Cedar association pushes the product

aROMOTION, merchandising

Fand education are the main thrusts of the Western Red Cedar Lumber Association.

Befp

Brltlsh Columbla Forest Products Llmlted (Keystone)

Lumber Sales Office

'1050 W. Pender St.

Vancouver, B.C. V6E 2X3 (604) 66s-6103

Telex:045-1166

Canadian Forcst Products Ltd.

Lumber and Shingle

Marketing Division

91 49 Hudson Street

Vancouver.BC V6P4N5

(Sales agents lor Termrnal Sawmrll)

(604) 261'51 1 1

Telex 04-508-704

H. C Reinhardsen, Marketrng

[/anager, Cedar Producls

Glen F Connot. Gordon Hall.

John Phillios

Colonlal Cedar Co., Inc.

7800 South 2061h Street

PO. Box 1449

Kent, Washington 98031

(2061 872-7273

Grown Zellerbach Canada Ltd.

Coast Wood Products Division

PO. Box 2000

New Westmrnster. B C V3L 5A4

(604) 521'1 94 1

Telex 043-51 158

J A Shields, Mgr. Cedar Saies

Ilelta Cedar Products Ltd.

PO. Box 234

-- \ Surrey, B C. V3T 4W8

(604) 588_3044

E. L Wintemule. Manager

Clark Robertson, Sales Manager

Evans Products ComPanY Ltd'

1 45 - 3rd Avenue

Kamleep5 BC V2C3f.41

\604\ 372 7721 (604) 372-)2^a

Telex 048-8186

Lamford Gedar A Division of Sooke Forclt Product! Ltd.

PO. 8ox 638

New Westminster, B.C. V3L 423

(604) 522-8681

Bill Alexander, Manager

Eric Worthy, Sales Manager

Tim Favel, Sales

Landucci Lumber Ltcl.

320 Ewen Ave. New Westmrnster, B C V31'4 581

(604) 525-8304

Bob Landucct

Bob Wilson

MacMillan Bloedel Limited

I0;5 lvesi Georq,:r Slreei V,r'r,,,er aC V6E3R9 r60-1) 633 6:: l

Teiex 0J5 656

MacMillan Bloedel Building Materials

: j)2I S W S;t nrotr Sl't'tll f){)illiilr!1 L)rr,(.)1)r, 9120J ta)U.lrl?l ?.1 '.1

Su,lr'200 65J0 P,r*t',s Ferry R'r,ril

A' ,tnl,r (lt', r' I i 10 1 ]!t r.10-lr,);,i I l:).1

McDonald Cedar Products Ltd.

PO Box 69

Foir Langley B C vox 1J0

(604) 888-r616

Te ex 04-365-551

Brett Morgan Sales Manager

Mill & Timber Products Ltd.

'12770-116th Ave

Surrey.EC V3V7H9

(604) s80-2781

Alex Devlin

Dave Gillis Tahsas Company, Ltd.

1 201 W Pender Street

Vancouver.BC V6E2V4 saies Agenls

Easl Asratrc Co (Canada) Lrd

1201 W Pender Streel

Vancouver.BC V6E2V3

{604) 664-5280

P E Almgren. Sales_Manager

Tyee Timber Prodrrcts Ltd.

1 9822-1 0 1 st Avenue

R,R. #5

Langley, B.C V3A 4P8

(604) 888-1443

Telex: 04-365698

Bflan Tyldesley

Barney Elondal

Tren Buddo

Welco LumberCompany

Marysvrlle Wash 98270

(206) 6s9- 1 26 r

G W Emory Manager

Nerl Mrx. Sales Manager

Weldwood of Canada. Ltd.

FlavGlb Cedr] Dlvl.bn

Pon Moodv. B C

Sales Offiie: PO. Box 2179

Vancouver. B.C V68 3V8

(604) 668-3860

Telex: 04-508-846

Private Numbers:

Sid Sigfusson (604) 668-3867

Jon Taylor (604) 668-3887

Pat Demens (604) 939-1 141

Based in Portland. Or.. the nonprofit service organization has a membership of cedar manufacturers in both the United States and Canada. Sidings, panelings, framing lumber and knotty specialties are among the western red cedar products which they produce.

Story at a Glance

Western Red Cedar Lumber Asso ciation represents producers in the U.S. & Canada...supports dealers and distributors by edu caling contraclors, architects & homeowners. ..literature, promo tion, merchandising help available.

Shingles, shakes, pickets, mouldings, finger jointing, fencing, end capping and boat lumber are produced by some of the members. Others provide additional services such as factory priming and factory staining.

Distribution of western red cedar products is international, spanning North America. The association assumes the job of providing the construction industry with information about their prducts and the correcl ways to use them. They also assist dealers and distributors with the job of promoting and merchandising western red cedar.

Literature including a publication called Concepls is another phase of the association's work. Lovely color photographs of commercial buildings and homes utilizing western red cedar products attract attention and informative editorial material reinforces the interest of the reader.

Working as a group through the association, western red cedar producers have increased their influence and clout.

Bare Cedar Pencil ls A Bust

Natural may be "in" for some things, but Eberhard Faber Inc., the big pencil manufacturer, has discovered the hard way that natural cedar pencils are "out."

The company had been making bright yellow pencils since 1893 when it decided last spring to introduce a natural cedar pencil. Everything, including the price, remained the same except for the color. The new pencil was a lovely example of cedar at its best, protected with a clear coat of lacquer.

Despite projections that l5Vo of the pencil buyers would opt for the new natural look, the yellow pencils continue to be the best sellers. The bare look is not being accepted. Sales projections have been eased down to 6Vo and natural cedar pencil production has been cut.

Several reasons have been given for the natural cedar pencil's failure to catch on with the public. Walter F Kreiger, vice president ofsales, offered the explanation that yellow probably goes better with most decors.

Yellow pencils came into being in 1893, when the company started to manufacture the Mongol pencil line which

100 Year Cedar Celebration

Cedar is mighty important to the George C. Brown & Co., Greensboro, N.C., which is celebrating its l00th anniversary in the cedar lumber business.

'As long as there's plenty of cedar around, the future is unlimited," says R. Winston Bell, president. "We'll never be an industrial giant as long as we stay in a specialty market like cedar. But we believe it will be a strong market for many years to come."

Bell, who joined the company in 1948 and has served as president since

Tie-ln Sales For Skylights

"Let there be light" describes a major trend in home improvements today. Greenhouses, skylights, enclosed patios, replacement windows and window additions head the list of projects most demanded by homeowners.

Along with the advantages of natural sunlight come discomfort, increased air conditioning costs, fading of fabrics and discoloration of furniture finishes. To offset these contained high grade graphite from Siberia. The yellow coating was applied to emphasize the quality product. A favorite, but undocumented, explanation for the choice of yellow is that the president of the company at that time, Eberhard Faber Il, based his color choice on a favorite soup, puree Mongol, which had a yellowish color.

The yellow pencil achieved instant popularity, immediately outselling the natural, uncoated cedar pencils sold at the time. Competitors copied the color and yellow pencils became an industry standard.

Eberhard Faber IV now chairman and c.e.o., feels that the lack of success in marketing the natural cedar pencil can be blamed on the retailer. "Our cedar pencil is quite lovely," he explains, "but the attitude of the dealers was "I have a good thing going, so why take a chance?"

The natural look of cedar may be okay on both the inside and the outside of a house or building as well as on the roof and in the garden, but aesthetically a yellow pencil is what the great American public demands.

Cedar Home Kits Popular

Both westem red and incense cedar are being widely used in manufactured home kits.

Lindal Cedar Homes, Inc., Seattle, Wa., and Lindal Cedar Homes Ltd., New Westminstet B.C., Canada, offer a wide selection of ready-to-assemble cedar homes. They own and operate their own cedar sawmill and have manufacturing plants in both the U.S. and Canada.

1970, says that the company's commitment to excellence and operating efficiency have been the major contributing factors in the company's success throughout its frst 100 years.

Since its founding in 1886, the company has specialized in cedar wood products. It supplies cedar to the building materials trade for closet linings, lumber to furniture manufacturers, veneer for the plywood industry, animal bedding, bark mulch for landscaping and oil from cedar wood.

Real Log Homes which has five manufacturing sites in five states including North Carolina, Arkansas, Nevada and Montana, uses cedar logs in its premium pre-cut log home packages.

Tens of thousands of the fabricated cedar homes reportedly have been built in the United States including Hawaii and Alaska. Log homes are equally popular throughout the country

Cedar Sales Literature

inconveniences, a dealer should sell window treatments along with skylights, replacement windows and related projects.

Window treatments are natural tie- in sales, especially with affluent homeowners. A wide variety of awnings, rolling shutters, skylight blinds and window screening devices are available. Many come with motorized controls to regulate their adjustment and eliminate manual operation.

Retailers and wholesalers can increase their sales of western red cedar with the help of idea literature and technical brochures available from the Western Red Cedar Lumber Association. The literature. much of it in fourcolor format, is available free in reasonable quantities, or at cost, for counter use or in mailings.

They also publish a series of "Cedar Concepts" brochures on a variety of subjects, such as vacation homes and non-residential building, featuring different cedar products.

A listing of the literature and an order blank is available by writing to Western Red Cedar Lumber Association, Dept. CL, 1500 Yeon Building, Portland. Or. 97204.