As we close out the 2024–2025 season, I am incredibly proud of the strides Broadway Theatre League of Utica has made. Not just what we bring to the stages, but throughout our community. This year, we’ve deepened our economic impact, expanded our reach across Central New York, and created meaningful arts experiences for everyone.
From unforgettable Broadway performances and first-time theatre-goers to new programs that foster connection, education, and joy, our mission continues to grow. None of this would be possible without the unwavering support of our donors, sponsors, patrons, and partners. Together, we are shaping a more vibrant, inclusive, and inspired community—one standing ovation at a time.
As we look back on this unforgettable season, I hope you take pride in the incredible impact we made, together.
Bravo,
DANIELLE PADULA
Executive Director
YEAR IN STAFF
Executive Director
Danielle Padula
Tech Director
Joe Fanelli
Finance Director
Jill Conley
Program Director
Kristen Matteson
BROADWAY THEATRE LEAGUE OF UTICA BOARD OF DIRECTORS 2024-2025
President
Anne Milograno
Treasurer
Paul Drejza V. President
Joan Brown-Hobaica
Peter Loftus
Colleen Noga
Matthew Romanow
Eugene Falvo
Secretary
Carol Furno
Broadway Theatre League of Utica's mission statement is to present, produce and promote the highest standards of excellence in a variety of family-orientated, multi-generational and sophisticated theatrical productions; to expose the community to the many benefits of live theatre and the performing arts; to provide opportunities for the youth of the community to experience these benefits as well.
Polar Express in partnership with Oneida County
Wizard of Oz on Ice at The Oncenter
Full Circle Participants
YAP students with the cast of Tina Turner: The Tina Turner Musical
Concert
Students at Mister C. Live
Students from student programming
Full house at The Stanley for Hadestown
BE APART OF THE STORY SUPPORT
OUR MISSION
ABOUT BROADWAY UTICA
Founded in 1957, Broadway Utica has been a cornerstone of the region’s arts and culture for nearly 70 years.
Registered 501(c)(3) nonprofit, dedicated to enriching the community through worldclass theater and performing arts. Hosts Broadway-tier performances and community programs, making the arts accessible to all ages.
MAJESTIC | $7,000
4 Director’s Club seats to The Sound of Music, A Christmas Story, CLUE, Kinky Boots and Mrs. Doubtfire + Bonus Shows.
Includes Corporate Perks Package
Full page, full color ad printed and digital in all Broadway Utica Playbills Sponsor of UticaWorx and daytime programming for youth.
Additional marketing includes: press release announcing joint partnership, two social media mentions throughout the season, website recognition with clickable link to your online presence of your choice, stand alone e-blast, event recognition at youth program, sponsor spotlight in Broadway Utica’s digital newsletter.
IMPERIAL
| $4,500
2 Director’s Club seats to The Sound of Music, A Christmas Story, CLUE, Kinky Boots and Mrs. Doubtfire. Includes Corporate Perks Package
1/2 page, full color ad printed and digital in all Broadway Utica Playbills
Additional marketing includes: press release announcing joint partnership, website recognition with clickable link to your online presence of your choice, sponsor spotlight in Broadway Utica digital newsletter.
SILVER | $3,500
2 Director’s Club seats to CLUE, Kinky Boots and 1 bonus show
1/4 page, full color ad printed and digital in all Broadway Utica Playbills
Additional marketing includes: website recognition with clickable link to your online presence of your choice, sponsor spotlight in Broadway Utica digital newsletter.
CORPORATE PERKS
PUT THE SPOTLIGHT ON YOUR EMPLOYEES
CORPORATE | $750
Community discounts are a big part of work life balance. Add Broadway Theatre League of Utica to your list of organizations offering discount perks to employees
WHAT’S THE BENEFIT?
Save 25% off tickets with custom code
Discount available on select Broadway Utica titles
WHY RISE FOR A PURPOSE?
Rise for a Purpose supports Broadway Utica’s mission to enrich the community by removing barriers to the arts. This campaign funds key programs like Full Circle, our Youth Ambassador Program, UticaWorx, and Students on Broadway. Your contribution helps ensure access to educational and inspirational theater for all, regardless of age or background, while supporting local initiatives and community development.
Tax deductible donations for Corporate Perks Package are done directly through The Community Foundation for this program. Fund Designation is Rise for a Purpose.
PLAYBILL PROGRAM SHOWCASE YOUR BUSINESS
PLAYBILL INCLUDES QUESTIONS?
• In season shows printed and digital playbill ads + all playbills at other venues that Broadway Utica presents including The Oncenter, Rome Capitol Theatre and MVCC
• Approx 15,000 printed playbills are distributed through the season to all ticket buyers and Broadway Utica subscribers
• Digital playbills are published on the BTL website for the 25-26 season and emailed to all ticket holders
• Video and web link capability on digital ads
Accepted formats for ads are .pdf, jpg, tif | 300 dpi Ads can be changed up to two weeks before the performance date All ads must be e-mailed to Kristen@BroadwayUtica.org
SPONSOR A YOUTH PROGRAM
Rise for a Purpose supports Broadway Utica’s mission to enrich the community by removing barriers to the arts. This campaign funds key programs like Full Circle, our Youth Ambassador Program, UticaWorx, and Students on Broadway Your contribution helps ensure access to educational and inspirational theater for all, regardless of age or background, while supporting local initiatives and community development
uticaworx
UticaWorx is a transformative program within Broadway Utica, dedicated to fostering educational growth through the powerful medium of theater Our mission is to inspire and engage our community through dynamic performances that convey impactful messages, fostering positive interaction and personal development
students on broadway
The Students on Broadway program, is committed to making live theater accessible to all students, regardless of their background or financial situation. Your generosity would provide complimentary tickets to a Broadway Utica production.
Your Recipe for New Customers
Are you a local restaurant looking for a creative and highly effective way to expand your reach and attract new diners? Broadway Utica invites you to join our exclusive “Split the Check” Partnership Program. This is a strategic way to get your brand in front of a dedicated, engaged, and local audience.
What You Get as a Partner:
As a valued “Split the Check” partner, you’ll receive:
• Premium Advertising: A 1/2 page, full-color advertisement in our prestigious 2025-2026 Adirondack Bank Broadway Utica Season Playbill Valued at $970!
• Exposure: Over 20,000 printed and digital playbills are distributed annually to our diverse audience members at various venues from
Your gift cards (provided as part of your
Directly engaging our show attendees. Campaigns designed to bring new
: Showcasing your restaurant
Benefit from exposure through our active social media channels, dedicated email campaigns to our subscriber base, and other collaborative promotional efforts throughout the year.
This is an incredible way to present your unique offerings to a loyal and engaged audience who appreciate
HOW THE "SPLIT THE CHECK" PARTNERSHIP WORKS
Investment: Secure your powerful advertising and promotional package for just $485 in payment and $485 in restaurant gift cards.
Gain Exposure: Your 1/2 page ad reaches thousands of patrons in our playbill.
Drive Traffic: Your gift cards are strategically placed in promotions, encouraging new customers to visit your establishment.
We believe this is an incredible opportunity to showcase your brand to a loyal and engaged audience, driving both visibility and new customers. Don't miss your chance to "Split the Check" and grow your business with Broadway Utica.
Broadway Utica Member Perks Program
JOIN OUR EXCLUSIVE COMMUNITY AND GROW YOUR BUSINESS!
We’re excited to invite local businesses and community organizations to be part of our Member Perks Program for the 2025–2026 season! By partnering with Broadway Utica, you’ll get the chance to showcase your products, services, and special offers to our loyal members. It’s a great way to drive business, increase visibility, and connect with the Broadway Utica community—all for free! Sign up today and start offering exclusive perks to our active members.
WHAT YOU GET AS A PARTNER
• Free Enrollment in our Digital Member Perks Guide (video and pictures can be added).
• Exposure in our online catalog (viewed by all Broadway Utica members).
• Promote your business: Advertise discounts, products, food items, admissions, and more!
• Real-time updates: Change your offers anytime through the membership period.
• No Cost to participate—this is a free opportunity for local businesses.
HOW IT WORKS
• Broadway Utica members will present a card to access your discounts and offers for in person offerings. If you have an online offer, we will only send the custom code or coupon to our active members.
• Featured in the Digital Guide: Your business, discounts, and offerings listed for members. We will email this to all our members a minimum of one time a month via email. In addition there will be a landing page they can access at any point to view.
• Flexible Offers: Update your discounts anytime, no hassle
• Get Noticed: Showcase your products or services to a dedicated local audience.
HOW TO JOIN
• Simply complete our Google Form to enroll
• Easy and free to sign up!
For more information please reach out to
Danielle Padula
Executive
Director
of Broadway Theatre League of Utica
Danielle@BroadwayUtica.org or 315-624-9444
ADIRONDACK BANK BROADWAY UTICA SEASON
September 5–6, 2025
For 65 years, The Sound of Music has been one of our “favorite things.” With its timeless story and irresistibly charming score, this Rodgers & Hammerstein classic isn’t just meant to be enjoyed—it’s meant to be shared. Now, a critically acclaimed North American tour brings the cherished musical to stages across the country to teach a new generation to sing. Featuring beloved songs like “Do-Re-Mi,” “Sixteen Going on Seventeen” and “Edelweiss,” The Sound of Music is the iconic tale of a spirited nun who chooses not to live behind closed doors—and, by following her heart, learns to climb every mountain.
November 11–12, 2025
From the songwriting team behind the smash hit Tony Award-winning musical Dear Evan Hansen and the Academy Award-winning film La La Land, A Christmas Story, The Musical , brings the classic 1983 movie to hilarious life on stage! Set in 1940s Indiana, a young and bespectacled Ralphie Parker schemes his way toward the holiday gift of his dreams, an official Red Ryder® Carbine-Action 200-Shot Range Model Air Rifle. An infamous leg lamp, outrageous pink bunny pajamas, a maniacal department store Santa, and a triple-dog-dare to lick a freezing flagpole are just a few of the distractions that stand between Ralphie and his Christmas wish.
December 14–15, 2025
A mansion. A murder. A mystery. Murder and blackmail are on the menu when six mysterious guests assemble at Boddy Manor for a night they’ll never forget! Was it Mrs. Peacock in the study with the knife? Or was it Colonel Mustard in the library with the wrench? Based on the fan-favorite 1985 Paramount Pictures movie and inspired by the classic Hasbro board game, Clue is the ultimate whodunit that will leave you dying of laughter and keep you guessing until the final twist.
Subscriber Perks!
• SAVE ON SEAT PRICING when purchasing in season shows
• KEEP YOUR SAME SEATS for all show performances
• DISCOUNT TICKETS for in season and bonus shows when applicable
• BE THE FIRST to know when upcoming shows are announced and early access to tickets before the general public
• EXCHANGE your night for the same show title if you have a scheduling conflict (in-person at The Stanley Theatre, must have original tickets in hand for transaction to be processed)
• MEMBERSHIP PROGRAM, dozens of discounts to local businesses
• PAYMENT PLAN option available
March 3–4, 2026
Everyone’s favorite Scottish nanny is headed to Utica in this internationally acclaimed hit musical critics call “wonderful, heart-warming, and laugh-out-loud funny” ( Manchester Evening News ) and “a feel-good, family-friendly comedy that delivers” (The Hollywood Reporter). Based on the beloved film, MRS. DOUBTFIRE tells the hysterical and heartfelt story of an out-of-work actor who will do anything for his kids. It’s “the lovable, big-hearted musical comedy we need right now,” raves the Chicago Tribune – one that proves we’re better together.
May 6–7, 2026
Broadway’s Tony® and Grammy Award®-winning big-hearted musical hit, Kinky Boots , captivates and entertains audiences around the world with a score by Cyndi Lauper, book by Harvey Fierstein, and original direction and choreography by Jerry Mitchell. Based on true events, Kinky Boots follows the journey of an unlikely pair who discover that you change the world when you change your mind.
