
20 minute read
PUBLIC SAFETY TRAINING
Each semester, Brunswick Community College provides comprehensive, hands-on emergency training for the citizens of Brunswick County. Listed below is a sample of some of the courses offered. Please visit Brunswickcc.edu for a full course listing or our training calendar using the QR Codes below.

Emergency Services Training
Call (910) 755-7387 for information on EMS training opportunities
EMERGENCY MEDICAL TECHNICIAN (EMT)
End dates subject to change
EMERGENCY MEDICAL RESPONDER (EMR) - Scan Public Safety Calendar for dates and times
ADVANCED EMT (AEMT) - Scan Public Safety Calendar for dates and times
PARAMEDIC (AEMT credential is prerequisite) - Scan Public Safety Calendar for dates and times
Multi-Disciplinary
UAS DRONE INTRO
SEARCH STRATEGIES FOR SAR - Scan Public Safety Calendar for dates and times
LAND NAVIGATION FOR SAR - Scan Public Safety Calendar for dates and times
CPR - Scan Public Safety Calendar for dates and times
In-Service Law Enforcement Training
POLICE LAW INSTITUTE (PU) - UPDATE - registration required by May 19, 2023
ALERRT (ADVANCED LAW ENFORCEMENT RAPID RESPONSE TRAINING)
Scan Public Safety Calendar for Dates and Times
RADAR OPERATOR - Scan Public Safety Calendar for Dates and Times
DETENTION OFFICE CERTIFICATION COURSE - Scan Public Safety Calendar for Dates and Times
CRISIS INTERVENTION TEAM - Scan Public Safety Calendar for Dates and Times
Firefighter Courses
GRAIN BIN RESCUE
TR GENERAL SERIES - Series Classes are running from 05-16-2023 through 07-29-2023
NFA INCIDENT SAFETY OFFICER - Scan Public Safety Calendar for Dates and Times

IT’S NEVER TOO LATE TO FINISH HIGH SCHOOL!
Gateway to Employment and Academic Readiness (GEAR)
Please call 910-755-7358 to learn more about earning your GED® or high school diploma. Student Orientation - students may choose to attend AM (9-12:30 PM) or PM (5-8:30 PM) sessions.
Congratulations to Marcus Roman for earning his high school equivalency diploma in February 2023. Marcus left traditional high school in May 2022 just after he turned 16. He enrolled in the GEAR (Gateway to Employment & Academic Readiness) Program in September 2022. Marcus accomplished exactly what he set out to do, he worked hard and committed himself to earning his diploma. He states he enjoyed the program and had no major challenges while he studied for his high school equivalency diploma. Marcus said that he is “very pleased with his experience at BCC and has become very comfortable here on the campus.” Marcus plans to enroll in college classes after he meets his next goal of obtaining his driver’s license. He is currently thinking about pursuing a career in welding or nutrition.

To register for Small Business Center offerings, visit www.brunswickcc.edu>Programs>Continuing Education>Small Business Center and follow the directions.

To register visit BRUNSWICKCC.EDU or use this QR CODE

BASIC INFORMATION ON PERMITTING & GUIDELINES FOR RESTAURANTS & FOOD TRUCKS
Are you thinking about cooking and selling food in a restaurant or via a mobile food unit? If you answered yes, then you should attend this fact-filled seminar. Here you will learn the NC rules governing food establishments, the permitting process and special guidelines for a mobile food unit.
COURSE TIME DAY(S) COST LOCATION
4/13/23 12-2 TH FREE LELAND CENTER-204
HOW TO INCREASE YOUR CREDIT SCORE TO OVER 740 POINTS; PREPARE FOR A BANK BUSINESS LOAN
Have you checked your credit score since October 1, 2018? If not, do not be surprised if you are like millions of Americans who have discovered that their score is now lower, even as much as 100 point lower. One young man recently discovered that his score had dropped 41 points despite the fact that he had not made a late payment in over 12 years, he had maintained an extremely low utilization of his revolving credit, and he had not acquired any new credit in over a year. So he, like many of you, was left wondering why? Whereas the major factors used in determining our credit scores have not changed, the formula or method for determining your score did change as of October 1. These changes as well as the “basics” and many legal “tricks” on “How to Increase Your Credit Score to Over 740 Points” are revealed in this informative webinar. Other items discussed during this webinar include how many credit cards you should have and the proper way to use these cards, what to do with credit cards you have had for a long time but you no longer use, how to read and understand credit reports, how to obtain your credit reports and scores without paying for them, and the factors that are used in calculating our FICO or Beacon scores. You will learn how to raise your score simply by the way you use your credit cards, treat inquiries, make your payments and carry balances. Using several proven methods, your credit score could increase by 50100 points or more within 60 days.
Google Analytics Part Ii
Now that your Google analytics has had time to collect data, it’s time to analyze it. Armed with this data, you’ll be prepared to leverage and optimize your website so it can do what you really want it to do: work for you round-the-clock. In this session you’ll learn: who is visiting your website, how visitors found your website, and what visitors did on your website. COURSE TIME DAY(S) COST LOCATION
5/17/23 5-6:30 W FREE ONLINE
How To Price Your Product For Business Owners
How much should I charge for my product or service? Should I charge per hour or by flat rate? Why does it seem like I’m losing money? If you’ve ever found yourself asking these questions about pricing, this webinar is for you. Pricing your product can be one of the most difficult parts of business. In this Webinar, students find out what determines the pricing of their products or services including, the cost of goods sold, price of the competition, demand, how to find the break-even point per product, and developing a pricing strategy.
COURSE TIME DAY(S)
Managing Employee Experience
In today’s business climate, companies that invest in their employees’ experience reap significant benefits. A positive employee experience leads to increased employee engagement, improved productivity, and reduced turnover! Join us for Managing Employee Experience with Sr. Certified HR Consultant, Beth Looney, SHRM-SCP, and learn how to “plus-one” your employee experience. The workshop will cover the following topics:
• Why investing in the Employee Experience is important in the current business climate.
• Recruiting - It starts when the candidate experience.
• Provide meaningful and timely feedback.
• Offer a Comprehensive Total Rewards package using compensation and benefits audits. Inventory your resources and technology.
• Create learning opportunities and develop career paths.
• Engagement - survey, listen, and prioritize. By the end of this workshop, owners will be equipped with the knowledge and tools they need to manage the employee experience effectively. They will understand the importance of investing in employee experience and be able to take action to improve it in their organization.
Identify Your Target Market
Not everyone is your potential customer or client. In this session, we discuss how to identify your target market (aka Avatar) and how to create messages that they connect with and how to reach them where they are.
Win The Talent War
Attracting, hiring, and retaining talent is something a lot of businesses are still struggling with. Why? Because it is constantly evolving. Join Senior HR Consultant, Amy Conway, SHRM-SCP for a dynamic session that will provide innovative strategies with cost-effective tips to attract the best talent for your business. Amy will also share the ways to retain your talent! Walk away with Tangible Tools and a feeling of confidence. You can Win this War on Talent!
Key Takeaways:
• Current State of the Talent Market
• Creating Employee Value Propositions
• Attracting candidates tied to your culture and mission
• Embracing an “Always Recruiting” mindset
• Keeping your Top Talent Engaged
Successful Sales On Amazon
Amazon is the leading e-commerce website in the United States with more than $486 billion dollars in 2021 net sales. Amazon has more than 350 million active customer accounts worldwide. In this fast-paced webinar, you’ll learn how the secrets of Amazon’s search Algorithm, how to register & choose the account that fits your goals, and list an item on Amazon for free to maximize your profitability. You’ll learn how to ship your items or let Amazon ship them for you with “Fulfillment by Amazon” (FBA) shipping services. Learn how to make the most money with every sale. Amazon is the fastest way to start selling online. Sell just a few items and pay no monthly fee with the Individual plan or choose the Small Business subscription for unlimited selling.
Quickbooks Basics
Learn the basics of what the accounting software system can do for you and how it can be a useful tool for your business. This is a beginner-level workshop, so it will not go into details about set-up or day-to-day operations, but will help give you a good understanding of its functions and be able to determine if it is a good option for your business.
Why Successful Business Are Successful
Too often, we hear that “luck” is the main reason a business fails or succeeds. This could not be farther from the truth as successful businesses share common traits and luck is not one of them. Small businesses that possess these traits have shown growth and produced handsome profits for their owners. This webinar is designed for the individual thinking of opening a new business as well as existing entrepreneurs who seek the inside secrets of how to make their business better. Opening and operating a small business involves a huge investment of time, talent and resources. Insure the success of your business and your personal success by planning to attend this informative and enlightening seminar.
COURSE TIME DAY(S) COST LOCATION
6/8/23 6-8 TH FREE ONLINE
HOW TO CREATE VIDEOS TO MARKET YOUR BUSINESS FOR BEGINNERS - PART 1
One of the most effective ways to market your business is through video, and with apps and technology, you can create quality, inexpensive videos regardless of your skill level. In this webinar, we will explore several video-making platforms that can be utilized to create free or low-cost videos for your business. Participants learn about different types of videos including explainer videos, how-to videos, testimonials, or advertising videos to drive sales that small businesses use for marketing and branding. We’ll cover the basics of how to create a video on the platforms, and finally, how to identify the ideal video distribution platform to market your videos.
COURSE TIME DAY(S) COST LOCATION
6/13/23 6-8 T FREE ONLINE
Content Creation For Social Media Marketing Bootcamp
You know that you need content to market your business. You know that you need to post more on social media. It’s the HOW that you are worried about. In this hands-on all-day event, participants will learn how to create marketing content for their business and get it online efficiently using the Plan, Create, Share & Engage Model. Attendees will have the opportunity to plan a content and social media marketing calendar for up to 6 months that’s ready to implement for a sample business. Next, attendees will learn about Apps and AI tools that can help them create, write, design, schedule and launch posts for social media marketing on Facebook, Instagram, Pinterest, and LinkedIn. Finally, we will get to work in the computer lab, and take what you learned and apply it to your business. Participants could walk away with a 6-month content and social media plan and hands on experience in the tools to create and share them. Our goal is to equip business owners, like you, to duplicate what you learn in this bootcamp in your business in the future. Lunch will be served, limited seating available!
COURSE TIME DAY(S) COST LOCATION 6/15/23 9-4 TH FREE MAIN CAMPUS, D148
Turn Your Passion Into A Business On Etsy
Etsy is a rapidly growing online marketplace for selling handmade goods, vintage items and craft supplies. With more than 80 million active buyers, there’s no better place to launch your own creative small business. In fact, sellers took home over 13 billion in sales in 2021 alone. Attend this webinar to learn how to sell your art work, jewelry, crafts, and vintage items in this easy fast paced class!!!! See just how easy it is to Grow Your Brand with a wealth of new customers and promotional SEO tools. Learn how to register and start selling on Etsy. Share the story of your craft in your profile, item photos, and shop banner. Escape the 9-5 grind and focus on your passion. You will be guided through planning the basics of your small business strategy and given an in-depth look at Etsy’s tools to help you succeed online.
HOW CREATE VIDEOS TO MARKET YOUR BUSINESS FOR BEGINNERS - PART #2
Once we’ve explored the video creation platforms for small businesses, it’s time to learn the best practices of making a video for your business. In this webinar, participants will learn how about content creation, how to create a script for your video, best practices for live or animated videos, recording tips on lighting, sound, and presentation, editing resources, and how to vet vendors to assist you if necessary. We will focus on free, low cost, and easy to use strategies in these areas.
Establish Your Business Brand Online And In The Community
Part 1: Brand Focus
“I didn’t know you existed!” If you have ever heard (or never want to hear) your customers say this about your business, this webinar is for you. We will discuss branding, what it means, and how to create an effective brand for your business. Next, we will discuss how to promote that brand using a marketing plan. Finally, we will explore free or affordable methods to establish your business brand both online and in your community
SELLING ON SHOPIFY – THE ECOMMERCE PLATFORM MADE FOR YOU
Whether you sell online, on social media, in store, or out of the trunk of your car, Shopify has you covered. Your brand, your way. No design skills needed. Establish your brand online with a custom domain name and online store. With instant access to hundreds of the best-looking themes, and complete control over the look and feel, you finally have a gorgeous store of your own that reflects the personality of your business. Everything is in one place. Selling your products in many places should be every bit as simple as selling in one. With Shopify’s eCommerce software, you get one unified platform to run your business with ease.
• Fully customize your online store
• Add new sales channels like Facebook, Amazon, eBay & Instagram
• Manage unlimited products and inventory
• Fulfill orders in a single step
• Track sales and growth trends
ESTABLISH YOUR BUSINESS BRAND ONLINE AND IN THE COMMUNITY – PART 2: CONTENT FOCUS
Establish Your Business Brand Online and In the Community - Content Focus. It’s time to craft your story. Content is used on business websites, social media, and blog posts. This webinar will help participants develop a content strategy for their business and learn how to use it to drive customers to your website.
STARTING YOUR BUSINESS ON EBAY: THE BASICS OF SELLING ON EBAY
A great seminar for the “beginner”, small business owner, or the entrepreneur wanting to make eBay a primary business tool. During this fast-paced session, learn best practices to use when setting up an account, listing items for sale, taking payments, and shipping. Topics will include eBay appraisals and research, registering on eBay and starting a seller’s account, choosing formats & categories, writing descriptions that sell, submitting photos, feedback, starting up and using a PayPal account, shipping tips and pricing philosophies that will make you an eBay Top Rated Seller!!
COURSE TIME DAY(S) COST LOCATION
7/12/23 5-7 W FREE ONLINE
Grant Writing 101
As funding becomes more difficult to secure, non-profit organizations face significant challenges to fulfill their missions. This 2.5-hour webinar reviews the questions non-profits need to answer prior to searching and applying for grant funds, outlines the 7 basic elements of most proposals, and shows participants how to match their needs to funder priorities. Participants focus on the major questions that need to be answered prior to a grant application and incorporating these answers into research and ultimately a competitive proposal.
IDENTIFY - CONVERT - RETAIN: HOW TO BUILD PROFITABLE CUSTOMER RELATIONSHIPS - PART #1
One of the biggest mistakes that small businesses make is not properly identifying who their target customer is, the problem that your business is solving for that customer, and what motivates them to buy. In this interactive webinar, you will learn how to confidently answer all three of these questions for your business. Once you know who your target customers are, we will train you on how to craft a Value Proposition that communicates the value of your product or service in just a few short sentences. Please come to this class prepared to learn and interact.
IDENTIFY - CONVERT - RETAIN: HOW TO BUILD PROFITABLE CUSTOMER RELATIONSHIPS - PART #2
So, you’ve identified your prospective target customer and created a clear, concise, and attention-grabbing Value Proposition, now how do you convert them into actual paying customers? How do you keep them coming back and increase referrals? By building customer relationships. This isn’t done only at the point of sale, customer relations should be built into every step of the process, the sale, and the follow-up. In this seminar, we will share strategies on how to increase conversions and retention both online and in the storefront. We will cover language and content that sells, creating a customer relations support system, and training techniques or employees.
Using Excel For Your Business
Microsoft Excel is an extremely useful management tool for businesses of all sizes that can help you do things like track and record numerical data points such as expenses and income. This online, beginner-level Excel course will make it simple and easy to learn your way around Excel spreadsheet software. Learn how to set up spreadsheets, how to sort and filter information and how to set up formulas to minimize your workload. Get ready to learn some basic tools of Excel that will help you start tackling information for your business and give you better information to make business decisions.
Strategies To Be More Competitive In A Virtual World
There was recently a story of a bike shop that had to close because their customers were buying online AFTER they came in and tested the bike in person. Restaurateurs are suffering if they don’t offer online ordering or delivery options. Nonprofit organizations are losing donors who are bombarded by email and social media fundraising. We live in a virtual world, and small businesses must adapt to compete. In this interactive webinar, we will discuss some of your businesses as examples, identify risks, opportunities, and explore some creative strategies on how to improve our businesses to adjust virtually. We will also share some free and inexpensive apps and systems that your business could use to compete, ensure that you have an online presence, and identify customer needs. You will be sent a survey to complete before the class to identify needs that we can address live.
ONLINE
CANVA: DESIGN BASICS
Canva is a powerful, free design tool that you can use to create professional graphics, short videos, and print materials. Join this session to learn how to set up and use Canva, how to create eye-catching images using this software, and how to use other powerful features of this fantastic and user-friendly tool. This hybrid session consists of instruction and hands-on experience. No software or graphic design knowledge is needed.
COURSE TIME DAY(S) COST LOCATION
8/3/23
5:30-7 TH FREE ONLINE
15 Common Mistakes That Will Undermine Any Business
We have all heard the old saying “learn from other’s mistakes.” The presenter, Bob Moore, created this seminar from his experiences of owning his own businesses and working for medium and large domestic and international corporations. Opening and operating a small business normally involves a great deal of time and a substantial financial investment. During this seminar, you will learn the fifteen most common mistakes made by entrepreneurs and many corporations that ultimately undermine the business. Regardless of whether you are opening or operating a business, regardless of the size of your company, this seminar will prove to be invaluable in helping you form a legal, profitable, and growing business. Make a solid investment in the future survival of your business by planning to attend this informative seminar!
COURSE TIME DAY(S) COST LOCATION
8/8/23 5-7 T FREE ONLINE
CANVA: ADVANCED DESIGN SKILLS
In this training, digital marketing expert Melanie Diehl takes a deeper dive into the advanced capabilities of Canva. The session includes hands-on design time and screen-sharing for feedback. Pre-requisites: Canva account and working knowledge of Canva. Having a Canva Pro (paid subscription) account is highly recommended.
Building Your Brand
Your brand is not just a logo. It’s the consumer’s overall perception of your business. Small businesses often are competing against big brands with devoted customers and unlimited marketing budgets. It’s important to find ways to stand out with a solid brand-building process of your own. In this session, you will learn how to create a successful brand that is consistent in communication and experience across many applications COURSE TIME DAY(S) COST LOCATION
Bookkeeping Made Easy
Get answers to basic bookkeeping questions. New and prospective business owners will learn about accrual and cash basis accounting, what are expenses and revenues, manual and software bookkeeping options, outsourcing, and what your business actually needs when it comes to bookkeeping.
BEYOND THE BOOST: GET MORE FROM FACEBOOK FOR YOUR BUSINESS
Your brand is not just a logo. It’s the consumer’s overall perception of your business. Small businesses often are competing against big brands with devoted customers and unlimited marketing budgets. It’s important to find ways to stand out with a solid brand-building process of your own. In this session, you will learn how to create a successful brand that is consistent in communication and experience across many applications. *Pre-requisites: existing Facebook Business page and working knowledge of social media marketing. Attendees will need access to their computer for the hands-on component. This session is not for beginners.
COURSE TIME DAY(S) COST LOCATION
8/24/23 12-3 TH FREE MAIN CAMPUS
BE FREE FROM DEBT’S HOLD; PREPARE FOR A BUSINESS LOAN
Have you ever thought of being your own boss and starting a small business? Perhaps you have another dream but your debt is out of control and preventing your dream from becoming a reality. Now is the time to learn how to “Be Free from Debt’s Hold”. How would you like to pay off all your consumer debt, credit cards, car payments, and loans? How would you like to know the exact month and year you could be out of debt, legally and without a tax liability? In this webinar, you will learn a simple yet effective method to start the process of making yourself debt free! You will also learn about the shams and “quick fixes” that should be avoided and how to properly and legally deal with creditors. Bring a list of your debts with balances and monthly payments and learn how to develop your own debt elimination plan that can be implemented immediately into your lifestyle. You will learn how to control debt, instead of allowing debt to control you! Before you apply for a business loan, consider making that next large purchase or accept a new credit card, take the time to attend this life-changing seminar. Bring a calculator! “The Worse Place You Can Ever Live Is Beyond Your Means!”
Low Cost Marketing Tools For Your Small Business
Many small business owners are hesitant to develop a marketing plan from the get-go because they fear it will “break the bank.” Not necessarily so! In this session, we’ll look at free and/or low-cost marketing options that you can put into practice to increase both awareness and growth for your business.
Using Photos And Videos The Right Way For Marketing Your Business
The saying “a picture (or video…) is worth a thousand words” hits the nail on the head when it comes to marketing your small business. In this session, you’ll learn how to best use photos and videos to effectively market your business and connect with your target audience. If you’re looking to showcase your products and/or services using imagery, you won’t want to miss this training session!
Entrepreneurship Academy
PART 1: AM I ENTREPRENEURIAL MATERIAL?
There are lots of pros and cons to being an entrepreneur. Have you given it much thought? Should you be an entrepreneur? This session will help you think through all the different angles you should consider when deciding whether business ownership is right for you. You will gain insight into self-assessment tools and get valuable information on what it really takes to be an entrepreneur. Also learn about resources available that will be invaluable assets to you as you begin the journey to business ownership.
PART 2: HOW TO START A BUSINESS
Understand the basics of starting a business in this webinar that takes you from idea to opportunity. Learn key strategies for startup, financing and marketing as well as important information about legal issues, licensing, zoning, operations and more. Realize the importance of a self-assessment and how to evaluate the feasibility of your business idea. Discover the resources available to help you start and successfully operate your business
PART 3: WRITING A BUSINESS PLAN THAT WORKS
A business plan can be the most important tool a small business owner has. Learn how to turn your ideas into a solid plan for financing and long-term success. This seminar teaches you the important components of a business plan and helps you lay the foundation for a winning plan. Find out how marketing, operations, and finance are interrelated. Discover how a business plan is used by potential lenders, the dos and don’ts of writing a plan, and steps for making the process easy. This webinar is designed for new and established business owners.
PART 4: FINANCING YOUR SMALL BUSINESS
Financing continues to be a challenge for many small business owners. Questions such as: Who will give me money for my business idea and what do they need from me? How will this business make money and will it be enough to pay back a loan or attract an investor? Get to the heart of business financing in this seminar that answers your questions. Explore the advantages and disadvantages of the different types of funding sources and how to choose the right one for your needs. Discover the keys to financing success.
PART 5: BUSINESS TAXES 101
Gain a solid understanding of taxes required for small business owners and develop the best tax strategy for your business. Become familiar with the latest tax forms and procedures for both state and federal taxes. Discover how everyday business decisions can have tax implications that can affect your bottom line. This seminar is important
PART 6: BOOKKEEPING MADE EASY
Get answers to basic bookkeeping questions. New and prospective business owners will learn about accrual and cash basis accounting, what are expenses and revenues, manual and software bookkeeping options, outsourcing, and what your business actually needs when it comes to bookkeeping.
Social Media Power Hour
The Science Of Facebook
You DON’T have to pay to play! Learn the latest strategies for using Facebook to market your business: what’s new and why it’s important; the difference between a Facebook profile, a page, business manager and ads manager. Learn how to leverage groups, events and much more.
All About Instagram
Stories and hashtags and reels, oh my! Building your brand and selling on Instagram does not need to be a mystery! Pictures are worth a thousand words . . . and they sell! Join us for a workshop designed to help move followers from inspiration to making purchasing decisions instantaneously. This session will cover building your brand, creating buzz, Instagram influencers, hashtags, a business toolkit and the ins and outs for businesses. Bring your device for some hands-on activity!
Learn To Love Linkedin
So much more than a job site! LinkedIn is famous for connecting professionals all over the world. Many people associate it with finding new positions and advancing ones career, but LinkedIn can also be a valuable space for expanding the network for many types of businesses. In this seminar, you will learn how to effectively use LinkedIn to market yourself and your business.
The Power Of Pinterest
It’s not just crafts and recipes! Pinterest is no longer just a crafts and recipes site. It’s a visual search engine, and a powerful one at that. In this session, you’ll learn best practices for optimizing your Pinterest profile, graphics creation, and how to drive website traffic and generate leads.