Keep it Brief | Brunel Digital

Keep It Brief

COPYRIGHT © 2021 BRUNEL DIGITAL MEDIA All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or physical, including photocopy, recording or any other storage and retrieval system, without prior permission in writing from the publisher.

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2021

Welcome Through constant collaboration,the resilience of our students, and their boldness, Digital Media’s showcase improves year on year, and this book is no exception. With the use of new AR technology, our students’ work will quite literally leap off the page at you. Explore the fantastic multidisciplinary work from our courses and beyond, from coursework to personal projects, and from all levels of study. I sincerely hope you enjoy.

Lewis Coombes Keep it Brief Project Manager

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Contents

6

48

BSc Digital Design

BSc Visual Effect & Motion Graphics

98

106

Keep It Brief Branding

Virtual Reality Implementation

128

136

Student Placements

Student Case Studies

70

80

88

MSc Digital Design & Branding

First Year Students

Second Year Students

110

112

116

Meet The Team

Brunel Digital

Brunel Digital Events

148

154

158

Alumni

Industry Advisors

Thank You & Acknowledgments

BSc Digital Design

Introduction One of the first undergraduate courses of its kind in the UK. Fully accredited by ScreenSkills and bearing the ScreenSkills Select quality-mark, it provides the skills required for the creative use of digital technologies in designing and developing innovative and engaging user experiences within interactive digital products and services.

Keep it Brief

Aaron Williams @itsz_a_a_ron behance.net/aaronwilliams19

My name is Aaron Williams, and I am a final year digital design student who has had a creative eye from very young. I have always been into creative subjects and enjoyed experimenting my ideas through design. I am constantly improving on my design ideas and pursuing different paths I have not taken before, such as app design which I have focused on for my final year project is something I am new too and have not designed an app before and through experiences like this I have grown in my knowledge, understanding and ability to design more creative products.

My aspirations once I have finished university is to work for a big media company like SKY or BBC. I also like to use my skills to help others when and where I can and put myself out there to be of good service to those who need it. With the projects I create I always aspire to create something brand new which has not been done before something unique and eye catching.

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Third Year BSc Digital Design

Keep it Brief

Adam Al-Baali @al_baali linkedin.com/in/adam-al-baali-810735190/

I’m Adam, a visual and sound designer based in London. I fell in love with sound, music and design at a young age and realised that I’m obsessed with all things creative. My passion resides within anything that challenges my creativity and discipline. I am always looking for more creative ways to express myself. My skillset revolves around covering as many different design sectors as possible while primarily focusing on UI/UX and Sound Design and Engineering.

Consulta is a medical consultation mobile app. It focuses on being an all in one experience, providing the user with an exclusive and linear perience. The app aims to minimise and trivialise the remote consultation process by cutting down the need to use third-party tools and software’s.

Beside providing an all-in-one experience, Consulta also works hand in hand with the NHS services, providing a more grounded and in-touch service, rather than relying on online doctors, forums and such.

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Third Year BSc Digital Design

Keep it Brief

Alessio Parente @a.p.graphics_ behance.net/Alessio

I am Alessio Parente, a final year digital design student at Brunel University. From an early age I have always had a keen eye on the future world of technologies and what I could do to be part of the industry. I try to convey my ideas and thoughts through my work and always look to think of ways to improve lifestyles.

My future aspirations are to work within the digital marketing domain creating graphics, running, and managing social media platforms and campaigns.

The projects I have created throughout the course and in general have been based on ideas that I feel are unique, something different that have challenged my creativity to always hold the idea of the future generation of digital media and technology.

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Third Year BSc Digital Design

Keep it Brief

Bella Norman @portfoliobeya

My first project is entitled Postcode, Postcode is an arts and culture magazine that explores different areas of West London. I was born and raised in West London and I come from an area called Ladbroke Grove. I feel where I was raised shaped my identity as a person therefore I’m very passionate about where I come from and I felt that the best way to conclude my skillset and experience in university was to dedicate a project to something that meant a lot to me.

My second project highlights a graphic assignment where I have designed my own graphic t-shirts.

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The name of the brand is Retrograde and is inspired by retro and in current graphic trends. From my original logo design, I managed to print out a couple of t-shirts to further experiment my marketing paths.

My third project was from a marketing module where I had to fuse 2 separate brands together to create a campaign. I chose American Apparel and Battersea Cats and Dogs Home to highlight the use of domestic animals within the fashion industry.

Third Year BSc Digital Design

Keep it Brief

Brandi Akpobome @brandi_akpobome brandi.akpobome.myportfolio.com/

Hi! My name is Eseophe Edidiong Brandi Akpobome, but you can call me Brandi. I am a digital designer with a love for graphic design, motion graphics and promotional & marketing campaigns.

My projects throughout the course have reflected me, my hobbies and my interests with themes such as rugby, music, fashion, food and Nigerian culture. My final year project was a 360° promotional campaign for a rugby 7s festival. Like many of my other projects, I plan to develop this festival into a successful business post-graduation.

Some of the most valuable skills that I’ve picked up during the course include the ability to manage projects, both individually and with a team, and how to adapt my approach in new and unexpected situations. In my future work, I plan to become a serial entrepreneur, developing my projects from the course and incorporating all the skills I have picked up along the way to create a chain of successful businesses.

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Third Year BSc Digital Design

Keep it Brief

Francesca Roa @francesca__roa https://francescaroa.myportfolio.com

Over the past three years at Brunel University as a Digital Design student, I got the chance to work on several exciting projects and have developed a diverse set of skills. To give you an insight into my work, I have chosen some of my university modules, personal work and final year project.

Chez Moi was a personal branding and advertising project where I created a conceptual floating restaurant on the River Thames. For the branding, I mainly used watercolours to create a connection with the concept and the visual identity.

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At the top of the facing page, I have included some artefacts from my final year project Phoenix, a 360º marketing campaign. This project aimed to raise awareness and improve the trends of unhealthy food often chosen in takeaway meals among young adults. To find out more about Phoenix take a look at my Case Study .

Below are some university projects I have produced during the year based on UI/UX design and motion design in which I learnt new software and gained new skills.

Third Year BSc Digital Design

Keep it Brief

Francesco Ricci @riccigraphics riccigraphics.net

My project was to come up with the best way for people to deal with post-op recovery. I found that the health services have more care for the patients recovering in the hospital and not for the one recovering home. Bee Well app would help those with these issues and form communities which will help others alongside these groups.

They will also receive guidance from healthcare professionals.

On top of giving the person going through post-op recovery everything they need to help them through their daily routine at their fingertips, Bee Well set up rehab exercise plans to

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cover the key stages of recovery after surgery. Whether it’s medications, measurements or exercise, Bee Well helps the patient stay in control of their health.

Matching their treatment, giving them the right information at the right time, while tracking and monitoring their progress.

Besides the design of a prototype application for this service, a branding and marketing strategy, including billboards and user-friendly illustrations, have been developed so that the app can easily reach potential users.

Third Year BSc Digital Design

Keep it Brief

George Bailey @theartygeorge

The illustrations to the left are conceptual pieces for a fantasy themed, Retro-style video game I’m working on. The large yellow piece is intended to be the game’s front cover art. The blue and orange piece would feature within the game’s manual.

The four images to the right are a sample of some 3D and other illustrative stuff I’ve done. Though my recent art is more game focused I enjoy trying out other things. The bottom two are magazine covers for an imaginary art publication. Top right was for a book paying homage to horror film classics. Top left was made to promote a data analytics blog.

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Third Year BSc Digital Design

Keep it Brief

James Green @jamespetegreen https://jamespgreen.com/

Hi my name is James and I am a final year student. My main skills are in Front-End development and UI. For my final year project I produced a fully functioning web app called Endurance.

I have always had a great interest in design as a whole, Brunel University allowed me to explore that. It saddens me to think that my University life is coming to an end, but I am excited for what the future may hold so bring it on.

Essentially it is a social media fitness app aimed at motivating those who may have low self-esteem or confidence through a friendly user interface and welcoming community.

I created this project to develop and also demonstrate my skills.

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Third Year BSc Digital Design

Keep it Brief

Jovanna Koprivica @jovanagraphics https://jovanakoprivica.myportfolio.com

For my Final Year Project I branded and marketed my own cold-pressed juice brand ‘To The Root’.

Using research and surveys aimed at my target audience of 18-34 year-olds and more, I explored their opinions on what they felt the current market was lacking and, what they wanted to see more of.

My findings led me to develop a unique, creative and sustainable cold-pressed juice brand, which is organically powered and consumer focused.

To stand out amongst the competition the brand has four unique selling points. These are: the use of wonky produce, the product being 100%

sustainable, creatively organic and product transparency. During the development of my artefacts, the core priority was to convey these selling points, in the three cold pressed juice combinations offered to supermarket consumers.

Organic shapes and produce are used throughout the brand and marketing assets. Representing the use of “wonky” fruit and vegetables that are disposed by supermarkets in accordance with the strict visual criteria on fresh produce to create our cold-pressed juices. As well as making healthy living inviting, fun and accessible.

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Third Year BSc Digital Design

Keep it Brief

Julien Zephir @julienzephir linkedin.com/in/julien-zephir-865822189/

Hi, my name is Julien. I am a 21-year-old student at Brunel University studying Digital Design.

I am mainly interested in UX/UI but enjoy all types of design, including 3D design, motion graphics and print graphics. I have a keen interest in the way artwork and designs are put together and developed to create the final product.

For my final year project, I chose to work with a live client to design a brand and mobile app for a business idea that my client had. This idea was a holiday property booking app but with more security and management from “Petadesk

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Property”, the clients’ business name.

A 360 campaign was also created to help promote the brand and the services it provides.

In the future, I hope to develop my skills in UX/UI and move forward with my client’s business by developing the app and making it available for the public. I hope to also create digital marketing material for more clients, allowing me to network and gain more experience in the digital marketing and design industry.

Third Year BSc Digital Design

Keep it Brief

Lawrence O’Sullivan @osullydesign linkedin.com/in/lawrenceosullivan/

Hey! I am Lawrence O’Sullivan, a curious multidisciplinary designer passionately crafting the face of websites and apps. I love to learn and stay mindful through yoga, meditation, and a pint of Guinness at the end of the week! Here you will find some featured projects I have been working on.

During the final year, I found there was a lack of incentive to exercise in the UK. The problem led me to create DoodleTrek. The project is an artistic escape from data-driven results delivered via an application, wearable device, brand identity guidelines and a 360° campaign. The deliverables were designed to reflect the experience of creating doodles through movement. Want to find out more? Visit ww.osully.net

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Third Year BSc Digital Design

Keep it Brief

Mahir Rahman @mahirmedia linkedin.com/in/mahir-rahman/

I am a Product Designer with a flair for conceptualising and crafting digital products. With previous work experience in UX/UI Design, I have an enthusiasm for product strategy, designing and prototyping.

This year, I am proud to present the projects that highlight my capabilities for an evolving industry.

From an augmented reality children’s reading app to a product branding/ marketing campaign, I have taken the opportunity to use emerging technology to ideate, design and prototype the futuristic concepts into products.

In addition, I am grateful to have volunteered as VR/AR manager for

the Keep It Brief Degree Show.

During the pandemic, a variety of grocery supermarkets had encountered a lack of delivery slots and overwhelming errors/delays. I have used this opportunity to focus my dissertation on a project that automates the grocery delivery industry.

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Third Year BSc Digital Design

With an intensive focus on creating a non-contact service, Carri was born.

Carri is a brand and product to showcase the potential of future technology and its influence on user experience.The dissertation was an incentive to explore the adaptation of interfaces with evolving industries.

Keep it Brief

Maliha Rhemtulla

I’m a Digital Design student with a creative and fun approach to creating digital products. My passion for the environment led me to create a Final Year Project which aimed to provide a platform for children to build awareness of key environmental problems, including practical and interactive ways to make changes for the better.

This is Samson - a squirrel that I modelled, rigged and animated. He is the lead character in an animated series. Samson’s goal is to inspire a generation of children to integrate

eco-friendly practices in their daily life, and become a generation that cultivates real environmental change.

The animation is bright, vibrant, and full of imagery that showcases nature with and without the detrimental effects of human processes such as greenhouse gas emission and littering. Alongside the animation, I designed a colouring book and colouring pencils under the umbrella brand, Ecotopia. This functions to maintain the interest and investment of my target age group. I also have outlined future directions for this project to grow, to involve a wider audience and with a more ambitious future.

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Third Year BSc Digital Design

Saving the World with Samson

Keep it Brief

Marianna Ioannou

360 Promotional Campaign Beauty You

360 Promotional Campaign- Simply Fresh

I have created a promotional campaign for an upcoming cosmetic brand for my Final Year Project. Using feminine colours and targeting young aged girls i have created promotional posters and lots more.

For Graphics module, I have created a promotional campaign on fresh juices called, simply fresh.

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Third Year BSc Digital Design

Keep it Brief

Simona Ogilbaite @simona_ogi linkedin.com/in/simona-ogilbaite-a94426193

Like many young people, I was not sure what to do in my adult life. But after two years of constant searching and testing, I found myself in Digital Design BSc course here at Brunel University. I fell in love with graphic design and 3D modelling throughout these three years, and now with the small steps, I am decisively moving towards becoming a designer and modeller.

As for my final year project, I decided to create a short 3D animation called ‘Creation of New Life’. The main idea behind this animation is to convey a message to children about people’s loneliness and how much effort a

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person needs to put in to have a friend. To create this short animation, I used a 3D production pipeline, which allowed me to test myself in roles like cinematography, modelling, texturing, lighting and many more.

The experience that I gained with this project allowed me to be even more passionate and persistent about pursuing my career as a graphic designer and 3D modeller.

Third Year BSc Digital Design

Keep it Brief

Thomas Hiller @thomas_strugnell linkedin.com/in/hiller-thomas/

I’m Thomas Hiller, a final year Digital Design student who has a keen interest in UX/UI design for mobile and web, and print-based media. During my time at Brunel University, I have been involved in many different projects, such as RecyclePro, Keep It Brief, Fowey Fudge, and Consent. I am also a part of many teams, including being on the Studio Brunel committee, where I am Marketing Officer & Designer, working on shows such as Consent, and Midsommar Nights Dream. My role is responsible for managing the marketing campaigns and creating promotional materials such as programmes and posters. I have

also been a project manager on a series of short videos promoting and discussing students experiences with Studio Brunel. In this role, I was in charge of gathering content, organising the teams, and editing the videos. I am also the Graphic Designer for film production company Production HAKS, where I create their branding, social media posts, and film posters.

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Third Year BSc Digital Design

Keep it Brief

Xavier Bardaji linkedin.com/in/xavier-mod-22a25964/

I’m Xavier Mod, a London-based software developer and designer who specialises in Front-End Development. Originally from Barcelona, where I worked as a UI Designer, I decided to leave my comfort zone and relocate to the United Kingdom. I took a work/ learn approach throughout my time at Brunel University by specialising in Front-End Development while working part-time in four different startups. I worked for an agency with major clients like Deloitte and American Express. I also explored the fitness industry, e-commerce, and sustainable marketing. I learned how to conceive,

prototype, and produce professional and human-centred digital experiences, products, and 2D/3D content in an interactive digital context. Web Design & Development (HTML, CSS,JavaScript), Data Modelling (Normalisation, ERM, XML), Back-End Development (PHP, OOP Java), Interaction Design and Usability, User Interface Design, and User Experience Research were among the modules I specialised in.

My ambition is to continue learning about the tech industry by joining innovative software companies and side projects, which help me get closer to my ultimate goal: my own startup.

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Third Year BSc Digital Design

Keep it Brief

Zeel Jethwa @ZeelTheDesigner http://www.zeelthedesigner.com/

I’m Zeel Jethwa, I’m a multidisciplinary designer who creates beautiful designs across different platforms. I absolutely LOVE everything design. I am especially interested in both: UX/UI Design and Branding. My process is hands-on, collaborative, and iterative. Throughout my University career, I have simultaneously been working as a Freelance Graphic Designer for clients such as the Premiere Medical Centre(NHS, TheUniDoctor & Pandora. Taking the leap to become a freelancer has curated profound confidence within myself and my design skills. More importantly, I am able to confidently

interact with clients to pitch, present and deliver excellentdesign work.

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Third Year BSc Digital Design

Although I have a holistic view of user experience design, I specialise in interaction design, interface design, and micro-interaction animation. I am passionate about improving the lives of others through design and am constantly looking to learn new things every day. My experience at Brunel has truly provided me with a wealth of §; with this strive and passion, I hope to transfer my soft skills and hard skills into the design industry. Ultimately, I want to change the world with my designs.

Keep it Brief

Zuzanna Szczepaniak https://www.zuxanna.co.uk/

I love finding problems and solving problems! There is no day without thinking how something - even of daily use and totally not digital related: could be better. Everything is user experience, no matter how we look at things - even the walk in the park. My own personal mission is bridging usable and beautiful interfaces into functional applications serving users smooth journeys. At the same time, I keep an eye on that it translates well into code. I also love putting myself in user’s shoes as well as research and analysis.

different areas - I do like a bit of photography, shooting videos and editing. However, my primary focus is UX and UI. On the top of skills gained at Brunel University, I also have experience of working in an agency as a Web Designer & Developer since mid 2019.

Experienced in taking on the briefs, interviewing stakeholders and research - from conception to delivery.

PS. outside of the design world I am a crazy horse/dog/cat/car lady!

I am a designer of many skills across

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Third Year BSc Digital Design

The work has not been accepted for commercial use by HSBC

BSc Visual Effects & Motion Graphics

Introduction A cutting-edge and practical course which arms creative designers with industry-standard VFX and motion graphics skills. It is fully accredited by ScreenSkills and bears the ScreenSkills Select quality-mark, which indicates that it is best suited to prepare students for a career in the screen industries.

Keep it Brief

Abigail Poulton @apoultondesign https://apoulton2110.wixsite.com/portfolio

My Final Major Project titled ‘Projection Mapping for

Promotion’ led me to create a Projection Mapped Christmas Tree for use in a department store. The proposed concept advertises six areas within the store to drive customers around the shop, but also entertain and replace traditional Christmas decorations with a flexible digital solution. I created three of these department clips and physically projected all visuals onto a 3D tree I made. I also produced a short 2-minute video to pitch my concept to stores, detailing why this concept would be successful within a department store and explaining the benefits of a digital replacement for a standard Christmas tree.

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Third Year BSc Visual Effects & Motion Graphics

I create digital projects across various different disciplines including Motion Graphics, Videography, Motion Capture, Marketing and Branding. The highlights displayed show the breadth of projects undertaken in my final year at university. These include a data visualisation task for HSBC Private Banking showing Coronavirus statistics, a 360-marketing campaign for a Children’s shaped foaming soap, a motion-capture piece set in a dream sequence and my Final Major Project.

Keep it Brief

Daniel Bewsher @danbewsh_design www.danbewsher.co.uk

Hi, I’m Dan. I am on the Visual Effects course and I am currently focusing on everything motion.

With an interest in motion graphics and 2D animation, this year I have pushed more into 3D using traditional 3D animation techniques along with motion capture technology.

Last year, I was able to work on the design team at Channel 5 on a variety of projects such as on-air promos, larger campaigns and a channel rebrand. During my time there, I was also nominated for a Promax for some of my animation work and achieved a silver award for

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best newcomer and gold award for my animated promo for The World’s Strongest Man. Here, I have presented several projects I have completed this year.

My final year project was a number of shots for a 3D animated short film called ‘Eden’, which follows a character in a near future world where robots end up revolting against humans. I have also presented some of my work on this year’s degree show and brand launch where I was a brand manager.

Third Year BSc Visual Effects & Motion Graphics

Keep it Brief

David Edwards @davidfedwards_ https://davidfedwards24.wixsite.com/website-1

My final year project is an introduction to a hypothetical movie I wrote – The Expendable Subject. The animation would explore the potential consequences of human genetic engineering if it were experimented with within the British Army. The final deliverable consists of the opening sequence, motion graphic comic, and title card. The motion graphic comic portrays the protagonist’s backstory, showing us what he has been through, eventually leading up to the present day.

how Marvel begins their films, following the same concept. I decided on a comic book visual style because I enjoy reading comics and rarely see them used within movies for storytelling. I thought it would be great to experience something new.

Working on this project has opened up my eyes to the field I would like to pursue. I have always been a Jack-of-all-trade type of designer.

However, after completing this project, I now want to push myself forward and strive to get into the movie industry once I have graduated from university.

Being a fan of the MCU movies, I chose to open my film similarly to

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Third Year BSc Visual Effects & Motion Graphics

Keep it Brief

Erno Frak @vfxernieee http://vfxernie.com/

A life artist and up and coming creative, I have 9 years of work experience, and 1 year in the creative industries.

University allowed me to take a step towards a career that I have always had an interest in and which I am passionate about. During my studies, I have explored myself and questioned where my passion lies. I have developed my technical skills in video production, animation and app design too.

professional and personal skillset.

From a personal interest to a lifestyle: my final year project was a video series showcasing extravagant ways to save money across 5 areas.

I have also enjoyed Videography and Stop-motion animation. I feel during this course I have advanced both my

Each episode comes with an animated information graphic explaining the topic, after which I share my personal experience too.

The series consists of 16 episodes out of which 5 have been fully finished for my major project, 2 additional episodes have been produced with animatics only at this stage — to allow insight into the creative process.

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Third Year BSc Visual Effects & Motion Graphics

The work has not been accepted for commercial use by HSBC

Keep it Brief

Fahimul Haque @haque.96 linkedin.com/in/fhaque96/

I have built a prototype of a serious game which will go through on how to go about performing the ‘Safe isolation’ procedure. To summarise what safe isolation is, it is a procedure an Electrical engineer will perform to safely cut the power from the main source to other areas. This is done with a particular set of tools only available to the engineer.

My aim of this project is to recreate the Safe Isolation procedure as a serious game, so it becomes an accessible option for students who are learning online or E-learning.

This type of teaching utilises the practicality of workshops as well as the ability to remote learn from the comfort of their own space. It is a unique way of educating students in hopes that it would become propagated in the future.

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Third Year BSc Visual Effects & Motion Graphics

Keep it Brief

Frederick Ford @workbyfred linkedin.com/in/frederick-ford-17378a195/

I’m Frederick, a visual effects artist and illustrator currently based in London.

I have worked as a freelance illustrator for the last two years, supplying graphic work for several clients and companies across the UK. I am fascinated with environment design and 3d modelling, visual effects allow me to build new worlds and create stories to engage my audience while also developing my creative mind further.

For my final year project, I created an anti-knife crime campaign aimed towards young people in London.

‘DROP THE KNIFE, SAVE YOUR LIFE’ utilises the power of animation to portray my message and inspire change. Two contrasting environments within the shots are used to expose the extreme consequences of knife crime.

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Third Year BSc Visual Effects & Motion Graphics

Keep it Brief

Lewis Coombes @lcvfx linkedin.com/in/lcvfx/

I’m a VFX artist who specialises in 3D, especially asset work, environments, and technical problem solving. I’ve had the amazing opportunity to work on projects for clients such as Netflix and Amazon Prime, and I currently freelance as a CG artist for Automatik VFX in London. I was also the project manager for this years Keep it Brief degree show, managing multiple teams covering the various aspects of our showcase.

Presented here are a variety of projects, both university focused and commercial. My final year project, a mining assistant robot named Unit

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JMD-021 “Hamish”, focused on the full character creation pipeline, from concept to final animation renders.

Other projects featured include my neon-soaked back-alley environment design, an arch-vis study of a bedroom, and asset focused work from the Netflix title Outside the Wire that I had the amazing opportunity to work on for a year.

I’m always open to discussing new projects with people. If you’re interested in seeing more of my work or connecting with me, my details are above on this page.

Third Year BSc Visual Effects & Motion Graphics

Keep it Brief

Patryk Polanski linkedin.com/in/patryk-polanski/

Over the last four years, I have totally absorbed myself within the creative industries and developed my skills through design, 3D modeling, animation, programming, and video production. Having tried many different fields, my interests eventually steered towards the UI/ UX and web development where I aspired to build websites and apps that were not only functional, but also enjoyable and visually engaging. I became involved with creating mockups, branding, designs, and 360 campaigns for imaginary brands. I dived into UX by creating personas, user journeys and experience maps to study target

audiences.

Progressively, I began to build increasingly complex front-end projects that varied from simple responsive sites to applications that incorporated complex logic. I created data visualisations with JavaScript, queried server databases with PHP, and wrote Python scripts to automate tasks. All of the above I was able to apply during my gap year, where I went on to complete an eight-week internship in marketing and a full placement year as a junior web developer. The following posters show some of my finest designs, programming work, and 3D scenes.

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Third Year BSc Visual Effects & Motion Graphics

The work has not been accepted for commercial use by HSBC

Keep it Brief

Rowan Bean linkedin.com/in/rowan-bean-76b0b5189

The aim of my final year project was to produce an animated photo realistic advert as an advertising campaign for the National Trust. The impact of the recent lockdown due to the global pandemic has highlighted the need to embrace the outdoor space to improve health and wellbeing. The advert is to showcase the varied National Trust properties available to members and visitors all year round, the resulting outcome being to encourage more visitors and new members to the National Trust through this advert campaign as well as looking at a 360 campaign.

Other projects this year include ‘Keep it Brief’ degree show brand logo, showing effects animation.

Advanced motion graphics including James Bond teaser trailer, instore advertisement for Nespresso coffee pods range and advert for Porsche electric car.

During this course, including my work placement, I have gained much knowledge and experience in using Cinema 4D and After Effects with a particular interest for creating 3D environments, advertising, and branding.

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Third Year BSc Visual Effects & Motion Graphics

Keep it Brief

Tom Merry @made.by.merry linkedin.com/in/madebymerry

2nd Nature is a skate/streetwear brand with a focus on sustainability and self-expression. Skateboard/ Longboard decks would be constructed from recycled plastic.

Skate brands are yet to fully implement Motion Design and 3D into their designs or marketing making 2nd Nature stand out from the crowd while further emphasising the brands message. Various pieces of marketing content were created for multiple platforms to reach the audience in the best way possible.

The brand would also allow customers to trade-in their own recyclable plastic at pop up stores once per season to gain access to

exclusive offers such as storewide discounts or tickets to enter limited edition product giveaways. The more plastic that is traded in the bigger the rewards.

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Third Year BSc Visual Effects & Motion Graphics

To the right are more examples of work created both in and out of university further developing my skills as a motion designer ranging from a promotional video for the 2020/21 Ultimate Frisbee team to an animated infographic depicting the projection of Earth’s distant future.

Scan the QR code to watch my Showreel of work from the past 12 months.

MSc Digital Design & Branding

Introduction A dynamic programme to equip graduates for creative roles in the digital branding industry. A unique blend of digital design and technology in the context of branding, this MSc aims to fill a gap, by developing knowledge and practical experience of both digital design and branding concepts.

Keep it Brief

Georgiana Hewlett @valitown linkedin.com/in/georgianahew/

My name is Georgiana Hewlett and I love the creative industry. I love exploring new areas of creation such as writing, painting, motion graphics, photography, and illustration because I believe that keeping an open mind and an open eye is a great way of evolving.

I have eight years of international experience in direct customer contact jobs and on 1-on-1 creative design projects. My main passion and interest lays in offering effective solutions for creative design problems. I also find motivation and drive in turning my ideas into reality while delivering the solution.

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MSc Digital Design & Branding

Keep it Brief

Hsuan-Hsuan Ho linkedin.com/in/hsuan-hsuan-h-027b099b/

Here are my projects from my agency works and Brunel works.

Mercedes Benz is an OOH campaign for new S-Class launch, with GIF ad and interactive device which audience can join. In this campaign, we invited consumers to experience the intelligent drive in a high-end and luxury car, where outside the MB car shows how consumer brain act.

The second One is 2021 Ox new year limited wine loge and package design, the logo design is about Asian Knot combine ox image that is giving consumer a good bless.

Thirdly, my own brand café Branding design, it is a vintage style café to bring

Taiwan-Japanese-French mixed style to Londoner. Lastly, the final one is Taiwan B&Q new year campaign, this projects including landing page interface design and TVC art guide, I joined this project from the beginning creative idea to the end reading KPI to see if the campaign succeeded or not.

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MSc Digital Design & Branding

Keep it Brief

Ivy (Hyunah) Ahn linkedin.com/in/ivy-a-b296a689/

Environmental Brand [FLOW] Along with making oneself a brand, this project followed a process of finding out personal branding elements such as meaningful keywords, colours, and visual points.

This brand was based on the environmental direction utilising artistic product design to raise the desire to consume.

Insect based supplement Brand [BeyondIn] This team project had a task from a problem toward a solution, changing the existing general perception of eating insects to a new brand suggestion. With the role of a Media Planner, I dealt with the brand

storyline and the marketing part.

The health supplement became this brand sector since edible insects have sufficient nutrients, and it had marketing points to change that mind of some people who hate the edible insects.

Daily meal Log service [yumyum] As a Dietary/Cooking Log Service Application, user can utilise recording and sharing their lifestyle eating and life performance. Based on that, this service provides for the user to valuable figures and future-forward direction. It consisted of the consumer-oriented contents in aspects of health and culture.

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MSc Digital Design & Branding

Keep it Brief

Yash Javeri @_yrjjofficial linkedin.com/in/yash-j-24b83456/

Hi, I’m Yash and I am an MSc Digital Design and Branding student at Brunel University. I live in London and basically from Mumbai, India. My course has taught me how to think creatively and create designs that comply with the need of the brand. I build clean, appealing, and functional designs which comply with the latest industry trends. But that’s just a part of it. Design is my passion. It’s my roller-coaster. It’s something I do before going to bed, and something I can’t wait to do in the mornings. Without it, my world would be black and white.”

I am proudly sharing Logo illustrations, Packaging designs, and Social Media Creatives I have designed for startups and corporate brands, and global organizations. Thank You!

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MSc Digital Design & Branding

First Year Student Work

Introduction A selection of first year student work. These students represent the creative potential of young designers. Showcasing projects from a variety of creative backgrounds.

Keep It Brief

Alexandru Barbieru Project: Change Your Perspective Page 82

First Year Student Work

Alexandru Barbieru Project: Modern Poster

2021

Benji Nagel-Smith Project: Artist Fusion Project First Year Student Work

Page 83

Keep It Brief

Maximus Brister Project: Fusion Project Album Covers

Maximus Brister Project: The Arcade Page 84

First Year Student Work

Maximus Brister Project: RESPECT MY AUTHORITAY

2021

Nayli C. Naza Project: Tabloid

Nayli C. Naza Project: Scholar First Year Student Work

Page 85

Keep It Brief

Romellie Zionani Project: Fusion Project Page 86

First Year Student Work

2021

Tasnim Ayub Project: Fusion Project Tableware Set Spartacus Edition

Tasnim Ayub Project: Blackout Campaign Promotional Poster

Tasnim Ayub Project: Fusion Project Tableware Set Vertigo Edition First Year Student Work

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Second Year Student Work

Introduction A selection of second year student work. These projects represent the creative development of our students during their time at Brunel University London.

Keep It Brief

Andrea Soteriou Project: Krispy Kreme Advert for Motion Graphics

Andrea Soteriou Project: Animation Still Motion Design Poetry Page 90

Second Year Student Work

Andrea Soteriou Project: Photography Personal Project

2021

Jade Peters Project: The Raven: Animation

Jade Peters Project: Comic Style: Tez’asiya

Jade Peters Project: Cyberpunk Penthouse Second Year Student Work

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Keep It Brief

James Wilson Project: VR Interactive Storytelling

James Wilson Project: Generative Brand Identity Page 92

Second Year Student Work

James Wilson Project: Kris Kuksi Church Tank Model

2021

Nathaniel Boncey Project: 3D Design Samurai Armour

Nathaniel Boncey Project: Digital Illustration

Nathaniel Boncey Project: Promotional Animation 2021 Cityscape Second Year Student Work

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Keep It Brief

Qudrat Olayonwa Project: Pixel Store

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Second Year Student Work

Qudrat Olayonwa Project: Moody Alleyway

2021

Ramzeen Mohamed Sakkaf Project: 3D Environment

Ramzeen Mohamed Sakkaf Project: Motion Graphics Applications

Ramzeen Mohamed Sakkaf Project: Applied Media Aesthetics Second Year Student Work

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Keep It Brief

Rikhil Bhayani Project: Cloud Concerts VR app

Rikhil Bhayani Project: The Razor Crest 3D Model Page 96

Second Year Student Work

Rikhil Bhayani Project: The MyAudi Fuel Usage Concept

2021

Wojciech Szon Project: Bosstown Dog

Wojciech Szon Project: ROG Robot

Wojciech Szon Project: Short VFX Narrative Second Year Student Work

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Keep It Brief Brand

What is Keep It Brief?

Keep It Brief is the brand for the Brunel Digital 2021 Degree Show.

Keep It Brief looks to revitalise our creative world. Let’s bring things back up to speed in a world on-hold, inspire resilience, show our boldness, and spark collaboration.

Keep It Brief

Branding 2020 brought with it some of the most challenging times people have had to experience for decades. Our fast-moving world ground to a halt in the face of the COVID-19 pandemic, affecting everyone’s lives and livelihoods.

The creative industries has been hit hard, with our way of working dramatically shifting and slowing down. Students studying in the creative industries too have found themselves suffering from the effects of the pandemic, with their education moved online where time seems to have changed as the days merge into one another.

Creatives have experienced setbacks throughout the year, with fewer jobs available, and less chances to work with each other. We want to come back from the hardships of the pandemic and cope with the stresses it brings, inspiring resilience in ourselves and others through our 2021 brand, and tackle any challenge we, as creatives, may face.

In a year where people have been stuck in their homes, now is the time more than ever to find ways to express ourselves, and stand out from the crowd. Our brand this year is bold, as we look to express ourselves to the fullest, taking risks where others may not.

Whilst we may have been forced apart, this has not stopped people around the world in many industries finding ways to work together remotely, and this is very true for our team. Through collaboration, we can revitalise our creative energy, and support those around us socially and professionally.

For 2021, Brunel Digital looks to revitalise our creative world. Let’s bring things back up to speed in a world on-hold, inspire resilience, show our boldness, and spark collaboration.

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Keep It Brief Brand Break Down

2021

Colour Palette

Colour acts as a core element which helps to deliver consistency for our brand and provides familiarity across our multiple channels and touchpoints. The Keep it Brief colour palette has been meticulously developed to reflect the bold and playful nature of our brand.

Primary Cornflower Blue

Sunset Orange

#4F7DF0 RGB (79, 125, 240)

Goldenrod Yellow

#FF6E5F RGB (255, 110, 95)

#FFD67B RGB (255, 214, 123)

Secondary Spring White

Bright Grey #F7F3F0 RGB (247, 243, 240)

Charcoal Grey #454B54 RGB (69, 75, 84)

#25282D RGB (37, 40, 45)

Keep It Brief Brand Break Down

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Keep It Brief

Typography Mullingar - Regular, Italic

Aa Aa

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !£/”?@

Aa Aa

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !£/”?@

Acumin - Bold, Semi-Bold, Regular

Our primary typeface is Mullingar, a serif typeface inspired by old style advertisements and sign painting culture, with a modern twist. Characterised by sharp edges and smooth curves, the typeface allows the brand to keep a modern yet elegant look and feel. The typeface is available in six styles (Regular, Bold, Light, plus Slanted in each version) which gives us plenty of options when designing.

Our secondary typeface is Acumin, a versatile sansserif typeface family that perfectly contrasts Mullingar. Characterised by its solid neo-grotesque style, it performs beautifully at display and text sizes. The typeface is available in a large variety of styles, however, the brand only makes use of the standard Acumin Pro (not condensed or wide).

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Keep It Brief Brand Break Down

2021

Keep It Brief Brand Break Down

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Keep It Brief

Brand Launch Video The brand launch video that we produced was all about showcasing the style and themes of the brand that we created. This year, animation was a large part of the brand and it was important to show that in the video.

As a collaborative project between Daniel Bewsher and Tom Merry, two of our team members, it was an exercise in the possibilities of the brand. Utilising our colour palette and typography, it is a succinct yet detailed explanation of what our brand stands for.

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Brand Launch Video

2021 In order to show off the vast range of work that can be expected from students on the course, we drafted a number of students from different years on the course to design frames in different styles for the build up of the logo. This breaks away from the overall branding of the piece and shows more of the creative and interesting work that the students can create.

Brand Launch Video

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Keep It Brief

Virtual Reality Implementation Due to COVID-19, the class of 2021 were physically limited from hosting a Degree Show.

Despite the limitations, this year we have prevailed to host a virtual event to celebrate the achievments our students have made throughout the year.

With the best efforts from the VR team at Keep It Brief, we conceptualised, designed and modelled the show leading to a successful launch on the 27 th of May, 2021.

We hope that you enjoy the variety of projects, ideas and talent captured in the virtual world.

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Virtual Reality Implementation

2021

Ideation

During the inital stages of the project, we ideated the style by creating sketches, illustrations and designs to represent our vision for the Degree Show

Virtual Reality Implementation

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Keep It Brief

Development

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Virtual Reality Implementation

After establishing our ideas and the show’s structure, we started developing and evolving our designs for the rooms, as our iterations worked toward the final showcase we envisioned.

2021

The Final Show

The final showcase took everything further, fully textured with deliberate lighting placements to make every students work stand out.

These finishing touches created a show that will stand the test of time.

Virtual Reality Implementation

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Keep It Brief

Meet the Team

Lewis Coombes

Mahir Rahman

Lawrence O’Sullivan

Francesco Ricci

Project Manager

VR Manager

Content Manager

Web Manager

Lewis is a VFX & Motion Graphics student whose main focus is in CG visual effects.

Mahir is a Digital Design student with a desire for UX/UI and coding.

Lawrence is a passionate designer who is simply creative and curious.

Francesco is an International Student from Rome with an interest in Digital and Print Design.

He loves photography listening to loud music and cooking too much food for one person.

He enjoys mixed martial arts, eating fried chicken and listen to his favourite Shrek soundtracks when he is working.

He loves to learn and stay mindful through yoga, meditation and a pint of Guinness at the end of the week!

He loves live music especially live jazz and he is most likely to be found cooking or reading fictional & design books!

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Meet The Team

2021

Francesca Roa

Daniel Bewsher

Thomas Hiller

Tom Merry

Social Media Manager

Brand Manager

Book Manager

Content Manager

Francesca is an International Student from France and Colombia studying Digital Design. She has a keen interest in many areas of Design such as Branding, Advertisement and much more!

Dan is a VFX & Motion Graphics student who enjoys 3D and 2D motion design.

Thomas is a Digital Design student who loves print design and designing for mobile.

Tom is a VFX and Motion Graphics student with a keen eye for anything that moves on screen.

He loves movie trivia and listening to a mix of music genres along with making his own music.

He loves watching films (except Twilight) and can cook a pretty decent roast.

He plays all the sports you have never heard of such as Ultimate Frisbee and Longboard Freestyle.

She could also talk to you for hours about dreams.

Meet The Team

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Brunel Digital Society

Introduction The Brunel Digital Society provides students with extra curricular activities, society events and more throughout the year. The next few pages show all the events from the year.

Keep It Brief

Brunel Digital Society Brunel Digital is a society dedicated to championing Creative Talent here at Brunel. Whether from Digital Media or the wider university, our members are a welcoming and inclusive bunch of creatives, driven and hungry for more. From digital to print, from 3D to motion, from film to animation, from XR to coding, we champion it all.

Every year, we continue to grow, learn and change. Lockdown has been tough, for everyone, so this year, we made sure to adapt to the changing digital landscape. Socials went virtual.

Prizes were sent via mail. Industry talks ran and were attended from bedrooms and offices across the world.

Just like the Degree Show, we adapted and this book shows it.

Thanks to the committee for all their hard work this year and thanks to the degree show team and faculty for supporting us too.

James Wilson Chair of the Brunel Digital Society

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Brunel Digital Society

Keep it Brief

International Woman’s Day Event Six women from the Creative Industry from multiple disciplines talk about their experiences in the workplace; offering personal and professional advice and insight into working practices; including a lively debate on gender imbalance, pay discrepancies and reflecting on the future for young women entering the profession.

Industry Panel

Students

• Vaishnavi Sahu - Graphic Designer

Part of the event included a selection of our female students from across the year groups presenting a range of portfolio work to the industry panel and audience.

• Kristen Bjaastad - UX/UI Lead at Tui Travel • Jackie Singh - Group Accounts Director at Meglabs Development LTD. • Katy Smith - Social Media Manager at Sketch • Rachel Brockbank – Illustrator & Motion Designer at So-Sure • Samantha Fairbrother - Senior Graphic Designer at P&W

Hosts

• Kamile Serenaite – Photography and Branding • Qudrat Olayonwa – Concept Art and 3D • Nilaya Durafe – Branding and Packaging • Francesca Roa – 360 Marketing Campaign • Zeel Jethwa – UX/UI and Branding

• Nayli Nazahatuhisamu – 1st year Digital Design • Matilde Nobrega - 1st year Digital Design

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International Woman’s Day Event

2021

Leading up to the event, I managed to be on the board for the society’s branding team where this year’s branding was strong and inclusive in style to champion women of all ages and demographics in the creative industry. The event itself was a splendid and successful one. I have gained a lot of realistic industry stories and experiences from all the panellists. This year’s panellists were very diverse, all came from different walks of life. A lot of topics were covered throughout the hours of the event- from observing the work done by the Brunel students in the creative discipline to learning the skills to negotiate opportunities by the speakers in the industry. I thoroughly enjoyed hosting the event this year.

Nayli Nazahatuhisamu – International Woman’s Day Host

International Women’s Day may have been a day that I usually glossed over, it’s sometimes easy to forget how far we’ve come. However, neither I nor any of the people who attended and intently listened, will easily understate its importance again.

Evidently, in a Brunel Digital event the guests and answers will be geared towards those in creative fields, but the insight that all of the guests offered this year is one applicable to all walks of life. It was wonderful to see how many people had showed up to listen, to collaborate with the Brunel Digital team in the event’s organisation and it was wonderful to hear so much from creatives with such distinct career paths.

Matilde Norbrega – International Woman’s Day Host

It was a privilege to be invited to the 2021 International Women’s Day panel. The students of Brunel hosted a fantastic event and I was blown away by the skill and passion demonstrated by the female students who showcased their current project work. It was inspiring to hear from other guests across multiple sectors and to debate some of the key conversation points surroundings equality and diversity in our fantastic industry.

Sam Fairbrother - Senior Graphic Designer at P&W Design Consultants & Founder of TernHeads.com International Woman’s Day Event

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Keep it Brief

Small and Start Up Business Branding Industry requirements and student needs have helped evolve this second year module, Applied Media Aesthetics, into what it is today. In collaboration with Co-Innovate, our second year undergraduate students are helping small and startup businesses develop.

In collaboration with Brunel Co-Innovate and live businesses, second year digital media students were tasked with delivering high quality digital assets for businesses to use in a real context. This year, four businesses worked with Digital Media and provided the students with a range of source materials including Branding, Website Design, Mobile App Design, Digital Marketing / Social Media Platforms, Direct Marketing, Product Packaging Design, Product Photography and Promo Videos. Their fantastic outcomes are shown here.

Rakesh Mohun - Lecturer & Studio Manager at Brunel University

Jointly funded by Brunel University and the European Regional Development Fund, Co-Innovate provides innovative support to London SMEs. With Co-Innovate’s help, eight business-briefs were selected, enabling Digital Media students to sharpen their creative design skills while working on the different business requirements.

Business requirement • Branding • Website and Mobile App Design • Digital Marketing/ Social Media platform • Direct Marketing • Photography • Product Packaging Design

In collaboration with Co-Innovate and businesses I supervised students on several of the live briefs, and it was a very satisfying experience, getting students involved with industry related challenges. I believe students strongly benefited from the experience and learning real-life skills and engaging with actual clients. Towards the end of the projects, you could see a real sense of achievement in the quality of work, and personal and professional growth in the students. The experience and input were very much appreciated by our industry clients.

Alan Mannion - Lecturer at Brunel University Our Digital Design students have collaborated with industry as part of their second-year studies. The opportunity for students to deliver projects for live briefs from businesses is invaluable, and provides an immersive experience.

Their portfolios have received a major boost, and in exchange, businesses gain valuable design work. We look forward to working with Co-Innovate further, as they introduce new projects for the 2021/22 academic year.

During the second term students are required to form groups of five, select the business they wish to work on and based on their strengths, each student gets to choose which business requirement they wish to fulfill.

• Promo Videos

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Small and Start Up Business Branding

• Radio Adverts

Gurnam Selvarajah - Innovation Director Co-Innovate Journey

2021

Ubran Community Working with local people to create, inspire, build new opportunities for the community.

The logo design we chose for the APP was bold, fresh and modern, exactly what we wanted and the attention to detail in the APP design and wireframe had our team saying “wow”. I pushed and pushed and the students, who probably thought I was a crazy lady at times; but this was an opportunity I was excited about. I wanted to squeeze every ounce of creativity they had and challenge them to really think outside the box.

We saw this as their baby as much as ours and truly wanted the chosen group to see their vision come to life. We kept absolutely everything, which is testament to their incredible work. At times it was challenging managing a busy charity during a pandemic and giving the students my full attention, however Rakesh and Rasa and Co-innovate team made the whole process a lot easier. I call this project a ‘call and answer’ I called and the team answered. Would I do it again?

Absolutely!

Rasheeda Graham - Chief Executive Officer Making the brand identity for Kings Cross Squared (KX2) was an exceptional opportunity, as I acquired the skill of working with a client. This was a group project amongst my team and myself, in which we all co-operated by bouncing off creative ideas for the fields we were in. In the end, we all created phenomenal work due to the regular meetings between the client and ourselves.

Project Members:

Furthermore, KX2 provided the opportunity for me to create a brand identity, which was going to make a positive change in people’s daily lives. The client provided critical alterations regularly, which formed the best brand aesthetic, according to their specifications.

• Lee Connor: Direct Marketing / Video Advert

Rikhil Bhayani - Student at Brunel University London

• Rikhil Bhayani: Branding

• Iman Ashraf: Digital Marketing and Social Media • Pavan Bhamra: Product Design

• David Cacin: Mobile Application Manager

Small and Start Up Business Branding

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Keep it Brief

Small and Start Up Business Branding Cadeera This project included web, video promo and branding.

It was a great pleasure and inspiring working with you and your fellow students, and it is great to see the output that was produced.

Sebastian Spiegler - Chief Executive Officer The opportunity to work with the innovative start-up Cadeera to fully re-design their brand identity was a project that gave me great creative freedom and space to really develop my design skills. It also gave me valuable experience in dealing with a modern day business, including communicating and collaborating with Cadeera regularly, and conforming to the clients business requirements, in a similar environment you would see in industry.

As a team project, myself and other team members were able to play to our strengths and each design for a different aspect of the business to create a highly effective and professional body to work for the design and marketing of Cadeera Harry Lavington - Student at Brunel University London

Project Members: • Harry Lavington - Branding • Josh Lamprell - Direct Marketing • Max Bowen-West - Social Media Marketing • • Tasfia Khan - Video Production • Tony Nguyen - Augmented Reality

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Small and Start Up Business Branding

2021

On behalf Belgrave Sew Creative. I would like to thank everyone who were involved in the Co-Innovate Journey. When Taz Hossain first told me about the opportunity for small businesses to work with the Brunel students. I was happy and worried at same time, I though there is no way I could do this. He assured me that I can do it, he was a great help to me. My first meeting with Rakesh, he explained what the program involved, what is expected of me, and what is expected of the students. His calming voice reassured me that I can do this.

The challenge for the students were to design a Website, Rebranding, Digital Marketing, Social Media, and ecommerce ready. The students took on the challenge. I didn’t know what to expect from the student, but after a couple of meetings I felt relax. The student work in a collaborating way to get the design done.

My experience working with the students were very positive. Every 2 weeks we meet up on zoom to exchange thoughts and results. If a design or colour needed to be changed the students would do whatever it takes to get the design as requested. Now the design has finished, I can use it when I am ready. It was a pleasure working with the students. The Pandemic and lockdown were a challenge for everyone involved.

Many thanks to all the team. Jade Peters, Amy Harrop, Kia Cookey-Williams, Nilaya Durafe, Andrea Soteriou, Ofira Waqausa, Natalie Toppin, Hristopher Dobrev, Junrui Wang, Rakesh Mohun, Taz Hossain, Gurnam Sevarajah, and Rasa Akelyte Mertis Belgrave - Business Owner of Belgrave Sew Creative

Small and Start Up Business Branding

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Keep it Brief

Short Documentary It was a pleasure to be invited to talk to students at Brunel University, as part of the Motion Design and Film Making Evening. The format structure of two guest speakers worked really well, as our experiences, knowledge and stories dovetailed seamlessly between each other, giving the students a really full and detailed introduction to the world of short form film making.

Adrian Harrison

Digital Media’s close and relevant links with the creative industry can only be of benefit to the students and I hope that they were inspired and able to take something away from the evening. My advice to new film makers is to be honest to yourself when planning and making your film, and continually ask yourself the question; what is the story, and why do you want to tell it.

Mark Chaudoir - www.markchaudoir.co.uk

Mark Chaudoir, Director & Filmmaker

and working out the best way to produce a film.

I was invited by the Brunel Society to share a Masterclass with fellow filmmaker Adrian Harrison to talk about our shared experiences as BBC Motion Designers and Directors creating short films and content. The projects illustrated that both big and small budget film making requires good ideas, planning, storyboarding

My tips for students are that there has never been a better time create film and moving content. The technology makes it possible and easy to shoot; on SLR Cameras or smart phones, the quality of video is amazing in HD and 4K and adding lens and gimbals opens up endless creative possibilities. The only restriction is your imagination,

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Short Documentary

passion, enthusiasm, and determination to succeed. The actual filming is the part where you need to put your energy and hard work into is creating a great idea and bring it together in a script and storyboard , if it works on paper then you on your way. The rest is planning and using your people skills to persuade actors or people to take part, securing locations and bringing on board people to help you create your vision. Plan your shoot

days, be organised, and communicate clear directions, then you have the fun of editing and bringing it all together.

2021

TernHeads Takeovers Having such an engaged and enthusiastic team of ambassadors from Brunel has really increased event engagement and provided me with fantastic insight into what current students and grads are searching for in regard to content and opportunities. Their support has been extremely important, and I am very thankful to them for giving up their time to help the Tern Heads platform, as well as their peers across the UK. They all have very bright futures ahead of them and will be an incredible asset to any team.

Sam Fairbrother - Senior Graphic Designer at P&W Design Consultants & Founder of TernHeads.com

Tern Heads is a networking and employability platform helping emerging creatives to access job s and relatable content from peers and professionals across the creative

ditch the nerves and engage in the conversation. The event mantra is – there is no such thing as a stupid question. If you don’t know, ask!

industries.

Student Take Over One of the events provided by Tern Heads are the Student Takeovers – where industry guests share their own employment journeys and ‘working world’ insights, before inviting the audience to ask any questions they like. The Takeovers are hosted by university students and graduates who take the reins and encourage others to

TernHeads Takeovers

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Placements

Introduction Students are given the opportunity to undertake a placement as part of their time at Brunel University. Placements are the perfect opportunity to develop new skills, gain essential experience and learn even more about the Creative Industries.

Keep it Brief

Placement Scheme Why Do A Work Placement?

The optional Placement year gives our second year students the opportunity to gain skills specific to their chosen subjects; giving them the best possible preparation for employment.

It seeks to ensure that these employability skills are not an optional extra, but an integral part of their learning experience.

Each student receives a number of supportive visits from their allocated academic tutor throughout their placement.

In collaboration with our Innovation & Entrepreneur Hub, we also ensure support and guidance for students who are looking to set up their own business for the year.

Aims of a Placement Year • Develop and enhance student’s future employability skills and industry focus.

• Ability to analyse industry demands from an employer’s and academic perspective

• Gain relevant industrial/design experience in a professional environment

• Successfully engage in selfdirected, informal learning

• Gather knowledge of a company’s business and expectations

• Adapt to professional behaviours and organisational expectations

Brunel University has a distinguished history as a pioneer in providing work experience within our degree programmes. A work placement is a strategic opportunity for students to gain experience and develop new skills.

We have a diverse set of placements from a wide range of industry sectors both national and from abroad. We cultivate strong, longstanding relationships and links and have an excellent track record for placing our Digital Media students in various companies from large corporations to SMEs in the Creative Industries and beyond.

Mohamed Rahman - Placement Officer, Brunel Professional Development Centre

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Placements

2021

Previous Students Placements

Students Placement Roles

• Ten4Design

• Imperial Design

• Production

• Photography

• Peter Anderson Studios

• Sunday Somewhere

• Web/apps

• Project Director

• PAN studio

• Cannon Europe

• Visualisation/Pitching

• Client Liaison

• Think Jam

• 87 Seconds

• 3D artist

• Front-end Development

• Mattel

• Avery

• Motion Design

• IMG Studios

• Ferring Pharmaceuticals

• Software Development • • Coding/programming

• Brunel University

• Mindcorp

• Sound design

• Post-Production

• Emakina (Amsterdam)

• Al Jazeera

• UX Design

• Visual Effects

• Peerless VFX

• Shift MS

• Post Production

• Video Editing

• Escape studios

• Warner Bros

• Video Content and Creation

• Marketing Artist

• Automatik

• IBM Laboratories

• Gram Games

• Dare Digital

• Sanofi

• Walt Disney

• Al-Suhaily

• Cannon

• LocalRen (China)

• Double negative

• Seven Seas Ltd (Merc group)

• Amazon UK

• Live Action

Why Do A Work Placement?

Our students receive support & careers guidance in their placement choices and searches from the academic staff in

Placements

collaboration with Brunel Professional Development Centre.

For more information visit: brunel.ac.uk/pdc

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Keep it Brief

Placement Scheme I spent my placement year working for Automatik VFX, a boutique visual effects house, as a CG intern. As I enthusiastically showed my skills, I was quickly moved away from a basic intern role and was placed onto full CGI shots for major film and TV projects for clients such as Netflix and Amazon Prime. I learnt a huge amount from artists of all

Working at Disney was a tremendous experience. Not only did I fulfilled my job role as a UX Design and Production Intern, but I also shadowed the games department, gained valuable work experience at National Geographic, attended personal development workshops, social events, and I had designated one to one session with senior members of staff.

disciplines both technically and artistically. In turn, I was able to share my technical knowledge with them of newer 3D technologies. I was also able to learn the skill of saying “no”, something that is often difficult to grasp before working on a placement!

I kept an enthusiastic and optimistic attitude for all the tasks that I completed. In the event of learning something new I was eager and confident to put myself forward. I participated in design research on an aspect of product design and richly contributed to the overall design within those projects.

As my internship came to an end, I was asked to stay on for more time at the request of the company head, at a full freelance rate. I have since continued to work closely with Automatik throughout my final year of university, taking on specific challenges for projects that they know play to my strengths, whilst offering the flexibility of hours I require during my studies. I now have the privilege of starting full-time work with them for a year as a CG artist, bypassing the traditional pathway of becoming a junior post-graduation and giving me a huge opportunity to develop my showreel, my skills, and my industry connections. My placement kickstarted my career in an explosive fashion - I could not recommend taking on a placement more.

The experience developed my understanding of User Interface and Experience design.

I would highly recommend participating in the placement scheme as it makes you better prepared for me for final year, increases your confidence in communicating ideas and accepting constructive criticism.

Lawrence O’Sullivan – Design & Production, Walt Disney Company, London

Lewis Coombes - Current CG Artist at Automatik VFX

My placement at Peerless has given me an introduction to the real world of working in the VFX industry for TV and film. I had the opportunity to work along side VFX designers, gaining valuable knowledge and skills in rotoscoping work and daily screening sessions. I feel that this experience has set me up ready for my final year back at university and also looking ahead to future employment.

Rowan Bean - Placement Student at Peerless VFX, London

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Placements

My time at Peter Anderson Studio has allowed me to fully immerse myself in the world of motion and title design, from seeing the creative process and rationale behind ideation at the beginning of a project to the production and development of the final result. Not only have I learnt to question myself more as to why I am doing something, I also have been given the trust and creative freedom to explore my own ideas which is something I didn’t expect at such an early stage in my professional career.

Thomas Merry - Placement Student at Peter Anderson Studio, London

2021

I am working at Amadeus in a Visual Communication and Content role for my placement year. During this time I am exposed to real-life applications of digital content, including 2D motion graphics further developing my skills.

This has also allowed me to build up a portfolio of dynamic visual content. At Amadeus, I am supported by a great mentor who has 15+ years of industry experience, and from whom I can learn a lot.

Doing a placement at Proctor & Gamble enhanced my design and life skills. I learnt how to work a full 9 – 5 working week without distraction, whilst managing my own schedule. Being the only designer within the marketing team allowed me to voice my ideas without them being diluted by senior team members and allowed me to lead projects such as new product packaging. I’d highly recommend doing a placement, as it provides key experience in your chosen field that will definitely help with finding a job after university. years of industry experience, and from whom I can learn a lot.

Erno Frak - Placement Student at Amadeus

Dominic Percy - Former Placement Student at Proctor & Gamble

I believe my placement year at Hello Lamp Post transformed me into being a more confident and organised individual and mos iimportantly, made me realise my potential as a multifaceted designer. My self-discipline and confidence as a person and a designer increased exponentially, learning that my opinions and ideas are worth being told, whether they are good or bad and I should be proud to share them. The company was selected to be one of the start-ups on Facebook’s accelerator project called LDN_ LAB and we got to work in the Facebook Offices for 3 months. I gained great insights from the Facebook teams and Creative Director of Facebook London. Overall, I gained a wealth of knowledge across certain key roles and responsibilities I am now putting into practice as a Digital Designer.

For me, it was an absolute privilege to be accepted on placement at IMG Studios’ graphics department. I was treated as an equal, surrounded by fantastic colleagues who continued to teach me about the rules of broadcast, implementing the principles of design in the real world, and supported me when things became a little stressful. Having now created content for TV broadcasts and worked with different industry personnel, I feel confident going forward and working in the industry post-graduation. I am truly excited for the future based on my overwhelmingly positive experience during my placement.

Tarun Agrawala - Former Placement Student at IMG Studios

Mumbi Munyua - Former Placement Student at Hello Lamp Post

Placements

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Keep It Brief

Success Despite Covid

By Patrick Geider BSc Digital Design

My Placement Plan During my second year of university, I had high hopes for my placement, with the goal of working for a big-name brand or specialised agency. But as Covid erupted and the ensuing uncertainty around the economy emerged, opportunities dried up.

Fiverr Gig Projects As a result, I pivoted away from full-time work into freelancing, building on my previous experience with around 30 clients through Fiverr. My highest paying client to date kicked off the placement. Things were looking good, and I had hoped this would continue.

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Placements

Unpaid & Revisited Work But, when the second wave of covid came, client enquiries slowed. Despite adding new gigs and completing certifications, projects had completely dried up

by December. To meet placement requirements, I took on unpaid projects for charities and updated previous projects.

Returning Client Project These kept me going into January, and as they were rounded off the client who kicked off my placement got back in touch to create a pitch deck. As the weeks went into February, client enquiries picked up through my website and from Brunel. Things were starting to look up.

2021

Full-stack Freelancing One offer was from The Brothers, Gurmit and Amardeep Shakhon to help create a complete brand strategy, identity design, website and marketplace UX and UI. This was my most significant project to date. It was a big turnaround from a couple months earlier.

Managing & Consulting Another enquiry was to join Catch21, a charity I had worked with at the end of my first year.

From the beginning of March, I helped set up their management system for 40 new Kickstart employees and led a team of 6 in updating the brand’s strategy and identity.

Junior UX Job Offer As these projects rounded off in April, The Brothers got back in touch about a Junior UX role at their company Fintama to work with a major client. I was extremely excited to say the least.

As a final bonus, they onboarded me early to help with Fintama’s brand strategy and design.

An Amazing Year I am now completing the final months of my placement, working with an amazing team and for a big-name brand within a specialised agency. The two independent goals I had for my placement year have now both come to fruition in a way that is better than what I was hoping for.

Placements

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Case Studies

Introduction The academic nature of university allows our design students to create a wide range of projects, here we take a deeper look at some of our students projects from across the courses.

Keep It Brief

A Clever Use Of VR To Present In Style...

By Erno Frak BSc Visual Effects & Motion Graphics Since the ongoing pandemic has imposed significant changes to the way we worked through our studies in 2020/21, we all had adapt to the situation. With the fact that most of our teaching had to be online, and no physical Degree show event could be held, it was amazing to see the hard

work that was put into creating a virtual exhibition by the Degree Show Team. On the day of the annual show we have a final presentation that is assessed and graded for our major project’s module. Thinking about previous years’ exhibitions, I got an idea how I could bring the experience

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Case Studies

as close to what I would have normally had as possible. I just felt if I can’t physically stand in front of my A3 posters, with my artefact shown on a computer screen next to me then at least maybe I could use green-screen as a tool to composite myself into the VR environment and repli-

cate the normal scene. I setup my home green-screen with domestic lights and my DSLR to film myself talking about the posters that will be marked during my presentation and to introduce my major project in a bit more detail. Following the shoot, I composited the chroma

2021

keyed footage in After Effects with the VR environment backplates that I’d have screen recorded in a browser earlier.

There were slight camera movements I experimented with and was interested to see if I could track those and match with the keyed footage for a more

realistic look. The final video turned out quite nice, it allowed me to stand in the VR environment talking through my project deliverables and it impressed the Digital media staff too. Mr Paul Butler really liked my tenacity and ingenuity demonstrated through both this

VR scene taken to a new level as well as in my major project’s artefact. Showing it to more people attracted more complimenting comments from course mates and friends too.

I think the creative execution I came up with for my final presentation really helped bring-

Case Studies

ing a nice closure to my studies at Brunel and it made it a lasting memory to reflect on.

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Keep It Brief

Phoenix, Make Your Own Pho

By Francesca Roa BSc Digital Design Phoenix is a 360º Marketing Campaign that encompasses : - Branding - Packaging - Advertisement - Promotional Video - UX/UI Design.

The idea of the marketing campaign was to raise awareness and improve the trends of unhealthy food often chosen in takeaway meals among young adults. Through the creation of a new distinct food brand and a new type of service,

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Case Studies

Vietnamese food can prove to be an alternative solution that can combine the healthy food aspect as well as bringing a new taste experience to the United Kingdom.

The customer would have the possibility to create their own Pho

(which is the Vietnam national dish) through a cooking box called a Pho-Box. All the ingredients and utensils will be contained in the packaging.

The service would be accessible from a mobile application where the customer would have the

2021

possibility to choose either a click and collect or a delivery service. They will also be able to read where the ingredients come from, see the reviews and share their experience on social media.

An Instagram account has been created as well (@phoenix_by_

fran) to see all the new upcoming events and the latest news. The overall approach of Phoenix was to create an engaging brand in a form of a multi-platform campaign to engage a community of Pho-Lovers to eat healthier.

Case Studies

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Keep It Brief

The Raven

By Jade Peters BSc Visual Effects & Motion Graphics The Raven is a 2D Animation narrative based on a poem I wrote by the same name, a story following an elusive character that ferries forgotten souls left behind by war. Within this project, I wanted to not only explore animation, but also

Character and Environment design – utilising my illustration skill set to bring my vision to life. I drew inspiration from atmospheric horror games like “Little Nightmares” and “Inside” for the Style concepts, and drew on the “Inner Peace” scene from

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Case Studies

Kung Fu Panda 2 for the colour scheme and environment. Colour was important with the low red light washing over the scene to create a sense of danger, counteracted by the blue of the “Forgotten Soul”. I wanted the character to display a sense of

mysterious elegance, so I also drew on ballet costumes as well as the elusive designs in the horror games mentioned.

Accompanied by haunting piano music, and a voice over reading the poem, I was really pleased

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with how the initial scenes have come out.

I hand drew every asset in this piece using Clip Studio Paint and a Wacom Graphics Tablet, and I then took these layers into Adobe After Effects for the ani-

mation process. The animation style was partially inspired by the ancient Japanese paper book concepts, but also partially by Blue Zoo’s summer short “Via”, creating the same haunting atmosphere as my poem. It is an on-going project, as I intend to

finish the remaining scenes over the summer and re-record the initial voice over, but I would also like to explore this as a 3D animation in the future. Overall, I think there is a lot of potential for this project going forward; especially for my first 2D

Case Studies

animation, I definitely achieved the start of what I originally set out to create. I look forward to being able to combine the things I learned in this project with my developing VFX work.

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Keep It Brief

3D Character Design

By Lewis Coombes BSc Visual Effects & Motion Graphics My final year project focused in depth on the process that goes into the creation of a 3D character for using in visual effects work in a potential short film. Initially beginning with a variety of basic concept designs, I worked my way through the full industry

pipeline – modelling, texturing, rigging, and finally to animation and rendering.

The final character, “JMD-021 Malachite Class Unit: ‘Hamish’”, comes from the fictional “Kaji Mining Corp”. Visual storytelling was essential in this

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Case Studies

project, hence the heavy weathering on the paint work, and the “retro” feeling logo of the company (despite it being futuristic). Despite his dull job, I still wanted him to have a real personality – challenging when only eyes are available. Using a

variety of texturing and rigging techniques, the eyes can easily be animated with a variety of expressions based on simple symbols, harking back to early internet emoticons, using “!” for surprise, “^” for contentment and so on.

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As a mining robot, I wanted to use the names of minerals for the type of unit, suggesting there could be many others designed for different roles. I found quite fortunately, as I had already chosen the colour palette, that malachite can grow in bubble like

shapes, echoing the shape of the robot – a perfect mineral name for this design.

As the whole project was focused on meeting industry standards, the tools I used also had to fit that requirement. Autodesk Maya for all 3D aspects, Substance Painter

for texture work, and Arnold for final rendering. An important aspect to my project, however, was the improvement of the industry workflow. Using custom written python scripts, I applied heavy automation and created custom toolsets to speed

Case Studies

up my workflow process, both for this project and any in future.

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Keep It Brief

2nd Nature Skate Brand

By Tom Merry BSc Visual Effects & Motion Graphics Project Description Skateboarding and Longboarding has seen a huge increase in popularity throughout the COVID-19 pandemic, bringing a much more diverse audience to the sport. Brands utilising recycled materials within their

products has also seen a huge increase in popularity as the pressure to be more socially responsible continues to grow.

2nd Nature has been created to prove skating can also be a sustainable business.

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Case Studies

Socially Responsible Sales All decks would be constructed of recycled plastics which can be traded in by customers during exclusive pop-up stores and gain access to discounts across the store or enter limited edition product giveaways. The

more plastic traded the higher the discount or tickets entered the raffle.

Marketing Approach Motion Design has seen a huge boost in popularity as a form of promoting products across digital

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platforms, but skate brands have yet to utilise this appealing form of marketing material. 2nd Nature uses a variety of Motion Design approaches to create this content from live action and kinetic typography to 3D animation, all blending to create engaging con-

tent to help sell the brands energy and approach to creating skating products for a wide audience.

Creation Process A variety in software’s and approaches to creating visual content for the brand were

utilised and executed in the process of this project. Live action shoots were planned and shot to be edited later in After Effects where kinetic typography was animated and parts of the footage were rotoscoped out to be replaced with designs from

Case Studies

the brand. A large amount of the promotional work also utilises 3D softwares such as Cinema4D and Redshift Renderer, both used to create designs and animation for products graphics and marketing material.

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Alumni

Introduction In the next couple of pages, we will show you where our previous years’ graduates are now and what they are getting up to.

Keep It Brief

Our Digital Media Alumni Vaishnavi Sahu

Becky Ward

Senior Graphic Designer at Socialchaat, India

Gram Games

In India, I studied ‘lifestyle accessory’ design but with a change in interest I found my way into the graphic design industry. My first job experience as a graphic designer taught me the key principles of graphic design, built a strong foundation and eager to learn more. So I graduated in Digital Design and Branding at Brunel University in 2020. It built my confidence as a designer, enriching my knowledge of brand strategy, experience design, teaching me to think more strategically and design efficiently.

I graduated in 2020 from Brunel University with a First in Visual Effects and Motion Graphics. During my placement year I secured myself an internship at Gram Games, a mobile games developer. Where I was working with their marketing art team as a marketing artist. My role included creating visual marketing content for user acquisition purposes. I also got stuck into data and creative analysis, learning about how the artwork I was creating was being used to market our games.

As an international student, the pandemic proved very challenging, but with a strong portfolio I landed job interviews in the UK, helping build useful contacts for the future. I continued working on freelance projects in India and also finding work experience in an e-commerce agency in the UK.

I ended up working over my set placement duration having enjoyed the internship so much and continued to work part time as a marketing artist throughout the final year of my degree. I must admit, balancing work, assignments and the final year project was quite the adventure! It was all worth it in the end as after graduating they offered me a full time position as a mid level marketing artist.

Returning to India, with the help of good references and contacts, I landed a job as a Senior Graphic Designer in a digital marketing agency, responsible for creating brand identities, building UIs for websites and guiding my design team. My academic, job hunting and work experiences have taught me many valuable skills and given me the confidence to achieve what I set out to do.

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Alumni

Since I have continued to work at Gram Games, expanding my knowledge of digital marketing, branding and user acquisition. I enjoy working there very much, despite having worked virtually for the entirety of my full-time position there so far. My team is supportive and allows me to learn and expand my skills not only as an artist but as a marketer. I hope to continue learning about the wonderful world of digital marketing, an ever-changing industry!

2021

Tarun Agrawala

Berry Studios

Junior Animator at Health Unlimited

Founders - Sebastian Negus, Andreititus Alexa and Fabrizio Popescu

Graduating during such a precarious time in 2020 from the Visual Effects & Motion Graphics course, it was unlikely I would go straight into the workplace when so many companies were culling their workforce or putting them on furlough. I didn’t let that put me off though and made sure that while I applied for roles, I continued to connect with those in the Creativity Industries. That’s not all I did. I continued to work on my own craft including entering competitions. Of the competitions I participated in, I managed to successfully win one and work alongside Potion Pictures Studio to brand the visual identity for a new Sky Arts’ show, ‘Unmuted’. This was the highlight of my last 12 months and to see my work broadcast nationally was a moment of sheer joy and knowing that the graphics will appear on screens for the foreseeable future continues to fill me with pride. I also worked freelance on several small projects meaning that I had assets to add to my portfolio and show at interviews.

“The studio was founded as a reaction to the first Brunel Virtual Event and we created the Future Proof Virtual Event in 2020 as part of the Brunel Digital Degree team.

In February 2021 as more junior roles began to appear on the jobs’ market, I successfully won the role of Junior Animator for the Integrated Creative Studio at The Unlimited Group. Unlimited’s Comms division has been restructuring and trying to push their content creation to new levels; they saw me as a valuable addition to their new studio through my previous placement at IMG Studios and the work I had completed during my final year and post-graduation. The great thing is that I get to work on a variety of projects as both a designer and animator and for so many different brands, well-known and not. They also see my potential and are looking to get me training to improve my generalist and 3D skills so that I can be confident in the approach to my work – that is what made me choose this job above all and I haven’t regretted it since.

This event was the answer to the need for social distancing created by the Covid-19 pandemic, later being acknowledged as a new channel of interaction between people.

Seeing a potential need for virtual events in a variety of industries, we founded Berry Studio shortly after graduating, together with Alin Raducanu and Ciprian Ghenceanu.

Throughout our first year of activity we created a 3D branded replica of the Brunel Michael Sterling building hosting the virtual launch of the Brunel Institute of Digital Futures. In this journey of self-discovery we worked on projects ranging from institute launches, galleries, social events and healthcare workshops.

Our Team is now working towards further developing the business by attending an accelerator programme in order to narrow down to a specific niche and target new clients.”

My advice to the Class of 2021 is to take the opportunity of a recovering job market and apply using all the resources and knowledge that Brunel, the PDC and LinkedIn has to offer. If you’re not quite ready to enter a role straightaway, that’s fine – just continue to develop yourself both personally and creatively.

Alumni

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Keep It Brief

Jackson Davis and Joshua Friend Videographers at WEAREWISER

Start of a Friendship

Wiser

We started at Brunel back in 2014, enrolling on the Visual Effects and Motion Graphics course, where we quickly became friends and decided to start working on personal and university projects together - which was of course a lot easier with access to the university’s collection of high level equipment and software.

Starting Davis & Friend

We were introduced to Wiser during the New Designers event. They took a particular interest in our work, however there was only one vacancy at the time. Josh was the one to be chosen for the job as he was the most relevant fit at the time. Jackson went on to work for an edTech company for 12 months, creating training and marketing content for their brand. However, a year later he was asked to work for Wiser again, at which he jumped at the chance.

Driven by a background of freelancing in the industry, in our placement year we decided to take the plunge and start our own video production company. We worked closely with the Innovation Hub to produce a business plan and to prepare ourselves for the daunting task of building a client base from nothing, and with that Davis & Friend was born.

Wiser is a half creative, half recruitment company. We operate within the Employer Branding space, creating campaigns and content to market and communicate to people within or seeking roles within our clients companies. This feeds perfectly into the recruitment side of the business where we place people into roles through our Early Careers, Grads and Elite team.

Thanks to a shared passion for the overall process of video production Davis & Friend was able to offer a start to finish service to many clients including Mclaren, ISG, Barclays, and Just Eat to name a few. Being a small company with very few overheads, we were able to keep our prices competitive whilst providing a high level end-to-end service and as a result many of our clients found us by word of mouth alone.

We based ourselves in Croydon in a small office and after our first year was successful we continued running the business on our return to Uxbridge for our final year. During this time Davis & Friend completed post-production on a feature film alongside our studies.

Our roles

As our degree came to a close we agreed that despite moderate success with Davis & Friend, it was important to learn from larger businesses if we wanted to grow in the way we imagined. We decided to put a pause on things and gain some wider experience.

This would also give us a chance to relieve ourselves of the responsibility of running a small business and focussing on improving our creative skills.

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Alumni

We have an interest in many different skills spanning from Filming and editing, 3D and motion graphics to sound and colour grading. Wiser allows us to tap into all of these areas, keeping our role very fresh and exciting. We’ve had the opportunity to travel around the world, to experiment with different approaches to briefs and expand upon our skills - something we’re very happy about and very grateful for.

2021

Vaishnavi Sahu

Tarun Agrawala

Vaishnavi Sahu Alumni

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Industry Advisors

Introduction We would like to thank our Industry Advisors members who enable us to make our education relevant to industry needs. Their expertise and business experience help ensure we provide enhanced graduate employability.

Keep It Brief

Industry Advisors Peter Anderson David Bonney Kristen Bjaarstad Rachel Brockbank Laura Bromley Charanjit Chana Sam Fairbrother Garrick Hamm Adrian Harrison Natalie House Emma Kingsnorth Sam Lester John McNamara Tushar Merwanji Jamien Middleton Wendy Mubaiwa Sam Roach Daniele Rai Daniel Roulstone Amardeep S Shakhon Gurmit S Shakhon Matt Simpson Jackie Singh Matthew Supersad

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CEO of Peter Anderson Studio Marketing & Brand Consultant - Independent Windsor Design Direction Lead - TUI Travel Illustrator & Motion Designer – So-Sure Creative Talent Manager – a Brands Head of Development – MagLabs Senior Graphics Designer P&W & Founder of Terns Head Ltd Creative Partner – WHM Agency Senior Designer - BBC Creative Producer - House Inkorporated Motion Designer - Sketch Co-Founder – Inktrap Senior Inventor – IBM Senior Service Interaction Designer – Fjord Co-Founder – The Animation Guy Co-Founder – GradPrentice Senior Solutions Engineer – Unity Technologies Support Engineer – Avid Graphics Solutions Design Freelancer Head of Design - HSBC Head of Design – HSBC Mobile and UX/UI Designer Account Management and Business Development - Magnet Harlequin In-House Director and Editor – ActionAid

Industry Advisors

2021

Feedback on FYP Presentations

Industry health and futures outlook

Wendy Mubaiwa GradPrentice “The majority of presentations were very unique with students presenting ideas in a very innovate way and with a resolution on how to progress. The research input was of a very high and well thought out standard. Presenters should all think about how they can commercialise their products, the transition into industry and to highlight the tools used to demonstrate technical ability.”

Adrian Harrison

Kristen Bjaarstad Tui UK&I “Working within the design marketing sector has been challenging and the job market for graduates will initially be hard and will take a while to recover.

However, with most companies looking to review their marketing strategy, f ocusing on the growth of ecommerce and digital platforms, could see new roles and given the right skillsets, well placed for graduates entering the job market.”

BBC “First time taking part in the student presentations and had some concerns on some the pitch & presentation deliverability, but was very impressed with the presentations seen and thought some of the concepts were fantastic. Spoke about the importance of bringing a unique, distinctive and engaging design to the project and discussed story flow and narrative construct.”

David Bonney Marketing & Brand Consultant “Some students really stood out with their confidence coming through during their presentation and showing passion for their subject matter and a desire to showcase developing skills to future employers was evident. I was very impressed to see the enthusiasm and professionalism demonstrated by the students.”

Amardeep & Gurmit Shakhon HSBC “Graduates will have the advantage of working with all different types of digital platforms whether it be via online learning, online social activities or other digital experiences gained from their degree course and should use to their advantage along with their unlimited creativity demonstrated through their work.

With remote working being on the forefront and the learning curve experienced during this pandemic, it has made it all the more important to understand the new challenges ahead and learn how to adapt digital tools and platforms making it easier for all users.”

Industry Advisors

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Thank You

We would like to thank all the teams different members who helped create this years degree show.

The Keep it Brief Team

The Brunel Digital Team

Brunel University Staff

Lewis Coombes - Project Manager Daniel Bewsher - Brand Manager Nat Boncey - VR Thomas Hiller - Book Manager Francesca Roa - Social Manager Francesco Ricci - Web Manager James Wilson - VR Lawrence O’Sullivan - Content Manager Tom Merry - Content Manager Mahir Rahman - VR Manager Nayli C. Naza - VR Qudrat Olayonwa - VR

James Wilson - Chair Carolina Lozano - Secretary Tasfia Khan - Treasurer Senior Committee Nat Boncey Nilaya Durafe Qudrat Olayonwa Rikhil Bhayani Wojciech Szon Nayli Nazahatuhisamu Matilde Nobrega Tasnim Ayub Tanisha Pinto Aashna Singhal

Paul Butler Rakesh Mohun Professor Marios Angelides Professor Hua Dong

With Special Thanks To

Priti Lalwani - Former Brand Manager