HBRA Marketing Toolkit 2019

9 H O M E B U I L D E R S & R E M O D E L E R S A S S O C I AT I O N O F FA I R F I E L D C O U N T Y

MARKETING OPPORTUNITIES FOR YOUR BUSINESS

2020 MARKETING & SPONSORSHIPS

WHY SPONSOR WITH THE HBRA There are many organizations out there so we thank you for investing your sponsorship dollars with the HBRA. We are an industry specific association with a diverse and energized growing membership. Attendance at our events ranges from 150-200 monthly. If you are looking to gain exposure and build new relationships to help build your business, the HBRA is for you.

Our goal is provide you with customizable sponsorship options that fit your needs and enable you to plan for 2020. This is a guide to help you understand the types of events and opportunities we offer.

Getting the most of your membership also means getting involved. We invite you to consider joining a committee or volunteering during events. This will lead you to that pivotal next step of building relationships and subsequently gaining more business.

We are here to help you figure out what works best for you and your organization. Give us a call any time at (203) 335-7008.

ABOUT THE HBRA The Home Builders & Remodelers Association (“HBRA”) of Fairfield County is a not-forprofit association of members engaged in single family and multi-family residential new construction, remodeling, land development activities and light commercial construction covering Fairfield County.

Our 515+ members consist of builders, remodelers, land developers, suppliers, manufacturers, subcontractors, architects, engineers, attorneys, lenders, real estate brokers and many other industry professionals.

Builder/Remodeler Members. Builder members are directly involved in building homes.

They include small-volume builders, production builders, light commercial builders and remodelers.

Associate Members. These are the companies and people who offer services and products to builders – lumber, windows, appliances, etc. or offer services such as masonry, painting, architectural, interior design, insurance, mortgage finance and training.

Affiliate Members. This category enables the partners/employees of builder and associate members to attend membership meetings and reap the rewards of HBRA membership at a fraction of the cost.

The HBRA recruited 72 new members to join the HBRA since January of 2019. Builder companies make up 42% of our membership which is 20% above the national average.

Currently membership stands at 515.

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2020 MARKETING & SPONSORSHIPS

Build Relationships | Build Your Business

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VIP PARTNER

VIP PARTNER

H B R A O F FA I R F I E L D C O U N T Y

H B R A O F FA I RMARKETING F I E L D C&OSPONSORSHIPS UNTY 2020

The HBRA VIP PARTNER program is an opportunity for associate members who believe in our mission to promote, protect & improve the building industry in The HBRA VIP PARTNER program is an opportunity Fairfield County. The HBRA seeks strong and positive for associate members who believe in our mission to businesses who to help execute that mission and in The HBRApromote, VIP want PARTNER anbuilding opportunity protect &program improve is the industry contribute to the industry’s overall success. for associate members in our mission to Fairfield County.who The believe HBRA seeks strong and positive businesses want to help executeindustry that mission promote, protect & who improve the building in and VIP Partners are toessential to overall the success. strength of contribute the industry’s Fairfield County. The HBRA seeks strong and positive the association and its members and in exchange businessesVIP whoPartners want to help execute that and of essential to mission theexclusive strength receive extra benefitsarethat include contribute to the industry’sand overall success. and in exchange association its members marketing the opportunities, discounts on events, and receive extra benefits that include exclusive other rights and advertising advantages.

VIP Partners are opportunities, essential to discounts the strength of and marketing on events, the association andand its advertising membersadvantages. and in exchange other rights By selecting a VIP sponsorship package, your business receive extra benefits that include exclusive is ensuringBymaximum exposure to HBRA members selecting a VIP sponsorship package, yourand business marketing opportunities, discounts on events, and otheris ensuring industry maximum professionals multiple exposurewith to HBRA members other rightsand and other advertising advantages. industry an professionals with and multiple touches each month including online presence touches each month including an online presence at events throughout the year.

By selecting a VIP sponsorship package, your business and at events throughout the year. is ensuring maximum exposure to HBRA members and other industry professionals with multiple touches each month including an online presence and at events throughout the year.

HBRA VIP Partners

ELITE: $15,000 Limited to 1 company ELITE: $15,000 Limited to 1 company

DIAMOND: $10,000 ELITE: $15,000 Limited Limitedto to21companies company DIAMOND: $10,000 Limited to 2 companies

TITANIUM:$10,000 $7,500 DIAMOND: Limited to 3 2 companies TITANIUM: $7,500 Limited to 3 companies

PLATINUM: $5,000 TITANIUM: $7,500 PLATINUM: $5,000 Limited to 3 companies

GOLD: PLATINUM: $5,000 GOLD:RESERVED RESERVED GOLD: RESERVED

The VIP Partner Program offers a custom build sponsorship: After meeting to

The VIP Partner Program offers a custom build sponsorship: After meeting to discuss your company’s goals and objectives the HBRA will work to create a discuss your company’s goals and the and HBRA will work to create customized sponsorship fromobjectives a list of options upgrades that make senseafor customized from a listgoals. of options and upgrades that make sense for yoursponsorship business and advertising your business and advertising The VIP Partner Program offersgoals. a custom build sponsorship: After meeting to discuss your company’s goals and objectives the HBRA will work to create a customized sponsorship from a list of options and upgrades that make sense for your business and advertising goals.

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2020 MARKETING & SPONSORSHIPS

GENERAL MEMBERSHIP MEETINGS (GMM) The HBRA hosts monthly GMMs as a way to provide the opportunity for members to network, listen to speakers, and visit new showrooms in our area. Each meeting is host to 150+ attendees in different locations throughout Fairfield County.

Examples of meetings include: a breakfast at JM Wright Technical High School wherein attendees tour the school and meet the next generation of builders and subcontractors, a member mixer at a local brewery where vendors can showcase products, a panel event featuring award winning builders, and the annual GMM at the beach in September.

Each event is unique and offers sponsors the ability to interact and market their business to guests. What are your goals? Whether you’re looking to address the crowd from the microphone or showcase your latest product, or perhaps you want to be the presenting sponsor for a particular event - with your budget and our creativity we can put a package together that works.

150+ ATTENDEES

AUDIENCE

BUILDERS DESIGNERS ARCHITECTS VENDORS SUBCONTRACTORS HBRAOF OFFAIRFIELD FAIRFIELD COUNTY HBRA COUNTY || 55

2020 MARKETING & SPONSORSHIPS

HBRA GOLF CLASSIC The HBRA Annual Golf Classic sells out each year in July.

With an 18-hole and 9-hole course there are many sponsorship opportunities available including giveaways and on course refreshments.

Sponsorships range from $250 - $2500.

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2020 MARKETING & SPONSORSHIPS

HBRA AWARDS DINNER The HBRA Awards dinner celebrates the members who are dedicated to improving and promoting our industry in Fairfield County With a cocktail hour, photo booth, a program book, and a variety of other opportunities there’s something for every budget.

Sponsorships range from $250 - $5000.

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2020 MARKETING & SPONSORSHIPS

HBRA MEMBERSHIP DIRECTORY & RESOURCE GUIDE The HBRA Membership Directory and Resource Guide is an annual publication that lists all current members, free of charge, under at least 2 categories. The guide has several sections that include members at a glance, listings by category, town and state information, and an index. Purchasing an ad will give you extra

exposure to those searching for your industry.

AD DIMENSIONS & PRICING size

dimensions [WxH]

Full Page Half Page (hor.)

Quarter Page Business Card

5.75” x 8.75” 5” x 3.85” 2.45” x 4” 2.45” x 2”

MEMBER PRICE NON-MEMBER PRICE

$900 $650 $425 $250

$1,400 $1,150 $925 $750

MEMBERSHIP DIRECTORY DISTRIBUTION

DISTRIBUTION STATS

1000+

• Sent out to all current members • Distributed at monthly GMM’s • Distributed at the HBRA Annual Meeting • Published online on HBRA Website for 24/7 access • Available in member showrooms throughout the county

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2020 MARKETING & SPONSORSHIPS

BUILDER & ASSOCIATE SPOTLIGHTS There can be up to 2 builder and 2 associate spotlights each month in the Building Connections E-Magazine, included with your membership.

The builder or associate spotlight is an opportunity for HBRA members to feature a new product, trend, or home! Contact us to take advantage of this opportunity.*

Included in your membership!

Limited to 1 spotlight per year per company. * HBRA OF FAIRFIELD COUNTY | 9

2020 MARKETING & SPONSORSHIPS

BUILDING CONNECTIONS E-MAGAZINE The Building Connections E-Magazine is a monthly publication that is emailed to all active members, a confidential list of potential members, and is published online to our social media pages and on the HBRA website.

MAGAZINE PRICING Members: Full Page Half Page Spotlights

$900 for 3 Issues $450 for 3 Issues FREE

Non-Members: Full Page $ 2,000 for 3 Issues Half Page $1,000 for 3 Issues

SPECIFICATIONS

Full Page (Bleed) Full Page 8.75 X 11.25 8.5X11 1/2 Page 8 X 5.25

1/4 Page 4 X 5.25

BUILDING CONNECTIONS E-MAGAZINE DISTRIBUTION - Prospective members - STATE/local officialS - I NDUSTRY RELATED PROFESSIONALS

45% Builder

515+ MEMBERS

55% ASSOCIATE

1000+

BUILDING CONNECTIONS STATS • Sent out to list of +1500 • Published 11 times a year • All advertisements and logos link to exterior sites HBRA OF FAIRFIELD COUNTY | 10