CORPORATE
Partners:
VISION
RAISING GLOBAL STANDARDS IN HEALTHCARE LOGISTICS Written by Mateo Rafael Tablado
Produced by Jassen Pintado
Interviewee Javier Soracci, country manager in Colombia for BOMI GROUP
BOMI GROUP
H E A LT H C A R E
The performance delivered by BOMI GROUP in Colombia and LATAM provides solid support for the healthcare sector by relying in flexibility and adaptability toward each client’s needs
T
he BOMI GROUP
specialized management,
story began in
storage and conveyance of
1985 in Milan,
equipment, medication and
Italy, helping the
disposable materials by BOMI
healthcare sector. It didn’t take
GROUP becomes a crucial,
long to expand across Europe;
indispensable resource raising
and after a decade’s worth of
demand from a clientele whose
success, BOMI GROUP arrived
main common attribute is global
in Latin America, bringing its
presence and the ultimate goal
know-how and ability in 3PL
of saving lives.
(third-party logistics) to supply consumables and medical equipment in Argentina, Brazil, Colombia, Chile, Ecuador, Panama and Peru. The increase in BOMI GROUP’s presence across the map is due to a constant drive to attain excellence beyond compliance by setting a higher bar with help from the company’s own benchmarking standards. The
4
September 2020
KEY PRESENCE IN COLOMBIA
BOMI GROUP opened for business in Colombia in 2010, arriving in this country under a client’s request, as usual. Its presence across Colombian territory has expanded from Bogota, the country’s capital, to Barranquilla, Bucaramanga, Cali, Medellin and Pereira, adding up to 194,000 sq.ft. worth of storage facilities. BOMI HEALTHCARRIER is able
“WHEN WE ASK FOR COLLABORATION AND FLEXIBILITY,
WE FIND IT” - Javier Soracci, country manager in Colombia for BOMI GROUP
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BOMI GROUP
H E A LT H C A R E
to store and convey devices,
“WE OBTAIN FEEDBACK
medication, diagnostic reagents and cosmetics everywhere in
FROM OUR LABOR AND WE
the country directly or through
ARE ALWAYS LOOKING FOR
strategic partners in a cold
WAYS TO INNOVATE AND
IMPROVE” - Javier Soracci, country manager in Colombia for BOMI GROUP
chain with the required handling provisions. In the Colombian market, BOMI GROUP is the first company to deliver for home care services. Other innovations in the country comprise the GECOS proprietary management system, able to provide a complete inventory service of stock levels, and the Virtual
6
September 2020
Branch solution for companies in a streamlined operation. Besides ISO 9001 and ISO 13485
healthcare products. “The most important challenge brought by
compliance, BOMI is also certified under
certifications is maintaining them, supported
the local BPM (good manufacturing practice
by our own inspections and audits. Keeping
certification) and INVIMA (National Food
up to date with these is based in permanent
and Drug Surveillance Institute) standards,
training and continual innovation. Any
providing furnishings to more than 25
procedure created two years ago not
medical device and reagent importers
adapted to this day should be improved,”
under CCAA (certificate for conditioning
said Javier Soracci, country manager in
and storage capacity) regulations. The
Colombia for the BOMI GROUP
company also earned the “Positive” status
The experienced Soracci has 21-year
from Secretaría de Salud (health ministry),
experience in logistics for the healthcare
which certifies storage and conveyance of
sector under his belt. Soracci graduated in w w w.the b os tonb r.com
7
BOMI GROUP
BOMI GROUP works acco rding to its own a n d i t s c l i e n t e l e’ s standa rds, usual ly str icter than local regulations
8
September 2020
H E A LT H C A R E
Business Administration from
understood. One should
UADE (Argentine University
adapt to it. These are all
of Enterprise) and afterwards
rewarding experiences,”
earned an MBA from the
the executive declared.
Deusto Business School, in Spain. Before taking the reins of the Colombian operation for the BOMI GROUP, he led the
GLOBAL DEMAND FOR EFFICIENCY-DRIVEN LEADERSHIP
The 20 markets where
company’s operation in Chile.
BOMI GROUP provides
Soracci also worked for top
substantial support to the
companies within this business
healthcare sector share high
sector in Argentina -his home
level operational standards,
country- and neighbor Uruguay.
easing business development
“Every country has its own ways and that should be
Bulk y medical e q u i p m e nt, special beds, high -precision med ica l devices, medication and reagents through cold chain… BOMI GROUP is the ideal partner in logistics fo r the healthca re secto r global ly
and expansion for clients growing into new territories.
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COLD STORAGE,
COOLERS AND FREEZERS
“Solutions to attend the cold chain in your operation” We are a company dedicated to the manufacture, installation, rental and maintenance of refrigeration equipment with more than 20 years of experience in the pharmaceutical, logistics and food industry.
www.ingecold.com
TECHNICAL SERVICE & PREVENTIVE MAINTENANCE
At the regional level,
delivering outstanding solutions
the now virtual meetings
to clients desiring a successful
among country managers
outcome across their global
and heads of different
presence.
departments allow detection of areas for improvement, new business opportunities and sharing solutions for similar procedures. Cross selling is a common practice for BOMI GROUP in Latin America and other territories as a result of
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September 2020
IT RESOURCES
The IT structure along constant development of proprietary software solutions at BOMI GROUP benefits not only the company’s tasks, but also clients’ interaction with inventory status, product request and
BOMI GROUP
tracking interfaces. Systems already delivering results, such as BOMI WMS, Botrack, Boclaim and BOMI Business Intelligence are now joined by ONETx and ONEVax interfaces for conveyance and control for value added services and conditioning for the clients’ platforms in Latin America. Developing new IT resources to improve internal manoeuvres as well as dealings with clients and regulatory agencies is an ongoing endeavor for BOMI GROUP. Latest developments in this area include: • An inventory detection and early restocking system, aided by RFID, developed in a partnership with a client in Brazil. • A multi-code scanner (recently deployed in Turkey). • Robot evaluation for warehouse automation in Europe and Brazil. We are currently at the analysis and evaluation stage, before running the
SALUD
LONG-STANDING PARTNERS ACROSS THE TERRITORY
In the same way BOMI GROUP and the relationships with its clientele is extended globally, the company also develops longterm partnerships and purveyors. Storage, land and air transport, moving and handling equipment, and outsourcing companies, among others, are the main areas in which BOMI GROUP’s partners in Colombia stand out. The most important capabilities shared by these suppliers are flexibility and being able to reach standards set by BOMI GROUP, which are usually stricter than health, customs and transport regulations in effect in each country. “Our suppliers go through different evaluations. We don’t engage in any partnership because of pricing convenience. When we ask for collaboration and flexibility, we find it,” the country manager explained. IN THE FRONTLINE OF THE BATTLE AGAINST COVID 19
The tasks involved in supplying hospitals,
pilot program for automation in these
medical offices and even patients under
territories, aiming to improve determined
home care cannot stop during a pandemic.
business areas, markets and operations.
Under the guidelines of the company’s
This program will run globally soon after,”
headquarters in Milan, BOMI GROUP took
Soracci said.
timely, exemplary measures to counter
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BOMI GROUP
H E A LT H C A R E
“AT THE END OF THE DAY WE BRING
HOPE OF LIFE” - Javier Soracci, country manager in Colombia for BOMI GROUP
the pandemic even before the
• Task forces were created
emergency was declared in the
in the local and regional levels,
LATAM countries where there’s
grouping personnel from
company presence:
different departments to be in charge of monitoring the
• New product handling protocols were implemented
situation and making the best choices for business operations.
immediately to protect labor. Equipment, disposables and
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September 2020
“Our staff working in logistics
distance measures were
never thought that they are
established to avoid infection
actually saving lives. We
in warehouses and operating
explained the importance of
space. And it’s been stressed
sharing these guidelines back
that the staff share these
home. They also give us ideas
guidelines at home. Also a
that we try immediately. We
hotline became available
obtain feedback from our labor
for staff and their families to
and we are always looking for
seek support while facing the
ways to innovate and improve,”
lockdown during quarantine.
Soracci declared.
BOMI GROUP counts with 194 , 0 0 0 s q . f t . wo r th of sto rage faci l ities in Colombia
COMMUNITY AND ENVIRONMENT
As part of CSR (Corporate Social
management by specialized contractors. The communities surrounding BOMI
Responsibility) standards, BOMI GROUP
GROUP’s facilities benefit from the
is supported by strict corporate ethics
company’s engagement with local job
shared by employees, partners and
boards. 20% of labor in the Bogota
shareholders. This code considers care for
location hails from surrounding towns
the environment through a zero pollution
west of the capital. The company is also
policy which includes maintenance of
engaged in mutual support programs with
BOMI HEALTHCARRIER vehicles, besides
institutions such as the SENA (National
continual risk management assessment
Service for Learning) office in Mosquera,
in warehouses and offices, and waste
also a vicinity of Bogota.
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BOMI GROUP
H E A LT H C A R E
New business opportunities open fo r BOMI GROUP in inpatient nutrition, animal wellness and home care ser vices
NON-STOP DRIVE TOWARD THE FUTURE
Projections for BOMI GROUP during the upcoming months
sides of the Atlantic Ocean. New business opportunities are open in the high-cost
deployments and warehouse
biopharmaceuticals sector,
expansion to new territories and
inpatient nutrition, animal
new business segments.
wellness, and home care
recently in Ecuador, Russia and BeNeLux territories (Belgium, September 2020
more to add to the list from both
are going forward, from IT
New operations began
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Netherlands, Luxembourg), with
delivery. “The home care segment in Colombia has achieved the
most growth among the region. In a different subject, animal wellbeing’s standards are
Bomi
Group
being raised and we see opportunity in this specialty,” the executive said. Adaptability and flexibility toward clients’ operations drive BOMI GROUP to achieve its goals, planning during 2020 to
us for arriving on time with
deliver in 2021 with no intention
a required product, helping
to stop in the endeavors to
complete a surgery or other
support the healthcare sector.
procedure. At the end of the day
“We’ve even received letters from patients’ relatives thanking
we bring hope of life,” Javier Soracci finalized. Feedback from the staf f i s key to i nnovation and i mp rovement
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