Nari Menstrual Cup Care - for women in rural India

MENSTRUAL CUP CARE For women in rural India

Group 64 | Helene, Rowan, Malvika, Yichen & Ruoxing

USER JOURNEY MAP

Problem Problem Dread of starting period without proper hygienic management

Problem Staying home, unable to attend school

Leakage from insufficient menstrual devices

Problem

Buy pads from male run stores

Cleaning and hiding of cloths or pads to be used

BEFORE PERIOD

Action Retrieving cloth or pads

START PERIOD

Problem Menstrual cups inaccessible without clean water

Shame around buying pads from men who run stores

Action

Action Action

Lack of discussion around periods

Problem

Insert pads or cloth and dispose off in latrine

Action Clean with contaminated water

DURING PERIOD

Action Return to school and hiding any menstrual solution

PERIOD ENDS

Action Provide clean water system for cup sanitation

WHERE TO NEXT?

OPPORTUNITIES Reduce stigma surrounding periods

Low cost solution

Solution should be mobile for on-thego use

Needs to be subtle and easily hidden

Improve the lack of facilities and infrastructure in schools for supporting menstruation

Distribute cost away from consumers

Usable once or twice a day

Low maintenance and hygienic

Create a water cleansing system designed for menstrual cups

MISSION STATEMENT To manage menstruation hygienically and with dignity, it is essential that women and girls have access to clean water which currently is a neglected issue in rural India.

We provide a water sanitation device for menstrual cups to help reduce infections from cleaning with contaminated water and make zero-waste sanitation available to a new market of women.

A menstrual cup sanitiser using nanotechnology to filter water and make menstrual cups safe and hygienic to use in rural India

COMPONENTS

CUP HOLDER

MENSTRUAL

CUP

PUMP

CUP HOLDER LID

WATER CHAMBER

FILTER

FILTER

Using Hollow fibre filtration (same as LifeStraw TM)

Stand alone unit and replaceable

Can be used 854 times, equivalent of 61 periods and the same life span as the MoonCup (5-10 years)

FILTER ALTERNATIVES

CLAY

ACTIVATED CHARCOAL

HOLLOW FIBERS

30,000 litres

100 litres

10,000 litres

PARTNERSHIP / SUPPLIERS

CUPS - The Cup Foundation - Lunette (Cup Producer) currently working on distribution in East Africa.

- The Cup Effect

FILTERS

CURRENT USE : Hollow Fibre - Ecofine Treatment Equipment Co.

FUTURE TECH : 3D printed nano-filters - Nano Sun

PARTNERSHIP / SUPPLIERS

DISTRIBUTION Health advocacy groups we can work with to distribute

- Binti “We believe that every girl deserves menstrual dignity.” Indian menstruation charity

- The Myna Mahila Foundation (Mumbai)

EDUCATION Menstrual health education groups we can work with to improve awareness

- UNICEF India - trains leaders and policy makers, installs MHM products in schools

- WASH United India - MHM curriculum, educating both genders, Menstrual Hygiene Day

- UNFPA - adolescent health strategy and guidelines for education

STAKEHOLDERS

Indian government Environment

NGO’S

Suppliers / Vendors

Indian women

Investors

Schools

Media Local community

SYSTEM MAP

SCALING

SHARED RESOURCE

Top half of device shared between groups of women as long as they have their personal cup holder

TARGETING MOTHERS & COMMUNITIES

Specifically target moms as they are the passers of information.

Find key influencers within communities and work with them to increase education and reduce stigmatisation

OTHER DEVELOPING COUNTRIES

Aim to extend this solution to other developing countries around the world with similar problems.

We believe that every woman should feel empowered by her body and safe to take care of herself

THANK YOU

REFERENCES

-

https://www.youtube.com/watch?v=X3IyuiwsbJ0

-

https://www.youtube.com/watch?v=17DE2krqQMg

- https://www.youtube.com/watch?v=o9fPUfm-uYE

STATISTICS IN RURAL INDIA

MENSTRUAL

CHANGE OF CLOTH /

MANAGEMENT

SANITARY NAPKIN

Cloth

More than once a day

Sanitary Napkin

Once a day

USAGE OF CLOTH IN RURAL INDIA

Becomes rotten & makes them sick

Uses same cloth for various hours

Can’t wash in public areas so they reuse it

Can’t wait to dry so they use wet cloth

In one house, women share the cloth

Overly conscious

Emits a foul smell

Uncomfortable

Difficult to walk

TARGET AUDIENCE

Female

Rural

Married

12 - 50 years

Illiterate

Family income 1.5 lac/annum

Seeks personal growth

Zest for learning

INTERVENTION POINT

Social norms and taboos

Sanitation

Puberty education and awareness Community and influencers A girl’s journey

MHM product solutions