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REPORTS SHOW INCREASE IN ANTI-SEMITIC INCIDENTS03 SENIOR NIGHT: Cardinals go out with a bang in overtime to end home schedule.08
HOLIDAY VOLUNTEERING: Students can volunteer in Muncie for Thanksgiving. 10
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BLACK FRIDAY In-person shopping to remain popular this year Rohith Rao | Reporter The cold and windy weather serves as the first sign the holiday season is right around the corner. As the festivities approach, so does the shopping season, with Black Friday serving as the first mile marker for American shoppers. This year, Black Friday is still projected to be America’s biggest shopping day of the year in terms of shopper traffic, far ahead of the second busiest day, the Saturday before Christmas, according to ShopperTrak, a global retail intelligence company that conducts research on retailers and shopping. “For some families, it has become a tradition,”
said Ramon Avila, marketing professor at Ball State. “They really enjoy going out and spending the day together. It’s kind of like a conquest or a hunt.” National Retail Federation’s (NRF) annual Thanksgiving holiday consumer survey states in 2017, with 77 million consumers, Black Friday was the most popular day for in-store shopping and the second most popular day for online shopping with more than 66 million consumers, behind Cyber Monday’s 81 million consumers.
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Students reflect on horrors of working Black Friday Pauleina Brunnemer | Reporter Retail workers have a different story than the shoppers who hit the stores to buy for the Christmas season.
11.15.2018
ballstatedaily.com
Within Kohl’s, Michael’s and Target, students experienced similar customer-related situations.
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