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RAISING GLOBAL STANDARDS IN HEALTHCARE LOGISTICS Written by Mateo Rafael Tablado

Produced by Jassen Pintado

Interviewee Javier Soracci, country manager in Colombia for BOMI GROUP

BOMI GROUP

H E A LT H C A R E

The performance delivered by BOMI GROUP in Colombia and LATAM provides solid support for the healthcare sector by relying in flexibility and adaptability toward each client’s needs

T

he BOMI GROUP

specialized management,

story began in

storage and conveyance of

1985 in Milan,

equipment, medication and

Italy, helping the

disposable materials by BOMI

healthcare sector. It didn’t take

GROUP becomes a crucial,

long to expand across Europe;

indispensable resource raising

and after a decade’s worth of

demand from a clientele whose

success, BOMI GROUP arrived

main common attribute is global

in Latin America, bringing its

presence and the ultimate goal

know-how and ability in 3PL

of saving lives.

(third-party logistics) to supply consumables and medical equipment in Argentina, Brazil, Colombia, Chile, Ecuador, Panama and Peru.

The increase in BOMI GROUP’s presence across the map is due to a constant drive to attain excellence beyond compliance by setting a higher bar with help from the company’s own benchmarking standards. The

4

September 2020

KEY PRESENCE IN COLOMBIA

BOMI GROUP opened for business in Colombia in 2010, arriving in this country under a client’s request, as usual. Its presence across Colombian territory has expanded from Bogota, the country’s capital, to Barranquilla, Bucaramanga, Cali, Medellin and Pereira, adding up to 194,000 sq.ft. worth of storage facilities.

BOMI HEALTHCARRIER is able

“WHEN WE ASK FOR COLLABORATION AND FLEXIBILITY,

WE FIND IT” - Javier Soracci, country manager in Colombia for BOMI GROUP

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5

BOMI GROUP

H E A LT H C A R E

to store and convey devices,

“WE OBTAIN FEEDBACK

medication, diagnostic reagents and cosmetics everywhere in

FROM OUR LABOR AND WE

the country directly or through

ARE ALWAYS LOOKING FOR

strategic partners in a cold

WAYS TO INNOVATE AND

IMPROVE” - Javier Soracci, country manager in Colombia for BOMI GROUP

chain with the required handling provisions.

In the Colombian market, BOMI GROUP is the first company to deliver for home care services. Other innovations in the country comprise the GECOS proprietary management system, able to provide a complete inventory service of stock levels, and the Virtual

6

September 2020

Branch solution for companies in a streamlined operation.

Besides ISO 9001 and ISO 13485

healthcare products.

“The most important challenge brought by

compliance, BOMI is also certified under

certifications is maintaining them, supported

the local BPM (good manufacturing practice

by our own inspections and audits. Keeping

certification) and INVIMA (National Food

up to date with these is based in permanent

and Drug Surveillance Institute) standards,

training and continual innovation. Any

providing furnishings to more than 25

procedure created two years ago not

medical device and reagent importers

adapted to this day should be improved,”

under CCAA (certificate for conditioning

said Javier Soracci, country manager in

and storage capacity) regulations. The

Colombia for the BOMI GROUP

company also earned the “Positive” status

The experienced Soracci has 21-year

from Secretaría de Salud (health ministry),

experience in logistics for the healthcare

which certifies storage and conveyance of

sector under his belt. Soracci graduated in w w w.the b os tonb r.com

7

BOMI GROUP

BOMI GROUP works acco rding to its own a n d i t s c l i e n t e l e’ s standa rds, usual ly str icter than local regulations

8

September 2020

H E A LT H C A R E

Business Administration from

understood. One should

UADE (Argentine University

adapt to it. These are all

of Enterprise) and afterwards

rewarding experiences,”

earned an MBA from the

the executive declared.

Deusto Business School, in Spain. Before taking the reins of the Colombian operation for the BOMI GROUP, he led the

GLOBAL DEMAND FOR EFFICIENCY-DRIVEN LEADERSHIP

The 20 markets where

company’s operation in Chile.

BOMI GROUP provides

Soracci also worked for top

substantial support to the

companies within this business

healthcare sector share high

sector in Argentina -his home

level operational standards,

country- and neighbor Uruguay.

easing business development

“Every country has its own ways and that should be

Bulk y medical e q u i p m e nt, special beds, high -precision med ica l devices, medication and reagents through cold chain… BOMI GROUP is the ideal partner in logistics fo r the healthca re secto r global ly

and expansion for clients growing into new territories.

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9

COLD STORAGE,

COOLERS AND FREEZERS

“Solutions to attend the cold chain in your operation” We are a company dedicated to the manufacture, installation, rental and maintenance of refrigeration equipment with more than 20 years of experience in the pharmaceutical, logistics and food industry.

www.ingecold.com

TECHNICAL SERVICE & PREVENTIVE MAINTENANCE

At the regional level,

delivering outstanding solutions

the now virtual meetings

to clients desiring a successful

among country managers

outcome across their global

and heads of different

presence.

departments allow detection of areas for improvement, new business opportunities and sharing solutions for similar procedures. Cross selling is a common practice for BOMI GROUP in Latin America and other territories as a result of

10

September 2020

IT RESOURCES

The IT structure along constant development of proprietary software solutions at BOMI GROUP benefits not only the company’s tasks, but also clients’ interaction with inventory status, product request and

BOMI GROUP

tracking interfaces.

Systems already delivering results, such as BOMI WMS, Botrack, Boclaim and BOMI Business Intelligence are now joined

by ONETx and ONEVax interfaces for conveyance and control for value added services and conditioning for the clients’ platforms in Latin America.

Developing new IT resources to improve internal manoeuvres as well as dealings with clients and regulatory agencies is an ongoing endeavor for BOMI GROUP. Latest developments in this area include: • An inventory detection and early restocking system, aided by RFID, developed in a partnership with a client in Brazil.

• A multi-code scanner (recently deployed in Turkey).

• Robot evaluation for warehouse automation in Europe and Brazil.

We are currently at the analysis and evaluation stage, before running the

SALUD

LONG-STANDING PARTNERS ACROSS THE TERRITORY

In the same way BOMI GROUP and the relationships with its clientele is extended globally, the company also develops longterm partnerships and purveyors. Storage, land and air transport, moving and handling equipment, and outsourcing companies, among others, are the main areas in which BOMI GROUP’s partners in Colombia stand out.

The most important capabilities shared by these suppliers are flexibility and being able to reach standards set by BOMI GROUP, which are usually stricter than health, customs and transport regulations in effect in each country.

“Our suppliers go through different evaluations. We don’t engage in any partnership because of pricing convenience.

When we ask for collaboration and flexibility, we find it,” the country manager explained.

IN THE FRONTLINE OF THE BATTLE AGAINST COVID 19

The tasks involved in supplying hospitals,

pilot program for automation in these

medical offices and even patients under

territories, aiming to improve determined

home care cannot stop during a pandemic.

business areas, markets and operations.

Under the guidelines of the company’s

This program will run globally soon after,”

headquarters in Milan, BOMI GROUP took

Soracci said.

timely, exemplary measures to counter

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BOMI GROUP

H E A LT H C A R E

“AT THE END OF THE DAY WE BRING

HOPE OF LIFE” - Javier Soracci, country manager in Colombia for BOMI GROUP

the pandemic even before the

• Task forces were created

emergency was declared in the

in the local and regional levels,

LATAM countries where there’s

grouping personnel from

company presence:

different departments to be in charge of monitoring the

• New product handling protocols were implemented

situation and making the best choices for business operations.

immediately to protect labor.

Equipment, disposables and

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September 2020

“Our staff working in logistics

distance measures were

never thought that they are

established to avoid infection

actually saving lives. We

in warehouses and operating

explained the importance of

space. And it’s been stressed

sharing these guidelines back

that the staff share these

home. They also give us ideas

guidelines at home. Also a

that we try immediately. We

hotline became available

obtain feedback from our labor

for staff and their families to

and we are always looking for

seek support while facing the

ways to innovate and improve,”

lockdown during quarantine.

Soracci declared.

BOMI GROUP counts with 194 , 0 0 0 s q . f t . wo r th of sto rage faci l ities in Colombia

COMMUNITY AND ENVIRONMENT

As part of CSR (Corporate Social

management by specialized contractors.

The communities surrounding BOMI

Responsibility) standards, BOMI GROUP

GROUP’s facilities benefit from the

is supported by strict corporate ethics

company’s engagement with local job

shared by employees, partners and

boards. 20% of labor in the Bogota

shareholders. This code considers care for

location hails from surrounding towns

the environment through a zero pollution

west of the capital. The company is also

policy which includes maintenance of

engaged in mutual support programs with

BOMI HEALTHCARRIER vehicles, besides

institutions such as the SENA (National

continual risk management assessment

Service for Learning) office in Mosquera,

in warehouses and offices, and waste

also a vicinity of Bogota.

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BOMI GROUP

H E A LT H C A R E

New business opportunities open fo r BOMI GROUP in inpatient nutrition, animal wellness and home care ser vices

NON-STOP DRIVE TOWARD THE FUTURE

Projections for BOMI GROUP during the upcoming months

sides of the Atlantic Ocean.

New business opportunities are open in the high-cost

deployments and warehouse

biopharmaceuticals sector,

expansion to new territories and

inpatient nutrition, animal

new business segments.

wellness, and home care

recently in Ecuador, Russia and BeNeLux territories (Belgium, September 2020

more to add to the list from both

are going forward, from IT

New operations began

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Netherlands, Luxembourg), with

delivery. “The home care segment in Colombia has achieved the

most growth among the region.

In a different subject, animal wellbeing’s standards are

Bomi

Group

being raised and we see opportunity in this specialty,” the executive said.

Adaptability and flexibility toward clients’ operations drive BOMI GROUP to achieve its goals, planning during 2020 to

us for arriving on time with

deliver in 2021 with no intention

a required product, helping

to stop in the endeavors to

complete a surgery or other

support the healthcare sector.

procedure. At the end of the day

“We’ve even received letters from patients’ relatives thanking

we bring hope of life,” Javier Soracci finalized.

Feedback from the staf f i s key to i nnovation and i mp rovement

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