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Throughout history, Ornamentally Embossed Wood Mouldings have embellished the finest of homes and commercial buildings all over the world. Decorative wood mouldings in various finishes create style, enhance historical value and add architectural detail on a personal level.

INhite Riaer Ornamentals are Architectural Mouldings produced from solid hardwood lumber for the most discriminating of clients. Classic traditional styling is captured in our profiles yet our comprehensive line offers new embossings and mouldings for a greater range of architectural application. Our complimentary moulding line can be used alone or combined together into larger architectural elements to fit any budget, whether for one room or your entire lMite Riaer Ornamentals are readily available nationally and internationally through Authorized Distributors and fine millwork dealers.

Our "One Source" policy meets the needs and requirements of Architects,Interior Designers, and Builders. A comprehensive selection of Cornice, Case, Baseboard, Chairrail, and Panel Mouldings offers all applications of wood mouldings. Rosettes, Plynths, Crown Corners, and Curved Mouldings complete the line. Production in other species, modification of patterns, or custom designed mouldings are gladly quoted upon request.

For further information on products and distributors, please call White Rioer Hardutoods /Woodworks, Inc.

L-800-558-0L1,9 FAX:'t-5014/44406

You can hang together or hang separately

As we move into the last half decade of this millenium, it's heartening to see the increasing cooperation and communication between various segments of this business.

In the bad old days, it was the retailer trying to best the wholesaler who was trying to stick it to the mill or manufacturer and vice versa. While there's still plenty of that going on, enlightened companies have increasingly come to realize that cooperation is best for all in the long run.

The National Lumber and Building Material Dealers Association and its federated state organizations frequently seek the counsel and participation of wholesale suppliers. Likewise, the North American Wholesale Lumber Association has sought greater retailer input, realizing that what's good for its retail customers is good for its wholesale members.

But this cooperation between various factions also has to exist internally within a company. For example, in the auto industry, design, manufacturing and sales used to exist as separate worlds. Design would throw the plans over the wall to see if manufacturing could make the new model. Then sales would try to peddle whatever came out the door. Hardly an ideal situation. Today, all involved work together from the git-go, saving time, money and, hopefully, producing a product that the customer actually wants to buy.

Within our industry this kind of in-company concept of shared goals can be equally effective. At the retail level, for example, dialogue between people on the sales floor and those who do the buying can minimize the dogs and cats that sneak into inventory. Talking with the yard crew before making layout changes can help streamline the flow of materials. The same is true when buyers coordinate incoming shipments with yard personnel. Management needs to walk around and talk to everyone to avoid ivory tower delusions that just don't translate into real life.

Every employee needs to look beyond his or her narrow interest and consider what's best for the customer; because when a frrm helps its customer it helps iself.