Kombrewcha - Noelle Saeger

KO M B R E W C H A C A P S T O N E

N O E L L E

2 0 2 2

S A E G E R

how hea week

many people practice lthy habits during the but get off track during the weekend?

QUESTION:

what if there w promoted a healt drinking alcohol with fr

was a place that thy alternative to l and socializing riends?

PROPOSAL:

design a taproom that o kombucha flights, lig bites, self-serve drafts additives to create your cocktail

offers ght , and r own

W H Y KO M B U C H A ? the history of kombucha began thousands of years ago and most likely began in china. initially kombucha was used to create alcoholic beverages but later focused on the fermentation of fruits and vegetables. it can be described now as a fermented sweet tea. tea is the foundation of kombucha with other ingredients i n c l u d i n g w a t e r, s u g a r, bacteria and yeast.

be

-de -pr -he -im -bo

fer

bo filter wat

enefits include:

etoxifies the body rovides antioxidants elps relieve chronic pain mproves digestion / gut health oosts energy

rmentation

oil red ter

add organic loose tea leaves

strain and leave to cool

add liquid , scoby, and cover to keep warm

ferment for 1-4 hours and serve chilled

BREWERIES

1 business model

2

acce enviro

2

ssible onment

3 community aspect

WELLNESS

user we be influ

POST PA N D E M I C DINING

thousa to COV import comfor

SOBRIETY MOVEMENT

started or test withou

ellbeing and staff productivity can uenced by environment

ands of restaurants closed due VID19 and as cases slow it is tant to make customers feel rtable with dining out

d as a challenge to benefit health what ones life would look like ut alcohol

WELLNESS

speed of digestion

50% 40% 30% 20% 10% 0% SITTING

STANDING

after meal activity

slouched po

ostures = bad digestion

25% MOOD 40% USER INTERACTION

35% STRESS

design effect on users

restaurant closures (thousands) 100

80

60

40

20

0 2019 2020 2021

year BUYING LUNCH

STOP FOR MORNING COFFEE

POST PA N D E M I C DINING

2022

pre vs

HAPPY HOUR WITH COWORKERS

s post pandemic

67%

33%

% of U.S. adults comfortable eating out

SOBRIETY MOVEMENT

CLUB SODA

OVERAL CONS

MINDFUL DRINKING

NON-ALCO club soda is a group that discusses “sober curious” ideas rosamund dean’s ‘mindful drinking’ studied drinking habits

drinking ha

5%

LL ALCOHOL SUMPTIONS

1%

OHOLIC DRINKS

abits over 2021

people who may want to cut back

SITE

ST.

- located in the heart of over-the-rhine

RACE

1234 VINE ST 2,200 SQ FT

- commercial space with residential units above

- close to bouti restaurants, g space, and pa

.

ST. H T 5 E1

T.

.

LIC ST

VINE S

REPUB

iques, green arking

LIBERTY ST

ST. H T 5 W1

ST. H T 4 E1

existing conditions

D E S I G N S T R AT E G I E S

1 modern day apothecary

2 easte

2 rn asia

3 day to night

modern day apotheca

ary

users can contribute to what medicines or remedies they’d use to fuel / cleanse the body

eastern as

ia

implementing lightness, natural materials, detail, white spaces, void, illumination and gardens

day to nig

ght

create an environment for users to feel welcome during the day but also hangout in the evenings

DEN BAR

TA P S K I TC H E N A P OT H ECA RY

GREEN HOUSE

FIRST FLOOR PLAN N 1/8” = 1’0”

1

ENTRY

1

2

SELF-SERVE

2

3

APOTHECARY

3

4

DEN

4

5

LIVING WALL

5

6

GREENHOUSE

6

7

SWINGS

7

THE BRAND

T H A N K YO U !