EXPO PREUIEW

Whether or not you're exhibiting ot the show, Expo Preview c0n show off your products to the thousonds of buyers ond decision-mokers ot the Notionol Building Products Expo.

O The Oniy Publication Devoted Exciusiveiy To The Expo

While otrer magazines focus on the Expo's gargantuan sister show, the National Hardware Show, EXPO PBEVIEW is devoted excluslvelylo the National Building Products Expo. Now that the Expo shares Mc0ormick Place with the Hardware Show, it's more important than ever to stand out among lhe housands of exhibitors.

Q23o/o-59o/o SAVINGS

Allad rates in EXPO PREVIEW have been discounted trom23% to 597o off the combined, aheady-low rates in The Merchant Magazine and Building Products Digest, resulting in savings from $840 to $1380 for a single insertion!

O FREE FULI.COIOR NEW PRODUCT STORY

When your ad runs in EXPO PREVIEW, you will receive a free 4aolor new product story! Just send a color pholograph, a description of the product you want featured and we'll do lhe rest, absolutely f ree, excluslvely lor EXPO PBEVI EW advertisers.

D Reach Current And Prospective Customers

EXPO PREVIEW appears in the August pre-show issues of both The Merchant Magazine and Building Products Digest, reaching 17,000 independent and chain retailers and wholesalers ol lumber and building products. Catch their attention before they anive at the hectic Expo. All ln lullcolorl

D NATIONAL CIRCULATION OF OVER 2O.OOO

ln addition to the 17,000 pre-show copies, an added 3,000 copies of EXPO PREVIEW willbe distdbuted at the show to buyers from across the country. At no extra cost to you.

The only publication devoted excluslvely to the