Building Products Digest - March 1990

When you want the handsome, long-lasting quality of redwood lumbe[ come to Georgia-Pacif ic. We offer everything from garden grades, rustic sidings and trim to architectural grades of Bee, Clear and Clear all-heart. Our dedication to a Dry Program means more choices for you!

Our Common Program is both S-Dry (190/o or less)and green. We do it naturally on our ocean bluffs with cool breezes off the blue Pacific. And as afinal assurance of quality, G-P is a memberof the California Redwood Association and the Redwood Inspection Service. So look for the grade stamp on our lumber.

Get the powerful advantages that only the finest in redwood lumber can provide. Rely on Georgia-Pacific to deliver the Redwood or Douglas Fir you need. Both are available through our Fort Bragg mill-ol through our extensive distribution network. To find out more, simply call the Fort Bragg mill at7071964-0281.

6:ltiUS ..t.,,",,.,......,, (r,^)."r'jl.l'Rl! z rss"'ir

Publlchor David Cutlcr

Edltor Jurnita Lovrct

Assoclrtc Edltor David Koenig

Contrlbutlnt Edllors Dwight Curran, Ga3e McKinncy, Kcn Thim

Ail Dhectos Manha Emcry

Strfl Artlst Ginger Johnson

Clrculrtlon Lynnette A. Pcrkins

Building Products Digcst is published monthly at 4500 Campus Dr., Suitc 480, Newport Bcach, Ca. 92660, phone (714) 852-1990, by Cutlcr Publishing. lnc.

ADVERTISING OFFICES

Advertising ratcs upon request.

From all states east of the Rocky Mountains: Contact Jim Hein, national sales manager. From Arizona. Nevada and California: Contact David Cutler. Both may be reached at (714) 852-1990 or by writing 4500 Campus Dr., Suite 480. Newport Beach. Ca. 92660,

From Washington State, Oregon, ldaho, Wyoming. Montana, Utah. Colorado, Northern California and Canada: Contact Carole [{olm at (206) 114-37'13 or 21819 77th Place west, F:dmonds. wa. 98020.

SI,IBSCRIPTIONS

Change of Address-Send subscription orden and address changes o Circulation Dept., Building Prcducts Digest, 4500 Campus Dr., suite 480, Newport Beach, Ca.92660. Include address label from rccent issue ifpossible, plus new address and zip code.

Subscrlptlon Rrtes: U.S.: $25-one year; $41-two years; $55-three years; Foreign: one year payable in advance in U.S. funds- Canada or Mexico: air-$42; surface-$37; South America: air-$60; surface-$391 Asia: air-$70; surface-$39; Europe: air-$90; surface-$39. Single copies $3; back copies $4.50 plus shipping & handling.

BUILDING PRODUCTS DIGEST lscn independentlyo+tred publicarion fur the rcmil, vvholesale and distibution lewb of the lumber and home center marl<ets in 13 Southem stotes,

Recognizing the impossibility of impmving on the genius ol nature in fashioning a tight knot redwood for siding uso, we concentrated on lmprwlng the humanly mntrolled stops of seleclion, seasoning, manufacturing, and protective packaging. The resulting triumph: Premium Knotty redwd, the elite among tight knot sidings.

>Each piece of Premium Knotty is individually machine monibred t0 assure a moisture contont of 19% or less.

>Careful pre-selection and exacting control of seasoning inhibits further shrinkage as well as relieving drying stresses which can conlribute to checking and loosening of knots.

>Tighter standards of selection and grading have also eliminated all cut-outs formerly allowed.

A handsomely saw-textured range of available patterns includes Thick Butt Rabbeted Bevel, V-Joint Tongue and Groove, 1 " Channel Shiplap, V-Shiplap, and trim. Virtuallyall patterns have undergone perlormance enhancements including among others, increasing to s/r"the lap of the rabbet on the Thick Butt Bevel siding pattern. lmproved unit wrapping and a protective end cap assuros that all the values added at the mill are delivered to the jobsite. The end cap carries storage, application and tinishing instructions to enable those values to be properly utilized.

IEven better, Premium Knotty retains all of redwood's legendary natural properties including outstanding resistance to warping, twisting, and splitting ; excellent insulation characteristics, and an exceptional abillty to take and hold a finish. So slde wlth tho best-Premhm Knoilty tght knot redwood sHing. Tln dvlwo chdcs. Nrttrally. For information on availability and the name of pur nearest source of supply call:

Toil frEo Prsmhm Knot$ Hot Llno 1-800-63 7-7 077 FAX 707-822-7089

maiketr In 13 Souihem rtater

Oh Yeah, Who Says So?

llt E'RE thoroughly disgusted by all we hear lU and read on how this country hasto have a recession. lt doesn't make sense to us.

For the past eight years the economists and the media gurus have relentlessly pounded home their message that America is about to, and should, suffer through a recession. What has happened during that period is that the economy has gained strength and vitality.

The Federal Reserve has done a reasonably effective job of managing the economy. There is no intrinsic reason why it can't continue doing so. The economy, generally speaking, is in good shape in most markets. There is no built-in reason why it shouldn't continue.

Some indicators are promising indeed. The startling changes in Eastern Europe and Russia could well produce an export oriented boom that would favorably affect even the smallest

dealer in the smallest town. Technology daily produces new marvels that could positively affect all markets in ways as yet unforeseen. This isn't pie in the sky; new products of all kinds mean more business for everyone.

The caution here is to avoid the insidious damage done by talking up the likelihood and "desirability" of recession. If every distributor and every wholesaler and every retailer would talk reality to customers, instead of the doom and gloom message of most of the media, we would all be better off Just because last night's television newscast conjured up a kettle of supposedly alarming news, is no reason for all of us to mindlessly repeat their negative chant.

History proves that periods ofpeace and prosperity really happen from time to time. lt would be a shame to talk ourselves out of the one we're currently enjoying.

DAVID CUTI,ER publisher

Treaters Aim To lmprove

Since the results of the fourth annual Consumer Awareness Program (CAP) audit are identical to its predecessors', the American Wood Preservers Institute and the Society of American Wood Preservers plan to meet this month with the Environmental Protection Agency to discuss alternatives to the annual $100,000 audit.

"Can't we spend it on something other than taking the patient's temperature again?" asks AWPI's John Hall.

Each yearly survey since the

Earth Day Action Encouraged

All companies in the forest products business including wholesalers and retailers are being urged by the American Forest Council to take part in Earth Day activities April22. Celebrating its 20th anniversary. Earth Day will attract nationwide attention and offer the forest products

CAP Standards

CAP began in 1985 has shown a 700/o rate of participation among retailers in displaying Consumer Information Sheets at treated wood's point of purchase.

"Some people think that if you can get 700/o of the retailers to do anything, you're a genius," says Hall. "The EPA would like the figure improved. So we'll meet to see if it's feasible to suspend the audit until l99l and defer funds to advertising, focus groups, discussions and other means of education."

Preservers Go To Capitol Hill

The timber supply and hazardous waste listings/RCRA reauthorization will be addressed at the fourth annual Wood Preserving Industry Legislative Conference March 26-28 in Washington, D.C.

Sponsors include the American Wood Preservers Institute, Society of American Wood Preservers, American Forest Resource Alliance, American Plywood Association, National Forest Products Association, National Lumber & Building Material Dealers Association, Southeastern Lumber Manufacturers Association, Southern Forest Products Association, Southern Pressure Treaters Association, Western Wood Products Association and Western Wood Preservers Institute.

industry an opportunity to tell the good news about America's forests and their record in land stewardship and conservation.

Information kits are available from the American Forest Council, 1250 Connecticut Ave. NW, Suite 320, Washington, D.C. 20006.

Fishman Resigns From Show

Bill Fishman, a columnist for this magazine and director of professional programs and special events for the National Home Center Show since its inception in 1976, will resign after the close of the 1 990 show.

P&M Cedar raises the standard in natural wood ceilings with CedarPro@ Newport-grade Tongue & Groove Dry Incense Cedar Siding. This distinctive pattern features a saw-textured face for exterior applications, and a virtually skip-free, smooth-surfaced back that's ideal for ceilings, foyers, and other high-visibility interior applications.

Like all CedarPro products, CedarPro Tongue & Groove Siding is precisionmilled from genuine Incense Cedal

and is kiln-dried for dimensional stability. CedarPro Siding readily accepts stain, varnish, or paint, and is naturally decay-resistant, guaranteeing years of beautiful, trouble-free performance inside or out.

Available in 6-inch and 8-inch widths, CedarPro Tongue & Groove Siding can be ordered in P&M Cedar's convenient, random-length Pro-Pac units.

AUTHORIZED @ DISTRTBUTORS

NORTHEAST

George McQuesten Co.

Iron Horse Park

North Billerica, MA 01862

(508) 663-343s

Mid-State Lumber Co.

200 Industrial Parkway

Branchburg, NJ 08876 (201\72s49ffi

SOUTHEAST

Earl Raiford Lumber Co.

P.O. Box 5498

Asheville, NC 28813 (704\?j.3-56r7

Epperson Lumber Sales, Inc.

P.O. Box 1559

Statesville, NC2f%77 (7M\ 873-4321

Furman Lumber Co.

8960 Henkels Ln.

Annapolis Junction, MD 20701 (301\792-22U

LAKE STAIES

Boehm-Madisen

N16 W22100 Jericho Dr. Waukesha, WI 53186 (4L4)54+4ffi

Detroit Forest Products

12707 Eckles Rd.

Plymouth Township, MI 4ti170 (313) 459-5808

Empire Wholesale

P.O. Box 249

Akron, OH 44309 (216) 4*4545

Forest Products Group, Inc.

P.O. Box 310

Piqua, OH 45356 (513\ 778-0272

UPPERMID-WEST

Canton Lumber Co.

P.O. Box 9328

Minneapolis, MN 55,140-9328 (612\ 425-14ffi

WEST

All{oast Forest Products, Inc.

P.O. Box M

Chino, CA 91708

(71,4\ 627-8551,

All{oast Forest Products, Inc.

P.O. Box 9

Cloverdale, CA 95425-0009

(7V7) 89+4281

Colorado Forest Industries

P.O. Box 16t144

Denve{, CO 80216

(303) 28&2600

We need to tell our side of the story

By Keith Lanning President and General Manager California Redwood Association

THE redwood industry has pro-

I duced and sold redwood for more than a century - through good times and bad. We have survived depressions, war, government timberland acquisitions and building recessions.

In the 1990s we will be coping with increasing concern about the harvesting of old growth timber, cutting practices and animal habitats. We will also be dealing with a onesided media and environmentalist extremism in the presentation of these issues. We are not, however, facing these problems alone.

There are no easy solutions to these problems, but we believe the path to choose is communication on many levels. We are a responsible industry committed to timber production on a longterm basis. If the public is made aware of the true facts about the wood producing industry, they cannot in fairness form judgments based on one-sided emotional rhetoric produced by environmental extremists and media opportunists.

Unlike most building material manufacturers, the wood industry produces a truly renewable resource. For example, redwood manufacturers are harvesting many fully grown young trees after only 50 to 60 years. The public should be made aware that if America is to build the homes it needs to solve our current housing crisis, timber manufacturers must be allowed to continue to profitably, responsibly manage and harvest our forests.

It seems very important that we all be prepared to answer questions from the media, environmental groups and government entities in an open and concise way, presenting the information in formats that are easy for the lay person to under-

stand. Only an informed public will be able to examine the forest management situation in all of its complexity and react to it intelligently.

We already have on our side excellent information outlets like the American Timber Council and the American Forest Resource Alliance. By continuing to work together as an industry, we hope to see the climate of hostility to timber producers imDrove.

Story at a Glance

Communication with the media and public is essential if the wood industry is to overcome our curnent bad press. with education the present climate of hostility can be overcome.

Closer to home, as redwood timberlands have matured, the redwood grade mixture 'we produce has changed. We anticipate the majority of redwood produced in the 1990s will be from second growth timber. However, there are some mills producing lumber from old growth trees. We anticipate this product mix to remain constant throughout the decade, providing no legislative land acquisitions are forced upon us.

We are confident that the redwood industry will be able to surmount the new problems of the 1990s in the same businesslike way that we have dealt with past difficulties and to supply future markets with our quality product.

Answers to questions most often asked about redwood

Ity Charles J. Jourdain Vice Presidcnt ol' Technical Scrviccs ('alilbrnia Redwood Associttion

E ACH year the (lalifornia Redwood Association's b technical services department gets thousands of phone calls and letters asking for information about redwood. ln order of lrequency, siding and deck llnishes, color restoration, nailing, specifications and grade description information is most sought.

Redwood sales and counter people are often asked many of the same questions. The following is a summary of frequently asked questions and answers.

Q: A:

How do I keep my new redwood siding looking new and natural?

Clear water repellent finishes containing mildewcides help preserve the natural appearance of redwood siding. They may not, however, prevent the natural color changes associated with the weathering process. C'lear water repellents or water repellent preservatives are the most natural types of flnishes, but they are also the least durable. They require reapplication every one to two years. What type of finish is more durable than clear water repellent but still retains a natural appearance?

Transparent and semitransparent stains may last from three to four years. These finishes contain pigments which protect the wood from the degrading effects of solar radiation. The best products contain water repellents, mildewcides and ultraviolet

Q: A:

light blockers or absorbers. When selecting a pigmented stain, ('RA recomnrends testing llnishes on a small area to be sure the desired color effect is achieved. Transparent stains contain less pigment than semitransparent stains and provide a more natural look.

How can I achieve an immediate weathered appearance with a low maintenance finish?

Bleaching or weathering stains are available tiom severaI nranulacturers. These provide a silvery driftwood gray appearance in six to twelve months. Periodic applications of a clear water repellent with mildewcide are reconrmended after the weathered look is achieved.

I want to paint my redwood siding. Are there any special precautions I should take?

Q: What is back-priming, and is it important that I back-prime my siding?

A: Most manufacturers of solid wood siding and exterior wood finishes recommend back-priming. Backpriming refers to applying a finish to the back of the siding before installation. All edges and ends should be treated as well. Back-priming provides additional insurance against extractive bleeding and dimensional instability or cupping.

Q: My redwood deck has remained unfinished for seyeral years. How should I prepare the deck and bring back its color before refinishing?

A: For years the CRA has recommended the tried and true method of a preliminary scrub with TSP and household bleach to clean the deck and remove mildew. To remove stains and restore the natural color, oxalic acid is then applied. Recently, however, many excellent commercially formulated deck cleaners and restorers have become available. These are based upon non-chlorine bleaches, detergents and/or oxalic acid. The manufacturers of these commercial products supply comprehensive directions.

Story at a Glance

Redwood expert preps sales and counter people on answers to frequent questions proper finishes, nails and grades for pro- jects simplified... current educational materials available.

Q: What type of nail or fastener should I use for attaching decking to joists?

A: Top quality, corrosion resistant l6-penny ringed shank or spiral shank nails should be used. Smooth shanked nails usually result in nail popping if green lumber and/or wet pressure treated joists are used. Deck screws have also become quite popular. These should have bugle heads, be self-tapping, corrosion resistant and be manufacturered from hardened steel. Electro galvanizing and other methods of zinc coating rarely show the same degree of corrosion resistance as hot-dip galvanizing.

Q: Are special nails recommended for applying redwood siding? How long must the nails be?

Redwood Special lssue

A: Specialty siding nails perform best with redwood or other wood sidings. These nails have smaller sinkerheads with waffling to hold finishes. Siding nails also have thin ringed shanks flor extra holding power and blunt tips to reduce splitting. These nails are available in either double, hot-dipped galvanized or stainless steel versions, and they can be ordered to match the color of the siding. Nails should be long enough to penetrate into combined wood sheathing and framing a minimum of l-l/2". Siding 3/4" thick will, therefore, require a 2-l/4" (7d) nail. When using non-wood sheathing products, such as foam insulation, longer nails are required.

Q: If I specify Clear All Heart redwood, will it be kiln dried?

A: The proper specification of any wood product should include more than just the size and grade. The desired moisture content, type of grain (flat or vertical), surface texture (smooth or saw-textured), pattern description and pattern number where applicable, should all be included in the specification.

Q: What decking and joist spans should be used when designing my redwood deck?

A: Construction heart or construction common 2x6 decking should be nailed to joists which are spaced no more than 24" on center. E,xtra weight on the deck surface such as large planters, hot tubs or spas will require additional support. Typical 2x8 construction heart joists spaced 24" on center can span 8'9" between support beams. For comprehensive joist and beam span tables, refler to the CRA publication Redwood Deck Construction.

Q: What redwood grade should be used for fence posts or deck structures close to the ground?

A: Only all heartwood grades, such as Construction Heart, should be used for ground contact applications. These grades should also be used for deck beams and joists which are within six to twelve inches of the ground.

CRA's Technical Services Department is available to help answer your customers' questions. CRA also has a selection of booklets on the subjects covered above which can be used as giveaways or reference pieces.

Redwood Speclal lgsue

Dealers win in deck contest

Ft EI)WOOD retailers who cashed fl in on the added interest in redwood decks created by last year's problem solving deck contest have a chance for a repeat performance.

Some 1000 dealers displayed counter cards with tearaway entry blanks for the California Redwood Association / Popular &'ienc'e competition. They also packed contest entry information into redwood garden grade deliveries to deck sites. As a promotion incentive in the nationwide contest, CRA offered a $1,000 retailer bonus to the dealer selling the redwood for the winning deck.

Point of purchase materials, newspaper and trade publication publicity spread word of the contest. CRA received 150 entries from all over including Arkansas, Tennessee, Texas, Oklahoma and numerous western states.

In addition to the $ 1,000 first prize, two $500 second place and two $300 third place awards were made.

A multi-page color story of the five winning decks will appear in the April Popular Science. Dealers are being encouraged to check out these innovative examples of how outdoor living areas can be expanded and existing site problems solved with decks. They should be usefulin their spring deck planning and building promotions. Teamed with deck building clinics and CRA how to and idea booklets, retailers can use the deck contest results to establish themselves as redwood deck experts in their region.

Story at a Glance

Ways dealers used nationwide deck building contest to sell more products. the role of counter displays, entry blanks, information packed with orders. rerun opportuitY due this spring.

Wlt{llERS in problem solving deck contest used ingenuity to overcome site obstacles while relying on dealers to supply redwood and other needed materials

EL Ens

The mouldinss and merchandisin? vou need.

Mouldings

""rd our only business. Donner has the profiles you want in rack and long lengths of Ponderosa Pine, Fir, Oak, Mahogany and decorator mouldings. Order them clear or fingerjointed. Get them with instore promotional materials that help you sell: headers and feature information for your racks, take-one brochures, wall charts, training programs and more.

The senrice and delivery vou want, '

Donner is dedicated to customer service. lVe offer an on-going predetermined count and order system administered by our field seivice people. Dial our toll-free number and you'll get sales personnel who can answer your questions and take your National Distribution Centers:

order. We have a toll-freeZ4'Hour Order Entry System and Eagle Net capabilities. \Tithin 48 hours your order is labeled, UPC or SKU if needed, loaded and shipped. Our average delivery is 77 hours from order to your door.

Just the w?y you want it!

IOUr Oroer arrlves tn our own custom curtain-sided vans. Unitized and palletized. Pull your fork lift up to the side and lift it off. Nobody makes unloading so fast, convenient and damage-free. Nobodv but Donner.

Redwood Speclal lgsue

Remodelers need redwood

Fr EMODELING is in for the fI 1990s. "This will be the decade when the dollar volume of residential remodeling surpasses new home building," predicts economist Robert

Sheehan, Regis J. Sheehan & Associates, Mclean, Va.

Basic with elegance and style is the architectural trend forecast. On

the what's in for the '90s list: multilevel decks with built-in seating, and planterst traditional detailingl columns, mouldings, cornices and chair rails, expensive durable material.

ls redwood compatible with this forecast? Decks, arbors, outdoor rooms, gazebos and. garden structures certainly are. Less obvious, but an equal match, are siding, millwork and architectural woodwork including columns and Victorian patterns and profiles. Of course, redwood is synonymous with durable.

A dealer can establish a profitable niche for himself in special order redwood millwork for remodeling. Only a full line lumber yard can mill special orders, but any retailer can build a business by utilizing millwork specialists.

Story at a Glance

Ways to develop a marketing niche in redwood for remodeling ...overview of the market ...ways to become a specialist .why high margins are possible.

Jim Stroupe, sales manager at Windsor Mill, Windsor, Ca., one of the largest redwood moulding manufacturers in the United States, is a Victorian architecture buff as well as a lumberman. "Niche marketing redwood moulding for remodeling can be most profitable with the best margins in the business," he says. "Very few stock or display it, but it can put money on the bottom line."

Renovators need redwood for remodeling or repairing homes originally constructed of redwood. Be-

Nlche Marketlng Tlpo

o develop a relationship with a custom millwork house.

o have an in-house pattern and profile expert.

o establish a siding pattern and moulding profile catalog library.

o have a pattern and profile sample board.

o participate in vintage home tours or shows.

. speak at restoration meetings.

o advertise in remodeler publications and newsletters. home and garden magazines and newspapers.

o encourage referrals with special thank you letters.

. send out flyers promoting your position as a redwood millwork specialist.

o become a source for related materials such as hardware.

cause redwood mills well, it is possible to copy the original pattern or profile to produce perfectly matching siding or millwork. Redwood also is extremely stable and will withstand exposure to moisture, rain. snow or tropical climates which rot other woods. Redwood takes paint well to match original surflaces better than a substitute.

The redwood remodeling market extends beyond private homes. In many areas downtown business blocks dating from the last century are being renovated. Redwood is essential lor achieving an authentic look.

Redwood is necessary to replace missing or abused interior paneling, staircases, moulding and cabinetry for the same reasons it works well on the exterior. If the wood must match natural finish redwood, no other wood can be substituted since only redwood has the lovely cinnamon color. Purists restoring houses or buildings to the fashionable look of the past demand redwood and are willing to pay a premium for it.

Although the architect or specifier lor a home or building may go straight to a custom mill, the remodeler or homeowner will often prefer the ease of dealing with the local lumber store. The location, hours, friendly service and credit arrangements make it a convenient choice.

-

12 ways to better

DECKS APPEAL

I Locate display decks in high traffic areas.

Dramatize with outdoor flurniture, flowers and plants.

Accessorize with lattice, railings, overhead structures, benches, planters, garden bridges.

Illustrate how decks can be simplified or upgraded to fit various budgets and home sizes.

Provide deck design service, deck kits, help such as clinics for d-i-yers, installation, problem solving for difficult sites.

Promote your store as a deck specialist in advertising.

Offer displays as settings for garden shows and other activities which will attract people and publicity.

$) f""n displays looking sharp at all times.

I n Train a special deck sales staff to have all the I V answers or know where to find them.

1 Use quality workmanship in models.

[lmphasize design versatility to harmonize with different styles of architecture: contemporary, Oriental, Victorian, modern. etc.

CUSI0M redwood decks in the Decks Appeal showroom, Plano, Tx., illustrate points all retailers should observe.

Georgia-Pat'lic won its lbur month hostile takeover battle lbr Grcat Nortlrcrn Nckoostt ('orp. with the contpany agreeing to merge in a $3.74 billion transaction... this cante al'ter Nekoosa lailed to llnd a third party buyer and (i-P raised the ante to $65.75 per outstanding share no date wils sct for completion o[ the deal which crcates the largest forest products business in the I,J.S.

Iledringer (b. plans to open 30 llome Quarters Warehouse stores in the next threc ycars including four in lloston, Ma.. two in Cincinnati, Oh., ancl several in the Birminghanr ancl Montgomery, Al., markets. AC&R Advertising, New York City, will handle advertising for thechain...

LIonrc Dcpot is schedulecl to begin work on a new store in Woolbright Place, [3oynton Beach, [i1.,.. the chain has announced plans for opening three new stores on Long Island this year..

Lov't,'s opened new stores in Henderson and Ciastonia, N.C., and Cialax, Va., and relocated stores in Salisbury, N.Cl., and Martinsville. Va....

Moore's is building a replacement store in Lynchburg, Va. lleleetka Lumber Co., Weleetka, Ok., is remodeling and expanding . Frank Denny and Sean Lee, San Antonio, Tx., are collaborating 0n a new chain of home center stores called lluilders Ex' press (see p.40) . .

Morrison Brothers, Harrisburg, N.C., has been acquired by Fagen's Inc. to be operated by Fagen's o.f N.C. with no name change. the Morrison family yill continue to operate Morrison

Millwrtrks /rtr'., ('oncord, N.('., as part of' 1:. 1.. Morrison Lunthcr ('o....

I I i s.tti rt hot ltu rn- Ru rt lett ('o., Ropesville. 'fx., unit has closecl alicr 69 ycars. I\tpe-('utt'ootl I.ttmhcr & Suppl1' ('o., llarlan, Ky., lost nrost ol'its ntitin building in a flre Jan. 25

Du ncu rt Ruikler's .Siqryrlti l)uncan, Ok., observecl its 25th annivcrsary with a two week cclebration Rctcon ltmber (ir., Mctairie, La., will supply 46 to 48 li. cypress tintbcrs lor rebuilding the historic ('ubiklo building in New Orlcans... Low'e's, Statesville, N.C., is a sponsor lbr the March ol Dirncs 1990 Mothers Murt'lt

Bocu Suppl.v, fru'. has rrtoved tcr Iloca Raton, lrl., liom Pompano Ileach, Ijl.... Robbins Wholesale Lumber ('o., Tampa, ltl., has openecl an olfice in L.ake City, I;1.

Bean Lurnher Co. fut'., Glenwood, Ar., has slitrted a multimillion dollar expansion and nrodernization of its (ilenwood sawmill (see p. 2l)...{Jttiorr Camp C.orp. htrs a new dimension and small timbers sawmill in Meldrim. Ga..

Ilillamette Industries added new equipment at the SurePine I)iv. in Simsboro, La. , the Lillie Div. of Willamette, Lillie, La., donated a shipment o[ SureLam to the U.S. Olyrnpic Festival Commiltee, Minneapolis, Mn.

Coastal Lumber Co., Weldon, N.Cl., will open a hardwood dimension plant in Hazelton, W.V., next month, Greg Lottes, operations mgr. . Coastal donated $9,000 in plywood to Give Kids the l4torld village, Orlando, FI....

Bulldlng Products Dlgeet

'l'arhcel Wood Truutirrt: ('o., lrtc., Morrisville, N.Cl., addccl arr Osnrose J86 contputcrizcd systcnt specilically designecl lbr thc wood treatingindustry...

Al's Millw'orks moved li<lnt Scabrook, 'l'x., to Kcmah. Tx. (scc p. 24) .. l)avid L. Willianrs sold Louisiuna Soutlrcrn Forast Products, Opelousas, La., to l)avid ('. llcarne Jr. who becante president

Davirl L. Williqms ltrmber Induslries, /r<'. has beerr fornrecl in Maringouin. La., by l)avicl L. Willianrs trl spccialize in the manulircture and clistribution of hardwo<lcl. pinc and dimcnsiort: inventory will be nraintained at lhe Kustom Kllrr.s, also ownecl by Williams.

.\urt Cousl lior(sl Products. Tampa, 1;1.. a subsicliary of Stringlellow Lumbcr. llirnringham, Al., will open an oflrce in Weare, N.H., Gcorge f:ntnrons, in charge Llv't' Luntber Co., Fayetteville, Ar., has a new sawclust storage building

DeSoto /rr'., Orlanclo, l;1., hits tactories incluiding those in Orlando, [r1., and Greensboro, N.C., fbr sale Kwikset, Bristow. Ok.. will spend $l nrillion to expand its operation

Iloltec U.S.A. nroved from Brandon, [i1., to Plant City, FI.... AFCO Industries, Inc.u opened a I 20,000 sq. fi. production facility, Southern Metal & Plastic in Olive Branch. Ms.

For the recortl: Jim Walter Corp.is now a privately held firm with no relationship to Hillsborough Holdings which has filed forbankruptcy...

The Celotex Corp. moved corporate offices in Tampa, Fl., to I MetroCenter..,

Housing s1al/s in Jan. (latest frgs.) leaped a record 29.6%t to a seasonally adjusted annual rate of 1,625,000 units. . . single family starts rose 24.8V0; multifamily, 50.11k... permits fbr apartment buildings of five or more units jumped. 90.90i with total building permits rising 26.701,

J-)nfCO'S reve.si b'e. redwood

F panelrng for walls and ceilings

I combines natural beally witn two truly classic architectural patterns. Redwood beaded panelrng, reminiscent of the days when famrly life centered around a country kitchen is currently popular for both remodeling and new construction. On the reverse side, the "V" pattern has a handsome profile that complements modern or contemporary setti ngs.

Palco s redwood paneling is per{ect fo' ceilings. wainscoting ard othe' panelrng applications. lt shows the beauty of clear, flat grain redwood and benefrts f'or tne species' superior dimensional stability. Redwood shrinks and swells less than other woods, so tongue and groove loints stay tighter. Certified Kiln Dried redwood rs vrrtually pre shrunk for maximum stabrlrty.

When oairts or stains are going to Lre used, redwood is the rrght chorce. Studies have shown that no other wood absorbs and holds finishes better than redwood. PALCO's redwood beaded paneling ,s rdealfor krlchens. breakfast rooms and even bathrooms where protective frnrshes, such as polyurethanes, are sublecl to repeated scrubbing.

This redwood beaded ceiling is frnrshed with an intertor patnt.

PALCO's redwood beaded cerhng and warnscoting rs f rnishecl with multiple coats of a polyurethane varnrsh f or a natural appearance tn thts country kitchen.

PALCOREDWOOD

Patterned Paneling and Ceiling

Patterned redwood paneling and ceiling rs sty/ish with either a naturalfinish or a paint. The V pattern shown has been painted with an interior paint.

Redwood patterned paneling for quality interior designs

Palco's patterned paneling and ceiling comes in Clear grade which has a varying blend of cream colored sapwood and russet colored heartwood.

The 5/ax4 inch pattern has an edge and center bead on one side and an edge and center V on the other, providing two distinctly different design options. Redwood patterned paneling comes in random lengths from 3 to 20 feet with plenty of long lengths to span ceilings and walls with a minimum of joints.

Palco's paneling has allthe exceptional qualities that made redwood famous. Unlike other wall coverings, natural

redwood has a special beauty and elegance. Redwood is a good insulator and it helos to reduce the transmission of noise through walls. Redwood has a naturalfire resistance and it has a lower flamespread rating than most other woods. These unique properties make redwood a favorite of architects, designers and builders.

Redwood makes the job easier too. It is lightweight and contains little or no pitch or resins, making it easy to handle, saw and apply. This pattern can be glued or blind-nailed through the tongue, eliminating the timeconsuming chore of countersinking and covering exposed nails.

Specifications:

Name:

Palco Redwood

Patterned Paneling and Ceiling

Nominal thickness: s/s inches

Net thickness: e/ro inches

Nominal width: 4. inches

Net width: 35/ro inches

Lengths: 3 to 20 feet

Pattern:

Reversible pattern, edge and center bead one side, edge and center V one side

Grade: Clear grade, flat grain

Seasoning: Certified Kiln Dried

Sample Specification: slax4 3/20'Clear, F.G. redwood ceiling, E&C81S/E&CV1S, Certif ied Kiln Dried

Other redwood paneling and ceiling products are available in a variety of grades, sizes and patterns.They can be special ordered in single piece, full length boards or PALCO-LOC which is made of several short pieces fingerjointed and end-glued

This 4-inch reversible pattern has a bead on one side and aV on the other.

CALENDAR

MARCH

National Home Center ShowMarch ll-13, McCormick Place, Chicago, Il.

Oklahoma Young LumbermenMarch 16-17, education seminar, Oklahoma City, Ok.

Vinyl Siding InstituteMarch 18-21, joint meeting with Vinyl Window & Door Institute, Marco Beach, Fl.

Southern Forest Products AssociationMarch 20, district meetings, Mobile Hilton, Mobile, Al.; March 21, Sheraton Capstone Inn, Tuscaloosa, Al.l March 22, Radisson Inn & Conference Center, Atlanta, Ga.

Home Center InstituteMarch 22-24, annual Loss Prevention & Salety Action Conference, Menger Hotel, San Antonio, Tx.

Mississippi Building Material Association - March22-24, annual convention, Coliseum Ramada Inn, Jackson, Ms.

Associated Building MaterialsMarch 22-25, annual meeting, Saddlebrook Resort, Tampa, Fl.

Southern Pine Inspection BureauMarch 23, annual meeting, Sea Island, Ga.

Oklahoma Lumbermen's AssociationMarch 23-25, spring mart, Oklahoma City, Ok.

Elder Wood Preserving Co.March 24, Cochon de Lait, Mansura Pavillion, Mansura, La.

National Lumber & Building Material Dealers AssociationMarch 24-27, legislative/leadership conference, Washington, D.C.

American Wood Preservers InstituteMarch 26-28, legislative conference, Washington Court Hotel, Washington, D.C.

National Oak Flooring Manufacturers AssociationMarch 26-30, hardwood flooring installation school, Memphis, Tn.

National Wood Window & Door AssociationMarch 29-30, labor conlerence, Charleston, S.C.

Hardwood Manufacturers AssociationMarch 29-31, annual meeting, Royal Sonesta Hotel, New Orleans, La.

APRIL

Virginia Building Material Association - April l-4, annual convention, Williamsburg Lodge, Williamsburg, Va.

Southern Forest Products Association - April 3, district meetings, Omni Hotel, Charleston, S.C.; April 4, Velvet Cloak Inn, Raleigh, N.C.; April 5, Holiday Inn, Richmond, Va.

Lumbermen's Association of Texas - April l9-21, annual convention, Corpus Christi Convention Center, Corpus Christi, Tx.

Kitchen/Bath Industry Show - April 2l-23, McCormick Place, Chicago, ll.

Earth Day - April 22.

National Building Material I)istributors AssociationApril 22-25, executive management conference, Harbor Beach Resort, Fort Lauderdale, Fl.

Hardware Industry Convention (Southern Hardware Convention) - April 22-25, sponsored by American Hardware Manufacturers Association and Southern Wholesale Hardware Association, lrontainebleau Hilton Hotel. Miami Beach, Irl.

Let AL'S MILLWORKS

921 Lawrence Rd.. Kemah. Tx.77565

Center

BILL FISHMAN

Bill Fishman & Atfiliates

11650 lberia Place

San Diego, Ca. 92128 sents those nroducts and services. the - adver(ising alone won't cure the ills.

At our r<'tailer workshop lost weck, I .lbund nt.ysall talkinx ubout an cxp?ri.'n& that demonstrut.,s th( cllids ol'mislcading adwrtising. I ran this skrry as a uilumn ulmost l0.wars ago. lt's norlh rqx'oling, f, tlvt:nrlStN(i is rhe mosr expen- Fl sive and least productive cure for a sick store. I've been witness. and sometimes party, to increasing an ad budget in the attempt to bring the volume and margins up to a store's projections. Alone, an increased ad budget never worked!

Many retailers look upon advertising as chicken soup, penicillin, the wonder ingredient that's going to bring in traffic and make customers buy. lt won't. Advertising is the vehicle that carries a message about merchandising and services. No matter how lancy or powerful that vehicle, unless the store realistically pre-

l)uring my days as director ol sales promotion for a home center chain in the midwest, the fitth store we opened in town missed our first year's goals substantially. A task force moved in to uncover the problems. We found the manager was a close-minded, iron-fisted, doit-my-way personality - and the rest o[ the store's management team was ineffective. There was much employee dissension. Customers felt uncomfortable shopping in the store. The out-ofstocks were at two or three times that of the other stores in the chain. And. we were not as competitively priced as the market area demanded.

lmmediately we replaced the store manager with the best "people" man we had in the bull pen. Next we instituted a special promotion program in the immediate shopping area of the store. The finest sales letter I have ever written was

part of that campaign. lt was a simple letter. The top was adorned with a photo of our new, smartly attired manager. Over his signature was an invitation to come in, see the changes, and shake his hand. The letter was warm, sincere and inviting. But it was also too soon! The letter was a cure for the trafTic ailmentbut the patient almost died.

Our campaign brought back many customers who had previously committed themselves never to shop there again. They shook the manager's hand, and then proceeded to seek out the promised changes. They couldn't find'em. lnstead they laced the same disgruntled sales staff, the same poor housekeeping and merchandising and the same noncompetitive prices.

The store eventually made it. lt's now doing very nicely, thank you. But it took the third time around for us to realize that it take more than words. lt takes merchandising action. In-store merchandising. ln-store action.

Most importantly we learned that we had to be specific in telling the sales force what is expected of them and how they can meet our expectations. Our ads talked about our "friendly, knowledgeable sales help." Too many times, however, our customers recognized that the guy behind the counter wasn't the guy who wrote the ad.

Premium Decking Components In Cedar & Redwood

Increase your bottom line with our top line decking components. The Mr. Spindle line of decking components, colonial spindles, newel posts and porch posts with a complementary railing system, are milled from clear cedar and redwood. Delivered a pallet at a time, by the truck, or any quantlty in between, Mr. Spindle prducts are shipped directly to you anywhere in North America.

For More Information Call: 1 800 325-999r

Bean Automates Arkansas Mill

Bean Lumber Co. Inc., Glenwood, Ar., will expand and modernize its operation with a multimillion dollar computer operated saw mill, as first announced last year in Building Products Digest.

Public announcement of the project, expected to be completed in July. was made during ceremonies conducted by mayor Reggie Jones to honor Curt Bean, company founder and president, for his company's contributions to the Glenwood economy.

Tim Bean, vice president of Bean Lumber, said the highly automated mill will be the "first one like it in the south."

CertainTeed Focus On Cameron

CertainTeed Corp. will restructure its Building Materials Distribution Group based in Waco, Tx.. to focus solely on its Cameron Wholesale distribution activity.

The ldeal Aluminum manufacturing operation and central warehouse, Waco, and a door assembly facility in Alvarado, Tx., wilt be phased out.

"We're re-dedicating ourselves to service excellence," said Donald Huml, CertainTeed group president, "with a firm commitment to build on our strengths as a building materials wholesaler to better meet the needs of our customers. The decision to close the plant, warehouse and door assembly facility was a difficult one. Current and projected market demand, however, could not justify continued operations."

New Lowe's Stresses lnventory

Lowe's has opened a 65,700 sq. ft. store with a garden center in Gastonia, N.C.

Comparing the store to others in the area, Mike Brown, manager, said, "We're more shoppable and our merchandise is accessible. If you see it displayed, we have it in stock."

The store stocks 120 different kinds of moulding, displays 100 tubs and showers, 20 different commode styles or colors and 50 different commode seats. The appliance section features top-of-the-line brands including Jenn-Aire, Maytag, Hotpoint and Whirlpool.

Land of DINEH Reputation by Product PONDEROSA

Fine Textured/ Kiln Dried

NAVA-PINE

Premium Quality

Lumber

Half Pak PIL.

NAVA.PAK

Handi-cut/ Home Ctr. Brds.

Half Pak Hf.L. and PW.

NAVATRIM

Premium Mldgs. and Millwork

Bundled/Unitized/

OPERAIING OPPORTUNInES

WALLY LYNCH

Paid Associates

PO.8ox741623

Dallas, Tx.75243

Questions on spoce utilization have inspired reprinting this t'olumn .l'rom severol years ago -editor.

OST LUMBER and building nratcrial dcalcrs who havc bccn around long havc cithcr t'accd a spacc pnrblem or stxrn will. Thc dilcnrrna is gcncrally whcthcr to rclocatc or cxpand at thc prcscnt ltratitln

Just alicr thc dccision to do sonrcthing has been nrade. but bclbrc it has bccn dctcrntincd just what will bc donc. think "cubc" and "cubc utilization." A gtxxl way to do this is tt) gct out thc plat plan ofyour location now and scc how many squarc lbct arc bcing occupied. Fronr this total dcduct dccd restrictions, or othcr incunrbcranccs such as utility cascmcnL\. parking arca rcquircmcnts, construction olt scts, rail acccss. ctc.

Ftrr our purposcs hcrc. lct's say that you currently havc 87,120 uncncunlbcrcd squarc fcct This is two acrcs. Thcrc are dcalcrs and retailcrs at this time generating from $1.000.000 ttr $2,5m.(m monthly frcrm this amount of spacc opcrating within one of the diffbrcnt markcting conligurations ol'thc industry. Thc warchousc opcrator. in cssence. has built a 20' high building over the two acres. cquippcd it with l2' racks and air conditioned it.

At thc other end of the spectrum is the all. or nrcstly all. contractor oriented dealer who is turning invcntory once a month. Somewhcrc in the middlc is the 40-60 dealer with a drivc through servicing both thc professional and thc consumer. All three are capable merchants serving their different clientelc, but have a common thread in their operationcube utilization.

Let's lcxlk at such cube utilization in relation to the threc 2 acrc dealen just dcscribed. Firct, the ncw home ce nter, 2 acres times 4.5'. or 392.040 cubic feet. Second. the warehouse, 2 acres times D'. or 1,045.440 cubic feet. Third' thc contractor yard, 2 acres times 80 % in 12' racks and 20% in 4 .5' gondolas, or 914.'760 cubic tbet. Fourth. the drive through 40% contractor. 60% consumcr dealer. 2 acres times 40% in 12' racks and 60% in 4.5' gondolas, or 784.070 cubic feet.

Daily the people in this country shop ftrr groceries in stores featuring 6' and 7' gondolas. some 33Vt% to 55.5% more cube utilization than with 4.5' units. In t'act, just raising gondolas from 4.5' to 5.0' provides ll% more cube. The same grocery stores have 6' to 7' aisles, but if 4' or 5' aisles would do. the gain

in cuh'r' usc is cnorntous. as it is whcn y()u can add nurrc lixturing. lt will vary all <wcr thc ltl. but a r.*asonublc rulc ol'thunrb is thal aislc arca and f'ixturc arca should bc'split 50-50, Thcrc's also sorncthing to bc said ftrr housckccping whcn it contcs to cubc usc. Thc bcst way to visualizc its intpacl is to rccall thc nressicst ckrsct you'vc cvcr sccn and thcn think of' il lustrat i<lns rtlicn shown ol' closcl organizcrs whcrc cvcrything has a placc and is in its placc.

Gondolas and housckccping discipl inc arcn't thc only charactcrs in cubc utilization.

Tukc u Jxrlanrid picturc cach wcck lirr a month ol thc shcds in your yard. On thc back ofcach writc thc datc takcn and a cubc usc cstinlatc. Do thc sanrc il'you havc a warchousc with the racks and cstimatc thcir utilization. At thc sanrc tinrc as thcsc cvaluati0ns arc bcing nradc. look lilr opponunitics to ntovc upward or outward in thcsc arcas as on thc salcs lloor.

Rcccnt survcys havc indicatcd a willingncss on thc part of sonrc consunlcrs ttl drivc l'ront 50 and 60 milcs away to shop.

It cosls about 50c a mile to own and operate a car. It'a custonrcr cotltcs lionr l0 miles away, it costs $10 to comc and go. At -50 milcs away. it's $50. etc.

lf you arc a dclivcring dcalcr it costs you about $1.7-5 a driven nrilc to nrake deliveries. Evcry l0 nrilc out dclivcry trip costs $35 to nrakc. At thc 20 milc out point, the trip costs .f/0 to nrakc.

Thc wholc point of ntcntioning such numbcrs is that what may be gained through relocati()n may hc lost in cust()mcr participation and profitabilily. Ytru must be prepared to rctain your customer base from the ncw location or sutler thc costs of rcbuilding it anew.

Dcnrographics havc long played a major role in site selections by retailers but. short of this. draw a circle with a 30 milc radius on a map around your current location. Then cxamine what is within thc arca. lf it's all concrete. ncw construction will be rninimal and sluggish. Do thc sante for any ncw or proposed sites. Thcn work your currcnt customcr base into thc picture. Will they pay $50 to trade with you? Can you aftbrd to pay fiO for each delivcry'l Arc you likcly to grow or lose ground where you are currently lcrcated even if you have cnough cubc'l

These few simplc checks and evaluations by lnanagcmcnt will vcry often indicate that the needed space/nrarketing relationship is best achicved right whcre they are. Ifyou can increase housekeeping discipline and cube utilization. you'rc better offto re-do than to move if the customer base is indicating continued viability.

colft0 ro Ailanta, Ga., April 27-28, Joe Samulln and Blll Fishman wlth a workshop for home improvement retailers. Stressing slors managoment and aggressive marksting, the ssminar will be at the Embassy Suites. Fishman, a columnisl lor hllthl Pnirch 0l3rrl and a home center consultanl, and Samulin, also a home center consultant, have presented the program in Chicago and Southern California and will take it to Vancouver, 8.C., in May.

Unusual Texae Mlll Whlstle

When the 50 year old steam whistle at Dean Lumber Co. blew itself apart, company founder John Ed Dean had no idea its replacement would involve a Canadian sawmill and a Tennessee show boat.

Five times a day, the new whistle signals 125 employees in the Dean sawmilland pressure treating plant at Cilmer. Tx. The 200 lb. cast bronze whistle, which incorporates three brass bells and is the second of its type ever made, plays the second inversion of the A-flat maior chord: E-

flat, A-flat and natural middle C.

The first triplex whistle for a show boat at Opryland in Nashville was built to duplicate the remembered sounds of a whistle at the long closed Chemanus sawmill on Vancouver lsland, B,C. When general manager Steve Dean heard the story, he ordered a similar unit to be operated by steam from the company's power plant.

Al'e llllhrort! ilovos Phnt

Al's Millworks has moved from Seabrook, Tx., to larger quarters in neighboring Kemah, Tx. (Metropolitan Houston).

The move will provide more room for manufacturing the company's millwork products including wooden louver vents. There are'no changes in personnel, according to Cunner Calindo, a partner in the business.

Naghville D-l-Y Sales Boom

The housing market may be sluggish in the middle Tennessee area around Nashville, but do-it-yourself home improvement sales are booming.

Sales increased29oh in 1989 from 1988, according to F.W. Dodge. "The rise in do-it-yourself sales began about l0 years ago and now it is on the threshold of really getting big," said Ed Williams, manager of

Bulldlng Productr Dlgrtt

the Nashville Home Depot.

He gives credit for the increase to the Baby Boom generation born between 1945 and 1960. "They are approaching middle age and most are well established in their careers." he said. "This means they have more time to concentrate on other things and we're finding that many like the idea of trying something they've never tried before."

The increase in do-it-yourself is not limited to men. "l've noticed more and more women taking on projects themselves," explains Bob Rushing, Lowe's manager in Nashville.

More how-to books and videos make it easier for both men and women to complete do-it-yourself projects, retailers report. They are capitalizing on this and working hard to entice female customers.

"That's why all these warehouses have cleaned themselves up," Rushing said. "They've redecorated, improved their lighting and offered things like shopping carts to attract female patrons."

Patios and decks are the No. I doit-yourself project in the Nashville area. "Treated yellow pine is the hottest item on the market today," Rushing said. "l've seen a 200h increase in yellow pine sales between 1988 and 1989. There was a time not too long ago that you could find yellow pine only at the bigger retailers, but it has become so popular today that even the mom and PoP type stores are carrying it."

Kitchen cabinets and light fixtures are popular, too. "We used to carry about 60 different types of light fixtures," Rushing said. "Now we carry about 100 because the do-ityourself people like variety."

Retailers On Conservation

Retailers for Renewable Resources is a nationwide program designed to support ongoing efforts to develop public support for policies which permit the continued wise use and management of our private and public forests.

Recognizing that the lumber and building material retailers are committed to the stewardship of our nation's forest resources, the program has been approved by the National Lumber and Building Material Dealers Association.

SOUTHERN ASSOCIATION

Kentucky Lumber & Building Material Dealers Association will be under the leadership of chairman Ken Lawson, Thriftway, Inc., Owensborol president Bill Bucher, Square Deal Lumber Co., Park City; vice president Gerry Boland, Boland-Maloney Lumber Co., Louisville, and secretary/treasurer Mac McCormick, McCormick Lumber Co., Mt. Sterling.

Other board members for 1990: Ed Anthony, Anthony-Barnes Lumber Co., Paducah: Bill Baker. Stratton Lumber Co., Nicholasville; Terry Barnes, [ndependence Lumber Co., Independence; Leroy Chewning, Ambrose Home Depot, Hopkinsville; Jack Congleton, Congleton Lumber Co., Lexington; Mitch Cornelius, Beattyville Lumber & Supply, Beattyville; Larry Ethington, Ethington Lumber Co., Shelbyville; Robert Hunt, Rogers Lumber Co., Bowling Green; Dan Jeffries, Green River Builders Supply, Liberty; Charles McWhorter, Clay County Builders Supply, Manchester; Gerald Scott, Fugate Lumber Co., Madisonville, and Jewell Vice, Reid & Vice, Carlisle.

National director is Don Hellmann, Hellman Lumber Co., Covington. Associate directors: Joe Ballard, Falls City Lumber Co., Louisville, and Farris Dills, Bell Concrete, Middlesboro.

Mississippi Building Material Dealers Association. Inc. has 35 exhibitors signed for the 1990 convention and building products trade show in Jackson, March 22-24.

Pre-registration packets have been sent to 260 dealers, suppliers and manufacturers for the event at the Coliseum Ramada Inn. Eleven firms have pledged sponsorships.

Virginia Building Material Association is completing final registrations for the 64th annual convention, April l-4 at the Williamsburg Lodge, Williamsburg. "Navigating the '90s" is the theme.

Oklahoma Lumbermen's Association will be headed by president Jay McKissick, Overlees-Woods Lumber Co., Bartlesville, this year.

Others installed by Harold Merrill, Owasso Lumber Co., Owasso, outgoing president, are vice president Jim Lovell, Consolidated Lumber, Enid, and treas-

urer Mike Nix, Nix Lumber Co, Oklahoma City.

District representatives presented during the luncheon at The Marriott Hotel, Oklahoma City, are Mike Crowl,

Mill Creek Lumber, Tulsa; Charles Bussey, Maxie Lumber Co., Maxie; Tim Frame, Frame Lumber Co., Checotah; Bob Waltz, Hennessey Lumber Co., Hennessey; Rusty Field, Economy Lumber, Jones; Randy Smith, MidAmerica Lumber Co., Lawton.

Tommy Davis, Tom L. Davis Lumber Co., Oklahoma City, and Scott Waller, Mohawk Rock and Sand, Sand Springs, are associate directors.

Prizes of $1500 in cash and a 1990 Chevy pickup truck will be awarded at the SpringMart '90, March 23-25, in Oklahoma City.

Authentic ArchitecturalColumns That L-ast

o Ad Preparatlon

o cllnlc Programs

o cooPFunds Admlnlstraflon

. market Research

o Package sales

lN THE I 99Os YOU WILL NOT BE DOING BUSINESS WITH THE SAME PEOPLE IN THE SAME WAY YOU DID lN THE 1 98Os,

It's time

ll OW is the time to think ahead l! to summer. In a couple of months customers will be looking for gazebos, summer houses and garden swings. A little pre-planning will put your advertising on target and have demo models ready for display.

Experts advise aiming your merchandising and advertising at women. Position your ads in the sections of the newspaper read most by women. Sell the glamour and sociability of entertaining in handsome garden rooms. Stress the fun a family can have with the gazebo and the garden swing. Emphasize that a husband (or wife) can assemble the items easily.

Place a demo model of the gazebo in an area of the store shopped by women, not in the lumber yard. Add a garden swing. Decorate with plants and garden furniture. Make it easy for a woman shopper to imagine spending a leisurely, cool afternoon there or entertaining a group of friends in the twilight.

Ordering kits made from redwood is the easiest way to meet your customers' dreams and needs. Because they come pre-engineered with all wall segments pre-assembled, horizontal to vertical joints screwed together and roof panel frames nailed and glued, they can be put together successfully by a non-carpenter. Many kits are pre-stained and packaged with fasteners. These benefits almost sell themselves to do-it-yourselfers.

Generous margins on most kits are augmented by sales of tools, concrete. hardware. stain and accessories. Many kit manufacturers offer deck kits, steps, flooring, beverage bars and a variety of doors and windows for customizing structures.

Sell the convenience and sizzle and reap the profits ofeasy handling, add-on sales and orderine as needed from your distributor.

ready for summer sales

Story at a Glance

Suggestions for targeting redwood garden structures to women ways to advertise and merchandise, sell glamour and convenience.

Wal for Exc Issr Cor

these iting ea tn mtng

Nlonths

April: Pressure Treated Special lssue

May: Computer & E,lectronics Special lssue

June: Outdoor Special lssue

July: Engineered Wood Products Special lssue

August: Moulding & Millwork Special lssue

September: Panels Er Plywood Special Issue

PERS NALS

(ieorge W. l,ester ll, Lester llome (lenter, Martinsville, Va., recently received a communily service award lrom the llome Builders Association of Martinsville and llenry County.

Carla O'Hara has rejoined thc Virginia lluilding Material Association staff. l,onnle Fogel. director ol' public relations. llomc l)epot, Atlanta, Ga., has been added to the llome Center lndustry Conference executive committee, along with Richard Bailey, CooperTools, Raleigh, N.C., and Dwain A. Newman. National llome ('enlers, Springdale, Ar.

Tony Butler has been named sales engineer for Willamette Ml)l;, Malvern, Ar., reports sales mgr. Doug Kohlmeier.

Chuck llliss has been named architectural ceiling dept. Salesman of the Year by The Celotex Corp., Tampa, Fl., reports gen. sales mgr. R.S. King.

Alan Cohen, llome Quarters Warehouse, Virginia lleach, Va., has been promoted to v.p., human resources. Controller Michael Good has been appointed to the management committee.

Harrell Tippit, l-oxworth-(ialbraith Lumber Co., Paris, Tx., has been honored for 29 years service to the firm. Other employees saluted: Jessie Wallace, Roy Bowden, Jerry Cross, Christine Nelms, Leona Purcella, Karl Brown, Keith Garvin, Chris Lancaster, J.L, "Scoop" Giles, John Don Booker, Glen Good. Rhonda Good and Roger Stripland.

William Hensler has been named pres. of Wickes Lumber Co.

Latisia Brown, Wickes Lumber, Greenwood, S.C., has been named Employee of the Store, Employee of the Zone and Employee of the Area.

Steve Newhouse is the new v.p. of human resources at Scotty's, Winter Haven, Fl.

Dwight Pardue, senior exec. v.p. of real estate. Lowe's Cos.. North Wilkesboro, N.C., has retired after 34 years with the firm.

George Parker Entwistle III, Lowe's, Hendersonville, N.C., is engaged to marry Janine Ann Johansen July 14,1990.

Steve Ashy, Doug Ashy Building Materials, Lalayette, La., has been installed as sec. of the Acadian Home Builders Association.

Bill Champ, Oklahoma reg. mgr., MidAmerica Lumbermens Association, has been appointed Oklahoma's costate co-ordinator for the American l:orest Resource Alliance.

David Schemm is a new lumber trader at United Forest Products, Spartanburg, S.C, Greg Crssidy is now a sales rep.

Bill King has joined A.P. llubbard Wholesale Lumber, (ireensboro, N.C.

John Misslin is new to Vaughan & Sons, lnc., Austin, Tx., according to Jim Woodard.

l,loyd Furman has been named gen. mgr. of ITT Rayonier's lumber div. in Baxley, Ga.

Mark Taylor is export mgr. lor Steel City Lumber Co., Birmingham, Al. Bill Burrett has joined the sales force.

Hogan Holiman, llixby Lumber, Bixby, Ok., has retired after 44 years with the firm.

Charles R. Black Jr., pres., J.W. Black Lumber Co., Corning, Ar., has retired after nearly 50 years with the co. William Venable, Flunt County Lumber, Commerce. Tx., has been elected to the Hardware Wholesalers Inc. board of directors.

James Coghlan is the new sales mgr. at South States Sentry, Inc., Shreveport, La. New sales rep. Mark Ross will cover Ar. and La., Mark Kilsby will handle Tx.

Tom Denig, Trus Joist, Atlanta, Ga., has been named pres., replacing Dave DeWitte, who has resigned after | 2 years with the co.

Joel Burk is a new buyer with Tampa International Forest Products, Tampa, Fl.

John Milliner, pres., Southeastern Lumber Manufacturers Association, Forest Park, Ga., plans to retire in August.

Milton Hogge, Lamberth Building Materials, Gloucester, Va., is recuperating after triple bypass surgery.

Darrell Rice, pres., Holston Builders Supply, Kingsport, Tn., has been elected pres. of the National Sash & Door Jobbers Association. Michael Harman, MW Manufacturers, Rocky Mount, Va., is 2nd v.p.

James A. Nelli is now director of mktg. lor GAF's residential roofing products.

Edmund J. FitzGerald, Gold Bond Building Products, Charlotte, N.C., has been named v.p. - mktg. services, replacing Dick Koerber, who is retiring. A.O. "Tony" Maraia is now v.p. of sales; Robert J. Johnston, v.p., total quality managementl Charles M. Gerber, director, national accounts, and David Locker, directorof strategic planning, according to pres. & ceo Peter C. Browning.

Richard J. Farrell, Celotex Corp., Tampa, Fl., has been honored as Building Products Div. Salesman of the Year.

Harold C. Meissner has been elected vice chairman of, Andersen Corp. Jerold W. Wulf succeeds him as pres. & ceo. Alan H. Johnson is now v.p. operations, and Leonard W. Kedrowski, sec. & treas.

P. Scott Linder, chairman of the board, Scotty's, Winter Haven, Fl., recently received the Lakeland Area Chamber of Commerce's 1989 George Jenkins Award to recognize his chamber and business efforts.

Peter C. Browning, pres. and c.e.o., Gold Bond Building Products, Charlotte, N.C., has been appointed to the board of directors of Aancor Holdings, Dallas, Tx., according to Aancor's John P. Hayes.

John Widseth has been named plant mgr. of StarMark's Lynchburg, Va., mfg. plant.

George Eliades, Society of American Wood Preservers, Falls Church, Va., has returned from a trip to Arizona, where he scouted sites for the 1991 joint annual meeting of pressure treating organizations.

Tony Tuminello, central La. sales, Henderson & Baird Sentry Hardware Co., Greenwood, Ms., has retired after l5 years with the firm. His son, Trey Tuminello, succeeds him. Charles Winters is the new operations mgr., replacing John Helms, who has retired after eight years with the co.

Mike Brown has been transferred from Lowe's, Charlotte, N.C., to manage the new Gastonia, N.C., store.

Dave Burkett has joined Therma-Tru Corp., as account mgr. for No. Va.

Hugh Calyptus is now Australian lumber import manager at MungusFungus Forest Products, Climax, Nv., report owners Hugh Mungus and Freddy Fungus.

Florida Cities Filling Fast

Seven of the l0 fastest-growing metropolitan regions of the country are in Florida, led by Naples, Ocala, Fort Myers-Cape Coral, Fort Pierce, the Cape Canaveral area, West Palm Beach and Orlando, reports the U.S. Census Bureau.

Home Depot Service ldeas

Home Depot doesn't rely on d-i-y customers only. Stores open at 7:30 a.m. to cater to the contractors they call "homers."

Other tricks used by Home Depot to improve service include electronic scanners to speed up checkout lines, praise badges with bonuses for outstanding salespeople and a negotiable salary scale.

Top ranked clerks can earn up to $20 an hour although most are paid under $10. A $50 bonus is given for every five praise badges earned. A suburban Atlanta. Ga.. salesman reportedly has over 100 badges on his apron. His popularity with customers rates the store posting an explanation when he goes on vacation.

Education Tracking Program

Tracking educational programs and courses presented for retail lumber industry employees, owners and managers is an objective of the National Building Materials Institute sponsored by the National Lumber and Building Material Dealers Association.

The name, date, place, subject and hours of each course with the name, social security number and employer address of each student taking it will be entered into a database maintained at NLBMDA headquarters in Washington, D.C. Educational classes and seminars sponsored by associations and companies,

correspondence courses, management conferences and convention programs will qualify.

The objective is to track all courses and participants and assign credits as appropriate so that certificates and recognition may be given at some future date. One hour of education will equal one credit. A fee of $2 per person will be charged for registering classes and those attending.

TEIII{S in Calilornia for the annual lumbermen's crabfeed at Eureka: (top photo) Lee Roy Jordan, Jordan Redwood Lumber Co., Dallas, with redwood veteran Bob Bonniksen (left) and Stephanie Shannon. (lower photo) Ronnie Fuchs, Dallas, and Jimmy Petrey both with Lee Roy Jordan Redwood.

It'r Done Wlth Mlrroru

A miniature door display which doubles as an order desk to assist consumers in ordering sliding and bi-fold mirrored doors is new from Hoyne Mirror.

NEW PR DUCTS

and selected soles alds

Red Hot Louvers

A complete line of ventilating and plant-on louvers is now available in redwood, white pine and rough cedar from Al's Millworks.

All ventilating screen back vents have octagon jambs and a unique rainstop profile slat to prevent water leakage.

Shapes include octagon, round, rectangle, square, half-round and quarter-round with lx4 or brickmould trim. Arch tops, elliptical tops or gable tops are extras.

Post & Pole Levels

FREE READER SERVICE

For more information on New Products wlite Building Products Digesl, 4500 Campus Dr., Suite 480, Newport Beach, Ca. 92660.

Please mention issue date and page number so we can process your request faster! Many thanks!

Can Handlers

Snap-on, reusable handles for quart and gallon cans are now available from Ro-Key Corp.

Both sizes feature a paint can-type loop, while the quart model also has a snap-on mug-type grip.

Two new fence post levels are available from Empire. Both are constructed of sturdy, high impact polystyrene and contain three durable, adjustment-free acrylic vials that read both plumb

Only 32" square and 6'8" high, the display shows the full line of I I doors in miniature. and includes point-of-purchase literature and order forms, attractive graphics and self-service order desk to select and order specific door types, sizes and frame finishes.

Fine Turned Deck Components

Clear western red cedar and redwood decking components, colonial spindles, newel posts and porch posts with a complementary railing system are now offered by Mr. Spindle. Turned spindles are available in 32" and 36" lengths. Colonial newel posts are 48" long and colonial porch posts 96" long. Railings are grooved to hold l" lattice moulding,2" x 2" spindles or fillet strips (3/8" x 2-1/4"

and level. A stretchable strap holds the levels tight around a 6" square or a round surface up to 6" in diameter. One model has magnetic edges to hold fast to a ferrous metal surface of any size.

The levels can also be used for leveling pipe or sign supports, in building decks or in installing basketball poles, mailboxes and outdoor recreational equipment.

boards mounted to tops and bottoms of spindles and then into channels in the top and bottom rails to hide fasteners).

Plant Pulley

An adjustable height hanging basket holder for easier watering of and tending for plants is new from Martek [nternational.

Hi-Lo consists of an attachment

in basements, the kit includes eight dual-syringe cylinders containing two-ton epoxy and activator, eight disposable automatic mixing nozzles, and one injection gun.

After the gun is prepared, its applicator tip is placed in the damaged area, its trigger pulled and a bead run. The epoxy and activator are mixed automatically in the nozzle.

Setting time is 30 minutes; full cure. l6 hours.

Bubbly Bath

The Vela whirlpool is now available from Universal-Rundle Corp.

The bath features durable fiberglass construction, a 3/4-hp pump/

High Wire Act

The Qwik-Open circuit breaker merchandiser from Square D Co. organizes an electrical department's circuit breaker area while educating customers with its "how-to" cover.

bracket on top, 30" retractable vinyl strap and a metal hook at the end. Its calibrated, self locking system allows easy height adjustment within a range of 30".

Pushing up on the bottom of the basket releases the locking cam to lower or raise the basket.

Washerless Faucet

A new lawn and garden faucet that never needs a washer is now available from Ro-Key.

motor, four-jet whirlpool system, air control switch and optional air blower system.

The model is offered in 30 colors.

Framing Stand ln

The flip-open cover features a wiring diagram and selection chart. The merchandiser can either hang on a wall or on existing gondolas.

Rack'em Up

A rack-supported building system for the building supply and lumber industry which reportedly allows one person to store a full load unit of lumber in about one minute is now available from Auto-Stak Systems.

The durable faucet offers unrestricted water pressure and directional flow with a variable on and off lever. Leak resistant, it carries a 25vear warrantv.

Shoot & Seal

A new concrete repair system designed to halt the intrusion of surface water, outside air and radon gas is now available from Devcon.

Designed to permanently fill, seal and waterproof cracks and parting lines along concrete floors and walls

Arrowood, an engineered structual framing product composed of parallel laminated veneers combined with oriented strand board, is now available from Fibreboard Technologies.

Unlike sawn lumber, the product reportedly will not wane, cup, twist, bow, split, warp or crook, and has no knots or holes. Yet it cuts, nails and installs as easily as sawn lumber.

Compared to wood l-joists, Arrowood is less expensive, easier to work with and requires no special bracing, blocking, hardware, stiffeners or engrneenng.

It is said to offer greater design flexiblity, reduced installation time and less waste.

Said to require 300/o less space than traditional storage methods, the system permits maximum height, with two to five facings. All levels are pickable from both sides.

The racks reportedly permit total self-service and use of standard forklifts, while eliminating expensive joists and most product damage and scrap loss.

Alumlnum Shlngles

New aluminum roofing from Alcoa Building Products combines the look of slate, Spanish tile or thin wood shingles with the performance benefits of aluminum.

The roofing features lightweight, textured surfaces with even shingle thicknesses and consistent butt

Keep Your Gool

The Picnic Basket from lgloo combines yesteryear's vintage hamper with today's fashion colors and insulation advances.

edges, and a high performance finish said to withstand ultraviolet rays, heat, cold, rain, snow, hail and hurricane force winds.

It reportedly will not rot, warp, split or curl like wood or asphalt, break like concrete or tile, pit, rust, burn or support combustion.

Home For Adheglver

Colorful, informative houseshaped display cartons are helping to sell Contech Brands' new PL Pro 2000 adhesive sealant.

Available in lbur color combinations, the cooler features swing handle, side drain plug, Surelock hinges, high-impact exterior with molded-in handles, refrigerator-quality liner, removable food tray and exclusive Ultratherm insulation.

No-Wait Paint

A new decorative enamel spray paint from DAP Inc. reportedly dries to a hard, protective finish in just l0 minutes.

Broma spray paint is said to be lead-free and chip- and scratchresistant. Packaged in I 2 oz. spray containers, it comes in 20 different colors.

ffiiouildilner

ffiiriluro7klnc,

One of the notion's lorgest wholesolen of quolity pine [r fir mouldings, fiomes, jombs ond lrirn-solid tr fingefoint Domestic [r lmporeLlncluding thiry ruckloods of conrrolled produaion per monfi.mixed tnrckloods our speciolty

The preprinted BillboardBox corrugated displays feature eye-catching graphics on all four sides of the "house" to emphasize the product's many uses throughout the home.

Rlslng Water

New adjustable height faucets have been designed by Moen.

The Kitchen Riser features single handle operation for quick access to temperature and flow control and a spout that lifts and locks 10" above the sink, swings 360', and delivers water in either a spray or stream.

The Lavatory Riser's swivel spout can serve as a drinking fountain and lift 7" above the top of the basin. The faucet offers single handle control, a tough chrome finish which resists marring and scratching, and washerless operation.

FOR IN FORMATION CONTACT,

Gaorga Hovooros, pres.

Rick Hovooros, v.p.

Lee Rou.rlin, soles

John Douglos, soles

P.O. bor 2300

Foir Ooks, (o. 95628

(916) 965-l I l2

(800) 824-5878 Ioll Free

FflX 91 6-965-0854

CI PRSO, TI. OFFIC€

TX (800) 493-0868

(9r s) 886-s74r

FRX 9l 5-886-3944

Stove Drongsholt' ffrnold Smith

Roll-ln Hood

New mini window hoods from Roll-A-Way conserve space, conceal easily and provide protection for slats in security shutter systems. Made of durable aluminum. the

Unbroken Deflections

An unbreakable plastic air deflector is now available from Deflecto Corp.

The clear plastic unit is made extra strong through use of engineer-grade plastics similar to those used in football helmets.

Features include a unique floating-action, permanent-strength magnet, latch-type construction and the ability to adjust from 10" to 14".

Wood/Wire Storage System

A storage system utilizing both wood laminate and epoxy-coated ventilated wire components is now available from LeelRowan.

hoods can be used in shutter systems with aluminum or pvc slats measuring as little as 1/4-in. thick. They come in 6. 7. 8 and l0 sq. in. dimensions.

Masonry Sealant

A modified epoxy polymer sealant for below grade masonry waterproofing is new from Advantage Products.

Latch On Quick

A new pocket door latch designed for easy installation is now available from L.E. Johnson Products.

Wood laminate accessories include storage shells, cubby hole units, storage spaces, adjustable shelves, drawers and door kits.

Wire products include baskets, shoe racks, wardrobe shelves atop closet rods and linen storage shelves. All elements come in white.

The latch has a standard bore and 2-3/8" backset to fit 1-318" thick doors with no additional measuring or cutting.

The device is non-handed, and it can be installed on either side of the door. It comes in seven different finishes and two styles of face plates.

Aero Seal's adhesive coating penetrates up Io 1/2" into masonry. Packaged in aerosol cans, the product works to prevent water seepage.

Kitchen Additions

Four new kitchen accessories designed to match cabinets in a variety of styles and finishes have been introduced by Triangle Pacific.

Now offered are an appliance garage with a roll-top doon a genuine oak hood with optional fan and light

kit; a wine rack that can be used horizontally or vertically, and a gallery rail moulding.

Drlveway Patch

A do-it-yourself asphalt driveway repair system is new from Co-lrair Corp.

l)riveway Medic is made of a heavy duty, double-coated, nonwoven polypropylene labric that is saturated with rubberized asphalt and self-adhesive. In use. it lbrms a wateiproof barrier to block moisture and salt intrusion and prevent freezelthaw damage.

and firmly grip the driveway surface so it may be walked on or driven over at once. A seal coat can then be applied over the entire driveway for a clean, fi nished appearance.

2-ln-1 Tlle Klt

A combined adhesive and grout mix said to eliminate 50oA of the work involved in installing tile is new from Tilepak,

The product works in two steps: first, it is applied as the adhesive to

On Your Markt

Waterproof marking sticks for writing on galvanized trash barrels, storag,e boxes, aluminum frames,

Patching, sealing and waterproofing is done by cutting a piece of material to match the size of the crack or damaged area, peeling off the adhesive backing and pressing the fabric down over the section of the driveway. It is said to instantly

glue the tile and then the same product is used as the grout. lts waterproof formula eliminates the need for grout sealers.

Adhesive 'N Grout for walls is available in one gallon tubs in white and for floors, two gallon tubs in several colors. Each tub will cover 36-40 sq. ft.

Filter Fresh Water

A counter top water filter said to quickly attach to virtually any standard faucet equipped with a male aerator is new from Ametek.

sheets ol' window glass, cement blocks, lumber and many other objects are now available from Sanford Corp.

Offered in red and black, Mean Streak sticks mark a paint-like ink on light and dark-colored metal, rubber, glass, wood, plastic, concrete and corrugated boxes. Because the ink is waterproof, marks reportedly won't come offwhen weather conditions or temperatures change.

Paint Around

An all-purpose, bendable pad painting tool flrom Kimat Paints can be shaped to match the contours of railings, mouldings, windows, furniture and other irregular surfaces.

After attachment, a chrome bypass valve will divert water flow from normal sink use to the drinking water filter on command.

Cartridges are available to remove foul tastes. odors. sediment or chemicals.

No plumbing is required for installation, only a pair of pliers for removal of the old aerator.

The Contourmat features a metal pad with nylon flock bonded to open cell foam that holds a generous supply of paint for a smooth finish. The flexible, replaceable pad slides into a rigid polyethylene handle.

The tool can be used with latex or oil-based stains and varnishes, then cleaned and reused.

Since the tool can not be dipped like a brush into paint cans, the manufacturer also offers a premium latex paint (in 19 colors) packaged in a resealable squeeze bottle.

Ghana's hardwoods:

Gonclusion

This is the conclusion of a two-part article on the hardwoods of Ghana

(See p. 37, Jan. 1990) - Editor

NE of the most popular exports not only in Ghana but in all of West Africa is afrormosia (Pericopsis elata). Yellow to warm brown, its pattern ranges from straight grain to some mottle, resembling teak. Perfect for wall paneling, furniture and decks, its use is limited by its high price tag.

Sapele (Entandrophragma cylindricum) has long been another of Ghana's most popular exports. Dark red-brown in color, it features a stripe and bee's wing pattern and considerable variation in the grain. lt works fairly well with hand and machine tools, though tougher, harder and heavier than African mahogany. Readily available, sapele is used as veneer for furniture, cabinet work and interior decoration.

Resembling rich, red-brown sapele, yet somewhat deeper in color and without sapele's cedar-like scent is utile (Dawe sprague). The very large trees are of medium hardness and weight, with medium texture and superior strength. Durability is moderate since the sapwood is liable to attack by powder-post beetles.

The timber works lairly easily, although it may chip in planing and char in boring. lts uses are also like sapele's, but it is less suitable for decorative work and is valuable as a rotary-cut utility plywood. lt is mainly designed for interior furniture, ships' interiors, door frames, interior joinery and fittings.

Makore (Tieghmella hackelli), like utile, is one of the largest trees of the forest, rising up to 200 ft. high and reaching widths of 30 ft. The clear bole may reach 100 ft., though it is peculiarly prone to be completely shattered or badly split in felling. Colors vary from pale pinkish-brown to a rich red-brown. The wood is moderately hard and of medium weight and strength.

Makore is one of the most durable of local timbers. lt saws with some difficulty, but cuts cleanly and logs are markedly free from defects. And it works easily, despite rapid blunting of cutting edges. The wood screws and glues well, but tends to split in nailing. lt is used for general construction, furniture, cabinet work, decorative panels and veneers, exterior doors, turnery and flooring.

Story at a Glance

Ghana exports wide range of hardwoods.. each has individual strengths and weaknesses. current promotion may mean more recognition ... African mahogany is its best known export...

Another durable hardwood, resistant to decay, termites and marine borers, is opepe (Naulcea diderrichii). A forest tree growing up to 180 ft. in height and 16 ft. in girth, its wood is hard, medium heavy and exceptionally strong.

The timber works with moderate ease despite its hardness. lt takes

screws well and glues well, but must be bored before nailing to avoid splitting. Best uses are for harbor work, such as piles, fenders and wallings, and other types of heavy structural construction.

Similar heavy duty structural building, like fenders, wallings, bridge building and decking, is also accomplished using ekki (Lophira alata).lt also grows up to 180 ft., being even harder and heavier, weighing between ,59 and 69 lbs. per cu. ft. The wood has an interlocking grain, low luster, coarse and uneven texture.

The durable material is moderately difficult to work with hand tools but can be worked by machines with less trouble. Preboring is necessary in screwing and nailing but strong glue joints are readily produced.

Mansonia (Mansonia altissima) is also being shipped out in increasing quantities. The wood is often labeled African black walnut, but this title is misleading. While it is somewhat similar to walnut in darker varieties, featuring whitish sapwood and yellowish-brown to greyish and purplish-brown heartwood, its color varies considerably and it is not related to the walnut family.

It is usually straight-grained, smooth and fine textured, harder than American walnut, but similar in strength and other categories. Its heartwood is decay-resistant, and it works easily, glues well and finishes excellently. Its uses include veneer, interior fittings, joinery and flooring.

Ghana has always had the wood. And now, with its active promotional efforts, its timber and wood products industry promises to become better known.

NEWLITERATURE

Wood Productr In The'9Or

"The 1990s, The Final Decade: Boom or Bust for Wood Products?" is a special report on the future o[ the wood products industry, $5 from Random Lengths, Box 867, Eugene, Or.9'1440.

Deck-lt-Yoursslf

"The New Deck Guide," a 44-p. idea and installation booklet, is free lrom Georgia-Pacific, 133 Peachtree St. NE, Arlanta, Ga. 30303.

Gablnet ldea Book

A 70-p. folio of custom cabinetrY designs is $7 lrom Rutt Custom Kitchens, 1564 Main St., Goodville, Pa. t7528.

Through The Roof

"The Complete Guide to Roof Windows & Skylights" is free from VeluxAmerica, Box 3268, Greenwood, S.C. 29648.

Tape To The Slde

"How to Apply VinylSiding," a l7min. VHS videotape, is $30 from the Vinyl Siding Institute, 355 Lexington Ave., New York, N.Y. 10017.

Go Figure

lUorkshop Math, a 456-p. paperback aid to hundreds of woodworking math problems, is $14.95 from Sterling PubIishing Co., 387 Park Ave. So., New York, N.Y. 10016.

Sources ln The South

The 40-p. Southern Forest Products Association's 1990 Buyer's Guide is free from the SFPA, Box 52468, New Orleans, La. 70152.

Acrylic Wall Finish

Information on a new acrylic wall finish, Ruff-lt Acrylic Sculpture Coat, is free from Z-Brick, (800) 828-0253.

Haul Of Insulation

An insulation handling and storage tips brochure is free from CertainTeed, Box 860, Valley Forge, Pa. 19482.

Wlndow Show Klt

The Enlightened Remodeling Kit, in' cluding videotapes, ad slicks, radio scripts, fliphart presentation, signs, self-mailers, 128-p. remodeling guide, doorknob hang'

Custom Videos

Custom versions of Better Homes & Gardens videotapes tailored and packaged for your company are available from Meredith Video Publishing, l7l6 Locust St.. Des Moines. Ia. 50336.

illxed Slgnale

A I l6-p. catalog of emergency and industrial signs, decals, tags, badges and pins is free from Emed Co., Box 369, Buffalo, N.Y. 14240.

13 Catalogs ln One

ers, brochures, selection guide, blueprint book, press kit and product samples, is available from Andersen Corp., Box 12, llayport, Mn. 55003.

Radon Preventio'n

"lluilding Radon Resistant l:oundations," a 3l-p. paperback, is $3 ior National Concrete Masonry Association members ($6 for non-members) from NCMA. llox 781, llerndon, Ya.22070.

Garry A Batt

A revised booklet on the benefits ol mineral fiber batts and blankets in residential and light frame buildings is 750 from the Mineral Insulation Manufacturers Association, 1420 King St., Alexandria, Ya.22314.

Fire Exit

lnformation on the new FireCore 20 Door made lrom a fire-rated mineral core is free from Masonite Corp., I S. Wacker I)r., Chicago, II. 60606.

FOR PROMPT SERVICE

on all New Literature stories write directly to the name and address shown in each item. Please mention that you saw it in Building ProducE Digest, Many thanks!

The 1990 (ieorgia-Pacific building products catalog, divided into I I product categories (decorative panels, engineered board products, gypsum, hardwood plywood, insulation, lumber, moulding/millwork, metal products, roofing, siding, structural wood panels), is offered as a whole or in individual sections from (;-P, 133 Peachtree St. NE, Atlanta, (ia. 30303.

Cedar Shake Up

"How to More Than l)ouble the Life of Your Roof," a 25-p. guide to maintaining cedar shake and shingle roofs, is $5 from The Cedar (iuild, 51579 Gates llridge East, Lyons, Or. 97358.

Rail Fleet Management

The updated National Industrial Transportalion League Rail Users' Manual is $50 for N ITL members and $70 for non-members from NITL, 1090 Vermont Ave. NW, Ste. 410, Washington, D.C. 20005.

For Lawn Sakes

A 6-p. lawn and garden equipment brochure is free from Solo. Box 5030. Newport News, Va. 23605.

Hardwood Floor Gare

The 4-p. "Care & Cleaning of Floors" is free from Fabulon Products, Box 1505. Buffalo. N.Y. 14240.

Get Set

A ceramic tile and marble setting systems catalog is free from TEC, (800) 323-7407.

Advertising

MAUGANS AND ASSOCIATES

P.O. Box 36802 Birmingham, AL 35236 baoo-426-4772 205-SA7-7582

CONFIDENTIAL INQUIRIES _ FEE PAID

YICE PRESIDENT, BUILDING CODFS ANDENGINEERING

The National Forest Ptodrcts Association (NFPA) is now intewiewing csrdidates for the positionof Vice President, Building Codes cdEngine€dn8. An a[ractive oomperuation udbenefic package is available.

NFPA is locatedinWashingon DC ad is the national association re,presenting the solid wood podrts irdutry. The Building Codes rd Engineering Council worls to €nflre that hdlding codes in the U.S. pernrit ttre uee of woodprodrcts andcorducts engine€ring sirdies o snput his effort The stafrconsists of 15 p,ofessionals, includlu seven field staff, urd abrdg*of $1.8 million

The position requires a grasp of the Courcil's tehnical issues sd su,ong mrketing ekills. Please send resurnes in the strictest confidence o Kitry Reilly, Vice hesidentof A&ninisuatio& NFPA 1250 Connecticut AvenuqNW,Washingtorl DC20086. NFPA is ut equal opporunity enployer.

Twenty-five (25) words for $2 I Each additional word 700. Phone number counts as one word. Address counts as six words. Headlines and centered copy ea. line; $6. Box numbers and special borders: $6 ea. Col. inch rate: $45 camera ready, $55 ifwe set the type. Names of advertisers using a box number cannot be released. Address replies to box number shown in ad in care of Building Products Digest, 4500 Campus Dr., Suite 480, Newport Beach, Ca. 92660. Make checks payable to Cutler Publishing, Inc. Mail copy to above address or call (714) 852-1990. Deadline lor copy is the l5th ofthe month. PAYMENT MUST ACCOMPANY COPY unless vou have established credit with us.

:i:i:i::::ii::l:i:lill::iii;i::i1::.':j;:i:''..':'l:i:i,:l,JJI:i:l:i::liliiiil:i*i,ilt.l*1*t:ii#iiii1.:i:iiii:ii:i:#rjiliiiitLllitil..l:!l:i:l#

INTERESTED IN WEST COAST CEDAR & REDWOOD ITEMS?

For sidings call Doug Willis. For spa and sauna items contact Phil Heim or Doug Willis. Call Product Sales Co. (714) 9988680. Please see our ad on oase 4.

Air pllution. kid rain. Gypsy moth infestation. Global warming. The problems affecting America's forats impact us all. We need people who undershnd the value of protecting existing forests and planting new acreage. To find out more, write Global Rel,eaf, American Forestry Asociation, P0. Box 2000, Dept. GR3, V/ashington, DC 20013.

You can make a world of difference.

"Recruiti ng for the Forest Products Industry"

Redwood Speclal lggue

EIPERIEI|CE, skill and attention to detail in pre-selection and grading improve appearance and performance.

CISUII elegance is achieved by using tight knot redwood siding in the tongue and groove Dattern in this rustic home.

Gontrol led manufacturingproduces tight knot redwood siding

ONCEDING the impossibility of improving on nature in fashioning an elegant tight knot redwood from its young growth forest inventory, Simpson has concentrated its experienced manufacturing skills on the humanly controlled selection, seasoning, milling and protective packaging. The result, appropriately named Premium Knotty, brings together the best of nature and the best of Simpson in a redwood exterior siding that positions itself at the top of the elite in popular tight knot patterns.

Specially selected for siding use, each piece is individually machine monitored to assure a moisture content of l9olo or less. Careful preselection and exacting control of air seasoning for up to six months inhi-

bits shrinkage as well as relieving drying stresses which can contribute to subsequent checking and loosen-

Story at a Glance

Redwood siding in tight knot pattern is result of exacting manufacturing control careful pre-selection, precision dry- ing eliminate potential proF lems. ing of knots, Strict standards of selection also eliminate all cutouts formerly allowed. A handsomely saw textured range

of patterns includes thick butt rabbeted bevel, v-joint tongue and groove,.v-shiplap, and l" channel shiplap. Virtually all patterns have undergone value-added improvements in detailing. Typical is the increase to 3/4" in the lap of the rabbet on the thick butt rabbeted bevel pattern.

Unit wrapping with protective end capping assures that all the extra performance values added at the mill are delivered to the end user.

In addition, the Premium Knotty line of tight knot redwood siding retains all of redwood's legendary benefits including a natural resistance to warping, twisting, and checking as well as excellent insulation to heat and cold, plus an outstanding ability to take and hold a finish.

Redwood Adopts ALS Minimum Sizes

The latest redwood patterns guide, Redwood Lumber Patterns No. I 5, reflects recent changes in the industry.

New patterns have been added by the California Redwood Association, including the revival of patterns from the past. Patterns not readily available have been dropped. A new front index makes it easier to look up information.

The greatest change marks the redwood industry's movement to American Lumber Standards (ALS) minimum sizes. They are the last of the regional lumber producers to change to the narrower ALS minimum dimensions.

Standard Redwood Inspection Service (RIS) patterns, as well as S4S sizes, have traditionally been wider than the ALS allowable minimum sizes. ALS sizes and standards for moisture content were established in 1970 through the National Bureau of Standards American Softwood Lumber Standard, PS 20-70.

The transition from RIS standard sizes to ALS minimum sizes came about as the industry shifted toward an increasing young growth resource. Manufacturers found that better quality products result from machining certified kiln dried or airseasoned, surlaced stock rather than rough stock. Since the surface

stock is dimensionally smaller than rough stock, the final product is also smaller.

The industry's transition to ALS minimum dimensions has been addressed by the conversion of all 3/4" nominal shiplap and T&G patterns to ALS minimum sizes. These have become RIS standard sizes. All l" nominal patterns will remain at traditional RIS standard sizes.

In addition to the comprehensive listing of patterns and dimensions, the new pattern book includes information on specifying redwood products and descriptions of redwood grade marks.

Redwood Special lssue

Obltuarles

Jack Cox Sr., founder and chairman of the board of llreckenridge Lumber Co,, Breckenridge, Tx., died Jan. 7, 1990, in Breckenridge. lle was 65.

llorn in (ireenville, Tx., he started the company in 1956.

Mr. Cox is survived by his widow, Barbara. his mother. one son. two daughters, one brother, and nine grandchildren.

Memphle Club Honors Klrk

Harry B. Kirk, senior member of the Lumbermen's Club of Memphis, was honored with Harry B. Kirk Day during the club's luncheon meeting at the Racquet Club of Memphis Feb. 8.

A member of the club for 46 years, Kirk will be 96 June 8. He has

New Show Exhibits

The 1990 National Home Center Show, slated for Chicago's McCormick Place Convention Complex, March I I - 13, will be the largest home improvement products expo to date. Contributing to the growth of this l5th anniversary event is the addition of well over 100 first-time exhibitors. With their participation, products, programs and services from over 1,200 suppliers will be on

Bar Codlng On ilouldlng

Retailers and distributors will be able to request UPCA bar codes on moulding if Wood Moulding & Millwork Producers Association members accept the bar coding committee recommendation to adopt the National F'orest Products Association's bar coding guidelines.

UPCA bar code symbols on the back of each piece of moulding and bar code 128, which includes a UPCA bar code identification, on packaging will be available. Charges

been in the hardwood industry for 7 | years and is the only known member to have filled the olTices of first vice president and president in the same year (1961).

Tributes from the mayor of Memphis, state officials and leaders in the hardwood industry were presented to Kirk during the celebration.

for these will be determined by the supplier.

Denny & Lee Start New Chaln

Builders Express is a new home center chain being formed by Frank Denny and Sean Lee in San Antonio, Tx.

Corporate headquarters are open with a public offering of stock due this month. "Plans are close to completion," said Lee who will be president. "We are pleased with our progress. "

The executive board, which includes many veteran home center executives, is interviewing vendors, pulling together a budget and considering sites in preparation for opening the first 60,000 sq. ft. units in July, according to Lee. Sites will be selected in mid-population areas of 150,000 to 175,000 people.

Management includes Denny, chairman of the board, Jud Walford, coo, Larry Strauss, merchandise manager/hardlines, Bob Sanderson, merchandise manager/building materials, and Jerry Jorgenson, cfo.

hand for an estimated 35,000 attendees to review.

New to this year's show as well is the color-coded exhibit floor format.

Admission to the show is free to home improvement industry members and includes admittance to the exhibit halls and professional education programs. The new hours are l0 a.m.5 p.m. Sunday, March ll and 9 a.m.5 p.m. Monday and Tues.

New Central Builders Supplies Logo

Central Builders Supplies Co. has developed a new logo using red, yellow, green and blue with the slogan "The Right Decision."

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The design "takes advantage of the high name recognition factor in the industry," Bret Pobanz, president and ceo of the Sturgis, Mi., based buying group, said. "lt represents an aggressive, moving and contemporary image which is reflective of one of the fastest growing groups in the industry."

Here Are The Focts lhot Moke lleru fhird Generotion PYRO-G|[RD' Ihe FIrct Choice For Fire Retordqnt Treated Wood.

PYRO-GUARD fire retardant treated rryood is a third-generation AWPAType A interior fire retardant for lumber and plywood developed to meetthe new demands of building codes, architects and builders

PYRO-GUARD is recommended for structural applications such as plywood roof sheathing, roof trusseg rafters, floor joistg mezzanines, shelving, load-bearing wallg floor sheathing, partition walls and many other interior applications.

PYRO-GUARD has been tested after prolonged exposure to elevated temperatures and moisture to verify its strength characteristics when used in roof systems

PYRO-GUARD was the FIRST prod uct in the treating industry to publish plywood roof span ratingsand lumber strength adjustments based on high temperature testing.

PYRO-GUARD contains NO monoammonium phosphate (MAP)and NO diammonium phosphate (DAP).

PYRO-G UARD fire retardant treated wood is also unique because it is pro duced only in Hooler's company-owned

pressure treating plants where rnre hane complete control over the pressure treating and kiln drying process. Other fire retardant formulations are pre duced by chemical companies and sold to independent licensees who use it in their respective treating plants, sometimes with varying results

FRT plvwood and lumber is recomm-ended.for roof ilj'': Jtffi:: ;Vii5 - c riAn o *"' ri rst with p lvwood roof soan ratlngs ano lumber strength adiustments L""";;; ; Gvaie d te m Perature te sti ns'

Codes require FRTW to carrv a third party identification iJ"ii"ii" ut. tiin oriea-Jttdt iteatment-pYRo-G UARD 'JiiriJJin:" ui iauel, pi* ii r'i" it'e industrv's rirst and ;iil;d;;"' d L ^tir' ira pa rtv k I n T^TitPj:s p ro s ra m designed to assure rond tet- structural performance'

Most brandsof FRT now hane wananties-PYRO'GUARD il;H;i;it " zo-v""t labor and materials warrantv'

Hoover has more FRT information to share-CALL US FrRSi AND GETTHE FAcrs'

Ukiah, Calilornia cA (800) 468-8817

Outside CA (800) t168-8820

DON,T COVNNIT, Dtscovnnlrt

PENOFINO TRANSPARENT WOOD FINTSHES

f-'lonit hide your beautiful wood with an opaque stain. Discorrer it with I-;f Fenofino transparent wood finishes. Instead of using inorpensive impenetrable day pigmmts like moet semi-transparent stains Penofin@ uges microscopically ground strategic metals that are so small you can see right through them. Ttrese microscopic metals also offer the best in W protection because they donlt absorb sunlight, they reflect it.

DISTRIBUTORS: Raiford Lumber Asheville, North Carolina (mq2$-5667

Wiegand Martin Lumber Washington, DC (202) 882-9600

From Penofh'so color system to its Brazilian Rosewood Oil base, Penofino contains the finest ingredients available for wood protection. Brazilian Rosewood Oil penetrates deep into the wood fibers allowing them to breathe. It doesn't leave a fibn on the surface to crack, peel and chip. We could make it cheaper but it wouldn't be the finest wood finish in the world.

For information on how vou can discover the beauty of your wood

with Penofino call our toll free number for the nearest dealer in your,uea. In California, (800) 46,8-8812 outside California (800) tl58-8820.