The Cake Occasion Brand Book

BRAND GUIDELINES 1

Table of Contents

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Table of Contents

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Introduction & Brand Statement

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Logo Family, Guidelines and Usage

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Typography

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Colors

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Applications

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Photography Guidelines

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Introduction The Cake Occasion is owned and operated by Stephanie Long and was officially established in June of 2015. Through vigorous courses of both baking and pastry arts and entrepreneurship classes, she is learning how to properly manage a bakery. Upon college graduation, The Cake Occasion will open its doors in her roots of Northwest Arkansas to proudly serve the fast growing and diverse community. The Cake Occasion strives to serve the people in the community, not only with baked goods, but also with involvement consisting of donations and fundraising.

Brand Statement The Cake Occasion strives to provide the local community with fresh, hand made baked goods with natural ingredients. We take pride in community involvement and excel in customer expectations.

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Logos

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MAIN LOGO

HORIZONTAL WEB LOGO

SECONDARY LOGO

ICON

Logo Variations

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Typography Jasmine abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 Jasmine will primarily be used in the main logo, secondary logo, icon and headlines.

Museo Sans 300 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 Museo Sans 300 will be used in all body copy.

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Museo Sans 500 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 Museo Sans 500 will be used in the main logo, secondary logo and the horizontal web logo.

Museo Sans 900 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 Museo Sans will be used in the sub-header.

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Colors

Main Colors

PANTONE: 426 C CMYK: 73, 66, 62, 67 RGB: 38, 39, 41 HEX: #262729

PANTONE: 7527 C CMYK: 15, 13, 21, 0 RGB: 216, 210, 196 HEX: #d7d2c4

Secondary Colors

PANTONE: 7421 C CMYK: 38, 94, 63, 45 RGB: 106, 27, 50 HEX: #691b31

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PANTONE: 5565 C CMYK: 54, 27, 44, 2 RGB: 127, 156, 145 HEX: #7f9c90

Applications SOCIAL MEDIA Instagram: @thecakeoccasion

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Facebook: Facebook.com/TheCakeOccasion

Applications Website

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Product Photography

Product photography must be taken in bright settings on wood or other props that stays within the brand guidelines. Photos may be used for promotional advertisement, such as web, digital, printed materials, etc. Credit must be given to “The Cake Occasion� if a different company or name is using the product photography. No editing, manipulation, cropping or use without permission will be allowed.

In order to obtain permission, please email: thecakeoccasion@gmail.com

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