
6 minute read
Understanding Staff Attrition in Dental Practices
Understanding Staff Attrition in Dental Practices
Identifying Causes and Solutions
Ashli Klingaman
Employee turnover is a never-ending challenge faced by dental practices, impacting both patient care and financial stability. Although attrition isn’t exclusive to the dental industry, what is unique are the strategies that a practice can implement to improve the ongoing hamster wheel of recruiting, hiring and training. While some factors contributing to staff attrition are obvious, we’ll take a closer look at the subtler, often unconscious, triggers that lead to employees leaving their positions.
Inadequate Communication and Feedback Channels
In dental practices, the significance of effective communication and accessible feedback channels cannot be overstated. Insufficient communication channels and limited opportunities for staff to voice concerns or offer suggestions can result in adverse consequences.
For instance, imagine a situation where your office manager identifies a recurring issue with cancellations and the receptionist is having a hard time keeping up with confirmation calls of future appointments and filling those canceled appointments. An automated communication tool, like PracticeMojo, can save your receptionist time and is more effective in filling your calendar. However, without a clear avenue for your receptionist to share her challenges and ideas for resolution, her frustration will escalate, and the ongoing cancellation problems will continue.
To counter this, you can cultivate an environment where open dialogue is not only welcomed but actively encouraged. By implementing regular staff meetings, suggestion boxes and systems for anonymous feedback, you can tap into the collective expertise of your team, boost staff morale and, ultimately, improve the quality of patient care you provide.
Insufficient Professional Development Opportunities
In a survey conducted by the American Dental Association, approximately 30% of dental professionals expressed dissatisfaction with the level of professional development opportunities provided by their practices. This discontent doesn’t just influence personal career advancement, it can also have repercussions on the overall patient experience and the competitiveness of your practice.
Taking a comprehensive approach is key to overcoming the above challenge. Creating tailored development plans, investing in diverse training programs and supporting continuing education courses demonstrates a commitment to staff growth. If budget is a concern, in-practice mentorship programs, cross-training initiatives and regular feedback systems foster skill transfer and address evolving needs. These strategies enhance professional development and ensure that your team is well-equipped to deliver the best patient care possible, ultimately contributing to the longterm success and reputation of your practice.
Unequal Workload Distribution
Ensuring an equitable distribution of responsibilities within your practice is essential for cultivating a motivated team. When tasks are not allocated fairly and transparently, it can lead to feelings of inequality among your staff members. It’s crucial to institute comprehensive systems that prioritize the assignment of tasks according to individual competencies and regularly evaluate workloads, making necessary adjustments when required. You can do this by:
• Assigning tasks based on the specific skills and expertise of each team member. For example, dental hygienists may excel in patient education, while dental assistants may be proficient in chairside assistance. Assigning tasks accordingly ensures that each team member is working in his or her area of strength, which not only improves efficiency but also boosts morale, as team members feel confident and competent in their roles.
• Regularly assessing workloads to make sure that no team member is unfairly burdened or underutilized. This involves tracking the time spent on different tasks, patient appointment volumes and the complexity of procedures. If disparities are identified, adjustments can be made to distribute tasks more evenly, preventing burnout and frustration among team members.
• Being prepared to adapt and redistribute tasks based on changing circumstances. For instance, during a surge in patient appointments, redistributing administrative tasks or extending appointment scheduling hours can alleviate stress on the team. Conversely, during quieter periods, team members may have the opportunity to engage in continuing education or focus on long-term practice improvement initiatives.
These systems act as safeguards for maintaining high team morale and nurturing an environment where every team member feels genuinely valued and enthusiastic about making optimal contributions.
Lack of Recognition and Appreciation
Recognizing and appreciating your team members’ contributions can shape their level of engagement and commitment. When you neglect to acknowledge the efforts and achievements of your staff, it inadvertently creates an environment where team members may feel undervalued.
Implementing a system that acknowledges outstanding performance creates a sense of belonging and, ultimately, strengthens the bond between you and your staff. A few ways to start doing this right away include implementing a monthly “Employee of the Month” award and regular shout-outs on social media or your website, showcasing the staff’s accomplishments or newly acquired credentials.
Inadequate Conflict Resolution
Inadequate conflict resolution can harm team dynamics and patient care. Unresolved conflicts lead to lower morale and reduced productivity. In a Dental Post 2023 Salary Survey, it was reported that “31% of the dental hygienists surveyed are considering a job change and one-in-four said their driving factor was a desire for a more positive work environment.”
To address this, you should encourage open communication, provide conflict-resolution training and establish a structured conflict-resolution process. Promoting empathy and mutual respect among team members also helps prevent conflicts, creating a positive work environment that benefits both your staff and your patients.
Recognizing and mitigating staff attrition issues in your practice is imperative for maintaining a thriving and successful clinic. Identifying the root causes of attrition and implementing effective solutions can significantly enhance the overall work environment at your practice, leading to greater job satisfaction among your staff and improved patient experiences.
At ProSites, we understand the challenges dental practices face and are committed to supporting your practice’s success. Our comprehensive marketing services, including patient engagement strategies and online visibility optimization, can help attract and retain both patients and talented team members. By partnering with us, you can create a practice that not only provides exceptional dental care but also fosters a positive and sustainable work culture. To learn more and claim exclusive NYSDA member discounts, visit prosites.com/nysda.
Ashli Klingaman is a versatile professional with a rich background in sales, training management, human resources and marketing, and is a regular contributor to ProSites. ProSites is endorsed by NYSDA for members looking to increase patient engagement, add comprehensive marketing strategies, increase practice visibility, and help attract and retain patients and team members. To learn more and claim exclusive NYSDA member discounts, visit prosites.com/nysda.