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See Page 4: WHAT’S NEW FOR

2019!

2019 Media Kit PRINT

MANUFACTURERS

ONLINE

SUPPLY CHAIN

DIGITAL

DEALERS

MOBILE

DISTRIBUTORS

SOCIAL MEDIA

CONTRACTORS

E-NEWS

BUILDERS

E-NEWSLETTER

DECISION-MAKERS


OUR MISSION WHAT’S NEW? DELIVERING THE DECISION MAKERS PRINT DIGITAL TARGETED MARKETING DRIVING RESULTS SPECS RATES 2019 SUPPLY CHAIN EDITORIAL CALENDAR 2019 SUPPLY CHAIN EDITORIAL CALENDAR 2

MEDIA KIT 2019

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BUILDING PRODUCTS DIGEST, THE MERCHANT MAGAZINE and DECK SPECIALIST are the most effective vehicles to deliver your message to the entire lumber & building material industry. After almost 100 years of serving an industry… we’re just getting started!

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THE MERCHANT, BPD and DECK SPECIALIST’s highly targeted segment of the industry makes it the perfect platform for your company’s advertising campaign

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Reaching top decision-makers with quality content, news and advice since 1922. The ONLY MONTHLY publications in the LBM industry.

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Thousands of building material professionals— your customers—visit Building-Products.com every day for timely, reliable industry news and features.

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It’s essential that suppliers carry your products. The key to driving sales isn’t an end-user looking for your product, it’s about an end-user finding your product.

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“Circulation” and “RESULTS” are two different things. With almost 100 years of B2B publishing experience, results are what we specialize in! There are no shortcuts to having credibility and a loyal readership that takes action based on what it sees and reads.

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All the info you need to take your ad from your hard drive to actually generating sales!

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The highest quality list, largest circulation, devout readership and competitive rates make us the most affordable way to reach your target.

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The best content in the industry that keeps the supply chain decision makers engaged and informed!

2019 Builder / Contractor Editorial Calendar The leading builder/contractor publication in the industry! 13


OUR MISSION Since 1922, we have been serving the entire Lumber & Building Materials supply chain with our monthly publications Merchant Magazine and Building Products Digest. Although almost 100 years in publishing is something we are proud of, what’s more important is “how”.

WE B E L IE V E IN — • Delivering results for both our readers and advertisers

Magazine Titles

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• Quality, informative editorial that equips our readers with the tools for success • Vouching for what we publish; therefore we do not accept advertorials or fake news and do not run ads from companies that we have not vetted • Personally attending over 65 industry events each year because there are no shortcuts when it comes to getting the most important news • Relationships based on when you succeed, we succeed

Annual Issues

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• Our brand reflecting the credibility of your brand In these times of chaos marketing and fake news, what makes us different is our team, our customers, our readers and our investment in serving an industry for almost 100 years! We publish every month in print, digital, web, social media and more, we work with the top experts in the industry and we provide what the market relies on for information to help them succeed. We do this because this is OUR INDUSTRY. When you succeed, we all do and when you struggle, we are here to help. We do this because the people in this industry are our longtime friends and essentially, part of our family. We look forward to earning your business and deserving your loyalty as we have done with our countless other long-term customers and friends.

T HE L E AD IN G LB M M E DIA C OMP ANY Our parent company, 526 Media Group, Inc. is made up of world class publishing and media experts with over 150 years of combined experience. Having led some of the world’s largest publishing companies, this team brings their expertise together to deliver the industry’s leading publications and marketing solutions. • Our print and digital publications are requested and delivered to the industry’s top decision makers – this is not about CPM, but rather a personally delivered resource to a targeted, qualified and engaged individual. • We are the only monthly publication in the industry, with the highest circulation and highest percentage of paid subscribers – our readers are engaged and active with our publications and are influenced by what they read. • We reach the entire supply chain because we are all connected when it comes to building success – from independent hardware to mass chains, lumberyards, pro dealers, wholesale, distribution and manufacturing, they are all loyal readers of our publications.

Total Print Audience

90,464 Digital Page Views Annually

601,600 Digital Annual Uniques

140,910 Total Audience

231,374

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WHAT’S NEW FOR 2019? E-Newsletter

• Distributed weekly to the inbox of the industry’s largest list of LBM supply chain decision makers • Weekly Sponsorship - $500.00 (limit 1) • Advertising - $350.00 (limit 1)

E-Sponsored Content

• One monthly homepage space on the industry’s top news & information website is dedicated to distributing your story, white paper, product catalog or info video. • 650 word max plus image or video with referring URL - $6,150.00

Targeted Mailing

• Your information or marketing piece will be included with a selected issue in a polybag to our entire readership. Only one per month is available. • Print - $4,500.00 plus printing charges and any postal increases • Digital – emailed to our entire list as a “sponsored promotion” - $4,500.00

Graphic Services

• Use a trusted resource who knows your business and industry! Let us create your next ad, marketing resource or sales tool!

Targeted Research

• Let us leverage our reader relationships to get the information and answers that you need to be successful! Demographics, research, focus groups, surveys and more!

Sponsorship Opportunities

• Monthly Digital Edition – sponsor the digital version of an issue of BPD, Merchant or Deck Specialist • Annual Buyer’s Guide – published each December in print and online and circulated to the entire readership • Annual NAWLA Traders Market Issue – published each October and is our largest issue with highest circulation and readership • Annual Sales & Marketing Issue – published each August highlighting the industry’s best sales and marketing successes • Annual Industry Event Calendar – distributed in print and online each December as the industry resource for almost 500 events.

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MEDIA KIT 2019


DELIVERING THE DECISION MAKERS

62%

Buyer/Sales/Sales Manager

29%

Executive Management

9% Other

What sets us apart: CREDIBILITY continually serving the entire industry monthly since 1922! VISIBILITY we personally attend over 70 industry events every year! CIRCULATION the largest and most credible readership of the industry’s decision makers! EXPERTISE our editorial is trusted, relied upon and credible! No advertorials, no fluff and no sponsored content!

Our readers are the people who make buying decisions and sign the checks.

EXPOSURE we deliver trusted content, constantly! To the supply chain and their builder/contractor customers through print, digital, social media, email and more!

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PRINT

Readers Still Demand Print It’s the top method of establishing brand worthiness.

29,500 average press run 12x per year frequency 2.4x average pass-along rate 354,000 targeted impressions per year!

Research studies show over

95% engagement

with leading B2B publications

SUPPLY CHAIN THE MERCHANT MAGAZINE Since 1922, the community publication for the lumber & building materials industry in the West. Primarily a paid subscriber base, guaranteeing a highly engaged readership of top decision-makers. Circulation: 4,279* 2019 Target: 5,130

BUILDING PRODUCTS DIGEST

Since 1982, the top industry magazine East of the Rockies. Controlled circulation means it’s read by every lumber & building materials dealer and distributor in the South, Midwest and Northeast. Multiple copies to the same location are by request only to prevent artificially inflated circulation numbers. Circulation: 16,159* 2019 Target: 19,390

BUILDER/CONTRACTOR DECK SPECIALIST

Reaching the top decking and outdoor living builders, contractors & remodelers nationwide with engaging, up-to-the-minute content designed to draw and hold their attention, and provide education and resources to improve their business and results. Circulation: 61,038* 2019 Target: 75,500 * Circulation as of October 2018

92%

of readership state they read our publication entirely or the majority in print format.

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MEDIA KIT 2019


DIGITAL Industry’s leading new and information website “You just did an amazing overhaul of your website! Very, very cool. Probably the best digital layout of any of the LBM mags. Very impressed!” – Randy Rusk, Do it Best Corp.

601,600 page views

231,000 annual visitors

140,910 unique visitors

The Power of Digital Marketing — most robust offering in the industry • Website • Social Media Platform with 5,000 active, qualified followers • e-Newsletter • e-Marketing • e-Sponsored Content • e-Research

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TARGET MARKETING

NAWLA TRADERS MARKET PREVIEW

Special show guide to lumber wholesaling’s top event, the NAWLA Traders Market, with discounted national ad rates in both publications, plus distribution to all attendees.

ANNUAL INDUSTRY BUYER’S GUIDE

Each December, BPD and The Merchant feature a comprehensive Buyers Guide for a different segment of the LBM industry. A Decking & Railing Buyer’s Guide was offered in 2016 and an Engineered Wood Products Buyers Guide in 2017. Prior year categories include Decking/Railing, EWP and Equipment/Material Handling.

CUSTOM PUBLISHING

We currently produce the quarterly publication Log & Tally for Hoo-Hoo International. Call to discuss what we can do for your organization.

INDUSTRY CALENDAR

Receive exclusive exposure for a full month by sponsoring a page in the industry’s annual calendar. Distributed with the December issues of The Merchant and BPD, it showcases hundreds of LBM industry events.

SPECIALTY PIECES

To increase the visibility of your print ad, we offer specialty production options, including inserts, gatefolds, belly bands, and more!

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MEDIA KIT 2019


DRIVING RESULTS # of Employees Per Subscribing Company / % of Total Circulation 1000+ 10%

1–4 25%

Annual Revenues Per Subscribing Company / % of Total Circulation 25%

500 – 999 6%

5–9 14%

20%

250 – 499 8% 100 – 249 10%

15%

10%

5% 10 – 24 15%

50 – 99 12%

25 – 49 10%

91%

management position with decision-making authority

0%

86%

$100M+

74%

male (73% 35-64)

college educated

% of Total Readership Response to Seeing

$50 – $25 – $99.9M $49.9M

$10 – $24.9M

$5 – $9.9M

91%

homeowners

$2.5 – $4.9M

$1 – Less than $2.4M $1M

62%

annual income over $120,000

% of Total Readership Response to Reading

Advertisements in 526 Media Publications

Articles in 526 Media Publications

Took some action

Took some action

Purchased a product/service

Used/modified an idea

Contacted advertiser

Filed for future reference

Recommended a product/service

Routed article to others

Filed ad for future reference

Visited publication website

Discussed ad with others Passed ad along to others

Requested further info

Visited advertiser’s website

Discussed article with others 0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

0% 20% 40% 60% 80% 100%

*Results of 2017 readership surveys conducted independently by Readex Research

We retain the most credible research & analytics organization in the nation to conduct 4 annual readership studies to PROVE that our publications lead the industry and drive results!

Publication’s readership is responsible for over

Publications have an exposure opportunity of over

billion in annual industry revenue!

million employees!

$900

5.2

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2019 SUPPLY CHAIN EDITORIAL CALENDAR The Merchant Magazine and Building Products Digest

Issue

Show/Association Tie-Ins

JANUARY – 2019: The Year Ahead

Special Section: WWPA/Western Woods

FEBRUARY – Spring Buying Issue

NRLA (BPD)

MARCH – Regional Woods Issue

LMC WWPA (Merchant) Special Section: LAT Show Guide (BPD)

Ad Space 2.9.19 Materials 2.12.19

APRIL – Annual Top Treaters Issue

NAWLA Leadership Summit LAT (BPD) Special Section: WWPI (Merchant)

Ad Space 3.13.19 Materials 3.16.19

MAY – Spring Decking Issue

Do it Best Spring Market National Hardware Show Special Section: NAWLA

Ad Space 4.12.18 Materials 4.16.19

JUNE – Material Handling & Equipment Issue

PCBC (Merchant) Special Section: SFPA/SLMA (BPD)

JULY – EWP & Mass Timber Issue

Special Section: APA

Ad Space 6.11.19 Materials 6.15.19

AUGUST – Annual Sales & Marketing Issue

Orgill Fall Dealer Market International Wood Fair

Ad Space 7.13.19 Materials 7.16.19

SEPTEMBER – Annual OSB Issue

Deck Expo FBMA (BPD) NeLMA Annual Meeting (BPD) Special Section: NeLMA (BPD)

OCTOBER – NAWLA Traders Market Preview

Special Section: NAWLA Traders Market Show Guide

• Siding, Roofing & Trim • Windows & Doors • Southern Pine

• Decking, Railing & Fencing • OSB, Plywood & Panels • Nails & Fasteners

• Redwood & Cedar & Southern Cypress • Eastern White Pine • Pressure Treated Wood • Engineered Wood

• Decking, Railing & Fencing • Moulding & Millwork

• Mass Timber • Computers & Technology • Green Building & Certification • Mass Timber • Pressure Treated Wood • Engineered Wood • Moulding & Millwork • Hardwoods

• OSB, Plywood & Panels • Cedar, Cypres & Redwood • Nails & Fasteners • Housewraps & Insulation

• Decking, Railing & Fencing • Pressure Treated Wood & Engineered Wood • Annual Pull-Out Industry Calenda • Tools & Hardware

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Ad Space 12.7.18 Materials 12.10.18 Ad Space 1.13.19 Materials 1.16.19

Ad Space 5.11.19 Materials 5.14.19

Ad Space 8.13.19 Materials 8.17.19 Ad Space 9.10.19 Materials 9.14.19 Ad Space 10.12.19 Materials 10.15.19

NOVEMBER – Fall Decking Issue

DECEMBER – LBM Industry Buyers’ Guide

Deadlines

International Builders Show

Ad Space 11.9.19 Materials 11.12.19


2019 BUILDER CONTRACTOR EDITORIAL CALENDAR Deck Specialist Magazine Issue

Deadlines

SPRING – Hardscape Issue

Ad Space 2.24.19 Materials 2.27.19

SUMMER – Tools & Hardware Issue

Ad Space 5.26.19 Materials 5.29.19

FALL – Railing Special Issue

Ad Space 8.25.19 Materials 8.28.19

WINTER – Award Winners Issue

Ad Space 11.23.19 Materials 11.30.19

• Going Green • Gazebos & Pergolas • Commercial Projects • International Builders Show Wrap-Up • Nails & Fasteners • Automation & Technology • Bringing Color to Outdoor Living • Water Features • Lighting • Fasteners • Deck Expo Preview

• Deck Contest Winners • What’s Ahead in 2020 • Coatings & Finishes • Deck Expo Wrap-Up • IBS Preview

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PUBLICATION SPECS

Two-Page Spread

Bleed Size 16.75 x 11.125 Trim Size 16.5 x 10.875

One-Half Vertical 3.25 x 10

Front/Back Cover Bleed Size 8.5 x 9 Trim Size 8.25 x 8.75

One-Half Horizontal 7 x 4.875

Full Page Bleed Size 8.5 x 11.125 Trim Size 8.25 x 10.875

One-Third Vertical 2.125 x 10

One-Third Horizontal 7 x 3.25

Two-Thirds Vertical 4.5 x 10

Two-Thirds Horizontal 7 x 6.5

One-Half Island 4.5 x 7.25

One-Third Square 4.5 x 4.875

One-Fourth Vertical 3.25 x 4.875

One-Fourth Horizontal 7 x 2.375

Leaderboard Internet Advertising Web Leaderboard Web Square

Square Button

One-Fourth Square 4.5 x 3.375

One-Sixth Horizontal 7 x 1.625

One-Sixth Square 3.25 x 3.25

One-Sixth Rectangle 4.5 x 2.5

PUBLICATION TRIM SIZE 8.25” x 10.875”

PUBLICATION BLEED SIZE 8.5” x 11.125”

SAFETY

Live area should be .25” inside publication trim size

SUBMIT FILES BY EMAIL

If ad is under 10MB, it can be emailed as an attachment to david@building-products.com

SUBMIT FILES BY DROPBOX

Email a link for accessing your file to david@building-products.com

• We accept electronic files as high-resolution, press-ready PDFs or JPG, TIFF or EPS files (300 dpi minimum). No film. • Only full-page ads require bleed (1/8 inch on all four sides). • All color components must be converted to CMYK mode.

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Square

Button

Digital Leaderboard 728 x 90 pixels Digital Square 300 x 250 pixels

MATERIALS & DEADLINES

All materials due by deadlines shown on Editorial Calendar. If materials are not received by scheduled deadline, Publisher reserves the right to run last published ad of same size.

CANCELLATIONS

Cancellations must be made in writing by the first day of the preceding month of publication (e.g., by Jan. 1 to cancel an ad reserved for February issue). Ad positioning, except for paid special positions, is at discretion of Publisher. Advertisers who cancel or do not complete contracts will be re-billed and short-rated back to the earned frequency discount.

PAYMENT TERMS

Payment in full due upon invoice receipt. Recognized agencies may receive 15% off gross with approval. Tip-in, special position, and production charges are not commissionable. Advertisers and agencies will be held jointly responsible for all payments due.

TERMS & CONDITIONS

In consideration of acceptance of advertising, advertiser and its agency agree to indemnify and hold publisher harmless from, and defend publisher from any and all claims and suits, including libel, copyright infringement, invasion of privacy, or plagiarism arising from any published advertising. Publisher reserves right to refuse to accept advertising deemed inappropriate or in poor taste and will not be bound by any conditions or requirements appearing on insertion orders, copy or contracts that conflict with provisions of this media kit or policies of 526 Media Group. Publisher will insert the word “Advertisement” prominently upon any ads that simulate editorial content. Publisher will not be held liable for any color variations from advertiserfurnished proofs. Supplied proofs are appreciated as a guide, but are no guarantee of exact color match.

PRODUCTION CHARGES

526 Media Group can design your ads for you or make alterations to existing ads. Costs will be billed to advertiser.


2019 RATES National 4-Color

1x

3x

6x

9x

12x

SPOT

B+W

SUPPLY CHAIN

Full 2/3 1/2 Island 1/2

Barn Door Front Cover – Provides three full pages for the ultimate in Premium Position and Exposure.

1/3 1/4 1/6 Front Cover

Inside Back Cover

Inside Front Cover

Back Cover

Merchant 4-Color

1x

3x

6x

9x

12x

SPOT

B+W

SUPPLY CHAIN

Full 2/3 1/2 Island 1/2 1/3

$ + standard cover price

1/4 1/6 Front Cover

Inside Back Cover

Inside Front Cover

Back Cover

1x

3x

6x

9x

12x

SPOT

Full

SUPPLY CHAIN

$ + standard cover price Gatefold Front or Back Cover – Provides 3 full pages for drawing even more attention to high visibility positions.

BPD 4-Color

BUILDER/CONTRACTOR

Special Advertising Opportunities

B+W

$3490

2/3 1/2 Island

Bellyband – (available to front or back cover advertisers) – Wraps around the magazine to provide additional exposure in front and back. $ + standard cover price

1/2 1/3

Postcard Insert – Inserted and distributed regionally or nationally.

1/4 1/6 Front Cover

Inside Back Cover

Inside Front Cover

Back Cover

Deck Specialist 4-Color

1x

2x

4x

DIGITAL

Full

Building-Products.com

2/3

LEADERBOARD

1/2 Island

3 Months

1/2

6 Months

1/3

12 Months

1/4

SQUARE

1/6

Premium Position – Upgrade a Full-Page ad to Premium Pages 3-11. $ + page rate Insert – Full Page(s), available regionally or nationally. Call for quotes.

3 Months Front Cover Inside Front Cover

N/A

Inside Back Cover Back Cover

6 Months 12 Months MEDIA KIT 2019

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What Readers Are Saying What Advertisers Are Saying “I read your, “Can I sell you a car?” message this morning and it hit directly on what my husband and I have been talking about before – during – and after the election – great commentary …in fact I called him at work to read it to him. ☺ ☺ Thanks for always doing your all to support our industry – all the best for a fantastic 2017!”

– Melinda Stiefel Weyerhaeuser Distribution “Just wanted you to know how much I enjoy reading your stories you write each month and seeing photos of your family. I especially agree with the one from June about your interviewing a candidate and the strong work ethic and values are things you cannot teach to someone! So true. Have a great week!”

– Sharon Bird TrueFinish Marketing & Support Manager TrueFinish Industrial Coatings PPG

“Advertising in BPD has opened many doors for Sherwood, while gaining broader exposure across the country. They have been a great partner and friend to Sherwood Lumber and myself for the past 10 years.”

– Dave Gaudreau SVP-Sales Sherwood Lumber “As a new advertiser with The Merchant Magazine and Building Products Digest, we were pleasantly surprised at how quickly we started to receive phone calls asking questions about our Engineered MCL Joist line. We are very excited to have these two publications help us with our national campaign rollout and get our message across that our product is the perfect solution to the fire code changes in the building codes.”

“I read your articles every time I get the Building Products Digest. “What do we really know?” was one of the best articles on the subject of Millennials I have read in a long time. We know NOTHING. I had an elder gentleman tell me once, “Don’t take down a fence until you understand why it was put up in the first place.” Communication and understanding of “Why” … will be our biggest hurdle in years to come I do believe. (Critical thinking)”

“In today’s busy environment I feel the need to take just a quick moment of your time to give you and your staff my opinion on your publication. I try to read as many of the publications relative to our industry including LBM Journal and Pro-Sales. I need to tell you that BPD consistently has the best overall articles on current topics in our industry. Thanks and keep up the great work!! Oh, it is good to be free isn’t it. God bless America”

– Brian Hodge President Kruse Lumber

Thanks for bringing common sense to the table. Always enjoy the read.”

– Kimberley Oliver Yound Manufacturing Customer Service & Marketing Representative “I just read your “Across the Board” article in the October 2017 BPD. I am a father of 2 as well and I identified with and enjoyed reading your article. I often enjoy your articles and your “Real” content. Thank you to you and your team at BPD. Keep up the good work.”

– David Stallcop Market Development Manager Mid Columbia Lumber

– Brian Shepley Richmond International Forest Products

“This is just a quick email to tell you how much I enjoy your monthly message in “Across the board” in Building Products Digest. It is always sincere, enlightening, and thought provoking. Your outlook on life, both family and work, is refreshing, especially in these times of overthe-top negativity. Thank you! I would also like to add that, out of all the industry magazines that I receive, BPD is the one that I read cover to cover and pass on to my people. Keep it up!” – Don Chace President Chace Building Supply Foxboro, MA

Serving Our Industry Since 1922

PARTNERS WITH INDUSTRY’S TOP ASSOCIATIONS The Official Publication of

Proud Supporters of

ADVERTISING CONTACTS

Patrick Adams PAdams@Building-Products.com

Chuck Casey CCasey@Building-Products.com

Julie Conlan JConlan@Building-Products.com

151 Kalmus Drive • Suite D200 • Costa Mesa, CA 92626 • P 714.486.2735 • F 714.486.2745 • building-products.com