BIC Brand Guidelines Document

BRAND GUIDELINES DOCUMENT The experience is your confidence

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BIC PRIMARY LOGO

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CORRECT USE

INCORRECT USE

YOUR LOGO IS IMPORTANT

Always give your logo plenty of margin. Use no less than the width of the BIC letters. Never squish or stretch your logo. Never make your own version of the logo or change the color. Consumers trust consistent brands. It’s important to be consistent in your logo use.

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BIC BRAND COLORS

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COLOR INFO

Here are your brand colors. The brand should use black and white very generously, with primary use of the BIC Blue. The heavy use of BIC black, blue and white allows for the use of secondaries as accents. Each brand division has its own secondary color.

PRIMARY

PANTONE Black C R: 45 G: 42 B: 38 C: 67 M: 64 Y: 67 K: 67 HEX: #2d2a26

SECONDARY

PANTONE 7625 C R: 231 G: 80 B: 61 C: 4 M: 84 Y: 82 K: 0 HEX: #e7503d

PANTONE 7480 C R: 37 G: 181 B: 112 C: 76 M: 0 Y: 77 K: 0 HEX: #25b570

PANTONE 2725 C R: 114 G: 81 B: 188 C: 66 M: 76 Y: 0 K: 0 HEX: #685bc7

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BIC TYPOGRAPHY STYLES

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Typography A STRONG SUBHEADING

The new Rjadhani typeface was selected because of the unique angles it contains. The font feels "constructed" and structured. It is unique, yet still professional. This would be used for headlines, subheadings, and unique type applications.

Body copy must be easy to read and straight forward, so we have included Proxima Nova as well. This familiar font would be used for paragraph text and quotes.

"This is a brilliant quote from one of your wonderful customers telling us how great your work truly is."

Sam Bruce, TD Ameritrade Button

Button

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BIC ILLUSTRATION STYLE

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ILLUSTRATION

The brand illustration style uses a thin, black line for detailed exterior drawings in 3-D. These illustrations can be contrasted with large, block, type.

CRAFT 8

BIC ICONOGRAPHY AND SYMBOLS 9

ICONS IN YOUR BRAND

Icons and symbols are subcomponents of your brand. Each icon and symbol is used as a representation of a program, option, window, or direction. To correlate with your brand standards, the same stroke weight is used for all iconography.

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BIC MAP STYLE

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YMCA Spirit Park

Hillcrest Country Club

The Courts at Hillcrest

LOT 1 BLK 1

LOT 6 BLK 1

Maps for the BIC brand should heavily us white backgrounds with BIC Black on the roads and outlines of lots. A BIC Black at 20% tint can be used for side roads, fills, and secondary elements. To establish a sense of location, notable monuments should be labeled with BIC black callouts and white text. The area of interest, such as the lot numbers or lot locations, should be noted in the relevant BIC secondary color.

LOT 2 BLK 1

LOT 3 BLK 1 LOT 5 BLK 1

SOUTH 93RD STREET

MAP LAYOUT DESIGN

LOT 7 BLK 1

LOT 4 BLK 1

LOT 1 BLK 2

LOT 2 BLK 2

LOT 3 BLK 2

LOT 4 BLK 2

LOT 5 BLK 2

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BIC BRAND PHOTOGRAPHY

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YOUR BRAND PHOTOGRAPHY

Photography should have a light grain to avoid looking too slick. This also presents a more candid tone. Photos should be light, open, and energetic. The BIC brand photography should include people using the spaces and buildings. BIC builds spaces for people. We want to show the outcomes of the work.

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BIC CONSTRUCTION BRAND 15

Construction

Construction

Construction

BIC CONSTRUCTION

BIC Red is used as the primary accent for the construction division. It can be used in full bleed applications from time to time. Primarily, it is used as an accent with white and BIC black.

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BIC DEVELOPMENT BRAND 17

Development

BIC DEVELOPMENT

BIC Green is used as the primary accent for the development division. It can be used in full bleed applications from time to time. Primarily, it is used as an accent with white and BIC black.

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BIC CUSTOM HOMES BRAND 19

Custom Homes

BIC DEVELOPMENT

BIC Purple is used as the primary accent for the custom homes division. It can be used in full bleed applications from time to time. Primarily, it is used as an accent with white and brand black.

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THE EXPERIENCE IS YOUR CONFIDENCE