Madisa CAT | BBR - Brochure

in portfolio and aftersales services

Carterpillar’s key ambassador in Mexico always finds a way to optimize its offer as well as its services and aftersales support, thus being honored as “Dealer of Exellence” for the third consecutive year

Produced by Jassen Pintado

Creative Direction Omar Rodríguez

Maquinarias Diesel (MADISA) has been offering high-quality equipment and machinery to different industries in Mexico since 1946. After joining the Delta S.A. group in 1981, MADISA obtained the strength and support that have resulted in sustainable growth, thus currently operating from 84 branch offices in the North-Eastern, Center, Southern and South-Western regions in Mexico. It provides more than 3,700 jobs -including more than 700 sales advisors-, offering more than 80 leading brands available through an over $100 million replacement parts and items stock. MADISA is synonymous with Caterpillar in Mexico. Thanks to the efforts and dedication of the company it has been possible to count with cutting-edge technology equipment

to carry out projects of any scale, including important infrastructure works within the country.

A WIDE PORTFOLIO SUPPORTING MULTIPLE INDUSTRIES

Currently, MADISA offers new machinery and used equipment for sale, rent in different installments as well as financing, besides repair and maintenance services, extended warranty, a wide range of replacement parts, technical support, and condition monitoring, just to name the main items. These products, services and conveniences have benefitted construction, mining, quarries and aggregates, manufacturers, waste disposal, steel and foundry, energy, oil & gas, marine, transportation, farming, commercial and contracting sectors, among others.

INNOVATIVE AND CUTTING-EDGE SHOWCASE

MADISA has become a strategical supplier for its clients by being -in numerous occasions- the company bringing the latest technology in machinery and technical equipment to Mexico. Recently, MADISA has brought to the country equipment which provides a better performance,

which is more economical and less polluting regarding energy consumption, as well as autonomous equipment and unit monitoring, as well as monitoring for preventive and corrective maintenance events.

Besides the auxiliary equipment, among the outstanding new products offered by MADISA we find the Cat 320GX Excavator, which possesses

the aforementioned features regarding performance and cost reduction, including a reduction up to 20% in maintenance costs.

Another new arrival is the AP255E Asphalt Paver with a C4.4 engine, ECO mode, undercarriage with tight turning radius wheels, manual platform elevation to make the cleaning of materials easier. CAT F

Series Pavers also stand out.

Among the most recent products in the MADISA portfolio we find electricity generators for businesses, which provide great independence along with customized solutions to allow an uninterrupted operation, and which greatly benefit data centers. These solutions use clean energy resources, such as the installing of

ONLINE SOLUTIONS

CONSTANT ADVANTAGES AND CLOSE RELATIONSHIPS WITH CLIENTS

warranty, and delivery service for replacement parts. In addition, MADISA periodically organizes seminars dealing with specialized issues about replacement parts and services in its market’s different locations, establishing direct contact with its clients to know their concerns and needs much better.

“DEALER OF EXCELLENCE”

The Logisnext forklift manufacturing company, which works with brands such as Cat® Lift Trucks, Mitsubishi Forklift Trucks and Jungheinrich®, awards the “Dealer of Excellence” honor to those distributors providing a superior service to their clients as well as innovative solutions. In 2022, MADISA was awarded this honor for the third consecutive year. Attributes such as the product availability, maintenance services, monitoring and replacement parts availability mean a difference and advantage for MADISA over the competition.