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Wc Can Take Thc Heat. New Interior
. Gmputers will enable retailers to r€cover more accnred coop funds.
o Price guarantee will be promoted more .and mean less to the consumer.
Visual Merchandising
o Gondola heights wil increase and aisles will widen.
. More bulk merchandis€ will be offered from barrels, kegs and crates.
o Lumber and building material will b€ displayed and inventoried inside the store for easy take-with.
. Step-up merchandisc will be bater displayed, better signed.
Sales Training
o To raise the average ticka per customer will require sales trainers to show store level personncl how to suggest and sell set-ups and accessories.
r lncentive programs will again become an important tool.
SERVICE o Stores will open earlier and close later. o Store phone numbers will disappear from the newspaper ads to discourage price shoppers. r Stores will inventory more goods on the floor for "self selection." o Building material distributors will offer retailers more management information scrvices, product training and advertising aids to stem the "buying direct" trends.
. All types of delivery will b€ discouraged.
MISCELLANEOUS o In 1985 more women executives in the home center industry will be visible.
Thol's How lt Goes!
"l'm going to stort it all.from scratch ---l'll need obout $100,000 worrh of scratch. "