Design Trends

What Home Features are Expected Today, and Which Exceeds Buyer Expectations?

Zonda principal Mollie Carmichael shares her insights on the topic.

“The top things consumers are looking for today—based on over 60,000 people who have taken our survey— location is #1, home design is #2, and then price is #3,” states Carmichael. “That's really why it’s important to understand current product trends and what's going on in home design. It’s going to trigger them to make a decision when rates are creeping up and they're just a little bit more sensitive to buying.”

Top trends expected:

Sustainable design and eco-friendly materials

Smart-home technology

Indoor-outdoor living

Custom thought-out choices

Master suite with spa-like features

Well-designed kitchens

Storage, storage, storage

Plan for pets

Top trends that exceed expectations:

Smaller footprints with more creative design

Passive house with net-zero-ready features

Use of light to make smaller spaces feel large

More accessible design

Healthy living, working, and aging

Multigenerational housing/accessory dwelling units

New tech-savvy storage solutions

Metaverse engagement

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