PUBLIC SERVICE ANNOUNCEMENT
IN THIS EDITION:
Message from Seth
Team Spotlight –Supply Chain Department
2025 Kickoff’s –
Town Hall, Leadership Offsite, Wellness Fair, 1st Social Hour of the Year
Surfrider Beach Clean Up
Past Brixton
Around Town Baby Brixton
Wellvolution
Dog in the Spotlight –Obi
Top Ten List Game Answers
04/15
A MESSAGE FROM SETH:
Team -
As we kick off 2025, surrounded by uncertainty in the marketplace, I think there are a few quotes that put things in perspective on how to best navigate this environment.
“In the midst of every crisis, lies great opportunity.” Albert Einstein
“The greatest danger in times of turbulence is not the turbulence-it is to act with yesterday’s logic.” Peter Drucker
“In times of adversity and change we really discover who we are and what we’re made of.” Howard Schultz
“In order to be irreplaceable, one must always be different.” Coco Channel
“Do not follow where the path may lead, go instead to where there is no path and leave a trail.” Ralph Waldo Emerson
TEAM SPOTLIGHT
SUPPLY CHAIN DEPARTMENT
Typhoon? No problem. Tight deadlines? We’ve got you covered. Global economic challenges? Child’s play. The BRIXTON Supply Chain Department picks up the baton from our amazing Development and Merchandising teams, and coordinates with the stellar Planning and Sales departments to convert demand into A-grade, on-time reality. From item creation in our ERPs, to Compliance Testing, Purchasing/Supplier capacity/WIP, and final delivery to our global 3PLs/DCs/Key Accounts, this flexible and agile team bobs and weaves while maintaining an industry-leading 94% or better OTD metric.
MIKE MCDOUGAL
SR. DIRECTOR OF SUPPLY CHAIN
Where are you from?
Born in Alamogordo, NM...where they did all that nuclear bomb testing(explains a lot, I know..). Then San Juan Capistrano, CA, short stint in Portland, OR, then back to Orange County in Tustin.
What are your favorite Brixton products?
Heist beanie and Heavyweight Bowery all day long.
Any fun facts for us?
Why do you love Southern California?
The weather, always something to do, great place for mountain biking, and proximity to extended family.
How do you contribute to Brixton?
I do my best to support the awesome Supply Chain Team in producing and delivering A grade product, on time, around the world.
I have played the drums for almost 40 years, play in a few bands currently, and enjoy building and restoring drums in my free time. Love riding my bike and getting outdoors with my adventure loving wife Julie, and our kids Simon(13) and Isla(10).
COCO POWELL
SR. PRODUCTION MANAGER
Where are you from?
Outer space.
Why do you love Southern California?
The fact that you can swim in the ocean and play in the snow on the same day.
How do you contribute to Brixton?
Our supply chain team and myself make sure you get your orders delivered to the warehouse on time and with great quality.
What are your favorite Brixton products?
Our men’s graphic tees.
Any fun facts for us?
I have a slice of pizza tattoo.
JINA PARK
GLOBAL LOGISTICS MANAGER
Where are you from?
I was born in South Korea, immigrated with my family to California when I was 10, and have lived in Orange County ever since. I currently live in Rancho Santa Margarita.
Why do you love Southern California?
I love that there are so many different types of food cuisine. My current food obsession is pho or anything with noodles in a soup, but during summer, I love a good ceviche.
How do you contribute to Brixton?
What are your favorite Brixton products?
I love our straw hats. They come in very handy since we are always out and about in the sun.
Any fun facts for us?
I manage the day-to-day operations in all aspects of international logistics. I have to ensure that cargo moves in the most cost and time-efficient manner by managing supplier timelines as well as our 3rd party service providers that help to move our freight. I also have to ensure that we are in compliance with import laws dealing with US customs by making sure that we are paying the correct amount of duties and making sure that our import declarations are correct.
All imported product into the US gets assigned a 10-digit code. This is how US customs would know what type of product is being imported. This 10-digit code will change depending on gender, fabric construction, and fabric content. Men’s cotton pant 10 digit code for import would be 6203.42.4518 I have many of these codes pertaining to wearing apparel memorized so a lot of times when I’m looking at clothes (whether for work or when I’m shopping), I’m thinking about the corresponding 10-digit code!
STEVE MANEOTIS
PURCHASING MANAGER
Where are you from?
Craig, Colorado
Why do you love Southern California?
Definitely cliché, but it does have everything. Living close to the ocean but also having mountains with snow within a couple of hours is pretty special. My wife is also from North County SD, so having her family close by is really rad. And Baja!
How do you contribute to Brixton? Overall, my main responsibility is Production Order maintenance and integrity. I cut the majority of our Production Orders that we send to our vendors, whether it’s BULK, SPO/SMU or Samples. Order all VAS related trims for our Key Account PO’s so they can be applied at our Supplier factories. I back up Coco on Production tasks such as surcharges, discounts, overages/ shortages, and any other issues that might arise during any given season.
Also, I work with our Japan Distributor team on their logistics needs for their BULK and Samples POs and make sure they are invoiced once shipped.
What are your favorite Brixton products?
Style # 04832 aka Choice Chino Relaxed Pant
Any fun facts for us? I was a mutton buster.
LIZA CLIFFORD
QC AND COMPLIANCE COORDINATOR
Where are you from?
I’m from my personal paradise, Hawaii. I was born on the tiny island of Lāna’I, and also lived on the islands of Maui & O’ahu, with family all over the islands.
Why do you love Southern California?
I love SoCal because the weather here is closest to Hawaii’s weather. Plus, I was told that Oceanside is like a sister city to Hawaii for the Polynesian community.
How do you contribute to Brixton? Need care labels or fabric/garment testing processed? Those are my favorite things to do! I’m Brixton’s QC & Compliance gal, keeping our apparel compliant while also trying to ensure a high-quality product. I also help with the ever-popular and fun SMUs/SPOs or special projects on the production end.
What are your favorite Brixton products?
Hmmm, every season there’s a new fav! But I guess if I had to pick, it would be the women’s jackets, since I think any temp below 70° is so cold, I can’t get enough jackets.
Any fun facts for us?
I love all things Hawaiian but, I’m probably the only Hawaiian who doesn’t like pineapples so, someone … in the office likes to leave pineapple stuff on my desk just for fun. I’m married with 2 grown kids and love the beach, traveling, and running the occasional 4-5 races (half marathons, 10Ks, & 5Ks) a year.
RICHARD HWANG
MASTER DATA ANALYST
Where are you from?
I grew up in La Palma, California
Why do you love Southern California?
On any given day I love that I have the options to hike in the mountains, relax at the beach, watch a ball game, even eat ice cream at Disneyland.
How do you contribute to Brixton?
During my time at Brixton, I had various duties in Product Line, Purchasing, and currently Master Data where I input and maintain all product information within our accounting systems.
What are your favorite Brixton products?
Rival Snapback Black
Any fun facts for us?
In high school I was a three-sport athlete: Cross Country, Wrestling, and Track & Field, and in college: Fencing.
On April 15th, 2025 BRIXTON will partner with The Surfrider Foundation for the first time to support preservation and protection of our ocean, waves, and beaches.
The Surfrider Foundation was started in Malibu, California, in 1984 by a handful of surfers to protest threats to their local surf break at Malibu Point.
Headquartered in San Clemente, California, the Surfrider Foundation maintains a small staff, which work to support the organization’s network of 200+ grassroots volunteer-led chapters and student clubs.
BRIXTON DESIGN TEAM - CIRCA 2014
“THE LITTLE BRAND THAT COULD”
BRIXTONS FIRST FLANNEL
Honoring the past, we take a look back to August 2014 and the article that outlines the rollercoaster tale of the first 10 years of BRIXTON; broken down into short chapters, each signifying the progression of a little brand that could.
Check the link in the description to read the full article!
The first-ever Brixton flannel designed and produced served as the inspiration for our Bowery Flannels-still a staple in both our men’s and women’s collections today. David Stoddard still has his original piece handing in his closet.
PRESS WORTHY
AROUND TOWN
1. Elle Magazine
Highlighting fashion trends and accessorizing during the season. We pitched the Fiddler cap as a piece that stands out but is also versatile.
2. Cosmopolitan Magazine
Press hit on headwear trends highlighting the Brood Cap
3. Jessie Mesa
Influencer/model from our recent Spring campaign wearing the Fiddler cap.
4. Influencers
A few influencers styling new Spring styles via social media platforms
5. Apple Cider Vinegar series
The Messer Fedora featured in the new Apple Cider Vinegar series on Netflix
6. Zac Efron
Actor Zac Efron was photographed wearing gifted product during this years
Superbowl wearing the Utopia Jacket.
BABIES+ PUPPIES
BABY BRIXTON
A NAMESAKE!
In late February, Seth received a an email unlike many others! Not all customer correspondence is asking for a discount or filing a complaint. Sometimes you get something like this!
Good afternoon, Seth. I had my first grandchild yesterday and my daughter named him Brixton. They liked the name of your company so much; they named their first born Brixton.
I ordered him 3 baby beanies for the trip home from the hospital. People always share the bad news or angry customer, and I thought you could use feel good one. Have a great week.
- Jeff Sauter
DOG SPOTLIGHT
OBI WAN
My husband and I rescued Obi in 2013 when we were still living in NYC. We went to just look at the shelter and immediately fell in love when we held him. His name was already Obiwan at the shelter and since my husband likes Star Wars, we kept the name.
Obi is a little love and has a funny personality. He always wants attention and prefers humans over dogs. His favorite toy is either a tennis ball or a frisbee and loves to play fetch. In his old age, he doesn’t go on as many walks anymore, but he is healthy for being almost 13 years old!
- Obi’s human, Kristin Biggs – Chief Operations Officer
DID YOU KNOW?
WELLVOLUTION
FREE LIFESTYLE BASED TOOLS AT NO COST TO YOU FOR ELIGIBLE BLUE SHEILD MEMBERS
Value Added Programs
In addition to the coverage summarized on the previous pages, the Blue Shield medical plans provide a wide range of services designed to support your health and help enrich your life. To learn more and take advantage of these free benefits, contact Blue Shield at (855) 724-7698 or www.blueshieldca.com.
Wellvolution
These Blue Shield programs tap into decades of research and leading technology for a more productive and healthy lifestyle. Wellvolution offers the largest curation of scientifically-backed apps and programs designed to help you.
A digital platform and in-person support network to help:
• Prevent & Reverse Disease
• Manage Stress
• Sleep Better
• Eat Healthier
• Move More
• Ditch Cigarettes
Wellvolution
Web: Go to www.wellvolution.com .
Focus: Stay on track and progress along the proven path. Support: Receive digital reminders, motivation and engagement. Results: All backed by real science for real, positive changes.
Maternity and Prenatal
Maven is a holistic maternity program that provides virtual care support if you are pregnant up to 3 months postpartum. You’ll have access to on-demand virtual appointments with toprated practitioners, your own Care Advocate and a virtual provider-led maternity classes, and more!
Vision and Hearing Discounts
Discounts on contact lenses, sunglasses, readers & LASIK laser vision. 30-60% off MSRP on major -brand hearing aids and related professional services.
Disease Management
If you have a chronic health condition such as heart failure, asthma, diabetes, coronary artery disease, or chronic obstructive pulmonary disease, this program provides you with personalized coaching and support. Backed by a team of nurses, pharmacists, nutritionists/dietitians and mental health professionals.
Virta
Virta is the first and only medical treatment clinically proven to reverse type 2 diabetes. Reversal is possible through nutritional therapy + virtual, provider-led medical group.
Fitness Your Way
You can enroll with discounted monthly dues as low as $25 per month for gym membership access to a network of more than 10,000 national and local fitness locations. Sign up at fitnessyourway.tivityhealth.com/ bsc or call (833) 283-8387.
ID Theft
As a Blue Shield Member, you can get identity protection service from Experian such as identity repair assistance, identity theft insurance, and credit monitoring for you and your covered family members.
CULTURE COMMITTEE
WHAT WE DID
Culture is the collection of beliefs, values, and practices that a group of people share. It includes language, food, music, art, and religion. Culture is passed down through generations through communication and imitation.
LEADER 2025 KICK-OFF MEETING
NATIONAL HAT DAY
WELLNESS DAY @ HEADQUARTERS
TEA PARTY TIME
BRIXTON BOXED IN
A BRIXTON CROSSWORD PUZZLE -- FEATURING YOU!
DOWN
1. Our Creative Director
2. Where all the clothes lie...
3. THEE softest dog -- probably in the world (hint: Maybe she’s born with it, Maybe it’s M...)
5. A dog that shares a name with a type of pickle
6. The vibrant Executive Assistant
9. Skater turned IT
ACROSS
4. The material for Brixton’s Laredo Western hat
7. The city in which Brixton started
8. What Brixton FIRST started making
ANSWERS on next page →
TOP 10 MOVIE QUOTES
ACCORDING TO RICHARD HWANG
10. “Why so serious?”
9. “Savvy?”
8. “Hasta la vista, baby”
7. “They call me Cuban Pete. I’m the king of the rumba beat. When I play the maracas I go chick-chicky-boom, chick-chicky boom”
6. “I love you I know”
5. “I’m With You ‘Til The End Of The Line”
4. “You either die a hero or you live long enough to see yourself become the villain”
3. “It’s not a man purse. It’s called a satchel. Indiana Jones wears one”
2. “So, you’re telling me there’s a chance!”
And the #1 Top Ten Movie Line according to Richard Hwang is
1. “Really, really … really ridiculously good-looking”
Wondering how good you were at guessing what Movies these quotes were from? Find the ANSWERS on the next page →
WORK ANNIVERSARIES
GIVE A ROUND OF APPLAUSE:
01 YEAR
Hannah Link, Michael Arellano, Leslie Valerie Frias, Jacqui Foltz, William Patrick Whinnery, Tristan Ellis, John Drake
02 YEARS
Jina Park, Esveira Chavez, Joel Cervantes, Lissa Giulioni, Fabian, Nathaniel Loera, Lucy Davis, Austin Vorwith, Kristin Marie Daroza
03 YEARS
Carolyn Kimiko Prentice, Kristin Biggs, Karina Gulchenko, Merry Steck, Steven Edward Ortega, Rolando Vazquez, Coco Cleora Powell, Hayley Russo, Jeffrey Kaczmar, Chase Nicholas Kanoski, Liza Clifford, Ky Baker, Erin Squillace
04 YEARS
Michael Shawn Mcdougal, Chris Schindler, Richard George Hwang
05 YEARS
Tracy Garcia
12 YEARS
Adam M Crosswhite
15 YEARS
Peter Stoddard
ANSWER KEY
TOP 10 MOVIE QUOTES BRIXTON BOXED
The Dark Knight 9. Pirates of the Caribbean
8. Terminator 2: Judgement Day 7. The Mask 6. Star Wars: The Empire Strikes Back
Captain America
The Dark Knight
The Hangover
Dumb and Dumber
IN
ANSWER KEY
Zoolander DOWN
Peter
DesignPit
Mable
Dill
Kelly
Steve
Straw
Oceanside
Hats
