Profit opportunities open up in roof window sales

ftE ready this spring to cash in on lJprofit opportunities that roof windows u skylights offer.

Roof windows ate no longer leaky, metal-framed, frosted glass panels installed in bathroorr ceilings and opened by pulling a chain. They are now non-hazing, insulated glass systems that lend a pleasing aestletic insulated, tempered Low-E glass keeps heat and air conditioning costs down. Low-E glass filters out the sun's harmful ultraviolet rays and reduces fading of carpets and furnitue.

H[h-Grade Wood Curbs: More stable than vinyl curbs, wood curbs won't expand or contract as vinyl does. They fit more securely and can be painted a stained to march interior rim.

Leak-Proof Comtruction: A roof window's extruded aluminum construction with welded corners and heavy dury perimeter pre-assembled flashing works well with step ftashing for a tight, leak-proof fir tion, a sampling of stains and paints, and lumber sbould be djrcent to roof window displays. touch to interiors without compromising structural integrity. Because of this, their popularity has increased, especially for remodeling jobs.

In-store seminars also encourage sales. Manufacturer's reps or local contractors can tell the roof window story including valuable installation techniques. customefs can lnse questions to these experts and a store gains a r€putation as a roof window specialist with outstanding cuslomer service and support.

Many manufacnrers maintain a toll ftse 8m number to answef customers' questions. If you supplier does, point it out as a selling feantre. It can build confidence in both the product and sucoess in installing.

W00D curbs ale more stiabl€ than vinyl and wonl expand or contrad. They abo fit mon secureli and can be painted or slained to mach iriterin trim. Thise benefls should be explahed to prospeclive bryes.

However, in order to sell today's roof windows, salespeople must know a few key facts about them. Geoff Ehrman, Benjamin Obydke, Inc., a manufacurer of roofing products and accessories including roof windows for 125 years, recommends being familiar with the following basic rcnns.

Insulated Glass: Double Pane,

In addition to having a staff in tbe know about roof windows, a dealer can improve sales with a roof window aisle display. A natural fit for the building materials department, t}is allows customers to see first hand how a roof window wor*s. Roof window benefits should be spelled out clearly for self service.

Tbe display should be stocked with literature including a case study or two if possible. (fhese materials are usually available from the manufacturer.) To encourage a one stop purchase, shingle litera[re, nails, insulia-

Story at a Glance

How to sell more roof windows ... information your sales staff should know ways to display products effectively, make use of manufacturers' literature and salEs aids.

STORE dbphys shouH give your drslomers an opponunig to operde roof windows, spell oul benefits and have a generous