DATALIN' CORPOR/TION Computcr tyetcms for Buildfng auplly Deaiers/Home Centcra

4 Danbury Road, Wilton, CT 06897

(2A3r762-2473

The results? lt is commonPlace for Dataline users to reduce inventory levels by as much as 157o, double product turnover rates, double collection of finance charges and increase gross margins by as much 3s 5 percentage points (and sometimes more)' ' lt is -atsb commonplace for dealers to achieve payback on investment within eight months of operational startuP.

A Califdrnia dealer uncovered all the answers he needed when 45 of our customers responded to his inquiries. He now relies on his-own Dataline System.

Shouldn't you be considering a Dataline Computer System, too?

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NAME

TITLE

COMPANY

ADDRESS

Publisher David Cutler

Editor Juanita Lovret

Contributing Editon

Dwight Curran o Gage McKinney

William Lobdell

Art Dircctor Martha Emery

Strff Artist Nicola O'Fallon

Clrculrtbn Kelly Kendziorski

Building Products Digest is pubtshd monthly at 4500 Campus Dr., Suite 480, Newport Beach, Ca. 92ffi, phone (714) 549-8393 by Cutler Publishing, Inc. Advertising rates upon request.

N)VERTIIiING OTTICES

FROM ARXANSAS & OXI,^1\HOMA: contact Tinothy J. Ndson, Markaing Communications, lnc., 5ll5 S. Vandalia, suite E, Tulsa, Ok. 74135. Call (918) 496-8777.

FROM TEXAS, rnrJtSiIAI\tA, MISST$ SIPPI, YIRGII\IIA, TENIIESSEE, N. CALIF0RNfA AND OREGON: contact Drvll Cullcr, 45fi) Carnpus Dr., suite 480, I{ewport Beach, Ca. 92ffi. C^ll (714) 549E393.

FROM THE MIDWEST: contact Wrync westlud, I tO9 Willow [anc, Mt. Prospcct, ll. 6m56. Call (312) 437-7377.

FROM SOUTHERN CALIFORNIA: contac-t Cd Yun, a)5 Occano Dr., los Angelcs, Ca. 9m49. Call (21 3) 472-3 I | 3 or (7t4) 549.8393.

SI,JBS'CTIPTIONS

Cbe4e of Addrcss-Send subscrip tion orders and address changes to Circulation Dept., Building Products Drgesg 45fi) Campus Dr., suite 4f), Newport Beach, Ca. 92660. tnclude address label from recent issue if possible, plus new address and zip code.

Subscription Retes-U.S. and Canada: $Zlone year; $3Gtwo years; $50-three years. Foreign: $3Gone year; $52-two years. Single opies $2.00. Back copies $3.fi) plus ship ping & handling.

BI,JILDING PRODUCTS DIGEST is an independently-owned public* tion for the rctail, wholesale snd distibution levels of the lumber and building supply markets in I3 buthem sates.

Hardware Sale Kick.Ofl

The Great All-American Hardware Sale will begin March I with participants from all levels of the hardware industry.

National advertising including tv and consumer magazines will ballyhoo the promotion and highlight tools which will be offered at special prices.

Instore kits, local media,ad slicks and other dealer tie-in material will be available to hardwares and home centers.

Crescent-Lufkin, Black & Decker, Vise-Grip Tools and Bernzomatic are among manufacturers participating with the National Retail Hardware Association as the coordinator.

Lumber lmport Duty Sought

If charges filed with the Department of Commerce and the International Trade Commission by the U.S. Coalition for Fair Canadian Lumber Imports are upheld, a tentative duty on Canadian lumber will be imposed on March 7, 1983, and a final determination reached by July 7, 1983.

The coalition charged that "governments in Canada seriously injure U.S. industry by unfairly subsidizing lumber exports to the United States." In asking for a duty to be imposed on Canadian softwood entering this country, they also charged injury to the U.S. shingle and shake and fence manufacturing industries.

Formaldehyde Gas Study

A study of formaldehyde gases released by pressed wood products ranks among the top l0 priorities established by the Consumer Product Safety Commission for 1983.

Housewares Consumer Study

A new study of consumer attitudes and buying habits of housewares products is being undertaken by the National Housewares Manufacturers Association as the latest step in its ongoing marketing research program for the industry.

This third consumer survey, which will provide an update to earlier studies that drew 197 4 and 1979 profiles of the American housewares consumer, will be carried out by the independent marketing research firm of B. Angell & Associates, Inc.

"Our new consumer study will seek an up-to-date analysis ofcurrent consumer needs, attitudes and preferences," Ronald A. Fippinger, NHMA managing director said, "in order to help both manufacturers and retailers of housewares recognize and reach their marketing objectives in the face of a changing consumer marketplace.

"The demographic and social fabric of our country, as reflected in the 1980 U.S. Census," he continued,

"plus the impact of the prevailing economic situation during the past few years, make it timely to update our consumer research."

Based on in-depth questionnaires submitted to 2,000 households selected at random from a nationally projectable sample of 100,000 households, results of the research will be published by the association and distributed to exhibitors and buyers at the July 1983 NHMA International Housewares Exposition.