Active Fly - Rebecah Pelle

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then During the Golden Age of flying, airlines tailored to the upper economic class.

In the 1950’s passengers were able to enjoy complimentary meals, socialize in the lounge, book napping pods, and walk about the cabin. When the economy class was introduced in the 1950s, the customer experience started to reduce while the maximum profit was the main priority for all airlines.

now

Today, passengers are separated by social class and required to sit next to a stranger for the entire flight, regardless of the duration.

The entire air travel journey has become an all-day excursion and extremely anxiety-ridden for a lot of travelers.

The cabin is no longer accounting for the user experience and is in no way as luxurous as it once was. With long lines and TSA security, there is a lot of time wasted when choosing to fly by plane.

1 3

Lack of Productivity Due to the lack of space on a commercial flight, we are left with little room to be productive.

Uncomfortable Seating On average, economy class seat widths decreased 2 to 3 inches, and seat pitch decreased 2 to 5 inches since 2014.

2 4

Health Risks Keeping your distance is difficult on crowded flights.

You will likely be sitting within 6 feet of others, sometimes for hours, increasing your risk of virus and other infections.

Lack of Privacy The entirity of the interior is open, so travelers have no sense of privacy during the duration of their flight.

TIM I TH NEW LUXUR

IG VE C BA K TIME

We never seem to have enough tim in the day t

ME IS HE W RY

me to...

finish our work visit friends and family exercise relax clean our homes focus on our mental health start a hobby watch our favorite shows volunteer etc.

What if you leave the feeling bette when you ar

u could airport er than rrived?

cre tailo of it term pro

eate an airline that ors to the needs ts’ customers in ms of individual oductivity.

three pillars of productiv

WORK

WELL

vity:

LNESS

LEISURE

proje c bod

ect 05 dy in space

reality 236 to 312 seats

overhead luggage

overhead safety features

my concept 76-312 seats

under seat or checked luggage

under seat or galley safety features

site

boeing 777-200

POD

CHO

technical

exper

OICE

SKY

rience

aesthetic

concepts

WORK

WORK

TO CONSIDER -connectivity (wifi) -value (services) -setting (desk, booth, quiet, collaborative) -loyalty (repeat business flyers)

WALLCOVERING

WELL

LNESS

WELLNESS

TO CONSIDER -setting (quiet, soft, calm) -health (mental break, physical wellnes)

-relaxation (spa, aroma therapy, exercise,

access to healthy food options)

SEATING

LEISURE

LEISURE

TO CONSIDER -recreation (entertainment, social, relaxation, and fine dining) -purpose (family time, holiday, couples trip)

PILLOW

galley + exit

3

1

2

1

3

1. lavatory 2. luggage lockers 3. emergency exit

galley + exit

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