Media Contact: ASM Global Kali Bertucci Director of Sales & Marketing 318-747-2501 marketing@brookshiregroceryarena.com Release Date: September 30th, 2022 Attendee Experience Gets an Upgrade at Brookshire Grocery Arena Bossier City, LA – Fans attending events at Brookshire Grocery Arena will soon notice upgrades and a new parking program, with more to come. Beginning October 7 for the Luke Bryan Concert, Arena parking will cost $12 and can easily be paid for via the ParkMobile App, scanning the QR code, or texting the number that is found on signage throughout the arena’s parking lots. This is the second cashless installation of technology at the arena, following their cashless migration for all concessions within the arena. th
“Our goal is to keep Brookshire Grocery Arena the crown jewel of NWLA, which requires an investment in physical upgrades as well as technology,” says Rebecca Bonnevier, ASM Global General Manager. “Revenues collected for parking will be used to fund arena operations, as well as future capital improvements.” Some projects planned will enable faster services at concessions, Grab & Go Concessions, Inseat Ordering, and Enhanced Bars to name a few. Other upgrades planned include cellular boosters to improve customers’ ability to post online and make calls during sold out events. “The newest addition of a fully automated parking operation is the first of its kind for Arenas in the United States,” says Bonnevier. “Our parking technology partner, ParkHub, set up the fully automated cashless parking operation utilizing cameras to collect license plate data, which allows visitors to simply park, pay, and enter the event, with no gate attendant to slow down traffic.” Those not wanting to park in the arena parking lots can be dropped off and picked up at the Coca Cola Ride Share Tent, located in Lot C (labeled “FRESH”), just south on Brookshire Arena Drive. Vehicles will not be permitted to park in the street or on grassy areas. Over the last few years, the Brookshire Grocery Arena has seen over $13 Million in improvements, including new seating, new bars & concessions, a new roof, parking lot enhancements, and more. Currently, the arena is undergoing a massive $1.4 million dollar upgrade which includes caulking all concrete joints and sealing the exterior for weatherproofing.
The Brookshire Grocery Arena is a 14,000-seat multi-purpose arena that is host to events like the upcoming Chris Stapleton and Kane Brown concerts, the RCA Rodeo, LHSAA State wrestling as well as other first-class events. About ASM ASM Global is the world’s leading producer of entertainment experiences. It is the global leader in venue and event strategy and management—delivering locally tailored solutions and cutting-edge technologies to achieve maximum results for venue owners. The company’s elite venue network spans five continents, with a portfolio of more than 350 of the world’s most prestigious arenas, stadiums, convention, and exhibition centers, and performing arts venues Follow us on Facebook, Instagram, LinkedIn and Twitter. asmglobal.com About ParkHub ParkMobile, LLC is the leading provider of smart parking and mobility solutions in North America, using a contactless approach to help millions of people easily find, reserve, and pay for parking on their mobile devices. In 2021, ParkMobile became part of the Swedish-based EasyPark Group. The company's technology is used in thousands of locations across the country, including 8 of the top 10 cities as well as college campuses, airports, and stadiums. For more information, visit ParkMobile.io or @ParkMobile on Twitter. ###