

overview for the company’s employees, shareholders, and affiliates of where the company is financially and operationally, and where it’s heading based on that data. As the CEO, you can use this space to express your reflections on the year’s growth or expand on certain data you think will be valuable for your audience to understand. This is also the space to provide a transparent view of your company or brand’s activities.
overview for the company’s employees, shareholders, and affiliates of where the company is financially and operationally, and where it’s heading based on that data. As the CEO, you can use this space to express your reflections on the year’s growth or expand on certain data you think will be valuable for your audience to understand. This is also the space to provide a transparent view of your company or brand’s activities.
An annual report is the ideal vehicle to restate and reinforce your company’s mission statement. Spell out your core values here. This can also be an exercise in rebranding if your company or brand is pivoting towards a new direction that you’d like to fold in to the year’s statements. Make sure to include the key messages you’d like taken from this report early on.
In this space, you can share more details on your company or brand’s activities, and how the results of those activities are changing lives. Use this space to detail results, important statistics for investors, and well-designed data visualizations that help make your point, including but not limited graphs, charts, and maps.