City of Cusco Branding

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Table of Contents Introduction

1

Logo

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Shield

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Submarks

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Flag

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Font | Plaster

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Font | Open Sans

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Color

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Collateral

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CUSCO The City of Cusco was a place for nobles to live during the Inca Empire. It was a sense of pride and dignity to be able to live in the capital of the whole empire. Cusco was a city that brought people together to trade goods and services.

In today’s world, Cusco is a place of rich heritage and culture. It is seen as where the old world met the new world. Which is how I wanted to convey it’s identity. Using ancient symbols with modern images and colors to reflect this Tourist city desitnation. My idenity embodies a wide range of symbolic marks that all come together into one cohesive style.

1

Logo Main Color Palette This is the main logo for the City of Cusco Identity. With this mark consist of three seperate components that contribute to the overall image.

Mountians with symbol

Chakana

Four Coners

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How to add type

CUSCO

Don’t add type this way

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Mountians with symbol

Chakana

Four Coners

The Rainbow Mountians are an important part of Cusco’s rich culture. the star above the mountains represent the the city growing. the star is also a Inca ancient symbol.

The Chakana is the main symbol to identify Incan civilization. the tree steps on each side represent the underworld, the middle and heaven. the circle in the middle represents Cusco being the capital for the empire.

The four corners represent the four regions of the Inca empire. The four places unite in the middle where the city of cusco now stands.

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Do Not use Logo this way

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How to use Logo

CUSCO

Shield Shield for Identity This is the Shield that represents Cusco’s Identity. Each illustration added to this mark is symbolic in it’s own way and goes with the font Open Sans.

Leaf | symbol for nature in the Cusco region.

Sun | Represents the County that Cusco is in, Peru Llama | The most common seen animal around Cusco.

Inca Symbol | Represents the ancient people that inhabited the area.

Mountains | The various landscapes that surrounds Cusco.

Chakana | Ancient Inca symbol that stands for Cusco being the capital of the Incan Empire.

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Submarks 4 Main Images These are submarks that are to be used with the identiy with certain collateral. It is more of a representational filler to occupy space for the branding.

Nature | Mountains

Heritage | Inca Symbol

Heritage | Chakana

Cusco Animal | Llama

Color is a very important part of Cusco culture. It can be seen in it’s Natural landmarks which is depicted by this mark. The Rainbow Mountians are an important part of Cusco’s rich culture.

The Inca empire was full of many different types of symbols that depicted different events the empire symbol mainly consited of a human face which is being represented by this mark

The Chakana is an ancient inca symbol. It is the mark that signified the city of cusco being the capital of the Inca Empire. The four coners are to symbolize the four regions that the Inca empire was apart of

Cusco has a variety of animals that live in the area. The most well known to be seen in the Macchu Picchu area is the llama. I used this image of the llama head to create this geometric mark.

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Flag Main Color Palette With it’s bold structure and straight edges, this typeface goes well with the main logo. This font is to be used in conjoined with the main logo.

These four solid strips represent the four regions that used to belong to the Inca Empire. They are in a “U� to symbolize unity with one another.

The Chakana is an important symbol to the Incans which represents the old ancient civilization. By adding this symbol it brings the old world to the new world.

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Plaster Main Font With it’s bold structure and straight edges, this typeface goes well with the main logo. This font is to be used in conjoined with the main logo.

When using this typeface...

Always use uppercase letters when combining this typeface with the main logo.

Do Not use this Typeface with the Shield or external branding.

When using this typeface with colors, only use the identity colors speciďŹ ed in this manual (examples below)

CUSCO CUSCO

CUSCO

CUSCO CUSCO

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CIUDAD DE CUSCO CIUDAD DE CUSCO CIUDAD DE CUSCO CIUDAD DE CUSCO CIUDAD DE CUSCO CIUDAD DE CUSCO CIUDAD DE CUSCO

Open Sans Secondary Font This minimal serif font is paired with the shield and is the secondary font for the cusco branding.

When using this typeface...

Always use uppercase letters when combining this typeface with the shield.

Do Not use this typeface with the main logo.

When using this typeface with colors, only use the identity colors speciďŹ ed in this manual (examples below)

CIUDAD DE CUSCO CIUDAD DE CUSCO

CIUDAD DE CUSCO

CIUDAD DE CUSCO

CIUDAD DE CUSCO

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Color Main Color Palette This is the main color palette that is to be used with the whole City of Cusco Identity.

#F1C968

#EC6953

#EAA095

I grabbed inspiration for the color palette from the surroundings around cusco. I wanted to encorporate everything that was unique about the place, from the landscape, nature, buildings and the people.

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#84C2AB

#405987

#EC6953 This Particular color swatch is one of the original colors from the Cusco Flag. It gives o a warm and friendly vibe which is capable with being used for the logo alone but, also with the other colors in the palette.