After the Pandemic What Matters Most in New-Home Design Today?

How living behaviors and needs have shifted over the past two years.

What does "HOME" mean, and what are consumers; greatest hopes and fears?

The America at Home Study found that in post-pandemic times, "Home" still means "Safety." for 93% of respondents. All other factors, including “comfort,” “relaxation,” and “family," also rose over the past two years, telling us the home is more important than ever.

On the hopeful side of the ledger was “my immediate family” (62%), “a better, healthier me” (39%), and “my home” (34%) The home itself provides hope for the future and has a critical role to play in supporting a holistic sense of health and well-being beyond the latest home technologies, which are more important to some than others Coming out of the pandemic, health and wellness is top of mind in several ways, and consumers place value on how their homes and communities can support them.

What stuck after life with a pandemic?

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Sticking with meals at home; Embracing e-commerce; and Increasing quality time together.

The activity that showed the biggest increase post-pandemic is online shopping in general, increasing from 39% to 46%

The behaviors that remained steady throughout and post-pandemic are “exercising at home/outside” at 44%, “DIY improvements” at 29%, and “entertaining friends/family at home” at 16%.

The most important room in the house may surprise you.

The kitchen has been replaced by the family room as the new “heart of the home ” When asked to rank the most important room in their homes, the family room was No 1 by far at 46%, followed by the kitchen in distant second place at 19%, and then primary bedroom at 18%

For millennials, the family room is a place to gather and a place where a lot of activity happens. Baby boomers see the family room more as a comfortable place to relax. They placed slightly more importance (20%) on the kitchen than others, and it’s the place for gathering and entertaining still considered the hub of the home to them

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