Content Planning Workbook

HOW TO PLAN

30 DAYS OF CONTENT

IN ONE DAY

4 KEY STEPS

THE 4 KEY STEPS TO CREATING 30 DAYS OF CONTENT IN JUST ONE DAY

Planning Making a content calendar is a breeze if you have a plan.

Brainstorm List the categories and topics you will be sharing with your audience.

Caption Formula Use this simple formula to ensure your captions attract & engage.

Scheduling Fill in your calendar, schedule your posts to auto-post, and breathe a sigh of relief!

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PLANNING PLANNING AHEAD SAVES YOU A TON OF TIME LATER, AND HELPS YOU STAY CONSISTENT IN YOUR MESSAGING. ANSWER THE FOLLOWING QUESTIONS TO GET STARTED.

1.

Who is your audience? Get specific and give them a name! This is who you will keep in mind when creating all your content. (Tip: It's ok to have more than one)

2.

What are your audience's pain points? If you aren't sure, ask them! Do a survey to find out what their struggles are.

3.

What are the services, benefits & events you want to promote?

4.

What are your goals for providing value on social media? How can you improve your audience's life?

5.

What are your set in stone plans for the upcoming quarter? (holidays, events, sales/promos, launches, days off, etc.)

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BRAINSTORM NOW THAT YOU KNOW WHO YOU ARE TALKING TO AND WHAT THEIR STRUGGLES & INTERESTS ARE, YOU CAN START BRAINSTORMING CONTENT TO SHARE WITH THEM

What are the 3-5 main categories you plan to share with your audience? (Break this down for each audience)

List 5 topics for each category that will educate or give value to your audience.

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POST IDEAS ABOUT YOU fun facts about your Chamber your mission bts of your day to day about a staff member roundup of your favorite things best things to do in your area share your routine/habits share what you're inspired by

EDUCATION how to do/use something how you can make life better teach them something new industry trick, tip or hack share a member experience what to do when.... industry news answer FAQ's share a relevant statistic share a service/benefit discuss benefit options how to get in touch with you benefits of membership how you're unique from others industry trends

OTHER share the tools you use share a funny/insightful story share a flashback celebrate your biz anniversary share a recent experience share an outtake share an everyday moment share your workspace

PROMOTION promote an event/activity do a giveaway coverage of an event shout out a business share latest email newsletter interview a member celebrate a business milestone run a contest ask for feedback host a Q&A share user generated content share a recent blog post survey your audience share what you're currently working on share a sneak peek talk about membership options

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Holidays Birthdays Anniversaries Current Events Quotes Re-posts

INSPIRATION encourage them share a quote help calm a fear celebrate a win share a clever idea/ action step share a DIY or how-to fill-in-the-blank or "caption this" share what you're grateful for share your to-do list create a social media challenge share a before & after share your goals share your progress share a cause or community related post

CONTENT PLAN week of: MONDAY

TUESDAY

WEDNESDAY

THURSDAY

CATEGORIES

THIS WEEK'S THEME

FRIDAY

SATURDAY

GROWTH START

SUNDAY

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NOTES

END

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CAPTION FORMULA DON'T KNOW WHAT TO SAY? FOLLOW THIS SIMPLE FORMULA FOR ENGAGING CAPTIONS

1

Attention Grabbing Headline

Ex: Does writing headlines give you a headache?

2

Compelling Intro Ex: It’s frustrating, isn’t it?

3

Meat of the Post

Ex: Get your creative juices flowing with these 3 tips....

4

Call to Action Ex: Want more ideas? Download our FREE list of 50 Fab Headlines!

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CAPTION PROMPTS ONE

ABOUT YOU ◽ ️I'm a huge fan of [noun]! ◽️My favorite way to [blank] after [blank] is to [blank] ◽️[blank] has changed the way I [blank] ◽️If I could [blank], I'd be [blank] ◽️If [scenario], then [result] ◽️Raise your hand if [scenario] ◽️I dont [blank], but I do [blank] ◽️First I [blank], then I [blank] ◽️I think I'm allergic to [blank] because [blank] ◽️That awkward moment when [blank] ◽️I'm just a [blank] standing in front of [blank] wishing it were a [blank] ◽️My head says [blank] but my heart says [blank] ◽️I can't [blank] without [blank] ◽️I used to feel [blank] about [blank], until I realized [blank]

EDUCATION ◽️How to [do something] in [#] easy steps ◽️How to [take control] of [situation that seems out of control] ◽️How to use [any tool] to [accomplish goal] ◽️The best way to [blank] is to [blank] ◽️How to Become [whatever you're heart desires] ◽️WARNING: [What to look out for] ◽️[Eliminate] [Problem] Once and for All ◽️[blank] can help [overcome obstacle] by [blank] ◽️Did you know we have [blank] that you can [blank] ◽️I have the solution for [dilemma]! ◽️Did you know [relevant statistic]? ◽️The biggest reason [blank] is important... ◽️Get the most out of [blank] by [blank] ◽️Learn [blank]: A Step-by-Step Guide ◽️The best way to [blank] is to show you! ◽️Most people assume [blank], but that's not the case! ◽️The [blank] process can be [blank].

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CAPTION PROMPTS TWO INSPIRATION ◽️No matter how [scenario] keep [blank] ◽️You don't have to [blank] to [blank] ◽️You don't have to be [blank] to be [blank] ◽️Your [blank] will lead the way. ◽️You don't need [blank] for [blank] ◽️Better a [blank] than a [blank] ◽️No [blank], no [blank] ◽️You were not made to be [blank] ◽️You will never regret [blank] ◽️Every [blank] is an opportunity to [blank] ◽️Be a [blank] to someone's [blank] ◽️Worrying doesn't change [blank], [blank] does. ◽️There is nothing more [blank] than [blank] ◽️Every [blank] is one step closer to [blank] ◽️Dare to be a [blank] in a world of [blank] ◽️If you've been thinking about [blank], it's time to [blank]

TIPS + NUMBERS ◽️[#] Ways to [accomplish a goal] ◽️[large #] Ways to [overcome obstacle] ◽️[#] Resources for [target audience] - The [adjective] Guide ◽️Can't [desired goal]? [#] Ways to [overcome obstacle] ◽️Top [#] [blank] ◽️[#] Mistakes You're Making When [doing something] ◽️[#] [Topic] [Mistakes] You Don't Know You're Making ◽️[#] [adjective] Signs [something may go wrong] ◽️[#] [adjective] Signs [something that's going right] ◽️[#] Little Known [facts/factors] that Could [verb] Your [goal/situation/results] ◽️[#] [adjective] Secrets Every [target audience] Should Know ◽️[#] [shortcuts/hacks] to [accomplish something] [quickly/fast] ◽️[Topic of interest]: [#] Ideas that [adverb] Work! ◽️[#] Tips to [whatever you want] ◽️Check out this [#] minute [blank] to [blank]

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CAPTION PROMPTS THREE

QUESTIONS ◽️True or False: [statement] ◽️What do you [feeling] most about [topic]? ◽️I just [action] my [noun]! Have you? ◽️What Should My New [noun] Look Like? ◽️What do you do to [overcome obstacle]? ◽️What are you doing to [verb] [adverb]? ◽️What do you plan to [verb] for [event]? ◽️Are you ready for an [adjective] [honest confession]? ◽️Do you want a peek into [process]? ◽️Why is [word] a bad word? ◽️When life gives you [blank] what do you make? ◽️Can you list 3 [blank] that you're thankful for? ◽️If I told you how to [solution], would you [blank]? ◽️Are you team [blank] or [blank]? ◽️How do you know it's the right time to [blank]? ◽️Worried [blank] might not be for you?

CALLS TO ACTION ◽ ️Comment your mood in one emoji! ◽️Tag someone you'd [blank] with ◽️Register now to [blank] ◽️Follow on [platform] to [benefit] ◽️Vote for [blank] and [blank] ◽️Download my [blank] ◽️Reserve your spot today for [blank] - before it fills up! ◽️Grab Yours Now -> [link] ◽️Will You Be There? [link] ◽️Save Your Seat! [link] ◽️View this [blank] to learn [blank] ◽️Quick Question: Do you prefer [A, B or C]? ◽️Join me TODAY for [blank] ◽️I'm on the hunt for [blank], what do you recommend? ◽️Read more here [link]

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SCHEDULING NOW THAT YOU'VE PLANNED OUT THE CONTENT YOU WANT TO SHARE OVER THE NEXT 30 DAYS, YOU'LL SIMPLY FILL IN YOUR CALENDAR & SCHEDULE YOUR POSTS.

Add your set-in-stone events to the calendar & assign a category to each day of the week you plan to post on.

Fill in remaining open dates with content topics that correlate with that day's category.

Select images & create any necessary graphics to go with each post.

Write captions for each post using the caption formula & choose your hashtags

Schedule your posts for auto-posting

Be sure to reply to comments & DM's! Nurture conversations and offer as much value to your audience as possible.

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TIPS & TOOLS

HASHTAGS You can use up to 30 hashtags. Choose hashtags that are relevant to your content, location, brand, industry and audience. Hashtags with fewer than 50k uses are best for visibility, but sprinkling in a few trending or popular hashtags is totally fine.

ENGAGE! The whole point of social media is to be social! Be sure to respond to comments and encourage DM's to keep the conversation going. Once a report has been established, move the conversation to e-mail or even invite them to meet in person!

TOOLS HootSuite - Planning & Scheduling Canva - Creating graphics Asana - Content Planning & Organizing Google Alerts - Content Curation

NEED MORE HELP? I'd love to help you develop and maintain a social media strategy that works for you and your Chamber.

Email me at bblake@bluespringschamber.com

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