ssociation helps the retailer

Regional Market Managers

Activities of regional market managers range from tv appearances to house callsall designed to promote an interest in southern pine and stimulate sales.

Located in Memphis, Tn., Atlanta, Ga., and Liberty, Tx., in the south, they expect to make more than 5,000 calls on major users, buyers and specifiers this year. They use these personal, one-on-one sales calls to talk in depth about southern pine products and systems.

If a retailer needs an answer to a question, help with a customer or someone to put on a seminar about southern pine and its uses, these regional market managers are the men to contact.

Southwestern Region: Chuck Gehring, 24A4 Webster St., Liberty, Tx., 77s7s. (409) 336-5309.

Southeastern Region: Jim Haney, P.O. Box 450408, Atlanta, Ga. 30345. (M)938-6236.

South Central Region: Jim Cogolski, 1296 Vinton Ave., Memphis, Tn., 381&1. (9Ol)272-0770.

Literature

Providing literature to support retailer is a major function of SFPA.

the the

Publications have been modernized with the same theme and appearance to create a family of literature with a cumulative promotional impact. New material has been added as well as a new look in the revised Use Guide and Tieated Southern Pine. Tips on Pressure Tieated Southern Pine is a new publication. Another new addition to the literature program is a counterman training video program on southern pine. (see page 12 for more details)

The Outdoor Idea Book also is new. Termed one of the best in the country, it contains stimulating ideas to help families get started on backyard projects. In addition, they have developed detailed drawings so that do-ityourselfers and others can buy the plans they need to build the projects shown in the idea book.

For more informotion on the promotions, advertising and services discussed or samples of the literature avoilable, write Southern Forest Products Association at P.O. Box 52468, New Orleons, Ls. 70152 or coll (504) 443-4464ed.

Counterman training on video

!Jf OfO rraining is now available

U to educate countermen on the facts of southern pine.

Prepared by the Southern Forest Products Association, the two-part program combines with SFPA literature for a complete teaching tool. Divided into two segments, the program covers southern pine resources, manufacturing process, grademarks, proper storage and handling techniques, uses and advantages in part one which takes 20 minutes to screen.

Part two deals with pressure treating. Preservative types and retentions, the treating process, quality marks, building tips, proper storage and

Story at a Glance

Soulhern pine education available in two parts on cassette . . . prepared by the SFPA, lessons can be taught in conjunction with their literature dealers may buycassettes to use in store education prc grams or for consumer informa. tion.

handling techniques, uses and advantages are explained. This section takes 12 minutes to show.

Literature can be used to augment and reinforce the learning acquired by viewing the cassette progr:rm.

The two-part program is available on V2 inch VHS video cassette or 3/4 inch U-matic video cassette. The V2 inch in VHS or Beta costs $70. The 3/4 inch sells for $90.

More information can be obtained by contacting Richard Wallace at the Southern Forest Products Association, P.O. Box 52468, New Orleans, La.70152 or calling (504) 434&.