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Making life better for students at Bucks STRATEGIC PLAN 2026-29

DYNAMIC INSPIRING TENACIOUS

EXECUTIVE SUMMARY 2

BUCKS STUDENTS’ UNION STRATEGIC PLAN 2026-29

Bucks Students’ Union’s strategic plan for 2026-2029 sets out a clear and ambitious commitment to making life better for students at Bucks. Building on a strong track record of growth, impact and student satisfaction, this plan reaffirms the Union’s role as a valuesdriven charity that is inspiring, tenacious and dynamic in everything it does. At its heart is a vision of a university experience where every student feels they belong, where opportunity is never defeated by circumstance, and where the Union is a trusted, credible and effective champion for all students at Bucks New University. Over the next three years, the Union will focus on three strategic priorities that reflect what students have said matters most to them. We will amplify the student voice by strengthening representation, improving feedback systems, and ensuring students can clearly see the impact of their views on university decision-making. We will help our members navigate university life by tackling the wider challenges that shape the student experience, including wellbeing, loneliness, financial pressure,

belonging and access to support. We will also support student success and life beyond Bucks by expanding co-curricular development, employability opportunities, leadership pathways and alumni engagement, ensuring students leave Bucks with the skills, confidence and connections to thrive in their future lives and careers. Underpinning these priorities is a firm commitment to building a sustainable Union that is resilient, well governed and ready to meet the changing needs of students and the higher education sector. This means investing in our people, strengthening governance and compliance, using data and insight more effectively, diversifying income and continuously improving the way we work. Together, these commitments will ensure Bucks Students’ Union remains relevant, ambitious and impactful delivering meaningful change, creating transformative opportunities and continuing to place students at the centre of everything we do.

INTRODUCTION

Tristan Tipping

Chief Executive Officer, Bucks Students’ Union

Welcome to the new strategic vision for Bucks Students’ Union. This plan outlines our goals and priorities for the coming years, while reflecting our commitment to operating as a values-driven charity that puts members first. It’s about maintaining our momentum, building on the solid foundations we’ve laid together, and steering Bucks Students’ Union toward an even brighter future. As we approach our 50th anniversary, this isn’t about a revolutionary new direction, or new paths taking us away from a clear mission that served the membership so well over recent years, it is about unlocking exciting new opportunities, setting refreshed, relevant priorities, and making sure we stay in tune with our members. Everything you read throughout this document is shaped by our members and stakeholders. We’ve listened closely to the students of Bucks New University, colleagues and partners, building our goals around real data and direct feedback. We want to make sure the Union stays deeply relevant to our incredibly diverse campus communities. By remaining abreast of sector changes, emerging trends and social and cultural developments, we will remain agile, push boundaries, and confidently make the most of new opportunities the moment they arise. In today’s divisive political climate and amidst a cost-of-living crisis that continues to impact our membership, it has never been a more important time for this Students’ Union to focus and double down on our commitment to inclusivity, diversity, accessibility and supporting those in our communities who need it most. We are duty bound to do whatever we can to ensure everyone who crosses our thresholds can make the best of the transformational opportunity university can provide. We must continue to role model our values and relentlessly champion the cause of our members.

Over the years, we’ve built a unique character and an authentic recognisable brand. People know exactly what Bucks Students’ Union stands for: we are inspiring, tenacious, and dynamic. We are committed to these ways of working, remaining transparent, ethical, and fun, while constantly stretching ourselves to exceed our own high standards. To make these simple but impactful commitments a reality, we are focusing heavily on building a truly sustainable Union. That means managing our resources smartly, prioritising effectively and finding innovative new funding streams so we can reinvest every penny back into the student experience. We are also dedicated to preparing our graduates for life after university by investing in a firstrate, supportive, developmental and enriching experience for our members, student leaders and staff. We are heading into the next phase of our organisation’s development with huge enthusiasm and a driven, talented team who are staunchly committed to delivering sectorleading results. Together, we will continue to be a powerful agent for positive change and a champion for every single student at Bucks, creating a navigable landscape for all and making sure that at Bucks, opportunity is never defeated by circumstance.

“Where opportunity is never defeated by circumstance”

A MESSAGE FROM OUR PRESIDENT AND CHAIR OF THE TRUSTEE BOARD 4

Jean Marc Amagoua

President and Chair of Trustee Board, Bucks Students’ Union Our number one mission at the Students’ Union is simple: to make life better for students at Bucks. By dynamically supporting and championing our members, we are here to make sure our members get the absolute best out of their time at Bucks. We pride ourselves on being an organisation that never stands still. Our support, representation and programmes of opportunity are always evolving, and this new strategic plan shows exactly how we are going to level up that experience for our members. From my own personal journey, I know firsthand that university can be completely life-changing. My time at Bucks wouldn’t have been nearly as transformational without the incredible opportunities, interventions, and communities created right here by the Students’ Union. I truly believe that being part of Bucks Students’ Union is what makes the Bucks experience so uniquely rewarding. We’ve done a lot of listening to get this right. Following extensive consultation with members and stakeholders, we’ve shaped a plan that embraces the diverse interests, backgrounds, and needs of our student community. We want to ensure that every single student is well-equipped to make a positive impact and successfully navigate their time at university. This document doesn’t just give us a clear

BUCKS STUDENTS’ UNION STRATEGIC PLAN 2026-29

focus for the short and medium term - it boldly communicates our intent, our values, and our passion, and we hope it inspires everyone around us to join us on this journey. Knowing the Union as I do - first as a student who benefited from its work, and now proudly leading the Trustee Board - I have 100% confidence that we will deliver on every single commitment. We are ready to cement the Union right at the heart of the Bucks experience. We will continue to amplify our member’s voices as a tenacious, credible, and proactive ‘critical friend’ to the University, ensuring student needs always come first. We are incredibly grateful to everyone who has helped shape our story so far, and we can’t wait to work alongside you over this next period to achieve these big ambitions. It really is an exciting time to be part of the Union, and we are so proud to share our vision for a future in which, we know, together we can make life better for students at Bucks. 50 years of Bucks Students’ Union as we know it, and here’s to 50 more!

Celebrating 50 years of Bucks Students’ Union as we know it... here’s to 50 more! 5

Where the Union is an effective, trusted and credible agent for change and champion of all students of Bucks. Where our members are inspired to embrace and explore a broad variety of accessible educational, developmental and social opportunities which will support their successful student journey. Where our members are encouraged and supported to create opportunities for others, developing into leadership roles throughout an organisation they feel truly part of. Where the collective strength of the membership is recognised, respected and valued for its unique contribution both within the Union and our wider community. Where opportunity is never defeated by circumstance.

Making life better for students at Bucks

OUR MISSION

A VISION FOR OUR MEMBERS

Everything we do will create an environment where our diverse membership feel they belong. We will create inclusive, supportive communities based on shared interests, values and ideas.

To achieve our vision, Bucks Students’ Union is wholly committed to the ongoing support and development of our members. We will continuously build credibility with partners and stakeholders, being recognised as the voice for students at Bucks. We will respond dynamically to challenges facing our members and be the champion they rely on, trust and value. Celebrating diversity, we will reach out to our membership to encourage broader participation and better understand their needs in order to effectively represent them. We will work tenaciously to show our members the value of deeper engagement with Bucks Students’ Union through the scope of our activities and opportunities. We will identify valuable new opportunities for all our members and provide a robust platform on which they can play a leading role, develop the co-curricular experience and provide the inspiration for everyone to make the most of their student journey. We will equip our organisation with the resources, tools and capacity it needs to perform effectively and provide our teams with the knowledge and skills to reach their full potential. We will diversify our income to provide even greater financial stability and a broader base for our operations, which in turn, enables our organisation to grow and meet the demands of the membership.

BUCKS STUDENTS’ UNION STRATEGIC PLAN 2026-29

WHO ARE WE? Our Values We will be identified by the following ways of working. They are the characteristics and personality of our organisation and represent some of the key behaviours we expect from our staff, volunteers and officers.

Furthermore, we value:

Inspiring - We inspire our members to actively participate in the broad range of Union services and developmental activities, including opportunities to help and motivate others, making their time at university a valuable and worthwhile experience, broadening horizons.

Accessibility - We proactively and purposefully challenge barriers so our services, opportunities, activities and events are reachable for everyone.

Inclusivity - We build a welcoming community that celebrates diversity and ensures every student feels a deep sense of belonging.

Equitable Access - We provide tailored support and open opportunities so all students can thrive and shape their university journey.

Tenacious - The Union represents our members in a committed, determined and respectful way to consistently deliver the best for the students of Bucks. When our members need us most, we will be relentless in championing their cause. Dynamic - We are a fast-moving, progressive and flexible organisation which is agile in responding to and meeting our members’ needs. We address challenges and opportunities with energy and enthusiasm and encourage those around us to do the same.

BUCKS STUDENTS’ UNION STRATEGIC PLAN 2026-29 2023-26

How will our members, partners and stakeholders describe us? We asked our members what they most value from our organisation and what they expect from us as their Students’ Union. These are the behaviours, attitudes, and approaches that we will role model throughout all that we do.

Dedicated Accessible

Proactive

Reliable

Professional Inclusive

Supportive Friendly

Fun

Kind 8

BUCKS STUDENTS’ UNION STRATEGIC PLAN 2026-29

Our wide-ranging portfolio of services, from academic representation and member-led campaigns to advice and welfare support, from safe and inclusive social spaces to great value commercial services and student-driven media to exciting volunteer and leadership opportunities are all incredibly important to us but it is perhaps the multi-faceted Big Deal programme, and the principles behind its inception, that gives a valuable insight into who we are as an organisation. A helpful reference to our extensive portfolio of opportunities and support can be found in our Membership Guide.

THE BIG DEAL

The Big Deal is our unique, inclusive package of co-curricular opportunities that is at the heart of our offer to the membership. From a broad array of social opportunities, societies and sports to recreational activities and personal development, alongside wellbeing initiatives, cost-of-living support and rewarded representation schemes. We want a level playing field where, whatever your background or story before coming to Bucks, there are fewer barriers to participation and a place for you in our Union. The Big Deal is always free to access, available to all and underpinned by the following objectives: Fun - To enhance student life, bringing vibrancy to our campuses by creating a diverse and exciting extra and cocurricular experience that compares favourably with our competitors within the sector, making campus a place where our members want to be. Accessibility - To support inclusivity, celebrating our diverse student community by removing barriers to opportunity and ensuring all are considered in our programming.

BUCKS STUDENTS’ UNION STRATEGIC PLAN 2026-29

Belonging - To cultivate a sense of belonging through supporting and promoting a healthy community, active student groups, a wide portfolio of social opportunities and a university environment of which we can all be proud. Learning - To develop and enhance opportunities that support our students’ learning and are complementary to course-based activity. Employability - To develop our learners’ confidence, transferable skills, graduate attributes and general employability through readily accessible, fairly paid employment, personal development programmes and volunteering opportunities. Wellbeing - To enrich our members’ physical and mental wellbeing through a wide-ranging portfolio of support, activity, welfare provision, personal development and social networks. Welcoming - To maintain an easily communicable ‘offer’ that works as both s a statement of intent and welcome for prospective students and as a unique selling point for the institution.

OUR RELATIONSHIP WITH BUCKS In 2025 we established new principles outlining our relationship and ways of working with our parent institution and partner, Bucks New University, which of course outside of our relationship with our members, is the single most important, valuable and productive partnership we could possibly develop.

We believe that these principles of partnership will be mutually beneficial for both organisations and will yield significant rewards for the students of Bucks. An open, supportive and professional relationship with the institution will be hugely influential in the anticipated successes across the period of this strategy. The shared principles of working together are: Members of our student community automatically become members of Bucks Students’ Union when they join Bucks. The Union works hand in hand with the University to achieve common objectives, tackle challenges, and build a positive, thriving environment where learners’ needs and outcomes always come first. The University values the Union’s autonomy and independence, recognising Bucks Students’ Union as the lead representative body for all Bucks learners. We work together to ensure the voices of all learners are encouraged and heard. The University will provide the support, funding and resource needed for the Union to deliver outstanding services, and the Union commits to using those resources impactfully for the benefit of all learners. We will be robust and transparent in reporting on the impact of initiatives and develop structures that build trust, track progress, and unlock new opportunities for collaboration. Our proud partnership benefits Bucks learners by supporting their ambitions and fostering success in their future endeavours and chosen careers.

BUCKS STUDENTS’ UNION STRATEGIC PLAN 2026-29

OUR PROGRESS

Across the three years of our previous plan the Union has enjoyed a significant period of growth and success on behalf of our members. Including but not limited to, we have: expanded our reach right across our many communities with a more diverse range of people benefitting from the opportunities we create, witnessing over 35% growth in engagement and participation over three years. Meaning more students making memories, building friendships, developing skills and enhancing their wellbeing.

witnessed improvement in key areas of the Employee Engagement Survey, with highest scores for at least 3 years in communication, employee wellbeing, management, role and service. launched new and improved, university wide catering and hospitality services, with significant savings for the Bucks community and better financial performance for the institution. established a team and satellite offer at our new Nottingham campus.

enjoyed success across a greater number of campaigns and lobbying activity, from better value laundry services to free student parking to investment in student-facing facilities to tackling digital poverty and improved international student support and beyond.

accumulated funds and grown our reserves by 40%, enhancing the organisation’s financial security.

achieved consecutive ‘Top 5’ placing in the National Student Survey based on member responses.

implemented the Big Conversation research and engagement project which has been a positive factor in better informing our service provision and growth in participation from across the membership.

developed a more productive partnership with our institution and established a clear set of principles for our partnership. been shortlisted for consecutive years in the Whatuni Student Choice Awards for ‘Students’ Union of the Year’ based on legitimate student feedback. seen significant growth in annual turnover (+25%) with improvement in grant funding of 16% and increases in earned income of 36%, allowing us to invest further in the student experience. embedded a multi-faceted cost-of-living support programme into our everyday offer. introduced new services and projects including the BNU Alumni Network, Rusty’s Retreat community garden, the Brunel Engine Shed public events programme and High Wycombe’s central Pride celebration, building momentum in our civic engagement work. experienced year-on-year increases in voter turnout for our annual elections, with a high of 25% in 2025/26, evidencing more students feel they can influence our future. expanded our career staff team from 32 to 52, creating the capacity to better serve our members. established our Student Voice Officer team to better involve students in campaigning and planning, more effectively representing our members. recorded three consecutive Varsity wins for the first time ever.

BUCKS STUDENTS’ UNION STRATEGIC PLAN 2026-29

achieved approval ratings in our annual Membership Survey of no lower than 94%, up from 77% before the plan was initiated.

successfully launched our new brand and visual identity to enhance our communication. This consistent success has done nothing to diminish our desire for continuous improvement and only stands as testament to the validity of our commitment to challenge ourselves to innovate, adapt and move forwards. Our strategic themes and goals are chosen carefully. They represent the key tenets of our mission and align to our vision to enhance the lives of our members, the students whom we represent. As a high-performing organisation, it is in our organisation’s nature to constantly develop our offer and seek new avenues of progress, and we have set ambitious and challenging objectives. We know these goals are achievable - our steady determination, collaborative approach and stakeholder engagement ensure that we can be trusted to deliver, both ethically and responsibly. To make our Union the best that it can be, we will be transparent and accountable whilst each department will develop and own their targets and KPIs with detailed operational plans outlining how their specific actions will contribute to the Union’s overall strategic goals. Progress will be monitored and evaluated at both a strategic and operational level throughout each year of this plan. Our Trustee Board and management team will take responsibility for overseeing our performance. We will communicate the impact of our work openly so that our members and stakeholders engage with our progress and are further drawn to participate in and support our work.

P1:

STUDENT VOICE Championing the voice of our members The Union will champion the student voice by ensuring our members are at the heart of decision making at Bucks New University. Students have told us clearly that they want their Union to challenge and influence the University to continuously improve, represent their academic interests, and champion the betterment of their wider experience at Bucks and beyond. We will strengthen our role as the trusted and independent voice of students, ensuring that their views shape the development of their education and university life, from the classroom to accommodation, from the local community to the world beyond campus. We will hold the University to account for our members. Through stronger representation structures, improved feedback systems, and better communication of our impact, we will empower students to feel heard and to see the difference their voice can make. We will: Hold the University to account on the issues that matter most We will use the evidence we gather and the relationships we build to challenge, influence, and work with the University to improve the student experience. From academic quality to wider institutional priorities, we will ensure student interests remain at the forefront of decision-making.

Build stronger evidence and insight to inform our representation work To represent students effectively, we must understand their experiences. We will improve the way we gather, analyse, and use feedback and data, creating robust evidence bases that allow us to identify trends, respond to challenges, and make compelling cases for change.

Strengthen and develop the student representative system Student representatives are central to ensuring the student voice is heard at every level of the University. We will invest in the development of our rep system, equipping representatives with the training, support, and resources they need to confidently advocate for their peers and influence positive change.

Enhance accessible and effective channels for student feedback We will make it easier for students to share their views, concerns, and ideas by strengthening our feedback mechanisms. Robust systems and processes will be in place to ensure feedback is heard, accepted and used effectively to impact change. Through inclusive and varied approaches to engagement, we will ensure that every student can contribute, regardless of their background, course, or mode of study. Improve communication around progress, outcomes and impact Students should be able to clearly see how their feedback leads to action. We will improve the way we communicate our progress, celebrate successes, and report on the outcomes of our representation work, building trust and confidence in the Union’s ability to deliver meaningful change.

BUCKS STUDENTS’ UNION STRATEGIC PLAN 2026-29

What will we recognise as positive achievements in this area of our work? The Union will have worked collaboratively with the University to ensure that all institutional policy infrastructure relating to student representation is upto-date and being implemented consistently in practice. We will have invested in a discrete data function within the Union and developed accessible intelligence through relevant, real-time dashboards. Responses from our Membership Survey demonstrate that students increasingly recognise the Union as the leading voice of students at Bucks and feel confident that their views are listened to and acted upon. Our student representative network continues to grow in strength, effectiveness, and engagement, with student officers and reps feeling equipped and supported to deliver change.

Student feedback channels are widely used and provide meaningful insights that shape our campaigns, priorities, and representation activity. The Union will have successfully influenced the University to improve the accessibility, consistency and student-centred delivery of support services, ensuring all members can access equitable, high-quality support regardless of their background, mode of study or campus location. The impact of our work is visible through tangible changes and improvements made by the University as a direct result of student feedback and Union advocacy. Students report greater awareness of the Union’s representation work, progress, and successes through improved communication and transparency. 90% of our students are able to say that the Union effectively represents their views.

BUCKS STUDENTS’ UNION STRATEGIC PLAN 2026-29

P2:

STUDENT LIFE Helping our members navigate University life The Union will support our members to navigate the challenges and opportunities of university life by providing practical support, advocating for improved conditions, and ensuring students feel empowered to succeed both academically and personally. Students have told us that the realities of student life extend far beyond the classroom, with concerns around wellbeing, loneliness, and access to support shaping their overall experience at Bucks New University. We will strengthen our role as a trusted source of guidance, advocacy, and community for students, helping them to overcome barriers and access the support they need. Through targeted campaigns, stronger partnerships, and student-centred services, we will work to improve the everyday realities of university life and create an environment where students feel supported to thrive. We will: Support student recruitment and the transition to higher education The transition into university can be one of the most significant periods of change in a student’s life. We will work collaboratively with the University to ensure students are welcomed, informed, and equipped to navigate their first experiences of higher education, building confidence and connection from the outset. Strengthen our focus on student wellbeing and reducing loneliness Student wellbeing is fundamental to success at university. We will expand our work to support students’ mental, emotional, and social wellbeing, creating opportunities for connection and belonging while reducing isolation and loneliness. Through campaigns, peer support initiatives, and collaborative wellbeing activity, we will help students build resilience and stronger support networks.

BUCKS STUDENTS’ UNION STRATEGIC PLAN 2026-29

Build vibrant student groups and communities that promote diversity and inclusion Feeling connected is essential for a positive university experience. We will create more opportunities and a diverse, accessible and inclusive co-curricular programme that reflects the interests, identities and aspirations of our membership, ensuring every student can find communities, activities and opportunities where they feel they belong regardless of their course, background, or mode of study. Champion inclusive academic support through personalised plans and equitable access to services Every student should be able to access the academic support they need to succeed. We will advocate for more inclusive and personalised approaches to academic support, ensuring that learning plans, adjustments, and wider support services are accessible, equitable, and responsive to individual needs.

Work towards improved accommodation and living conditions Safe, affordable, and suitable accommodation is central to the student experience. We will advocate for improved housing standards, clearer communication around accommodation processes, and stronger support for students facing housing-related challenges. By working collaboratively with the University and accommodation providers, we will champion better living conditions for all students. Enable members to effectively manage their finances and maximise their student experience Financial pressures can be a significant barrier to student success. We will remove barriers to participation through the Big Deal, offering a wide range of free services and activities. We will also equip students with the knowledge, confidence and practical tools to navigate financial challenges through accessible guidance, budgeting support, signposting and collaboration with specialist advice services. Create a sense of pride and belonging We will celebrate the achievements, cultures, and contributions of our members, building pride in our communities and strengthening a shared sense of identity and belonging across Bucks. By fostering inclusive spaces and meaningful experiences, we will ensure students feel valued and connected throughout their time at university.

What will we recognise as positive achievements in this area of our work? Expanded Students’ Union activity to support university recruitment, conversion and induction activities Our Membership Survey demonstrates that students feel better supported in managing their wellbeing and navigating the wider challenges of university life. Students increasingly report feeling less isolated and more connected to their peers through Union-led initiatives, activities, and support networks. Students with personalised learning plans and additional support needs report greater confidence in accessing equitable academic support and relevant services. Awareness and use of Union and University support services increases, with students reporting that they know where to go for help and feel able to access it easily. Through lobbying and working collaboratively with the University, and third party providers, the Union will have improved standards of accommodation, communication and support, resulting in greater student satisfaction with living conditions and increased confidence in accessing accommodation support. Students reporting greater confidence in managing their finances and knowing where to seek support when needed. Participation in Union activities, communities and co-curricular programmes increasingly reflects the diversity of our membership. Students recognising the Union as an inclusive, fair and accessible organisation where everyone feels welcomed, respected and represented. Feedback evidencing stronger feelings of belonging, connection and pride in being part of the Bucks community. Continued growth and engagement with the Big Deal offer, with barriers to participation reduced and opportunities available to all. Student leaders demonstrating the confidence, skills and commitment to create safe, supportive and inclusive communities. Members leaving Bucks having built friendships, experiences, skills and networks that enhance both their university journey and life beyond graduation.

BUCKS STUDENTS’ UNION STRATEGIC PLAN 2026-29

P3:

STUDENT SUCCESS Supporting student success and life beyond Bucks

The Union will support student success by equipping our members with the skills, opportunities, and confidence they need to thrive during their time at Bucks New University and beyond. Students have told us that success means more than academic achievement alone; it also means feeling prepared for the future, building meaningful experiences, and developing the confidence to pursue their personal and professional ambitions. We recognise that every student’s journey is different. Our role is to create opportunities, provide support, and enable development that helps students achieve success on their own terms. Through a stronger focus on employability, leadership, co-curricular learning, and progression, we will help students build the skills and experiences needed to navigate university and the world beyond with confidence. We will also strengthen the lifelong relationship between students and their Union by creating meaningful opportunities for alumni to remain connected, contribute, and benefit from the Bucks community long after graduation. We will: Further develop a highly valued co-curricular programme Opportunities beyond the classroom play a vital role in shaping students’ confidence, skills, and personal growth. Co-curricular experiences allow students to explore new interests, develop practical skills, and build experiences that complement their academic studies. We will deliver and promote a diverse programme of workshops, taster sessions, skills development activities, and certified courses that align with industry needs and support students to broaden their horizons. Maintain strong networks that prepare our students for life beyond university Strong networks and professional connections are essential in helping students navigate uncertainty and make informed choices about their future. Without access to mentoring, guidance, and opportunities to connect with others, students can feel less prepared for life after graduation. We will create opportunities through initiatives such as STRIVE, mentoring schemes, and co-curricular activities that broaden horizons, strengthen professional networks, and

BUCKS STUDENTS’ UNION STRATEGIC PLAN 2026-29

support students to pursue their chosen pathways. To do this we will work collaboratively with academic teams, University careers services, employers, alumni and students to shape relevant opportunities, strengthen industry connections and ensure our offer responds to evolving student and employer needs. Provide support for and promote part-time work opportunities For many students, balancing finances alongside study is a significant challenge, and access to flexible, meaningful work can make a substantial difference to both financial resilience and employability. Part-time work also provides valuable real-world experience. We will expand and promote flexible, fairly paid opportunities through initiatives such as JobShop, internships, ambassador schemes, and Students’ Union employment. Enable our members to build the knowledge, confidence, skills and experiences they need to achieve their personal and professional goals Students often gain valuable skills and experiences throughout university but can struggle to recognise, evidence, and articulate their value. Structured development opportunities can help students

better understand their strengths and prepare for future progression. We will support students through initiatives such as the Bucks Award and Leadership Academy, helping them to reflect on, capture, and communicate their development. Enhance the employability of our membership by providing opportunities that equip students to succeed in the world of work and to follow the pathways that matter most to them Entering the world of work can feel daunting, particularly in an increasingly competitive graduate market. Students need access to practical opportunities that build confidence, develop transferable skills, and prepare them for professional environments. We will expand volunteering, leadership, placement, and paid opportunities through the Students’ Union, including through the JobShop, internships, placements and ambassador roles, ensuring students can access meaningful experiences that improve their graduate outcomes. Identify emerging leaders amongst our diverse membership and help them map a path to success Leadership opportunities can have a transformational impact on confidence, ambition, and future success, but students often need support to recognise their leadership potential and maximise these experiences. We will invest in students from across the full diversity of our members, helping them to undertake paid and voluntary leadership roles that provide both transferable and rolespecific development opportunities that strengthen their capability and help them map their path to success.

Champion student successes to enhance the reputation and value of our members Students make a significant contribution to the University, local communities, workplaces, and wider society, yet these achievements are not always recognised beyond campus. Celebrate and promote the achievements, talents, and contributions of our diverse membership through awards, recognition schemes, case studies, community partnerships, and targeted communications. By sharing positive stories and showcasing student success, we will strengthen community relationships, challenge stereotypes, and enhance the reputation and value of our members. Developing our Alumni network Graduation should not mark the end of a student’s relationship with their Union or the Bucks community so all students will be automatically registered into the network. Alumni networks provide valuable opportunities for connection, mentoring, and shared learning that can benefit both graduates and current students. We will continue to work with the University to grow and strengthen the BNU Alumni Network, creating opportunities for alumni to remain connected, contribute their expertise, and support future generations of Bucks students. Our dedicated alumni website and membership platform will be used as the primary communication channel, alongside our social media channels to drive awareness and engagement, including latest news, alumni panel discussions and events and mentoring and knowledge sharing opportunities.

What will we recognise as positive achievements in this area of our work? Increased participation in skills development and recognised employability initiatives, with the Bucks Award and Leadership Academy becoming established and valued parts of the student experience. Securing the resources to support at least 100 students through the Leadership Academy each academic year and demonstrating the positive impact participation has on student confidence. Increased numbers of students accessing flexible paid work opportunities that complement their studies and contribute positively to their financial wellbeing. Students undertaking paid work through the Students’ Union completing transferable and role-specific development opportunities that enhance their employability. Feedback evidencing increased confidence, stronger skills and greater readiness for employment, further study, entrepreneurship and leadership.

BUCKS STUDENTS’ UNION STRATEGIC PLAN 2026-29

Strong engagement from course teams, employers, alumni and external partners in creating meaningful placement, development and recruitment opportunities, with employers recognising our members as highly valued employees. Greater recognition and advocacy for the Bucks Award across the University community. We will establish links between engagement and participation in Students’ Union opportunities and programmes and positive graduate outcomes, with students more readily progressing into employment, further study, entrepreneurship and leadership roles, equipped with the skills, confidence and experiences needed to thrive beyond university. Positive feedback from community partners, employers, and stakeholders regarding the contribution and impact of Bucks students. Substantial growth in the size and impact of the BNU Alumni Network for former and current students.

OUR ONGOING COMMITMENT TO ENSURING ORGANISATIONAL SUSTAINABILITY AND RESILIENCE

The Union will build a sustainable future by strengthening the core foundations that enable us to deliver for students now and in the years ahead. Students need a Union that is resilient, well-governed, financially secure, and able to adapt to a changing higher education environment. By focusing on our organisational strength, we will ensure Bucks Students’ Union remains effective, relevant, dynamic and impactful for all members. This means investing in our people, improving the way we work, diversifying our income, and using data and insight to make informed decisions. By doing so, we will protect and enhance our ability to support students and deliver on our charitable objectives. We will: Strengthen governance and ensure compliance

Invest in our people and organisational planning

Strong governance is essential to the long-term success of the Union. We will support robust democratic structures, effective trustee oversight, and transparent studentled decision-making to ensure we remain accountable, ethical, and focused on our members’ interests. Alongside this, we will maintain the highest standards of compliance with statutory requirements, charity law, and health and safety regulations.

Our staff, volunteers, and student leaders are central to our success. We will create an inclusive and supportive culture that prioritises professional development, wellbeing, and engagement. We will also strengthen our strategic planning and risk management processes to ensure we are prepared for future challenges and able to operate with confidence and resilience. Use data and insight to stay relevant to our members To remain responsive to student needs, we must understand their experiences and priorities. We will improve how we collect, analyse, and use data, feedback, and participation trends to ensure our campaigns, services, and support continue to reflect what matters most to our members. Diversify our income and strengthen financial resilience To secure our long-term sustainability, we will reduce reliance on traditional funding by exploring new commercial opportunities, partnerships, sponsorships, and external grants. By broadening our income streams, we will increase our financial resilience and reinvest more into enhancing the student experience.

BUCKS STUDENTS’ UNION STRATEGIC PLAN 2026-29

Improve the way we use our resources We will audit, review and refine our systems, structures, and processes to ensure we are working as efficiently and effectively as possible. By making better use of our spaces, budgets, and staff time, we will maximise the value we create for students and reduce unnecessary waste and inefficiency. Benchmark against the sector and drive innovation We will continuously learn from best practice across the students’ union sector, measuring ourselves against leading organisations and adopting innovative approaches to improve our services, operations, and impact. This will ensure Bucks Students’ Union remains ambitious and sector-leading, which is no more than our members deserve.

What will we recognise as positive achievements in this area of our work? Achieve a 100% completion rate for annual governance reviews with zero major compliance or transparency concerns flagged by trustees or student members.

Demonstrate high levels of engagement and participation across the full range of our services from the breadth of our diverse membership, comparing favourably with the sector.

Reach record voter turnout and engagement in annual student leadership elections, demonstrating a deeply embedded, highly visible student-led decision-making process.

Generate at least 35% of the Union’s total annual operating budget from sources outside of the traditional institutional grant funding, including social enterprise, commercial partnerships, external grants, and sponsorships.

Ensure zero legal breaches, statutory non-compliance penalties, or severe health and safety incidents across all departments. Secure clean, unmodified annual audit reports that formally validate the Union’s strict adherence to Charity Commission regulations and UK charity laws. Return top-tier scores in Employee Engagement surveys. Ensure 100% of student leaders, staff, and core volunteers complete structured personal development plans and professional skills training annually. Maintain a fully tested, up-to-date Corporate Risk Register with concrete, proactive mitigation strategies embedded across every departmental operational plan. Secure a stable, board-approved financial reserve fund that enables us to operate with confidence. Attain at least a 90% satisfaction or approval rating from student members in the annual Union survey.

BUCKS STUDENTS’ UNION STRATEGIC PLAN 2026-29

Reinvest a verifiable, year-on-year financial surplus directly into supporting the services most valuable to our membership. Complete structural, systems, processes and procedural reviews across all areas of the business to identify more efficient, effective and productive ways of working for the benefit of our members. Implement new ways of working based on these findings with a demonstrable positive impact. Achieve significant growth in the utilisation rate of major Union assets and spaces during core and nonterm times, maximising value for the student community. Consistently rank in the top quintile of UK Students’ Unions for overall satisfaction in the National Student Survey (NSS). Achieve or be shortlisted for at least three national higher education or students’ union sector accreditations or awards for operational innovation, service to our members and/or best practice across the next three years.

UNDERPINNING AND ENABLING STRATEGIES COMMUNICATIONS AND INSIGHT STRATEGY 20

This enabling strategy focuses on how we connect, engage and communicate with our members, stakeholders, partners and wider community in a clear, impactful and meaningful way. We will use data-led insight and authentic branding to dynamically engage our membership, influence the institution for positive change, and champion our value to the wider community—making life better for students at Bucks. How will we do this: Promote and strengthen our brand

BUCKS STUDENTS’ UNION STRATEGIC PLAN 2026-29

Continue to grow our brand: Under the most recent rebrand, we will continue to embed this brand across everything we do and ensure that it sets us apart from the University. Tone of voice: Continue to consider our tone of voice to ensure that we produce compelling and authentic messaging to our membership. Be clear and consistent: Ensure our communications are clear, concise and consistent, strengthening understanding, engagement and trust across our membership and wider stakeholders.

Data-driven engagement Data-driven audience segmentation: Map and categorise our membership using demographic data, campus location, and involvement levels to deliver personalised, relevant communications that directly address the distinct needs of different student groups. BI and data dashboards: Develop our business intelligence and create engagement dashboards, enabling staff to manipulate data to make timely decisions, build compelling arguments and plan for success. Evidence-based institutional lobbying: Utilise robust student survey research and focus group data to build compelling, undeniable cases for change, successfully influencing university decision-makers on critical student issues.

Broaden our communications reach

How will we measure success?

Student-led digital content network: Co-create authentic, peer-to-peer social media messaging and multimedia content by empowering student creators, ensuring our brand voice remains genuinely representative of the current Bucks student experience.

Members are able to recognise and easily identify our core values and respond positively through the Membership Survey.

Impact focused storytelling and public relations: Publish highly visual annual impact reports and valueproposition campaigns to demonstrate the tangible benefits the Union delivers, strengthening our reputation with external partners and the wider community.

Maintain an average 65% in the membership question “I am a member of Bucks Students’ Union” across the Membership Survey and Big Conversation.

Effective campaign planning: Work collaboratively across the Union to develop targeted, coordinated and impactful communication plans that strengthen our campaigns, reach the right audiences and drive engagement and action.

We can evidence a thriving, active and supportive Alumni Network that’s growing year on year.

90% of our members are able to say that our communications are sufficiently detailed and informative. A total of 20% equivalent of the full-time undergraduate population completes the Membership Survey.

BI dashboards are operational across the Union with engagement data and relevant research data more readily accessible. 90% are able to positively rate the overall quality of our communications.

Alumni and stakeholder engagement loop: Launch dedicated communication channels and network events for Bucks alumni to foster lifelong connections, opening up valuable mentoring, volunteering, and career opportunities for our current members.

BUCKS STUDENTS’ UNION STRATEGIC PLAN 2026-29

PEOPLE AND DEVELOPMENT STRATEGY

We will develop people through our purpose and values, so everyone is more capable, confident and connected than when they joined us. How we will do this: Leadership development: Develop leadership capability at every level with clear processes for coaching, succession planning and leadership pathways and expectation frameworks. Meaningful work: Create flexible, efficient and sustainable ways of working through regular job design, ‘adding value’ reviews and the use of technology to remove administrative pressure. Engagement and belonging: Foster an inclusive culture where everyone feels valued and able to be themselves supported by inclusive recruitment practices, employee voice and engagement initiatives. Continuous learning: Embed continuous learning and development into everyday work through protected learning hours, comprehensive knowledge sharing and robust development plans supported by effective learning platforms. Reward and recognition: Recognise contribution linked to values, support financial wellbeing and provide meaningful reward as a celebration of impact whilst transparently communicating pay processes and having regular career conversations.

BUCKS STUDENTS’ UNION STRATEGIC PLAN 2026-29

How will we measure success? Our employee responses, scores, and feedback in the following areas will yield consistently positive results when compared to third sector benchmarks: Engagement: Colleagues feel motivated, committed and connected to the Union’s purpose, understanding how their work contributes to our mission and demonstrating pride in being part of the organisation. Belonging: Employees feel welcomed, valued and respected for who they are, experiencing an inclusive culture where they can be themselves, build meaningful relationships and feel part of a supportive community. Leadership capability: Leaders at all levels demonstrate the skills, behaviours and confidence needed to inspire, support and develop others, creating high-performing teams and a positive workplace culture. Learning participation: Employees actively engage with learning and development opportunities, continually building their knowledge, skills and capabilities to support both personal growth and organisational success. Retention: Talented and committed colleagues are retained through us providing a positive employee experience, valuable development opportunities, and a workplace where people can build meaningful careers. Employee experience: Employees report a positive experience throughout their journey with the Union, from recruitment and onboarding through to development, recognition and career progression, feeling supported and empowered to do their best work.

BUSINESS DEVELOPMENT AND SOCIAL ENTERPRISE STRATEGY

We will drive sustainable growth in our organisation’s income beyond our core grant funding, enabling us to further invest in services, facilities and departmental development for the benefit of our members, whilst ensuring the charity’s long-term financial viability. How we will do this:

How will we measure success?

Identifying and developing new income streams and diversifying our activity

A greater level of our turnover (35% to 40% by 2029) will be driven by social enterprise or alternative funding sources.

Driving growth in our social enterprises, connecting with new audiences, and cultivating collaborative partnerships

Sustainable, valuable partnerships will be built with organisations who support our development in demonstrable ways.

Developing a fundraising function to explore and win third stream funding for new and existing projects to our members’ benefit. Investing organisational time and resource in our existing trading services to ensure we offer high value whilst consistently delivering exceptional experiences for our members. Building robust systems that track each trading operation’s key performance indicators and ensuring our teams are properly equipped and supported to manage our operations in a targetdriven, efficient and customerfocused fashion.

A rich, varied and regular programme of high quality community events and public-facing activity will be established to enhance campus vibrancy, provide valuable new sources of income for our trading departments and create more opportunities for our members A sophisticated series of challenging but realistic KPIs are set, bespoke for each operation or outlet, are met or exceeded on a regular basis. Managers can demonstrate a thorough understanding of their relevance and impact, feeling able to take the necessary actions to keep the business on track. As a result of our growth in this area, more roles and hours of meaningful paid work and student development opportunities are created within our Union-run services.

Full promotional plans will be published for each outlet, operation and venture.

WHAT OUR MEMBERS SAY 24

BUCKS STUDENTS’ UNION STRATEGIC PLAN 2026-29

“Bucks Students’ Union looks to really care about students’ wellbeing throughout their studies, and puts the best interest in the quality of education, helping to develop academic skills, and teaching how to balance learning with the experience of meeting new people.”

“It makes me feel like part of a family and my university experience ten times better.”

“They have helped with both personal and academic issues that I have had to deal with over the course of my time at Bucks. They are willing to help everyone and take feedback and act on it.”

“There are free opportunities for sport, volunteering, and food to allow an inclusive community surrounding the students, with a chance to gain new life skills and friends that will last a lifetime.”

“It provides opportunities inside and outside of the University that are valuable monetarily, personally, and socially to students. I personally started my own society which led to meeting new people, putting on events and fundraising.”

“The Training and Development team always provide individually catered opportunities in leadership, careers, skills, and whatever pathway students have in mind, they find endless opportunities.”

“It is a safe space for all students no matter their sexuality, gender, or race. Everyone is respected, welcomed and cared about when in the Students’ Union.”

“It gives students the ability to add to their skillset and improve on skills through opportunities like student reps, leaders, elected officer roles, committee roles etc.”

“It’s a free Union that every Bucks student is part of that offers many nights out, workshops, day trips and more. Bucks Students’ Union is what makes being a student here so special.”

BUCKS STUDENTS’ UNION STRATEGIC PLAN 2026-29

OUR JOURNEY

We’re proud of our journey over the last 50 years, bringing us to where we are today, and always striving to make life better for students at Bucks. J. Flaig elected as first Union President

‘Building for our Future’ plan introduced

Student societies and representation introduced

1989

1977

1994

Rusty finds Bucks

Student Buddies project begins

1997

Money advice service joins the union

2009

2010

2016

Established Bucks Trading

‘Varsity’ with Roehampton introduced

2013

New website and demographic reporting capability

Rusty’s Radio founded

Freshers Helpers lent a hand for the 1st time

2006

Investing in Volunteers

Union takes on recreational sport or ‘Sport for Fun’

2012

2011

NSS ranked 12th

Advice Quality Standard achieved

Sound impact accreditation

Trustee Board created

2007

The BIG Deal is born!

1st CEO appointed

Bucks SU becomes a charity

2004

Trip to USA, where the Big Deal was dreamt up

Employed 25 staff

2008

Union Awards started

Student volunteering department created

1999

Union saves campus catering

1st issue of The Bucks Student

SU advice centre opened

Bucks SU takes on University sport

HR function introduced

NSS ranked 21st

2015

Inter campus bus service begins

New strategic plan and SU rebrand launched

Awarded best live music venue

2014 Gold Best Bar None

86% employee engagement

NSS ranked 11th

Performance management system established

Union Job Shop created

NSS ranked 6th

2017

Employed 40 staff

Bucks Award introduced

Only Union in the UK to receive 100% in mystery shop

2018

2019 All for a second time!

EDI committee re-established

NSS ranked 2nd

Achieved ‘Excellent’ in all 12 QSU criteria

Shortlisted for WhatUni five straight years in a row

NSS ranked 3rd

Leadership Academy launched

‘Excellent’ Green Impact accreditation

Advice Quality Standard achieved

Gold Best Bar None

2019-22 strategic plan revealed

2020

2021 For the second time! We became a Real Living Wage employer

Granted Mindful Employer status

2022

Disability Confident Employer

2023

NSS ranked 4th best

Safe Place Project

NSS ranked 3rd

2024

Launch of ‘Making Life Better for Students at Bucks 2026-29’

New partnership principles launched with Bucks

2026

Celebrating 50 Years of Bucks Students’ Union

2027

Mindful Employer

BUCKS STUDENTS’ UNION STRATEGIC PLAN 2026-29

Retained Top 5 place in NSS

Alumni Network launched

2025

A fourth site opened in Nottingham

Launch of the Brunel Engine Shed

Rusty’s Retreat opened

The Kitchen opened

Catering services are now run by the Students’ Union

AWARDS AND ACCREDITATIONS Alongside consistent and conscious benchmarking of our activity against that of the wider sector, the Union fully engages with a wide range of externally audited accreditations to ensure we are operating to high standards and employing best practice across all our services. Some of these accreditations include: Quality Students’ Union

Best Bar None

The NUS initiative is an externally audited accreditation that recognises good practice. Quality students’ unions are sustainable, impactful, and achieve great things for their students and society. Bucks Students’ Union was the first union to achieve excellence in all categories at the first time of asking.

The national programme that recognises corporate social responsibility, customer care and welfare, compliance and industry best practice throughout the licensed trade sector.

Mindful Employer Charter As a mindful employer, we have made a commitment to support the mental wellbeing of our staff. Mental Health at Work Commitment Signing up to this commitment is our declaration that positive mental health and wellbeing at work is a top priority for Bucks Students’ Union. Disability Confident Committed Committed Employer demonstrates our intentions to lead the way to positive change with regards to the recruitment, development and retention of people with disabilities.

BUCKS STUDENTS’ UNION STRATEGIC PLAN 2026-29

AQS The Advice Quality Standard (AQS) is awarded to organisations that give advice on legal issues. We have to demonstrate that we are accessible, effectively managed, and employ staff with the skills and knowledge to meet the needs of our members. Whatuni Awards Bucks Students’ Union has been shortlisted in the WhatUni Awards “Students’ Union of the Year” for 10 consecutive years. These shortlists are compiled directly from student feedback. Alongside this we have been recognised twice for our work in partnership with the University in supporting students with the cost of living.

Making life better for students at Bucks

Bucks Students’ Union High Wycombe Campus North Wing, Queen Alexandra Road, High Wycombe, Buckinghamshire HP11 2JZ

Uxbridge Campus First floor, 106 Oxford Road, Uxbridge, Middlesex UB8 1NA

Bucks in Nottingham 292 Haydn Road, Nottingham, NG5 1EB

Tel: 01494 601 600

Tel: 01494 605 180

Tel: 0115 795 0014

Email: union@bnu.ac.uk Website: bucksstudentsunion.org Bucks Students’ Union is a registered charity – no. 1144820 Published September 2026