Louisiana convention explores marketing

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Story at a Glance

Semin:rrs stress advertising & marketing...Jim Duke honored for 19 years of service...com' mittees appointri...LeBlanc named'85-'86 president...sum' mer meetinq: JulV 18-21 ministrative vice president, and David Frey, executive vice president.

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Directors are Buddy Tolson, Ralph Norman, Frank Burnside, Jr., District I; Tom Morgan, Bob Armer, Don Clanton, Dstrict II; Nickie Blake, Joe Vinson, Dwight Hebert, District III; Garland Hebert, Pierre Schwing, Steve Ashy, District IV; Bill Pulley, George Kellett, Jon Cromwell, District V; Francis Mercante, Chris Villarreal, A. J. Harris, Dstrict VIi Jerry Buller, Flora Fontenot, Pierre Gauthier, District VII; Robert Vice, Dudley Webre, Chester Morrison, District VIII.

Bob Morrow, Bill Pulley, Jerry Buller, Garland Hebert, John Barnett, Rob Huey, Leland Gauthierand Celly Celestin were appointed to the 1986

NAWLA Annual On Excellence

"The Challenge of Excellence" will theme the 93rd annual meeting of the North American Wholesale Lumber Association, April2l-25 at the Americana Canyon Hotel, Palm Springs, Ca.

John Weston, annual meeting coordinator, is arranging a program in- fall show, convention and summer meeting committee. cluding D. Bruce Merrifield, Jr., who will emphasize productivity, tactics, strategy and fast growth management for operating in the '80s and '90s. Robert A. Moawad, chairman and c.e.o. of Edge Learning Institute, Inc., will talk on "Maximizing Human Performance: Helping People Become What They are Capable of Be- coming." He has personally worked with Simpson Timber and Weyerhaeuser Co. in the building materials industry.

Chester Morrison, Robert Vice and A.J. Harris will serve on the finance and budget committee with Piene Schwing as chairman. Hubert Walker will chair the membership committee including Buddy Tolson, Bob Armer, Pierre Gauthier and Dwight Hebert.

Education committee includes Jon Cromwell, chairman, Francis Mercante, Jimmy McCall, Ed Baldinger. Don Clanton is chairman of the insurance committee with Jon Cromwell, Nickie Blake and Dudley Webre.

Plans for the year include two seminars organized by the education committee and a hard push for new members by the membership committee which will be expanded.

A personal computer workshop will be presented by the Synergistic Group. A person-to-person manufacturer,/service supplier/wholesale contact session will be held during a luncheon meeting to provide members time to work together in solving industry problems presented by a panel of wholesaler and mill sales executives.

Several social events and sports tournaments round out the program.

Outlook Strong For Vinyl Siding

Vinyl siding should continue its penetration of the remodeling and new construction markets in 1985 and throughout the remainder of the 1980s.

Growth is expected in shipments of vinyl siding and accessories, provided the economy remains on an upward trend and there is sufficient homebuyer demand to prevent a sharp decline in new housing, according to the Vinyl Siding Institute.

We back our products with factory-trained personnel and a strong product warranty. lf you have a special application or problem, call our chemists on our toll{ree number. We'll help however we can.

We work hard to protect our product's reputation so you don't have to worry about yours.

Gray Seal, the Paint Pro's Paint. Painting's just too much work to use anything else.

For Information contact: Rcelonll ]lrn.g.r Jerry Pow€ll, 918-865-4845, Mannlord, 0K Tlrltory ilaneCrrs: Ralph Shepherd, 405-721-7469, Oklahoma City, 0K, Roe Moore, 501-565-6346, Little Rock, AR, Jerry Kellar, 501-565-2833, Little Rock, AR, Vance Cary 316-263-4470, wichita, Ks Promo[on ]Nen.grr: Mike Ptatt, 1-800-626-6407, Louisville. KY

300 Exhibits At Expo'85

The l8th forest products machinerl and equipnie nt erposition rr ill be sponsored br the Southern Forest Product.s .Association, June 28-30 at the Ceorgia \\'orld Congress Center. Atlanta. Ga.

Erpo '8-< *ill hare ntore than 300 erhibitr displaling the latest technolog1 in harresting. sarrmilling. trc'ating. pallet and panel manufacturing and rilr icultural machinerr . equipment and senice-s.

More Homes on lhe Move

Crorith in the nuntL,c'r ol nltrbilc honrer in ihc- natton'. hOu.ing .ttrak it important to b,uilding ntatr'rial. rL'tailcr. bca.ru.c it ilrJriatu. 11 !r\\\\ iltg p.ttc'nlial nlarkc't l'tlr thc.lr prtrtlttct.. ln l9S0 {latc.t iigure\). accordlllg to thc'Cen.tt. Burcau. thcrt'rrc'rc J.88 nrillit'rn trccLtntc'd nl0bile honlc\. rcpre\!'ntinS 5.1iI.,, trl thc total hoLrting in thc t-'.S.

Forests'Dual Role

Lunrber is not thc- onll benefit fronr the forest. both clean lrater and stable soil are major benefits of a managed l'orest.

Hear v rainfall can har e a der astating effect on an unregetated area, say's Steve Dean, general manager, at Dean Lumber Co., Gilmer, Tx., and a past president of the Texas Forestrl' .{ssociation. He points out that \\hen fertile topsoil is rvashed aual bi rain it causes soil erosion and pollution of strL-am\ and rir err. 81 contrast, the learcs and branches of trees break the impact of h!-a\) rains. allorring rainfall to be absorbc'd * hilc- the tree roots hold thc soil intact.

Ercc'ss \\ aler i\ r irtuallr icrubbed and tlltcrr-d frcc- ol sc-dinrent as it flos: to thc nr'arc-st slrL'anr, he adds. Forest: also rc'tard thc rnelting of sno\\s. absorbing the rrater and reducing runot'f. Flooding is minintized and satershed slreanr t1o* equalized.

Trees alro ser\!' ai natural $indbreaks. reducing thc'adrerse effects of ninds a-s *c-ll as stabilizing soil rrhere erosion is occurring. .A.ll in all. Dean sa1.s, it is rare when forest management does not improve water quality and stable soil conditions.

Osmose Refines Marketing

Osmose Wood Preserving Co. is launching a national brand awareness campaign for 1985 with a newly redesigned bright yellow end tag marking each piece of treated wood.

The end tag is supplementary to their Preferred Dealer Program and technical hot line ( I-800-522-WOOD).

According to John Horton, director of advertising and communications, this number has generated tens of thousands of calls with over 8990 of the callers wanting to know the names of the Osmose Preferred Dealer near them.

Horton says a growing number of lumber dealers, both large chains and independent yards, have commented on the need to do more to distinguish and identify their product to the contractor and the general consumer.

"In conducting marketing research," he adds, "we found that not only were do-it-yourselfers eager to have the opportunity to purchase a branded pressure treated wood, but that retailers were just as eager to have the opportunity to sell a branded product, supported by a full-scale national marketing effort."

Free plans, dubbed the Osmose "Great Plans Series," another phase of the campaign, have been revamp-

ENC0URAGEMENT for do-it-yourselfers to tackle projects requiring pressure trealed ed. They present not only line drawings of projects, but also step-by-step photos of construction details.

An original series of how-to videos accompany these plans. Professionally filmed, produced and narrated, the full<olor video tapes take consumers step-by-step through the construction process in a "home deck clinic."

An important feature of the plans and videos, notes Horton, is their modular features. "There are mixand-match modular components for add-on planters, benches and rail styles. Consumers can obtain project materials lists for these variations."

Going hand-in-hand with the new plans and videos is a large advertising campaign aimed at both consumers and the trade. A unique feature of this national public relations campaign is "The Osmose Handyman," a professional media spokesperson who will travel the nation appearing on television and radio talk shows, giving how-to tips-and, of course, the Osmose 800 number for free plans and dealer referrals.

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Woodwork Association's New Name

The National Woodwork Manufacturers Association (NWMA) is now known as the National Wood Window and Door Association (NWWDA) following a vote by members at their 58th annual meeting in Tucson, Az., recently.

The change is felt to better describe the products manufactured by the membership, eliminating the confusion created by the term woodwork which includes many products not represented by the members. The name change will be phased in during the first eight months of 1985 and become the official name in August.

Stewart Lemke, senior vice president of Norco Windows, Hawkins, Wis., and newly+lected president of the association, said "The wood window and door industry has progressed to sophisticated, engineered products, and the new name better benefits the products produced by the members."

"The new name will be an aid to specifiers and users of wood windows and doors seeking product information," said John Shoemaker, executive vice president. "It will help clear up a lot of misunderstanding about what NWMA represented."

Other officers elected at the Feb. 2 - 6 meeting are first vice president, William E. Hughes, Crown Door Corp., Tampa, Fl.; second vice president, John M. Chupik, Temple Products, Inc., Temple, Tx.; third vice president, David L. Farnsworth, SealRite Windows, Inc., Lincoln, Nb.; and John J. Stanton, treasurer, American Door Distributors, Inc., Needham, Ma.

In his outgoing remarks, the retiring president,William W. Ruddick, general manager, Simpson Door Co., Seattle, Wa., said, "We have experienced tremendous growth in 1984 with 23 new members. Add this to the 22 new firms who joined in 1983, and it is clear to see we are moving ahead and have become the voice of the wood window and door manufacturing industry. "

Dataline Adds Service Facilities

In a continuing effort to provide a nationwide sales and support network, Dataline Corp. recently added sales and service facilities in 19 locations throughout the western United States.

New service locations include Los Angeles, San Diego, Ventura and Bakersfield, Ca.; Houston and San Antonio, Tx.; St. Louis and Kansas City, Mo.; Denver, Co.; Seattle, Wa.; Portland and Eugene, Or.; Oklahoma City, Ok.; and Cheyenne, Wy.

"These additional service facilities will make Dataline more accessible and responsive to the needs of our rapidly growing customer family," commented Gerald F. O'Connell, president of Dataline.

A western regional sales office has been created in Dallas under the supervision of western regional manager John Zepka. The western sales territories are divided into the west coast district, based in San Francisco; southwest district, Dallas; and Rocky Mountain district, Denver. Additional sales facilities have been opened in Los Angeles; Houston; Baton Rouge, La., and Portland.