J.R. Simplot | BBR - Brochure

Partners:

NETWORKING TO DELIVER THE BEST, READY TO EAT PRODUCT Joining forces with raw materials suppliers and strategic partners in logistics takes Simplot to the top of the frozen french fries market

Produced by Jassen Pintado Written by Mateo Rafael Tablado Interviewee Luis Alberto Rodríguez Mastache, CEO for Simplot México Interviewee Alberto Ponce, Supply Chain Director for Mexico and Central America at Simplot

Simplot México

J

Food

ohn Richard Simplot

generates value in the food industry,

gave his own name to

providing resources to support

the company he founded

its suppliers and relying on these

during the late 1920s

resources to thrive in the global market

in Boise, Idaho, a state

since the early 21st century, with a

widely known for its

decade’s worth of labor in Mexico.

high volume of potato production. The JR

“We are interested in winning, we think Mexico can host world-class

Simplot company has always been a

organizations,” commented Luis

standout in innovation, besides facing

Alberto Rodríguez Mastache, CEO for

and surpassing different challenges,

Simplot Mexico, and also in charge of

detecting opportunities and making

the Central America territory for the

the most of them to achieve growth for company. decades, developing the business of empire after striking important deals

CORPORATE EXPERIENCE TO FACE ANY CHALLENGE Rodríguez Mastache earned a

with the McDonald’s fast-food chain

Bachelor’s degree in Marketing

and its owner, Ray A. Kroc.

from ITESM (Monterrey Institute of

frozen french fries, and becoming an

Currently, Simplot generates 11%

Technology and Higher Education,

of french fries imports in Mexico, and,

in Mexico), graduating with honors

along two other companies, adds to

through a scholarship. Afterwards,

60% to 65% of the specialty’s global

he completed an MBA from IPADE

production.

(PanAmerican Institute for High

Through its food, agriculture, turf and livestock divisions, Simplot

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Business Management, in Mexico), he also completed Humanities studies at

Simplot México

Food

“We all have leadership within our duties, we all have a leadership example for things to happen” - Alberto Ponce, Supply Chain Director for Mexico and Central America at Simplot

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Simplot México

Food

the University of Granada (Spain) and

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“It’s our duty to make our

the Strategic Business Negotiations

organization grow in Mexico under the

Program at Ivey Business School (part

values the company has displayed:

of the Western University, in Canada).

generating value along with suppliers,

His 30-year experience has led him

clients and distributors,” the

to different areas such as sales

executive said.

and operations, besides marketing,

Alberto Ponce is in charge of

working for multinational companies

the supply chain. Ponce earned a

in the food and beverage industry, and

degree in Industrial Engineering from

being part of Simplot since 2015.

ITESM (State of Mexico campus),

Food

Simplot México

and also earned an MBA from the

environment,” pointed out Ponce,

University of Texas at Austin. His

Supply Chain Director for Mexico and

14-year experience has led him to

Central America at Simplot.

global companies such as ColgatePalmolive, Coca-Cola and Philip Morris.

“To achieve growth, we need

VALUE FOR CLIENTS, DISTRIBUTORS AND FOR THE COMPANY About 400 million pounds worth of

the right people. Once the right

potatoes are imported into Mexico,

people are here, the most important

which, along with the 350 million

thing is keeping the talent in a safe

pounds imported into Central America

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Simplot México

Food

and the Caribbean add up to 750 million lb, which amounts to almost a

the different ways to carry out plans.

• Product portfolio: The

billion lb in a global market worth 26

Quality Assurance and Research &

billion lb of potatoes. Simplot’s main

Development departments contribute

focus is on food service businesses,

to deliver products with the highest

which includes restaurants of every

quality and consistency; R&D

level, grocery stores, retail chains and

also directs efforts to upcoming

other specialized outlets.

innovations. As a result of such efforts,

“Our value proposition offers

the company is able to offer a product

solutions for what our clients are

that maintains its temperature for 40

looking for,” Rodríguez Mastache

minutes, resulting in a warm, crispy

declared.

product as delivery customers receive

SUPPORT FROM THE PARENT COMPANY IN EVERY FRONT The structure providing support to

their meal.

• Innovation system: Investment

the Simplot Mexico operation covers

in technology and standardized

beyond the values and principles

systems, answering to processes

of a family business, which brought

deployed during the last two years,

success to the company in its home

led by the implementation of the SAP-

country, but it’s also based in three

HANA ERP platform.

key factors: This structure allows Simplot Mexico • Strategic support: The

and affiliates worldwide to work with

necessary support to design and track freedom, responsibility and authority the company’s course, from goals to

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to make decisions and carry concrete

Simplot México

Food

“Our duty now is to develop a logistics network that enables us to deliver our products in a more efficient manner” - Luis Alberto Rodríguez Mastache, CEO for Simplot México

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Simplot México

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Food

Food

Simplot México

actions to increase profitability.

as delivery to every food service unit becomes a challenge.

LARGER PRODUCTION ABILITY To back Simplot’s strategic

Synergies have been developed to counteract the contraction among

positioning in the fries specialty, the

available carriers in the US to bring the

company opened new production

product down to Mexico’s northern

plants in Argentina and duplicated

border and rely on a nationwide

its production capacity in Canada

distribution network.

and China.

Regarding Mexico and Central

In Central America, the company is developing a similar network, able to

America, Simplot doubled production

work with the same efficiency as the

capacity for avocado in Mexico, with

one in Mexico does.

the company’s plants in Morelia and Irapuato leading the way.

“Our distribution partners are doing a great job, we are setting

“Our production facilities in Mexico

up agreements with Mexican

deliver global production for Mexico,

entrepreneurs to reach more

the United States and Asia,” Ponce

locations,” Rodríguez Mastache

commented.

declared.

Simplot’s strategic partners in

CHALLENGES FACED BY LOGISTICS One of the most important tasks

logistics operate units furnished with GPS, led by monitoring stations

in the Logistics department for

for easy location 24/7, in the same

Simplot Mexico is developing

way maritime shipping lines operate

distribution networks, considering how tracking platforms. fragmented distribution is in Mexico,

“We strive to promote solutions

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COLD CHAIN LOGISTICS SOLUTIONS Leading company in logistics solutions for the Cold Chain in food industry in MEXICO AND PERU

Almacenaje • Distribución • Acondicionamiento de Mercancía • Certificado para Exportar

Tel 55 5290 5086 • Sales 55 4440 3746

ventas@frialsa.mx

along with our distributors and show

Simplot Grower Solution advisory

them that investments in technology

services, which provides resources

are important as it is connecting

such as information, valuable data

through social media, offering

and advanced products for farmers to

different options and the importance

obtain successful crops.

of delivering a quality product,” Rodríguez Mastache commented.

ACHIEVEMENT VIA SIMPLOT GROWER SOLUTION Depending from different potato farmers led Simplot to create the

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frialsa.com.mx

This program has been successful with small farmers in the US and Canada, in the same way it has been developed in Mexico, so far, under the “Partners in Growth” brand philosophy.

Simplot México

Food

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Simplot México

Food

“In this way, we guarantee quality and support our partners’ growth,” Ponce added.

“GREAT PLACE TO WORK” Simplot Mexico considers the long term as an important factor to create and maintain sustainable systems, also in aspects such as driving its workforce development. Such an environment favoring outstanding performance has not only earned

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Food

Simplot México

Simplot Mexico being listed as a “Great Place to Work”, but has held the company in this ranking during the last four years, factoring along other elements such as the professional/

FOUNDED:

1929

(JR Simplot in EEUU)

personal life balance aspect among employees.

“We all have leadership within

INDUSTRY: Food

our duties, we all have a leadership example for things to happen,” Ponce concluded.

CONTACT www.simplotmexico.com.mx

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www.simplotmexico.com.mx

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