.6328 email: salesl@coxwood.com wwwcoxwood.com

DAVID CUTLER publisher emeritus dcutler@im.net

Another llade Show?

One of the traditional remarks during trade show season is the frustration-tinged, "We just have too many shows." Exhibitors usually follow this by complaining about declining attendance, inattentive attendees, costs and time involved. Attendees also complain about cost and time factors along with drab shows, inattentive vendors, and the lack of good buys. Is everybody unhappv?

No way. Some gatherings, such as the North American Wholesale Lumber Association's Traders Market is a growing success, with last fall's Dallas show setting attendance records. Some of the buying co-ops regularly stage wellrun confabs that buyers find worthwhile.

The challenge other organizations face is how to revitalize a show that has begun to decline in attendance, enthusiasm and the revenue needed to keep the show on the road. Electronic communication, among other factors, has reduced some of the need for in-person interaction. Yet almost everyone agrees that some face-to-face time is indispensible. There just isn't any substitute for looking someone in the face as you talk.

Resistance to change has hurt some organizations. But not the National Hardware Show and its accompanying National Building Products Expo. To keep their show fresh and vital they've trimmed the time from four days to three and added housekeeping features designed to keep exhibitors happy. Also back by popular demand is our Expo Preview, a pre-show color supplement in conjunction with the Expo that you'll receive along with your July issue of Building Products Digest.

Before World War II, trade shows used to last a week. Today time and money constraints have made shorter and less costly shows popular.

Trade shows will survive and thrive because sellers meeting buyers in person involves human nature. And human nature just doesn't change.

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