EXPO PREUIEW

Whether or not you're exhibiting ot the show, Expo Preview c0n show off your products to the thousonds of buyers ond decision-mokers ot the Notionol Building Products Expo.

D The Oniy Pubtication Devoted Exctusively To The Expo

While other magazines locus on the Expo's gargantuan sisler show, the National Hardware Show EXPO PREVIEW is devoted excluslvelylo the National Building Products Expo. Now that the Expo shares McOormick Place with the Hardware Show, it's more important than ever to stand out among the thousands of exhibilors.

Q23o/o-59o/o SAVINGS

Allad rates in EXPO PREVIEW have been discounted from 23% to 59% off the combined, already-low rates in The Merchant Magazine and Building Produc'ts Digest, resulting in savings from $840 lo $1380 for a single insertion!

U FREE FULI-COLOR NEW PRODUCT STORY

When your ad runs in EXPO PREVIEW, you will receive a lree 4-color new product story! Just send a color photograph, a descdption of the product you want featured and we'll do the rest, absoluf ef y lree, excluclvely f or EXPO PREVIEW ailertisers.

tr REACH CURRENT AND PROSPECTIVE CUSTOMERS

EXPO PREVIEW appears in the August pr+show issues of both The Merchant Magazine and Building Products Digest, reaching 17,000 independenl and chain retailers and wholesalers of lumber and building producls. Catch their attention Deforethey arrive at the hectic Expo. All ln fullcolorl

D NATIONAT CIRCULATION OF OVER 2O.OOO

In addition to the 17,000 pre-show copies, an added 3,000 copies of EXPO PREVIEW will be distdbuted at the show to buyers from across the country. At no extra cost to you.

The only publlcatlon devoted excluslvely to the Expo

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