Applicant Information Pack Social Media Graduate Assistant
A foreword from our Principal and Chief People Officer
Martin Walker - Principal Our vision is simple – to develop remarkable people. That applies not only to the pupils, but also to the staff in whom we invest. We take a pupil-centred approach at Berkhamsted; they are at the heart of our decision making and fuel our ambition to deliver excellence in all that we do. We aim high with integrity and are proud to have a collective growth mindset and a willingness to be adventurous through innovation, continual learning, and being a research-led school. This leads to an agility, the provision of outstanding CPD for staff, and the delivery of a forward-thinking curriculum that enables pupils to flourish both at, and beyond, Berkhamsted. The inherent joy that stems from learning, from being part of an ambitious and caring team, and from making progress inspires not only our pupils, but also our staff. Berkhamsted School also appreciates the significance of community within and beyond the school; we aim to serve others and have a positive impact through our community and charity work. Moreover, we focus not only on doing well and doing good for the pupils, but also through the pupils. This strong sense of purpose combined with an unwavering commitment to our values make this a special place to work. Our staff are so important to us that we have a Chief People Officer as one of our most senior members of staff; her role is to ensure the staff also flourish.
A foreword from our Principal and Chief People Officer
Tracey Evans - Chief People Officer Our staff are our most important asset at Berkhamsted; investing in their professional development with their wellbeing a key priority. We foster a working environment that firstly provides a sense of belonging and supports staff both professionally and personally. We offer a wide range of staff wellbeing initiatives. Colleagues can easily access financial, physical, emotional and social well-being support from school. We seek to enable all members of the school community to achieve their full potential in an environment characterised by equality, equity, respect and opportunity. We work hard at Berkhamsted, but we also know how to come together as a community and enjoy downtime, building relationships which last a lifetime and enrich our professional and personal experience.
History of Berkhamsted Schools Group Berkhamsted School is situated in the historic Hertfordshire town of Berkhamsted, a prosperous community surrounded by Chiltern countryside and within easy reach of London. Berkhamsted is a leading Independent School for pupils aged 3 to 18 years, the foundation of which dates back to 1541 (when John Incent, the Dean of St Paul’s Cathedral, successfully applied to King Henry the VIII for a license to purchase a piece of land for a ‘freescole’). In 1888 a Girls School was founded in Berkhamsted under the same governing body, and the Boys’ and Girls’ Schools merged to form a diamond school in 1997. The Prep School was also integrated at this stage, and the School became Berkhamsted Collegiate School. In 2011 the School merged with Heatherton House, a small independent day School for girls in Chesham Bois, and became the Berkhamsted Schools Group. Operating as a satellite Prep School, Heatherton provides a feed of Girls to the Berkhamsted Girls School every year. In 2012 Berkhamsted Schools Group acquired Haresfoot, a small proprietary prep school in Berkhamsted. This site now houses the Berkhamsted Pre-Prep and Berkhamsted Day Nursery Limited, and Berkhamsted Prep takes children from age 7-11. Berkhamsted is the only School in the Herts, Beds and Bucks region, and one of only a small number of Schools in the country, to offer a ‘diamond’ structure that combines the best of both single-sex and co-educational teaching. Boys and Girls are taught together until the age of 11 (Berkhamsted Pre-Prep and Prep), separately from the age of 11-16 (Berkhamsted Boys and Berkhamsted Girls), before coming back together again in a joint sixth form (Berkhamsted Sixth).
Job Description Reporting to: Social Media Officer Hours of Work: Full-time, term-time only Fixed-term until July 2027 Salary: £21,000 per annum (term-time only)
The Role: This is an exciting opportunity for a recent graduate looking to gain hands-on experience creating engaging content, growing online communities, and helping to tell the stories that make Berkhamsted such a vibrant and inspiring place to learn and work. Working with our Social Media Officer across our Senior Schools and Sixth Form, you will create compelling social-first content that showcases student achievements, academic excellence, co-curricular opportunities and the everyday life of our schools. From capturing photography and video content around campus to supporting campaign planning and analysing performance data, you will play a key role in enhancing the school's digital presence and reputation. In addition to supporting the school's social media activity, this role will provide valuable experience across a wide range of marketing functions. The successful candidate will contribute to website content updates, digital marketing campaigns, event promotion, marketing administration and brand communications, gaining a broad understanding of how an in-house marketing team supports pupil recruitment and stakeholder engagement.
Job Description The Team: The Marketing and Admissions team plays a central role in promoting Berkhamsted Schools Group, supporting pupil recruitment and strengthening engagement with prospective and current families, alumni, staff and the wider community. We are a collaborative, creative and ambitious team that values fresh ideas, innovation and continuous learning. As a Social Media Graduate Assistant, you will receive mentoring and support while gaining valuable experience across multiple areas of marketing and communications.
Key Responsibilities Social Media and Content Creation Create engaging, platform-specific content for Instagram, Facebook, LinkedIn Capture and produce photography, video, reels, stories and short-form content across the Schools Support the Social Media Officer with planning, scheduling and publishing of social media content. Attend and cover school events, performances, sports fixtures, trips and key calendar moments, which may include out of core hours in the evening and at weekends. Assist the Social Media Officer and Visual Content Manager with creative content ideas that showcase the breadth and diversity of life at Berkhamsted. Digital Marketing Support Support the Marketing team with the delivery of integrated marketing campaigns for pupil recruitment, events and brand awareness. Assist with creation of digital assets. Help maintain the school's digital asset library, ensuring content is organised and accessible. Work closely with colleagues across Academic, Co-Curricular, Alumni, Admissions and Marketing teams to identify content opportunities.
Job Description Ensure all content aligns with brand guidelines and safeguarding requirements.
Marketing & Website Support Support the Marketing team with the delivery of integrated marketing campaigns for pupil recruitment, events, fundraising and brand awareness. Assist in creating and updating marketing materials and digital assets for print, email and online channels. Help maintain and update content across the Berkhamsted Schools Group websites, ensuring information remains accurate, engaging and up to date. Assist with basic website performance monitoring and search engine optimisation (SEO) activities. Help review website content to ensure consistency with brand guidelines, accessibility standards and safeguarding requirements. Reporting & Insights Assist the Social Media Officer with monitoring social media performance and contribute to regular reporting of engagement metrics, research trends, sector content Provide insights and recommendations to help grow audience reach and engagement. Undertake competitor and sector research to identify marketing opportunities and emerging trends. Administrative Support Support the management of photography permissions and content consent processes. Assist with content planning calendars and campaign coordination. Help ensure marketing materials remain accurate, up to date and on brand.
Job Description Skills and Experience: The ideal candidate will: Be a recent graduate in Marketing, Digital Media, Communications, Journalism, English, Business or a related discipline. Have a genuine passion for social media, content creation and digital storytelling. Be confident engaging with students, staff and stakeholders across a busy school environment. Demonstrate initiative, curiosity and a willingness to learn. Be highly organised and able to manage multiple projects simultaneously. Be enthusiastic, approachable and professional in manner. Essential Strong written and verbal communication skills. Confidence using Microsoft Office applications. Excellent attention to detail. Understanding of major social media platforms and current trends. Experience creating content using social media tools and mobile devices. Ability to work independently and collaboratively. Good organisational and time management skills. Desirable Experience with video editing software such as Adobe Premiere Pro, Instagram Edits or similar. Experience using Canva or Adobe Creative Suite. Knowledge of social media analytics tools. Photography or videography experience. Previous experience managing social media accounts, either professionally, through study or personal projects.
Benefits Benefits We boast a competitive salary structure, alongside other benefits, which includes access to a comprehensive pension scheme. The wellbeing of our staff is a priority. We have a developed programme for staff with initiatives and support in the areas of Economic, Physical, Emotional and Social wellbeing. Free classes and advisory services. memberships and discounted rates in local establishments, together with cycle to work scheme, free on-site parking, free daily lunch, and fee reduction for staff's children are examples of some of the non-contractual benefits on offer in this programme.
Watch our video Watch our video and hear from our colleagues why they enjoy working at the Berkhamsted Schools Group. Find out more about what it is really like to be a member of the community.
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Safeguarding and Child Protection Benefits Berkhamsted is committed to safeguarding and promoting the welfare of children and expects all staff and visitors to adopt a child centred and coordinated approach to child protection and safeguarding. A copy of the School’s Child Protection and Safeguarding Policy can be found HERE The school is committed to safeguarding and promoting the welfare of children and young people and expects all staff and visitors to adopt a child centred and coordinated approach to child protection and safeguarding. Berkhamsted Schools Group is a registered charity dedicated to education: 310630.
Application and Next Steps The closing date for applications is 25 October 2026 It is an offence to apply for this role if you are barred from engaging in regulated activity relevant to children; applicants must be willing to undertake a number of safeguarding checks including an enhanced Disclosure and Barring (DBS). This post is also subject to receipt of written references which must be satisfactory to Berkhamsted Schools Group, along with documentary evidence of qualifications. A background screening service including a review of candidate’s online presence will be carried out as part of the recruitment process, by an independent third-party screening partner. Successful applicants will need to provide confirmation of permission to work in the UK. Please note that under the Immigration Asylum and Nationality Act 2006, the school has an obligation to ensure applicants have the right to work in the UK prior to commencement of employment. (If it is found that those documents do not meet the legal requirement, an offer of employment will be withdrawn). Where the successful candidate has worked or been a resident overseas in the previous five years, such checks and confirmations as the school may require in accordance with statutory guidance. We aim to be an equal opportunities employer and we are determined to ensure that no applicant or employee receives less favourable treatment on the grounds of gender, age, disability, religion, belief, sexual orientation, marital status, or race. Candidates with a disability who are invited to interview should inform the School of any necessary reasonable adjustments or arrangements to assist them in attending the interview. If you have any questions relating to this role please contact the HR department at recruitment@berkhamsted.com Early applications are encouraged, and interviews may take place on a rolling basis. We reserve the right to extend or close the deadline.
Developing remarkable people