Complete Brand Standards Guide

CO M P L E T E B R A N D STA N DA R D S G U I D E OCTOBER 2021

C O N T E N T S

1

M I S S I O N S TAT E M E N T

6

AT H L E T I C S

2

B R A N D S TAT E M E N T

7

L A Y O U TS & S I G N AT U R E S

3

VISUAL IDENTITY & GUIDELINES

8

C O M M U N I C AT I O N N A R R AT I V E

4

BRAND PHRASES & TA G L I N E S

9

GRAPHICS & I L L U S T R AT I O N S

5

SOCIAL MEDIA

10

FA Q ’ S

M I S S I O N

S T A T E M E N T

E D U C AT I N G S T U D E N T S T O B E C O M E S E R V A N T S O F CHRIST TO MAKE A DIFFERENCE IN TODAY’S WORLD

B R A N D

S T A T E M E N T

CHRIST ABOVE ALL

M O O D

V I S U A L I D E N T I T Y & G U I D E L I N E S

S T A C K E D

STAC K E D LO G O RED

L O G O S

STAC K E D LO G O WHITE

STAC K E D LO G O BLACK

VECTOR | For use in commercial print projects or to send to other designers and manufacturers IMAGE | Files for non-commercial or digital projects. PNG files show logo on transparent background E m a i l m a r k e t i n g @ b r ya n . e d u w i t h a n y q u e st i o n s .

H O R I Z O N T A L

H O R I ZO N TA L LO G O RED

L O G O S

H O R I ZO N TA L LO G O WHITE

H O R I ZO N TA L LO G O BLACK

VECTOR | For use in commercial print projects or to send to other designers and manufacturers IMAGE | Files for non-commercial or digital projects. PNG files show logo on transparent background E m a i l m a r k e t i n g @ b r ya n . e d u w i t h a n y q u e st i o n s .

L O G O

G U I D E L I N E S

DOs x

Respect the minimum print size of a 1” width f o r t h e s ta c k e d l o g o a n d 1 . 2 5 ” F o r t h e h o r i z o n ta l logo.

A l l o w e n o u g h s p a ce around the logo, the width of two arches on each side. x

Use the red logo only against a white or light g ra y b a c k g r o u n d .

1”

Respect the minimum web size of 90px width for the s ta c k e d l o g o a n d 1 2 0 p x f o r t h e h o r i z o n ta l l o g o . x

E m a i l m a r k e t i n g @ b r ya n . e d u w i t h a n y q u e st i o n s .

1.25”

P L E A S E D O N OT | P L E A S E D O N OT | P L E A S E D O N OT | P L E A S E D O N OT P L E A S E D O N OT | P L E A S E D O N OT | P L E A S E D O N OT | P L E A S E D O N OT

PLEASE DON’T:

P L E A S E D O N OT | P L E A S E D O N OT | P L E A S E D O N OT | P L E A S E D O N OT P L E A S E D O N OT | P L E A S E D O N OT | P L E A S E D O N OT | P L E A S E D O N OT

1 . S e p a ra t e a n y e l e m e n t s o f t h e l o g o .

P L E A S E D O N OT | P L E A S E D O N OT | P L E A S E D O N OT | P L E A S E D O N OT

2 . C h a n g e t h e co l o r o f t h e l o g o .

P L E A S E D O N OT | P L E A S E D O N OT | P L E A S E D O N OT | P L E A S E D O N OT

3 . A l l o w a n y t e xt o r g ra p h i c s t o co v e r the logo.

4 . St r e t c h t h e l o g o h o r i z o n ta l l y o r v e r t i c a l l y t o d i st o r t t h e l o g o .

5 . U s e a n y va r i a t i o n s o f t h e l o g o t h a t are old, or not approved by the current b ra n d sta n d a r d s g u i d e .

P L E A S E D O N OT | P L E A S E D O N OT | P L E A S E D O N OT | P L E A S E D O N OT P L E A S E D O N OT | P L E A S E D O N OT | P L E A S E D O N OT | P L E A S E D O N OT P L E A S E D O N OT | P L E A S E D O N OT | P L E A S E D O N OT | P L E A S E D O N OT P L E A S E D O N OT | P L E A S E D O N OT | P L E A S E D O N OT | P L E A S E D O N OT P L E A S E D O N OT | P L E A S E D O N OT | P L E A S E D O N OT | P L E A S E D O N OT P L E A S E D O N OT | P L E A S E D O N OT | P L E A S E D O N OT | P L E A S E D O N OT

dOu N OT | P L E A S E D O N OT P L E A S E D O N OT | P L E A S E D O N OT | b PrLyEaAn S .EeD P L E A S E D O N OT | P L E A S E D O N OT | P L E A S E D O N OT | P L E A S E D O N OT P L E A S E D O N OT | P L E A S E D O N OT | P L E A S E D O N OT | P L E A S E D O N OT P L E A S E D O N OT | P L E A S E D O N OT | P L E A S E D O N OT | P L E A S E D O N OT

E m a i l m a r k e t i n g @ b r ya n . e d u w i t h a n y q u e st i o n s .

P L E A S E D O N OT | P L E A S E D O N OT | P L E A S E D O N OT | P L E A S E D O N OT P L E A S E D O N OT | P L E A S E D O N OT | P L E A S E D O N OT | P L E A S E D O N OT P L E A S E D O N OT | P L E A S E D O N OT | P L E A S E D O N OT | P L E A S E D O N OT P L E A S E D O N OT | P L E A S E D O N OT | P L E A S E D O N OT | P L E A S E D O N OT

D O N ’ Ts

C O L O R S #Hex RGB CMYK

Web/Digital | In-House Printing Interchangeable with RGB Web/Digital | In-House Printing Interchangeable with Hex Four Color (Commercial) Press

PMS -C Exact Matching or Spot Color Printing on Coated Stock PMS -U Exact Matching or Spot Color Printing on Uncoated Stock

# 9 9 0 0 0 0​ 153, 0, 0 24 , 1 0 0 , 1 0 0 , 25​

#fdba00​ 253, 1 8 6, 0​ 0, 3 2 , 100, 0​​

#333333​ 51, 51, 51 69, 63, 62, 58

# 6 6 6 6 6 6​ 1 0 2 , 1 0 2 , 1 0 2​ 60, 51, 51, 20

# 9 a 9 a 9 a​ 154, 154, 154 42, 34, 35, 1

# d d d fe3 221, 223, 227 12, 8, 7, 0

7 4 2 7 C​

7549 C 1 1 6 U​

447 C

4195 C

4289 C

663 C

C O L O R S AT A GLANCE

HEX: #990000 RGB: 153, 0, 0

HEX: 666666 RGB: 102, 102, 102

HEX: #fdba00 RGB: 253, 186, 0

HEX: 9a9a9a RGB: 154, 154, 154

HEX: #333333 RGB: 51, 51, 51

HEX: dddfe3 RGB: 221, 223, 227

#333333

#666666

#fdba00

#9a9a9a

#990000

#dddfe3

#660000

C O L O R

G U I D E L I N E S

DOs

W HI T E O N B L AC K

B L ACK O N WH ITE

WH ITE O N G RAY

WHITE ON RED

RE D O N G RAY E m a i l m a r k e t i n g @ b r ya n . e d u w i t h a n y q u e st i o n s .

BL ACK ON GRAY

RED ON WHITE

P L E A S E D O N OT | P L E A S E D O N OT | P L E A S E D O N OT | P L E A S E D O N OT P L E A S E D O N OT | P L E A S E D O N OT | P L E A S E D O N OT | P L E A S E D O N OT P L E A S E D O N OT | P L E A S E D O N OT | P L E A S E D O N OT | P L E A S E D O N OT P L E A S E D O N OT | P L E A S E D O N OT | P L E A S E D O N OT | P L E A S E D O N OT P L E A S E D O N OT | P L E A S E D O N OT | P L E A S E D O N OT | P L E A S E D O N OT P L E A S E D O N OT | P L E A S E D O N OT | P L E A S E D O N OT | P L E A S E D O N OT P L E A S E D O N OT | P L E A S E D O N OT | P L E A S E D O N OT | P L E A S E D O N OT P L E A S E D O N OT | P L E A S E D O N OT | P L E A S E D O N OT | P L E A S E D O N OT P L E A S E D O N OT | P L E A S E D O N OT | P L E A S E D O N OT | P L E A S E D O N OT P L E A S E D O N OT | P L E A S E D O N OT | P L E A S E D O N OT | P L E A S E D O N OT P L E A S E D O N OT | P L E A S E D O N OT | P L E A S E D O N OT | P L E A S E D O N OT P L E A S E D O N OT | P L E A S E D O N OT | P L E A S E D O N OT | P L E A S E D O N OT P L E A S E D O N OT | P L E A S E D O N OT | P L E A S E D O N OT | P L E A S E D O N OT P L E A S E D O N OT | P L E A S E D O N OT | P L E A S E D O N OT | P L E A S E D O N OT

PLEASE DON’T: 1 . M a k e t h e l o g o a n y co l o r b e s i d e s w h i t e , a p p r o v e d g ra y, o r a p p r o v e d r e d .

2. Make the logo gold, including our approved school gold.

3 . P l a ce r e d o n a c h a r co a l g ra y o r b l a c k background of any kind.

4 . P l a ce c h a r co a l g ra y o r b l a c k o n a r e d background of any kind.

P L E A S E D O N OT | P L E A S E D O N OT | P L E A S E D O N OT | P L E A S E D O N OT P L E A S E D O N OT | P L E A S E D O N OT | P L E A S E D O N OT | P L E A S E D O N OT P L E A S E D O N OT | P L E A S E D O N OT | P L E A S E D O N OT | P L E A S E D O N OT P L E A S E D O N OT | P L E A S E D O N OT | P L E A S E D O N OT | P L E A S E D O N OT

E m a i l m a r k e t i n g @ b r ya n . e d u w i t h a n y q u e st i o n s .

P L E A S E D O N OT | P L E A S E D O N OT | P L E A S E D O N OT | P L E A S E D O N OT P L E A S E D O N OT | P L E A S E D O N OT | P L E A S E D O N OT | P L E A S E D O N OT

D O N ’ Ts

E M B R O I D E R Y G U I D E L I N E S

OPTION A

F I L E When using the logo for embroidery purposes, use one of the two variations pictured here. Contact the marketing department for the digitized logo f i l e s b e f o r e s e n d i n g t o a v e n d o r.

Use Option A when possible.

Option B may be used when dealing with fleece or thicker fabrics where the original logo wo u l d n ot a p p ea r co r re ct l y.

See color guidelines regarding acceptable color options.

OPTION B

T Y P O G R A P H Y P R I M A R Y T Y P E FA C E S | B e l o w a r e B r ya n C o l l e g e ’s o f f i c i a l t y p e fa ce s w h i c h m a y r e q u i r e a paid license. If you need access to these for an official project, contact the marketing department at marketing@br yan.edu.

SOURCE SANS PRO A L L W E I G H TS & STY L E S

Aa

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0

M O N T S E R R AT

ADOBE GARAMOND PRO

Aa

Aa

A L L W E I G H TS & STY L E S

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0

A L L W E I G H TS & STY L E S

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0

T Y P O G R A P H Y S C R I PT TY P E FAC E S | If you need access to these for an official project, contact the

marketing department at marketing@br yan.edu.

CRIMSON FOAM

A L L W E I G H TS & STY L E S

Aa

Bb

Cc

Kk

Ll

Mm

Uu

Vv

A L L W E I G H TS & STY L E S

Aa

Bb

Cc

Dd

Ee

Ff

Gg

Hh

Ii

Jj

Aa

Kk

Ll

Mm

Nn

Oo

Pp

Qq

Rr

Ss

Tt

Uu

Vv

Ww

Aa N AT H A L I A

Ww

Dd Nn Xx

Ee Oo Yy

Xx

Ff

Gg

Hh

Ii

Jj

Pp

Qq

Rr

Ss

Tt

Zz

Yy

1

Zz

2

1

3

2

4

3

5

4

6

5

7

6

8

7

9

8

0

9

0

B R A N D P H R A S E S & T A G L I N E S

B R A N D

P H R A S E S

&

T A G L I N E S

“ C H R I ST A B O V E A L L”

“LION PRIDE”

“ E Q U I P P E D F O R S U CC E S S ”

“FORMING LEADERS F O R TO D A Y ’ S W O R L D ”

S O C I A L

M E D I A

P R O F I L E Once your social media application has been approved by the marketing department, they will provide you with a custom profile picture that resembles one of these provided examples.

CAREER SERVICES

P I C T U R E S

AT H L E T I C S

Yo u m u st u s e t h i s i m a ge a s y o u r profile picture as long as your page represents an organization that is part of Br yan College.

ADMISSIONS

BASEBALL

S O C I A L

M E D I A

/ b r y a n co l l e g e @ b r y a n co l l e g e b r y a n co l l e g e / b r y a n co l l e g e @ b r y a n co l l e g e b r y a n co l l e g e

I C O N S The icons shown to the left are accepted variants of Facebook , T w i t t e r, a n d I n s t a g r a m ’ s l o g o s and adhere to their respective brand guidelines.

These will typically be added to artwork created by the marketing department when applicable.

For any electronic medium (email, web, etc.) do not include the text after the icon.

R a t h e r, s i m p l y l i n k t h e i c o n t o t h e a p p ro p r i ate U R L . Yo u w i l l need to include the URL beside the icon on all print pieces.

L A Y O U T S & S I G N A T U R E S

L E T T E R H E A D S “educating students to become servants of Christ to make a difference in today’s world.”

&

E N V E L O P E S

L e t t e r h e a d s a n d e n v e l o p e s a r e a va i l a b l e f r o m t h e mail room, use these whenever possible.

I f i t i s n e ce s s a r y t o p r i n t i n d i v i d u a l s h e e t s o f l e t t e r h e a d , a l w a y s u s e V i a W r i t i n g 2 4 Po u n d B r i g h t W h i t e w h i c h i s a va i l a b l e i n t h e m a i l r o o m .

A n y co p i e s o f t h e l e tt e r h e a d p r i n t e d o n sta n d a r d w h i t e p a p e r m u st n ot b e m a i l e d o f f c a m p u s .

Bryan College, 721 Bryan Drive, Dayton, TN 37321-6275 bryan.edu • (423) 775-2041 • Fax (423) 775-7300 • admiss@bryan.edu

E M A I L

S I G N A T U R E S

John S m i t h , Ed u cat io n Fu ll T it l e - De pa rt me nt | B r ya n C o l l ege 42 3 . 5 5 5 . 4 5 5 5 | w w w. b r yan .e du Br ya n C o l l ege | 7 2 1 B r yan D ri ve | Da yton, TN 37321

“I appeal to you therefore, brothers, by the mercies of God, to present your bodies as a living sacrifice, holy and acceptable to God, which is your spiritual worship. Do not be conformed to this world, but be transformed by the renewal of your mind, that by testing you may discern what is the will of God, what is good and acceptable and perfect.”

Romans 12:1-2 (ESV)

S o u r ce S a n s P r o / S a n s S e r i f, N o r m a l S i z e ( 1 2 p t ) Bold: Name & Education Bold: Title | Br yan College C o l o r s : R e d #990000, B l ack #000000

Ita licize d: Verse of t he Year

Do: 1. Include your name, title, “Br yan C o l l e g e ” a n d p h o n e n u m b e r.

2. Use the appropriate red and black a cco r d i n g t o t h e b ra n d s ta n d a r d s .

3 . P l e a s e u n d e r s ta n d t h a t y o u r emails are an official and direct r e p r e s e n ta t i o n o f B r y a n C o l l e g e .

D o n’ t : 1 . D o n’ t i n c l u d e a n y i m a g e s , a d d i t i o n a l q u o t e s , o r ta g l i n e s i n y o u r s i g n a t u r e .

2 . D o n’ t u s e a fa x n u m b e r i n s i g n a t u r e unless directly applicable.

A T H L E T I C S

L O G O

G U I D E L I N E S

DOs

A l l o w e n o u g h s p a ce a r o u n d the logo, 160%.

R e p r o d u ce t h e l o g o l a r g e enough to be easily r e co g n i za b l e .

100%

Use the logo only on a w h i t e , c h a r co a l , g ra y, o r r e d background.

E m a i l m a r k e t i n g @ b r ya n . e d u w i t h a n y q u e st i o n s .

160%

P L E A S E D O N OT | P L E A S E D O N OT | P L E A S E D O N OT | P L E A S E D O N OT P L E A S E D O N OT | P L E A S E D O N OT | P L E A S E D O N OT | P L E A S E D O N OT P L E A S E D O N OT | P L E A S E D O N OT | P L E A S E D O N OT | P L E A S E D O N OT P L E A S E D O N OT | P L E A S E D O N OT | P L E A S E D O N OT | P L E A S E D O N OT P L E A S E D O N OT | P L E A S E D O N OT | P L E A S E D O N OT | P L E A S E D O N OT P L E A S E D O N OT | P L E A S E D O N OT | P L E A S E D O N OT | P L E A S E D O N OT P L E A S E D O N OT | P L E A S E D O N OT | P L E A S E D O N OT | P L E A S E D O N OT P L E A S E D O N OT | P L E A S E D O N OT | P L E A S E D O N OT | P L E A S E D O N OT P L E A S E D O N OT | P L E A S E D O N OT | P L E A S E D O N OT | P L E A S E D O N OT P L E A S E D O N OT | P L E A S E D O N OT | P L E A S E D O N OT | P L E A S E D O N OT P L E A S E D O N OT | P L E A S E D O N OT | P L E A S E D O N OT | P L E A S E D O N OT P L E A S E D O N OT | P L E A S E D O N OT | P L E A S E D O N OT | P L E A S E D O N OT P L E A S E D O N OT | P L E A S E D O N OT | P L E A S E D O N OT | P L E A S E D O N OT P L E A S E D O N OT | P L E A S E D O N OT | P L E A S E D O N OT | P L E A S E D O N OT P L E A S E D O N OT | P L E A S E D O N OT | P L E A S E D O N OT | P L E A S E D O N OT P L E A S E D O N OT | P L E A S E D O N OT | P L E A S E D O N OT | P L E A S E D O N OT P L E A S E D O N OT | P L E A S E D O N OT | P L E A S E D O N OT | P L E A S E D O N OT P L E A S E D O N OT | P L E A S E D O N OT | P L E A S E D O N OT | P L E A S E D O N OT

PLEASE DON’T: 1 . U s e t h e l i o n h e a d b y i t s e l f.

2 . S e p a ra t e a n y e l e m e n t s .

3 . C h a n g e t h e co l o r o f t h e l o g o .

4. Invert the dark/light versions of the logo.

5 . St r e t c h t h e l o g o h o r i z o n ta l l y o r vertically to distort the logo.

6. Use any old logos, or any logos n o t a p p r o v e d b y t h e c u r r e n t b ra n d s ta n d a r d s g u i d e .

E m a i l m a r k e t i n g @ b r ya n . e d u w i t h a n y q u e st i o n s .

P L E A S E D O N OT | P L E A S E D O N OT | P L E A S E D O N OT | P L E A S E D O N OT P L E A S E D O N OT | P L E A S E D O N OT | P L E A S E D O N OT | P L E A S E D O N OT

D O N ’ Ts

M O O D

C O M M U N I C A T I O N N A R R A T I V E

E L E V A T O R

S P E E C H

B r y a n C o l l e g e i s a C h r i s t i a n l i b e r a l a r t s c o l l e g e i n D a y t o n , Te n n e s s e e .

Br yan is accredited by the Southern Association of Colleges and Schools Commission on Colleges and offers over 30 different majors with diverse fields of study as well as graduate programs with numerous specializations a n d c e r t i f i c a t e s . G u i d e d b y a C h r i s t i a n w o r l d v i e w, y o u w i l l f i n d t h e B r y a n motto, “Christ Above All” not only embellished on the college logo but also p u r s u e d i n t h e l i v e s o f B r y a n f a c u l t y, s t a f f, s t u d e n t s , a n d a l u m n i .

G R A P H I C S & I L L U S T R A T I O N S

G R A P H I C S & I L L U S T R A T I O N S

G R A P H I C S & I L L U S T R A T I O N S

G R A P H I C S & I L L U S T R A T I O N S

M O O D

F A Q ’ s

F R E Q U E N T L Y

Q. A. Q. A. Q. A.

A S K E D

Q U E S T I O N S

How do I get approval for a design or concept that I want to use within my department?

Contact the marketing department at marketing@br yan.edu for content approval.

If I need a social media account opened, or help with graphics for my programs, who do I need to contact?

Contact the marketing department at marketing@br yan.edu for any Br yan College related design ser vices.

Where do I go with my print and digital content requests?

Contact the marketing department at marketing@br yan.edu with all print and digital content requests.

CO M P L E T E B RA N D STA N DA R D S G U I D E O CTO B E R 2 0 2 1 VOLUME V