BME_GuideBook_2026_DigitalCopy by British Music at SXSW

FOREWORD

What we now know as the mighty British Music Embassy started out in a much humbler format back in 2006: a barbeque stage on Brush Square. An Amy Winehouse performance we held on that same stage the following year caused queues around the block, prompting us to find a bigger venue for 2008.

When we first put the idea for the British Music Embassy (a name originated by British Underground’s Crispin Parry and myself during a long drive back in the UK) to SXSW Music head honcho Brent Grulke, and said we wanted to host a venue for the festival’s then entire four-day run, a few eyebrows were raised. But the South By team believed in the vision. After all, British music is synonymous with success and originality the world over.

After several years at Latitude 30 on San Jacinto Blvd, two years running virtual BME stages due to COVID, and stints at the Cedar Street Courtyard and the Downright Hotel, we moved to our new home at Palm Door on Sixth in 2025.

During those years, we’ve beefed up our stage and audio, joined up with a host of brilliant partners, attracted bigger and bigger crowds, and learnt a huge amount along the way - and what started out as a small showcase has become a two-stage, 7-day spectacular platforming the UK’s best and brightest emerging talent.

2026 looks set to be another milestone year for the BME, with another fantastic line-up - and we’re delighted that you’re with us on the journey.

- Phil Patterson OBE

BME TEAM FROM 2009

SCHEDULE

BRITISH MUSIC EMBASSY

PALM DOOR ON SIXTH | 508 East 6th St. Austin, TX, 78701

THURSDAY 12TH

7:30PM – 1:00AM

[PIAS] X BME PRESENTS

OFFICIAL SXSW SHOWCASE

ALL SXSW CREDENTIALS WELCOME

Midnight Sassy 009

11:20pm Bricknasty

10:40pm The Haunted Youth

10:00pm Congratulations

9:20pm Gwenno

8:40pm Knats

8:00pm Saint Agnes

FRIDAY 13TH

7:30PM – 1:00AM

BBC INTRODUCING

OFFICIAL SXSW SHOWCASE

ALL SXSW CREDENTIALS WELCOME

Midnight Panic Shack

11:20pm Tom A. Smith

10:40pm Werkha

10:00pm Sofia And The Antoinettes

9:20pm Kofi Stone

8:40pm Amie Blu

8:00pm FEET

MUSIC SCHEDULE

SATURDAY 14TH

7:30PM – 1:00AM

BBC INTRODUCING

OFFICIAL SXSW SHOWCASE

ALL SXSW CREDENTIALS WELCOME

Midnight Special Guests

11:20pm TTSSFU

10:40pm Whitelands

10:00pm Steven Bamidele

9:20pm Mên An Tol

8:40pm Grandmas House

8:00pm Better Joy

SUNDAY 15TH

9:30AM - 11:15AM

COUNTRY CONNECTIONS

SPEED MEETINGS RSVP

SUNDAY 15TH

12.30PM – 6:00PM

NORTHERN SOUND DAY PARTY

FREE SHOW BY RSVP SXSW CREDENTIALS GET PRIORITY ENTRY

5:40pm Tom A. Smith

5:00pm Marketplace 4:20pm King No-One

3:40pm Loren Heat

3:00pm Jenna Cole

2:20pm Hector Gannet

1:40pm Knats 1:00pm Still Blank

SUNDAY 15TH 7:30PM – 1:00AM

BBC INTRODUCING

OFFICIAL SXSW SHOWCASE ALL SXSW CREDENTIALS WELCOME

Midnight Chalk

SUNDAY 15TH

11.00AM - 1.00PM

UK SOUNDS BRUNCH, HOSTED BY PRS FOUNDATION

INVITE ONLY

11:20pm Adult DVD 10:40pm Nightbus 10:00pm Jayahadadream

9:20pm ARXX

8:40pm MT Jones

8:00pm Ashaine White

MONDAY 16TH

10:00AM – 12:00PM

THE BME PRODUCTION PARTNERS BRUNCH FOR PRODUCTION PROFESSIONALS BY RSVP / INVITE

MONDAY 16TH

7:00PM – 1:00AM

WEST LDN CARNIVAL ON 6TH

OFFICIAL SXSW SHOWCASE

ALL SXSW CREDENTIALS WELCOME

TUESDAY 17TH

7:30PM – 1:00AM

SXSW LONDON

OFFICIAL SXSW SHOWCASE ALL SXSW CREDENTIALS WELCOME

Midnight MEEK

MONDAY 16TH

1.00PM – 6:00PM

NORTHERN SOUND X DBT WALES DAY PARTY

FREE SHOW BY RSVP

SXSW CREDENTIALS GET PRIORITY ENTRY

5:20pm Adult DVD

4:40pm Hana Lili

4:00pm Andrew Cushin

3:20pm Ben Ellis

2:40pm KOJ

2:00pm The Family Battenberg

1:20pm MT Jones

For individual artist times please visit thebritish musicembassy.com or check the sxsw app Armanii KairoKeyz Zee Azg

Morgan & Guests

DJs: Rampage Sound & Jamie Dred + SPECIAL EARLY EVENING POP UP EVENT WITH DJ AG

TUESDAY 17TH

2:00PM – 6:00PM

FUTURE ARTS & CULTURE UK XR TAKEOVER

4.30pm Karma Sheen 3.45pm Amy Gadiaga

11:20pm Special Guests

10:40pm CQ Wrestling

10:00pm Mae Muller

9:20pm Morgan Munroe

8:40pm KOJ

8:00pm Jasmine Jethwa

WEDNESDAY 18TH

7:30PM – 1:00AM

CHRIS HAWKINS / LIIFT

OFFICIAL SXSW SHOWCASE ALL SXSW CREDENTIALS WELCOME

Midnight Novelist 11:20pm Basht. 10:40pm Home Counties

10:00pm Blair Davie

9:20pm The Tullamarines

8:40pm Andrew Cushin

8:00pm Sarah Meth

THURSDAY 12TH MARCH 2026 | 7:30PM - 1AM

[PIAS] on the ALT Stage

12:00AM Sassy 009

10:40PM The Haunted Youth 9:20PM Gwenno

10:00PM Congratulations 8:40PM Knats x Official SXSW Showcase Presents

8:00PM Saint Agnes

11:20PM Bricknasty

BME on the Outdoor Stage

ALL SXSW CREDENTIALS WELCOME

SASSY 009 - 12:00AM

A shape-shifting project from Oslo-born, London-based producer, songwriter and vocalist Sunniva Lindgård. Finding early acclaim with 2017’s ‘Do You Mind’ EP and later 2021’s sultry, bass-driven ‘Heart Ego’ mixtape, her ambitious new 2026 album, ‘Dreamer+’ is steered by freshly distorted vocals & elements of grunge, shoegaze, ‘90s beatronica & gauzy hyperpop. james@heaven-sent.xyz instagram.com/sassy_009

BRICKNASTY - 11:20PM

2025 marked the release of Bricknasty’s most daring, unflinching and spiritually charged project to date, EP ‘BLACKS LAW’, arriving on the back of a triumphant live run that saw Bricknasty make their Glastonbury debut (hailed as one of Notion mag’s “ones to watch” at the festival), and cementing their reputation as one of the most electrifying and unpredictable new live acts out of Ireland. georgiejesson@roughtrademanagement.com bricknasty.com

THE HAUNTED YOUTH

- 10:40PM

Hasselt-based Joachim Liebens plays mesmerizing psych pop reminiscent of MGMT, DIIV, Slowdive or The Cure. The songs –about despair, hope, and the feeling of being a misunderstood misfit – are coated in a rich and dreamy international sound.

Debut single ‘Teen Rebel’ certainly hit the mark: the band won Studio Brussel’s talent contest De Nieuwe Lichting, and consequently got a lot of international airplay. Follow-up singles got picked by the likes of KEXP, Consequence of Sound, KCRW and NME, all leading up to their highly anticipated debut album in November.

bert@thisisflow.be instagram.com/thehauntedyouth_official

CONGRATULATIONS - 10:00PM

Surely BME 2026’s party band, Congratulations deliver a mix of anthemic and experimental sounds fusing art-rock, garage, synth-pop and post-punk. Signed to the ever dependable BellaUnion label, they released their debut long player ‘Join Hands’in February. File under “for fans of Pom Poko, Jockstrap andSleigh Bells.”

danny@lamamg.com congratulationsband.com

GWENNO - 9:20PM

Acclaimed trilingual Welsh-Cornish songwriter and producer Gwenno has been many people - a former Pipette, lead dancer in Michael Flatley’s Lord of the Dance - and she first played BME back in 2016. Now she’s back in Texas after four hugely successful albums in multiple languages, a Mercury Prize nomination and a Welsh Music Prize win. A powerhouse of a musician. fiona@showponymgt.com gwenno.info

KNATS - 8:40PM

Newcastle natives Knats make Geordie Jazz; sophisticated arrangements, strong melodies and danceable grooves. At SXSW as part of the Jazz:Refreshed crew, Knats make a welcome pitstop at BME to showcase their Geordie Greep produced, Gearbox released, 2025 eponymously titled debut LP.

ellie@graymatterltd.com / dangray@graymatterltd.com instagram.com/knatsncl

SAINT AGNES - INDOOR STAGE, 8:00PM

This ferocious four-strong outfit are all about honest lyrics, intense vocals, rage-fuelled music, and hitting the live & festival circuits hard. As much gang as band, Saint Agnes seek to empower those who’ve been battered and bruised yet refuse to lie down, a thread that runs deep within albums ‘Bloodsuckers’, & ‘Welcome To Silvertown’.

danny@lamamg.com instagram.com/wearesaintagnes

[PIAS]

[PIAS] is a family of independent record labels, who champion and support artists from around the world across an unrivalled international network run by passionate music lovers.

Started in Brussels in 1984, now headquartered in London with 16 offices around the world including Los Angeles, and 300 employees globally -- [PIAS] supports the best music across an unrivaled international marketing and distribution network.

Artists such as Arlo Park, Nick Cave & The Bad Seeds, KNEECAP, Eels, Joan As Police Woman, and many more.

pias.com

YOSHIKA COLWELL SXSW 2025

In association with the British Music Embassy

BBC INTRODUCING

FRIDAY 13TH MARCH 2026 | 7:30PM - 1AM

Official SXSW Showcase

12:00AM Panic Shack

11:20PM Tom A Smith

10:40PM Werkha

9:20PM Kofi Stone

ALL SXSW CREDENTIALS WELCOME

10:00PM Sofia and the Antoinettes

8:40PM Amie Blu

8:00PM FEET

PANIC SHACK - 12.00AM

Sexy, stunnin’, talented and gorgeous - there’s nothing Panic Shack can’t do. In 2025 this Cardiff-based, all-female punk band smashed over 150 live shows across the UK, Europe & Brazil, appeared on Jools Holland on the BBC, released their highly praised debut albumand now they’re bringing their brand of irresistible, explosive chaos to Austin.

adam@clwb.net,tyla@clwbmusic.cymru instagram.com/panicshack

TOM A. SMITH - 11:20PM

Sunderland-based newcomer Tom A. Smith played his first ever gig aged 8, performed at Glastonbury before he was in high school, and was handpicked by Tim Burgess to play at Kendall Calling, making him the festival’s youngest ever performer. Tom’s acclaimed debut single, ‘Wolves’, received airplay on BBC’s Radio 1 and 6 Music, Radio X, CRW and Triple J. neil@tileyardmusic.co.uk | mikewalshmusic@gmail.com instagram.com/tomasmithmusic

WERKHA - 10:40PM

Mancunian multi-instrumentalist and producer Werkha fuses analogue jazz-funk and electronica, resulting in a number of releases nestled between the sounds of broken beats and cinematic moments. With output on Brownswood, Tru Thoughts and First Word he’s enjoyed support from the likes of Jamz Supernova, Lauren Laverne and Afrodeutsche. martha@glow-artists.com werkha.com

SOFIA AND THE ANTOINETTES - 10:00PM

Her debut EP ‘Women Who Love Too Much’ appeared seemingly out of nowhere in 2025, a collection of intimate portraits of love, loss and identity inspired by Robin Norwood’s 1985 classic book of the same name. Championed by BBC Introducing’s Jess Izatt, this 23-year-old Londoner is able to communicate complex melancholic tales of unbalanced relationships, with lilting, haunting melodies and vividly poetic lyrics, across her 6-track debut. sarah.charbonnel@dayone-ent.com sofiaandtheantoinettes.com

KOFI STONE - 9:20PM

Birmingham rapper Kofi Stone is one of the UK’s most vital and respected voices in hip-hop. Known for his deeply reflective lyricism, soulful storytelling, and fusion of jazz, soul, and hiphop, Kofi has carved out a distinct space in British music built on honesty, vulnerability, and self-discovery.

senamgmt@gmail.com kofistone.com

AMIE BLU - 8:40PM

“Rich with honesty and unbridled emotion” (Rolling Stone UK), Amie Blu feels perfectly at home in a new wave of alternative artists - Mk.gee, Dijon, SZA - whose casual handle on genre nonetheless feels completely rooted in classic, crafted songwriting. Born of French heritage in SE London, she’s opened for Joy Crookes, Jacob Banks & Faye Webster and sold-out her own headline dates as she built up to her 2025 debut album, When All is Said And Done. ali@beatnikcreative.com amieblu.com

FEET - 8:00PM

“Wonky Britpop for a new generation” (NME) FEET have two critically lauded albums under their belts, as well as supporting slots for Inhaler and The Rolling Stones and a BBC 6Music Live session. 2026 sees a welcome return for one of Britain’s most inventive bands, with their third album release and two UK and European headline tours. Buckle up.

danny@lamamg.com feetband.co.uk

STEVE LAMACQ

Anywhere else in the world, the idea of seeing a future global singing star opening the bill of a showcase gig in a Mexican restaurant would be utterly absurd. Not here in Austin. Back in 2008, the surprise star of the BBC Introducing night at the Rio Grande restaurant was the, back then utterly unknown, Florence & The Machine.

Picked to perform off the back of a couple of lo-fi demos, Florence’s set featured a spellbinding early version of ‘Between Two Lungs’ and ended with ‘Kiss With A Fist’ during which she dived into the restaurant’s ornamental pool, emerged sopping wet, and finished the show hiding underneath the make-shift stage.

It set the scene for so many memorable and often unpredictable sets which have followed in the years since, including early shows by the likes of Catfish & the Bottlemen, Little Simz, Idles, Fontaines DC and more recently the arch-rock eccentricities of Fat Dog. There’s been indie darlings, punk rockers, rap, soul and electronica. But most of all, as we bring you another hand-picked, eclectic selection of emerging British talent, one thing we have learnt, is: there’s no showcase quite like SXSW for producing moments of fledging pop history.

In association with the British Music Embassy

Official SXSW Showcase

SATURDAY 14TH MARCH 2026

7:30PM - 1AM

11:20PM TTSSFU

12:00AM Special Guests

10:40PM Whitelands

9:20PM Mên An Tol

10:00PM Steven Bamidele

8:40PM Grandmas House

8:00PM Better Joy

TTSSFU - 11:20PM

TTSSFU – aka Tasmin Nicole Stephens – is one of Manchester’s fastest-rising indie stars, known for conjuring vast, atmospheric worlds from her bedroom using just Garageband. Since then, she’s traded bedrooms for stages supporting Kim Deal, English Teacher, Soccer Mommy and Mannequin Pussy, signed to Partisan, and sold out headline shows across the UK. sarah@sarahbrooksbankmgmt.com ttssfu.com

WHITELANDS

- 10:40PM

London-based quartet Whitelands fuse their diverse musical backgrounds into an updated spin on shoegaze, amplifying marginalized voices and perspectives through shared experiences of neurodivergence and racial identity. Whitelands’ latest album, ‘Sunlight Echoes’ expands their sound, moving beyond shoegaze’s shadows toward something bigger, brighter, and unmistakably their own.

whitelandsband@gmail.com instagram.com/whitelandsband

STEVEN BAMIDELE - 10:00PM

Nigerian-born, London-based singer, songwriter, musician, and producer Steven Bamidele is known for his distinctive reverb-drenched falsetto, synth textures, and syncopated beats. A critically acclaimed SXSW London alumni, his latest album, ‘THE CRASH!’ was written against the backdrop of an ever-changing world, combining indie-soul and jazz with daydream-esque storytelling.

martha@glow-artists.com stevenbamidele.bandcamp.com

MÊN AN TOL - 9:20PM

Rooted in folk traditions yet charged with the energy of contemporary guitar music, Mên An Tol blends poetic storytelling with the raw excitement of live performance, creating songs that feel both intimate and expansive. They’ve picked up praise from NME, Rolling Stone UK, The Independent, DIY, So Young and more, and recorded a Maida Vale session for Steve Lamacq. john.empson@me.com instagram.com/menantollondon

GRANDMAS

HOUSE - 8:40PM

Bristolian queer-surf-post-punk quartet Grandmas House are gearing up to release their new record on Berlin’s Duchess Box Records in April. Think Motörhead, with a healthy dose of The Raincoats / The Slits but with a touch of Courtney Barnett. grandmashouseuk@gmail.com grandmashouseband.bandcamp.com

BETTER

JOY - 8:00PM

A vivid indie-pop guitar project backed by a band, better joy fuses sparky melodies with strong guitars and pulsating bass lines, coated in lyrics that delve deep into vulnerability. better joy burst on the scene in 2024 with a string of singles and support tours, and followed up in 2025 with sold out EP releases, and a near sold out debut headline tour. jamie@honeymoonermusic.com instagram.com/betterjoymusic

COUNTRY CONNECTIONS, SPEED MEETINGS

SUNDAY MARCH 15TH | 9:30AM – 11:15AM

Networking event co-ordinated by BME partners, Sounds Australia, CIMA, Music from Ireland, and the New Zealand Music Commission: an event that encourages int. delegates from around the world to meet each other.

This time will offer you 5–8 minute meetings with as many int. businesses as we can put in front of you, with quick fire meetings introducing business connections with people and companies from around the globe.

https://bit.ly/4rjAsy9

UK SOUNDS BRUNCH

HOSTED BY PRS FOUNDATION (INVITE ONLY)

SUNDAY MARCH 15TH | 11.00AM – 1.00PM

Launched at SXSW 2024, UK Sounds is the new initiative which supports and champions the broad range of exciting music coming out of all four UK nations to empower artists, creators and businesses on the global stage providing information, resources and support to reach audiences and expand their careers overseas. Set up by PRS Foundation in collaboration with several music export organisations and partners, not only does this vital platform highlight and represent the broad range of exciting music from across the UK, but it is also a hub for music industry professionals or organisations outside of the UK looking to connect with export ready

The UK Sounds Brunch is open to UK showcase presenters, artists funded via PRS Foundation’s International Showcase Fund and their BBC Music Introducing partnership, alongside key UK delegates and select international delegates for a unique opportunity to network, collaborate and conduct business at this flagship international showcase.

[By invitation only and RSVP essential]

NORTHERN SOUND MIXER

SUNDAY MARCH 15TH | FROM 12:30PM

[Open to SXSW delegates and artists]

Join industry leaders, artists and policy makers from across the North of England for drinks, BBQ and networking ahead of an afternoon of some of the most exciting music coming out of this special part of the UK.

THE BME PRODUCTION PARTNERS BRUNCH

MONDAY MARCH 16TH 10:00AM – 12:00PM

FOR PRODUCTION PROFESSIONALS, BY RSVP / INVITE

Join us in person for a fantastic morning of connection and collaboration at BME. It’s the perfect chance to check out new products from the industry leading manufacturers whose generosity makes the BME possible. Catch up with industry friends, share ideas and enjoy some great food in a relaxed setting.

RSVP: bit.ly/4rs19RB

SUNDAY 15TH MARCH 2026 | 12:30PM - 6PM

PARTY

In association with the British Music Embassy

NORTHERN SOUND DAY

FREE SHOW BY RSVP

SXSW CREDENTIALS GET PRIORITY ENTRY

5:40PM Tom A. Smith

5:00PM Marketplace

4:20PM King No-One

3:40PM Loren Heat

3:00PM Jenna Cole

2:20PM Hector Gannet

1:40PM Knats

1:00PM Still Blank

TOM A. SMITH - 5:40PM

neil@tileyardmusic.co.uk, mikewalshmusic@gmail.com instagram.com/tomasmithmusic

MARKETPLACE - 5:00PM

Rock ‘n’ roll business associates from Hartlepool. With their infectious indie-pop, sold-out shows UK wide, and acclaimed new EP Marketplace ‘Mean Business’, and blending infectious indie-pop earworms with magnetic personalities, expect big choruses, irresistible melodies and the buzz of seeing a band on the rise in their own backyard.

david@diversionmgmt.co.uk instagram.com/marketplaceband

KING

NO-ONE - 4:20PM

King No-One are set to release their much-anticipated debut album, ‘The Burden of Empathy’, in April 2026. It’s as unguarded and unflinching as the band themselves, sure to resonate with anyone who’s ever felt on the outside, and anyone whose heart has ever felt too full. Their live show is raw, honest, insanely energetic and always one to remember..

andrew@wildorangemusic.com kingno-one.com

LOREN

HEAT - 3:40PM

Emerging from the North East in 2024 with her debut EP ‘Scarlet Haze’, Loren’s sound is as unapologetic as her story - an exploration of queerness, identity and the raw chaos of navigating life in the North. Her sharp-edged pop has caught the attention of major tastemakers, with support from Spotify, Apple Music, BBC Introducing, Clash, Notion, and NARC.

henry@quietcrown.co.uk lorenheat.com

JENNA COLE - 3:00PM

A Newcastle-based artist, songwriter, and producer blending Afrobeats, R&B, and Pop into a sound that’s both fresh and familiar. She first caught attention through a viral moment in her ‘Imagine if...’ series on TikTok, leading to the release of her Afrobeat reinterpretation of Nelly Furtado’s ‘Say It Right’. One of BBC Introducing 2026 North East Ones to Watch.

josh@jdmediagrp.com instagram.com/itsjennacolee

HECTOR GANNET -

2:20PM

Aaron Duff from North Shields on Tyneside, works both solo and with his band, under the moniker Hector Gannet. Described as “masters of a kind of new, modernist folk music” they’ve toured widely since 2017, including support slots with Sea Power, Elbow and Kathryn Williams. ‘Hector Gannet are a band of exceptional talent’ (Tom Robinson, BBC 6music)

mark@noredindian.co.uk hectorgannet.com

KNATS

- 1:40PM

ellie@graymatterltd.com / dangray@graymatterltd.com instagram.com/knatsncl

STILL

BLANK - 1:00PM

Emerging transatlantic duo Still Blank began as an impromptu basement collaboration with a broken nylonstring guitar, and have quickly evolved into one of alternative music’s most exciting new partnerships. Their genre-shifting sound, touching on shoegaze, psych-folk, and post-punk, has seen them sign to National Anthem (HAIM, Chvrches).

al.mills@redlightmanagement.com james.sandom@redlightmanagement.com stillblank.com

NORTHERN SOUND

Northern Sound is a celebration of new music from across the North of England - a region shaping the future of UK music through bold ideas, independent spirit and deeply rooted creativity.

From Yorkshire to Teesside, Newcastle to Liverpool, new music is emerging that feels expansive, self-assured and globally fluent. Expect everything from afrobeats and R&B to alt-pop, electronic, indie rock and rap - music rooted in local scenes, but made to travel far beyond them.

Curated by the Northern Music Export Office, Northern Sound at the British

Music Embassy brings together artists breaking through across the UK, building audiences and carving out their own lanes. These are artists connecting scenes, crossing borders and shaping conversations as they go.

This showcase captures where energy is gathering. Where ideas are colliding. Where the next chapter of Northern music is being written in real time.

From grassroots scenes to global stages.

The North is now.

ELLUR SXSW 2025

SUNDAY 15TH MARCH 2026

7:30PM - 1AM

Official SXSW Showcase ALL SXSW CREDENTIALS WELCOME 12:00AM Chalk 11:20PM Adult DVD 10:40PM Nightbus 10:00PM Jayahadadream 9:20PM ARXX 8:40PM MT Jones 8:00PM Ashaine White

In association with the British Music Embassy

BBC INTRODUCING

CHALK - 12.00AM

An informed mix of Dublin’s guitar band scene and the sweaty hardcore dance floors of their native Belfast, Chalk are IDLES meets Daniel Avery, Death Grips meets Bicep - techno-infused industrial punk. An unmissable live act and unpredictable, ferocious songwriters who sold out their debut UK/IRE tour and quickly earned kudos from Fontaines DC, IDLES and Sprints. newchampionmanagement@gmail.com | john@jawdroppermgmt.com instagram.com/chalkband

ADULT DVD - 11:20PM

A Leeds based six piece, known for their euphoric hooks and grooves, along with a relentless touring schedule that has taken their legendary live shows all across the UK & Europe. Their tongue-in-cheek lyrics, pulsating electronics, big choruses and unique production style have earned them support from BBC Radio 1, BBC Introducing and Radio X.

sarah@sarahbrooksbankmgmt.com adultdvd.band

NIGHTBUS - 10:40PM

Nightbus are a brooding, cinematic two-piece blending post-punk, trip-hop, and late-night electronica into something dark, hypnotic and unmistakably their own. Their EPs and hypnotic 2025 debut LP, ‘Passenger’, have been championed by the likes of BBC R1 and 6 Music, The Guardian, NME, The Fader, Brooklyn Vegan, The Line Of Best Fit, Dummy, DIY + Dork.

andy@melodic.co.uk dylan@melodic.co.uk nightbusmusic.co.uk

JAYAHADADREAM - 10:00PM

Since winning 2024’s Glastonbury Festival Emerging Talent competition, things have only been on the up for Jamaican-Irish artist JayaHadADream. From collaborating with both local names and national heavyweights in dance music and hip hop, like Andy Zoutr, Gardna, and Flowdan, to receiving nods from the likes of Stormzy, there’s truly no stopping her.

lloyd@88entertainment.com jayahadadream.com

ARXX - 9:20PM

Queer Brighton powerpop besties Hanni (they/them) and Clara (she/her) released their second album ‘Good Boy’ in Autumn 2024. They’ve toured with MUNA, Fletcher, Yungblud and The Big Moon, and composed original songs for BBC drama Riot Women in 2025. They are currently working on their third album with longterm collaborator Steve Ansell (Blood Red Shoes). dexter@littlewonderpr.com arxxband.com

MT JONES - 8:40PM

Gathering inspiration from 60s & 70s soul greats to modern R&B and jazz, MT Jones evokes a sound that is both contemporary and timeless. A gifted and prolific songwriter, now touring globally and releasing his much anticipated debut EP, with support from the BBC & Spotify, MT Jones is destined to become a household name in the very near future. carly@mg-management.co.uk mt-jones.com

ASHAINE WHITE - 8:00PM

Ashaine White strives to embody “alternative” in its truest form. Ignoring trends and limiting expectations in favour of artistic honesty and freedom. “I want my music to represent me being myself,” she says, a statement that underpins her identity as a young Black woman challenging genre, image, and industry norms. Her goal is simple but radical: to help others connect with themselves by living and creating as authentically as possible.

callum@goodeggmusic.com ashainewhite.com

SIAN ELERI

Austin during SXSW feels like stepping into a parallel universe. The whole city turns into a fever dream - a shimmering mirage of madness where the laser-beam beeps of the bat bridge soundtrack the crowds sprawling through the city with hopes of finding the next Big Thing. It’s surreal, chaotic, and easily one of the most essential new music moments of the year.

As a Selector Radio DJ, I’ve discovered acts there who’ve gone on to huge things - from fcukers turning The Creek and the Cave into a rave in 2024, to Jacob Alon’s magnetic BME set last Spring.

That’s the magic of SXSW: the tightrope between the surreal and the sublime. Late, humid nights spotting bulldogs on skateboards, actual cowboys, and the odd blood moon, followed by mornings kayaking down a mirrored Colorado River, belly full of BBQ, watching turtles sunbathe on the banks. It’s class – bring on 2026!

SIAN SXSW 2025

THE BRITISH COUNCIL

Music is the great connector and, in a time when the world seems to throwing up numerous challenging geopolitical situations, music remains a cornerstone of our humanity. Our music ecosystem thrives on talent development, domestic and international opportunities. SXSW is one of the best-known international platforms for UK artists to showcase to audiences and music leaders from around the world.

With our ambition to support international opportunities, we’re pleased to be working

together with many UK music sector partners to be supporting British Music Embassy at SXSW. Our Selector Radio presenter, Sian Eleri will once again be co-hosting with BBC Introducing and together we’ll be recording sessions to share and broadcast online to support elevating UK talent around the world.

Joel Mills Director, Music

MONDAY 16TH MARCH 2026 | 1PM - 6PM

NORTHERN SOUND x DBT WALES

DAY PARTY

In association with the British Music Embassy

FREE SHOW BY RSVP

SXSW CREDENTIALS GET PRIORITY ENTRY

5:20PM Adult DVD

4:40PM Hana Lili

4:00PM Andrew Cushin

3:20PM Ben Ellis

2:40PM KOJ

2:00PM The Family Battenberg

1:20PM MT Jones

PALM DOOR ON SIXTH, 508 East 6th St, Austin, TX

ADULT DVD - 5:20PM

sarah@sarahbrooksbankmgmt.com adultdvd.band

HANA LILI -

4:40PM

Blending confessional storytelling with the dynamic spirit of 90s and early 00s alt-rock, Welsh artist Hana crafts songs that balance vulnerability and power. She’s opened for Coldplay, Tom Grennan and Circa Waves, but her self-titled EP, ‘Hana’, marks her boldest move yet — an intimate collection that distils emotion into its rawest form.

mark@loadingtalent.com hanalili.com

ANDREW CUSHIN

Championed by Noel Gallagher, Pete Doherty, Sam Fender and Louis Tomlinson, this anthemic indie songwriter has lived up to the hype, selling out the massive City Hall in his hometown of Newcastle, before headlining Mouth of the Tyne Festival. With goosebump inducing melodies full of profound lyrics and a voice packed with emotion and power, he’s on the rise.

leigh.macfarlane@googlemail.com andrewcushin.os.fan

BEN ELLIS - 3:20PM

With an ever-growing fanbase and over 200,000 followers across all social media platforms, Ben Ellis is one of the UK’s most exciting new artists. Ben’s current catalogue speaks for itself, with over 2.1 million streams, Spotify support on New Music Friday UK, Fresh Finds, and SALT, 19 weeks on BBC Radio Wales’s ‘Welsh A List’, and multiple BBC Radio 1 plays.

chris@closerartists.com benellis.co.uk

KOJ - 2:40PM

With a unique fusion between the rawness of grime culture and the creativity and eclecticism of UK Rap, KOJ delivers authentic and personable lyrics full of character. Similar to Loyle Carner and Kano, KOJ’s amazing lyric dexterity has achieved critical and ardent support across multiple platforms, including being playlisted on BBC Radio 1Xtra, Spotify, Amazon and Clash.

The Family Battenberg are a self-produced four-piece garage/ psych rock band based in Cardiff, South Wales. Indulging fully in their DIY ethos, the band delivers their own brand of 70s rock and roll flavoured guitar riffs amidst a blend of driving motorik rhythms, percussive flair, and curious lyrical content. Spider rock forever!

andy@focuswales.com thefamilybattenberg.bandcamp.com

MT JONES - 1:20PM

carly@mg-management.co.uk mt-jones.com

DJ AG

A Tottenham native and viral TikTok force, DJ AG has turned London’s streets into a stage — drawing huge crowds for star-studded, seemingly spontaneous sets that rack up millions of views. His live-stream performances have welcomed global names including Skepta, Jorja Smith, and Idris Elba.

zeon@renownedgroup.com tiktok.com/@djagonline

ARMANII

Hailing from Kingston, Jamaica, Armanii is a fast-rising recording artist known for emotive melodies, sharp songwriting, and a sound that moves between dancehall and R&B-leaning soul. With support across major playlists including Dancehall Official and Caribbean Heat, breakout tracks like “POUNDS” and “HAAD (Fiesta)” have cemented him as a standout voice in the new wave. stefan@strdm.io instagram.com/armaniimusiq

KAIRO KEYZ

South London rapper Kairo Keyz is quickly carving out his lane with a distinctive blend of hip-hop and trap, pairing crisp flows with infectious, hook-heavy production. Influenced early by the R&B and rap he grew up on, his music balances grit and melody – connecting with audiences across the UK, Canada, Australia, and now the US.

instagram.com/kairokeyz

MORGAN

UK pop/R&B standout Morgan is building serious momentum — from her breakout hit “ADCT” to a run of singles, an EP, and high-profile collaborations with Rudimental, Anne-Marie, and Beenie Man. After selling out her debut UK headline tour, she continues to prove her range — switching effortlessly between soulful R&B and high-energy D&B.

gabby@the720.co.uk instagram.com/morgannn

RAMPAGE SOUND

Rampage Sound is a leading UK cultural platform rooted in Caribbean heritage, led by Black music pioneers and famed for its iconic Notting Hill Carnival main-stage. Rampage helped launch BBC 1Xtra, runs one of the world’s biggest static sound systems, and has hosted early UK moments for global stars (e.g. Snoop Dogg, Usher, Stormzy) – championing diverse voices and unforgettable experiences, including Twitch’s first Carnival stream.

mike@rampagesound.co instagram.com/rampagesound

WEST LDN CARNIVAL ON 6TH

For one night at SXSW, 6th Street gets a proper taste of Notting Hill Carnival – flags up, masquerade dancers cutting through, whistles, and that shoulder-to-shoulder warmth where the whole room moves together. It’s a special one: 2026 marks 60 years of Notting Hill Carnival (Europe’s largest event) – and for the first time we’re taking the energy overseas, bringing a slice of London to the US!

BME becomes the block, with the legendary Rampage Sound controlling the vibes (dancehall, R&B, hip-hop – you name it!) and Kolt powering an insane line-up featuring: Kairo Keyz, Morgan, Zee – plus special guests when the moment’s right… Expect sing-along hooks, sharp switch-ups, and “PULL UPPPP” energy. Come early, grab your free custom highlight video (thanks, Happaning!), stay for the surprises — and maybe even some jerk chicken.

PPL

Austin, y’all know you have our hearts! We’re honoured to be returning as part of the British Music Embassy at Palm Door on Sixth.

What can we tell you about SXSW that music industry legend hasn’t already told you? You will experience some of the most memorable shows of your life, by some of the greatest UK artists before they sell out arenas, shift popular culture, or win the big industry prizes.

PPL is all too aware of how important it is to support emerging artists at pivotal moments like these, and we’re passionate about helping them shine on stages like the British Music Embassy, as well as through initiatives like the International Showcase Fund (ISF). Last year, BRIT’s Critics’ Choice winner Jacob Alon

appeared on this very stage, and ISF helped incredible artists like jasmine 4.t, Master Peace and Ellur grab their moment in the spotlight in Austin.

Of course, SXSW isn’t just about the music – it’s about the tacos too. You’ll be needing fuel for the music marathon you’re about to undertake. We can’t wait to see what this year’s festival serves up.

JACOB ALON

association with the British Music Embassy

7:30PM - 1AM

Official SXSW Showcase

12:00AM MEEK

TUESDAY 17TH MARCH 2026

11:20PM Special Guests

10:40PM CQ Wrestling

10:00PM Mae Muller

9:20PM Morgan Munroe

8:40PM KOJ

8:00PM Jasmine Jethwa

ALL SXSW CREDENTIALS WELCOME

MEEK – 12:00AM

2024’s ‘Dancing In Love‘ unveiled MEEK’s powerhouse vocal to buzz (and more than 20 million plays) ever since. A British pop newcomer signed to BMG, she’s been likened to pop icons Kate Bush, Sia, and Lady Gaga, and is starting 2026 off right with a London headline at The Lower Third in April and Mighty Hoopla in May. If you know, you know… kristy@tileyardmusic.co.uk | charlie@tileyardmusic.co.uk instagram.com/mustbemeek

CQ WRESTLING -

10:40PM

Led by best friends and songwriters Charlie Woods and Jake Mac, this British grunge band delivers a fierce and melodic 90’s sound. Their lyrics explore social and political unrest while reaching for euphoric escape, and their chaotic, high-energy live shows have built a devoted following, including three sold-out UK tours and appearances at multiple European festivals.

billywhite.mgmt@gmail.com cqwrestling.com

MAE MULLER - 10:00PM

One of Britain’s most dynamic and boundary-pushing pop artists, with a voice forged through honesty and raw emotion, Mae has become an authentic voice for a generation. Touring arenas with major acts, headlining her own tours, performing on international festival bills, and representing her country on one of music’s largest stages, the journey is only just beginning.

ej@under-construction.co.uk maemuller.com

TUESDAY

MORGAN MUNROE -

9:20PM

After opening our Greater Together party and showcasing for Everything RnB at SXSW last March and again in London in June, hard-working Leicester native Morgan Munroe went on to have a busy 2025. In late June Morgan made national news when she featured four times at Glasto and managed to make it over to Pisa in Italy for a show all in one weekend. morganmunroe.mgmt@gmail.com instagram.com/morganmunroeofficial

KOJ - 8:40PM

yaw@byyawowusu.com instagram.com/bigdaddykoj

JASMINE JETHWA - 8:00PM

An emerging singer-songwriter with a soulful sound, Jasmine Jethwa’s journey to singing begins in a melting pot of Western and Indian culture, influenced by the personal stories of her London upbringing and dance training, and with a mesmerising, natural command for melody and harmonies. Acclaimed by BBC Introducing, Clash, gal-dem, The Independent and more.

alex@alwaysmgmt.com | chloe@alwaysmgmt.com instagram.com/jasminejethwa_

BPI

Hello Austin – did you miss us?

It’s nice to be back again showcasing the best of British at our home away from home, Palm Door on 6th. Last year saw an amazing cross-section of acts that quite simply blew the roof off (ok, technically our outdoor stage doesn’t have a roof, but let’s not nitpick). This year we’re back with another feast of the best new acts from across our diverse and talented island(s) – we represent one of the most diverse music scenes anywhere in the world and we hope you will join us to see as much of it as you can.

For many of the artists showcasing at BME this year, this week will see them take their first steps performing on this side of the Atlantic. We’re sure they’ve got incredible careers ahead of them and we hope you enjoy being there to witness the start of their many successes.

You only need to look at the 2025 line-up to see the difference a year can make for these artists; last year’s performers include a BRIT Award Critics’ Choice winner (Jacob Alon), one of BBC Radio 6 Music’s Artists of the Year (Maruja), a UK Official Albums Chart-topping band (The K’s) and many more exciting acts.

Finally, last year we decided that rather than choosing our favourite BBQ joint we’d just visit them all - this year we are trying to find chicken as good as Gus’s. Any suggestions?

When they’re not waxing lyrical about the joys of British music, our staff will be around handing out earplugs and fans all week, so please stop them and say hello and give them your suggestions if you can!

JASMINE 4T SXSW 2025

WEDNESDAY 18TH MARCH 2026 | 7:30PM - 1AM

In association with the British Music Embassy

CHRIS HAWKINS/LIIFT

Official SXSW Showcase

12:00AM Novelist

11:20PM Basht.

10:40PM Home Counties

10:00PM Blair Davie

9:20PM The Tullamarines

8:40PM Andrew Cushin

8:00PM Sarah Meth ALL SXSW CREDENTIALS WELCOME

NOVELIST - 12:00AM

An all-round creative, Novelist is a MOBO and Mercury Prize nominated British grime MC and record producer from Lewisham in South London. Having played BME back in 2019, he’s back for another bite of the SXSW cherry with his raw, authentic sound and unapologetic lyrical prowess.

info@novelist.one novelist.one

BASHT. - 11:20PM

Rock and roll at every level, Basht. were born out of the booming Irish alternative scene. The quartet’s recent EP ‘Bitter and Twisted’ is built on charming riffs and grungey lead vocals, and with support slots with the likes of Wunderhorse and Been Stellar under their belt, Basht. have all the makings of a landmark rock band.

gio@mayhem-talent.com basht.bandcamp.com

HOME COUNTIES -

10:40PM

Acclaimed for their electrifying live shows, Home Counties have an eye for the day-to-day, all-too-relatable details of crap modern living, yet – coupled with an ear for hookfilled, grin-inducing melodies – the pay-off is one riddled in joy rather than despair. Tastemaker support has come from Radio 1, 6 Music, Spotify, NME & The Times to name just a few.

dan.mordente@redlightmanagement.com homecountiesband.com

BLAIR DAVIE - 10:00PM

A rising Scottish singer-songwriter known for their emotive lyrics, rich vocals, and deeply personal storytelling, with a growing reputation for blending indie-pop melodies with heartfelt authenticity, Blair (they/ them) is a standout new voice primed for a breakout 2026. Playlisted on Amazon, Apple, Spotify, BBC Radio 1, & featured in Clash and Atwood Magazine.

mark@motherartists.com blairdavie.com

THE TULLAMARINES -

9:20PM

This Adelaide based Aussie four-piece actually feature two members from closer to home, singer Ben and dummer Josh were born in the UK in Warrington and Bromley respectively. Solid citizens both! And what does BME love more than a bit of cross border co-operation? The band’s uplifting brand of delightful indie-pop has taken them to Laneway, Beyond the Valley, SXSW Sydney and now SXSW HQ in Austin TX. rachel@27music.com.au | sebastian@27music.com.au thetullamarines.com.au

ANDREW CUSHIN - 8:40PM

leigh.macfarlane@googlemail.com andrewcushin.os.fan

SARAH METH - 8:00PM

Described by The Guardian as being “for fans of Helena Deland, Billie Eilish, Okay Kaya”, this laconic singer/songwriter is on an evolutionary journey, from her lounge-jazzy beginnings to bedroom pop akin to King Krule or Strawberry Guy. Her Summer 2025 release on tastemaker imprint Slow Dance‘Bromance is Dead’ added an element of Julia Jacklin-esque folk. We are most intrigued to see where she goes next. jesswrigglesworth@beggarsmusic.com instagram.com/sarahmeth

PRS FOR MUSIC

We’re excited to be back in Austin for this year’s SXSW. Building on years of investing in talent breaking America, this return marks another brilliant opportunity for PRS songwriters and composers to connect with global audiences, collaborators and industry leaders. SXSW has long been a launchpad for new music discovery, and alongside our BME partners, we’re proud to play a role in showcasing the breadth and diversity of the UK’s incredible creative community. If you see us, come say hello!

INTERNATIONAL SHOWCASE FUND

PRS Foundation’s International Showcase Fund (ISF) offers vital support for artists, bands, songwriters and producers based anywhere in the UK who have been invited to play an international showcasing festival or conference such as SXSW, A3C, Eurosonic, WOMEX, Reeperbahn Festival and Folk Alliance International. Together with the International Showcase Fund partners and sponsors, we’re incredibly proud to have supported talented artists such as Little Simz, Sam Fender, Dave, Wolf Alice and Ezra Collective over the years to showcase

overseas for the first time. The impact of this support is clear, with the most recent evaluation revealing that 91% of supported artists reported a clear business outcome from their showcase.

Up to £5,500 of ISF support is available as a contribution to travel, visas, accommodation and per diems. Find out who has been supported to showcase at SXSW this year: prsfoundation.com

Instagram & TikTok: @PRSFoundation

LITTLE SIMZ @ BME SXSW 2015

BME EVENT PARTNERS

ARTS COUNCIL ENGLAND

Arts Council England (ACE) is the national development agency for creativity and culture in England. ACE invests public money from the Government and the National Lottery to support the arts and culture sector and to enable people across the country to enjoy a range of high quality cultural experiences. artscouncil.org.uk

BBC INTRODUCING

At BBC Introducing our sole purpose is to push forward a new wave of unsigned, undiscovered and under-the-radar UK talent.

We have now launched BBC Introducing in America

BBC Introducing in America officially launched in December 2025, to support upcoming US artists and their music, working in partnership with college radio shows in Tennessee with the intention of expanding to more states across America in the future.

Hosted from 90.3 FM WUTK “THE ROCK”, at the University of Tennessee, Knoxville, each Introducing in America show spotlights local, independent artists from Tennessee, and features an artist from the UK, giving up-and-coming UK acts a platform in the US. New musicians and artists from Tennessee can submit their music to the College Radio Foundation’s site to have a chance to get their track played on the radio.

Since its inception in 2007, BBC Introducing has seen a continual growth of independent artists submitting their music to the BBC Introducing Uploader in the UK. BBC Introducing in America expands on this, offering the opportunity to support new and undiscovered talent on an international level, responding to the rise of independent musicians from across the globe, as well as continuing to promote and support artists from the UK, offering a new global platform for their music. bbc.co.uk/introducing

BOWERS & WILKINS

Bowers & Wilkins is a world-renowned British audio brand, widely revered for making some of the finest loudspeakers and audio products available. This dedication to audio excellence has seen Bowers & Wilkins build a loyal fan base of music lovers, including the professionals who know music best, from Oscar-winning composers and Grammy-winning artists to the biggest recording studios in the world, such as Abbey Road and Skywalker Sound.

jack.howells@harman.com bowerswilkins.com

THE BPI

The BPI represents the UK’s record companies and labels and champions British music at home and internationally. Through its policy-led work, it fosters an environment in which its members and their artists can thrive, promoting the rights of hundreds of independent labels and those of world-leading record companies Sony Music UK, Universal Music UK and Warner Music UK, alongside those of the artists, performers and label members of PPL.

The BPI runs The BRIT Awards, is home to the Mercury Prize, co-owns the Official Charts, and administers the BRIT Billion and The BRIT Certified Awards. We promote British music and music exports internationally through regular international events and trade missions, such as the LA Sync Mission and SXSW, and work closely with industry and government to deliver the Music Export Growth Scheme, a hugely successful support initiative which helps British acts reach global audiences.

The BPI champions music industry innovation by bringing the music and tech communities together through initiatives like Grow Music, its Innovation Podcast, and regular Insight Sessions. We publish authoritative market data on the state of the UK’s recorded music industry, including in our annual All About the Music yearbook and other high-profile market updates.

Through our Equity & Justice Advisory Group (EJAG) and as co-founders of the Music Climate Pact, the BPI promotes Diversity, Equity & Inclusion across music and helps promote environmental best practice across the industry.

Chris Tams Chris.tams@bpi.co.uk bpi.co.uk

THE BRITISH COUNCIL

The British Council is the UK’s international culture and education organisation. We support peace and prosperity by building connections, understanding and trust between people in the UK and countries worldwide.

By connecting the UK’s expertise in arts and culture, education and the English language to

our global presence and unparalleled networks, we unlock potential and transform lives. We help artists to share their distinctive voices. We provide educators with the tools to shape generations. We give young people the confidence to shine.

For almost a century, it’s been our mission to build a world where people connect across borders, and where trust is the foundation for lasting change. A world where opportunities are limitless. britishcouncil.org/arts

BRITISH UNDERGROUND

British Underground showcases outstanding UK music, art and immersive technology to international industry audiences. At SXSW 2026 we are bringing a cohort of immersive artists, producers and organisations to participate in the XR Experience and Innovation programme as part of our award-winning Future Art and Culture initiative with Arts Council England and British Council. We will also host an exciting music programme reviving our Bootleg BBQ showcase and working alongside Jazz re:freshed and the PRS Foundation. info@britishunderground britishunderground.net

DBT THE DEPARTMENT FOR BUSINESS AND TRADE

We are the UK’s department for economic growth. We support businesses to invest, grow and export, creating jobs and opportunities across the country. Our priorities are the Industrial Strategy, Make Work Pay, the Trade Strategy and the Plan for Small Business. We are responsible for:

• Working with our partners to ensure businesses thrive, markets are competitive and consumers are protected.

• Securing investment to the UK and supporting international businesses grow overseas.

• Advising, supporting, and promoting British businesses to grow and export.

• Opening up new markets for businesses by removing barriers and striking trade deals.

• Promoting free trade, economic security and resilient supply chains.

Rebekah O’Connor / Head of Global Activations and Partnerships / Creative Industries +44 7824 457795

Rebekah.oconnor@businessandtrade.gov.uk

EMMA HILL International Trade Adviser / Creative / South East +44 7779717300

Emma.hill@businesandtrade.gov.uk

Sorcha Gordon | Senior Trade & Investment Officer / Creative, Media & Sports

+1 (832) 857 9253

sorcha.gordon.fco.gov.uk

PETE CHAPMAN International Trade Adviser / Creative Industries (Midlands) +44 7793 661339

pete.chapman@businessandtrade.gov.uk

HAPPANING

Happaning is an event storytelling platform that turns audience video into immersive, multiangle highlights. Using its patented ViiVid® technology, Happaning synchronises footage from fans, creators, and production crews into one interactive experience – so every moment can be relived from different perspectives.

Proven at scale, including Europe’s largest event (2M fans) – Happaning has supported activations with Red Bull, PUMA, Twitch and the UK Government. Fans can get their own custom highlight video, while organisers can prove sponsor impact with logo detection, analytics and mass-UGC.

Ando Eniwumide ando@happaning.com happaning.com

KOLT AI

Kolt is building fintech for culture – an AI-driven stack for people, communities, and small businesses. We make it easy to send instant payments, move money across borders, unlock access, and claim rewards in one place – whether you’re paying a friend, the coffee shop, or your favourite venue!

Designed for real-world, global moments (incl. Europe’s largest event Notting Hill Carnival) –Kolt spans offices, festivals and everyday retail. With an AI co-pilot in your pocket to organise your cards, give on-demand financial guidance, and turn intent into action – “send Adele $100 at 7pm”.

Rory Ceasar Paul rory@kolt.app kolt.app

NORTHERN MUSIC EXPORT OFFICE (NMEO)

Powered by Generator, the Northern Music Export Office is a pan-regional music export initiative designed to accelerate the global reach of talent from the North of England. Backed by Tees Valley, Liverpool City Region, North East and West Yorkshire Combined Authorities, NMEO connects artists and music businesses to international opportunities through global showcasing, export training, industry mentorship, collaborative opportunities, and direct access to key partners worldwide.

mail@generator.org.uk generator.org.uk

PPL

PPL is the UK music industry’s collective management organisation (CMO) for performers and recording rightsholders. We help ensure that our members’ talent and investment is fairly rewarded when their music is broadcast or played in public places in the UK and around the world.

In 2024, PPL’s revenue was over £300 million, the highest in the organisation’s 90-year history, and we paid over 172,000 performers and recording rightsholders. In the last five years alone, PPL has distributed over £1.25 billion to performers and recording rightsholders.

Suzi Ibbotson suzi.ibbotsonn@ppluk.com

Michael Stack michael.stack@ppluk.com

Sarah Wall sarah.wall@ppluk.com ppluk.com

PRS FOUNDATION

PRS Foundation has for 25 years invested in the future of music – funding new music and supporting careers from the grassroots up. Since 2000, PRS Foundation has given more than £50 million to over 9,000 new music initiatives. 7 out of the last 8 Mercury Prize winners had received PRS Foundation support (including recent winner Sam Fender) and the charity has supported Grammy, BRITS, RPS, AIM and Ivors Award-winners.

PRS Foundation supports outstanding talent from all backgrounds, covering the whole of the UK and all genres, with grantee success stories including Little Simz, Wolf Alice, Dave, Years & Years, AJ Tracey, Anna Meredith, Yola, Glass Animals, Ezra Collective, English Teacher, Sarathy Korwar, Floating Points, Nadine Shah, The Fanatix, Imogen Heap, IDLES, Kae Tempest and Kojey Radical.

Widely respected as an inclusive, collaborative and proactive funding body, PRS Foundation supports an exceptional range of new music activity through direct grants to music creators and through support for pioneering organisations, including venues, festivals, promoters and other talent development organisations. PRS Foundation founded the Women Make Music fund, co-founded global gender equality initiative, Keychange and most recently launched the POWER UP initiative to tackle anti-Black racism in music.

Joe Frankland / CEO

Becci Scotcher / Senior Grants & Programmes Manager

Westley Holdsworth, Grants & Programmes Manager prsfoundation.com

High end microphones for the modern sound engineer, producer, musician, recordist and content creator. Made in Austria. Again. Handmade in Vienna. Open Acoustics Technology.

With more than 30 years of experience in RF technology Wisycom is recognized as one of the main player in the worldwide market of Audio equipment for Broadcast, Live and Location Sound applications.

Designing microphones with amazing sound, exceptional consistency and outstanding durability is no easy feat. DPA’s long history of precision and perfection continues to define our condenser microphones to this day. Pristine sound and technical innovation is at the heart of everything we do.

PRS FOR MUSIC

PRS for Music is a world-leading music collective management organisation representing the rights of more than 190,000 songwriters, composers and music publishers. For more than 110 years, it has championed and protected the rights of the music creator community. In 2024, PRS for Music paid out £1.02 billion in royalties to music creators and rightsholders.

Anisha Chowdhury / Senior PR and Communications Manager anisha.chowdhury@prsformusic.com

Maya Radcliffe / Senior Creative, Content and Brand Manager maya.radcliffe@prsformusic.com prsformusic.com

THE MU

The Musicians’ Union is a globally-respected organisation which represents over 36,000 musicians working in all sectors of the music business. As well as negotiating on behalf of musicians with all the major employers in the industry, the MU offers a range of services tailored for the self-employed by providing assistance for professional and student musicians of all ages.

Dave Webster dave.webster@themu.org themu.org

SXSW LONDON

Powered by the dynamism and diversity of Shoreditch, SXSW London has become the preeminent global platform for the convergence of business, technology and creativity. Stretched across the streets of East London, the festival is unapologetically progressive and provocative.

Contemporary life moves faster and faster. SXSW London fearlessly embraces the growing landscape at the intersection of technology and culture to connect speakers, delegates and performances beyond any single industry. The SXSW London community seeks provocative debates that resonate in a global city, known for its openness to opposing voices.

In a time of uncertainty, SXSW London offers innovators and freethinkers practical optimism and a unique lens with which to navigate real world problems with clarity. Join us for a unique week of insights, networking and discovery across film, music, the visual arts, business and tech. Discover the future intelligence that upends established ideas and leave with frontier thinking for a new competitive edge.

adem.holness@sxswlondon.com sxswlondon.com

PRODUCTION PARTNERS

ALLEN & HEATH

Since 1969 Allen & Heath has set the tone of audio technology. Combining their British audio pedigree with a culture of continual innovation and a mission to keep doing it better, Allen & Heath has become the mixing console of choice for touring bands and venues across the globe.

Jack Kenyon

+44 1326 370171

jack.kenyon@allen-heath.com allen-heath.com

ALT

Specialist in industry-immersed education, Academy of Live Technology offers degrees, short courses and bespoke training for the live event and entertainment industry. With campuses on Production Park (UK) & at Rock Lititz (USA) offering state-of-the studios, technology & equipment where the world’s greatest entertainment experiences are made and staged. enquries@altech.ac.uk academyoflivetechnology.co.uk

ASHDOWN ENGINEERING

As seen on major stages across the world, with some of the biggest bands of our time, the status of Ashdown has firmly secured its place in “Rock ‘n’ Roll” history. Setting the stage since ’97, Ashdown has been dedicated to providing musicians with the best possible tone, on stage and in the studio.

Daniel Gooday

Managing Director +44 7793 941708

dan@ashdownmusic.co.uk ashdownmusic.com

AUSTRIAN AUDIO

High end microphones for the modern sound engineer, producer, musician, recordist and. content creator. Made in Austria. Again. Handmade in Vienna. Open Acoustics Technology. austrian.audio

CREATIVE TECHNOLOGY

Wherever live music takes the stage — from clubs and academies to stadiums and festivals — Creative Technology provides world-class technical production and solutions. We deliver the rock-solid infrastructure and equipment that artists and productions rely on, helping bring unforgettable live experiences to audiences worldwide. music@ctlondon.com ctgroup.com/uk

DBTECHNOLOGIES

dBTechnologies was born from musicians who live and breathe technology. For over 50 years, we’ve been pushing the boundaries of sound, designing innovative, road-ready systems that make life easier for artists, FOH engineers, and touring crews. We’re all about delivering powerful, reliable gear that sounds incredible night after night—because we know great sound isn’t just heard, it’s felt.

Colin Studybaker contact@dbtechusa.com dbtechnologies.com

DPA

DPA Microphones is the leading Danish Professional Audio manufacturer of high-quality condenser microphone solutions for professional applications. DPA’s ultimate goal is to always provide its customers with the absolute finest possible microphone solutions for all its markets, which include live sound, film, installation, recording, worship, theatre, broadcast, and more. The company does not compromise on its manufacturing, which is done within very tight tolerances and strict testing at the DPA factory in Denmark. As a result, DPA’s products are globally praised for their exceptional clarity and transparency; unparalleled specifications; supreme durability and reliability; and, above all, pure, uncoloured and undistorted sound. info-uk@dpamicrophones.com dpamicrophones.com

ELATION

Elation offers a complete toolbox for stage and production lighting—full-spectrum LED engines; fast, powerful moving heads; IP-rated fixtures for performance in any environment—to elevate the creative possibilities of entertainment. Elation helps bring artistic visions to life with a reputation built on innovation, reliability, and service. info@elationlighting.com. elationlighting.com

IVISON GUITARS

Ivison Guitars are a boutique guitar company based in Worcestershire, UK. Our instruments are built one at a time using traditional and modern guitar building techniques and are fast gaining a worldwide reputation.

Our guitars are played on stages – from stadiums to coffee bars – by discerning players who demand vintage tone coupled with unsurpassed build quality & playability. info@ivisonguitars.com ivisonguitars.com

MARSHALL

Marshall has a vibrant and dynamic history within the music industry and is celebrated by some of the greatest artists in the world. Catapulted from humble beginnings in Hanwell, London, Marshall is now a global music brand that offers guitar amps, drums, label and agency services, a state of the art recording studio and more. marshall.com

NATAL

Natal was officially founded in 1965 by British percussionist Alan Sharp and has been championed by the likes of Fleetwood Mac and The Rolling Stones. The use of fibreglass for greater sound projection and rounded hoops that were easier on the hands made Natal percussion instruments popular. Natal continued to flourish in the following decades, extending their product range to include the Fusion series in the early 90’s as well as cowbells, cajons and small percussion in the following years. In 2010, Natal moved into drum kits, attracting drummers like Jamie Morrison, Sian Monaghan, Michael Rennie, Steven G Legend and Oli Wiseman.

contact@nataldrums.com nataldrums.com

PRODUCTION PARK

A curated community of studios, technology and talent, based in Yorkshire and London, UK. We work collaboratively to create outstanding live experiences and entertainment for global audiences. Production Park exists to shape the future of the industry, investing in the next generation through The Academy Of Live Technology, and dedicated research and innovation centre, XPLOR. studios@productionpark.co.uk productionpark.co.uk

SUBFRANTIC

Based in South London, Subfrantic handles the technical and logistical aspects of event production and touring. They have unique rehearsal and recording facilities (used by some of the biggest names around), and offer tour support including audio, lighting, video, staging, and backline equipment, working with your technicians or supplying their own if needed. subfrantic.com

WISYCOM

With more than 30 years of experience in RF technology Wisycom is recognized as one of the main player in the worldwide market of Audio equipment for Broadcast, Live and Location Sound applications. wisycom.com/

DELEGATES

ADSUM FOUNDATION | Gavin Lonergan adsumfoundation.org

ADVERTISING ASSOCIATION | Aisling Conlon ukaeg.com

AIMS API | Tom Riley aimsapi.com

ALLIANCE FOR WOMEN FILM COMPOSERS | Zoë Lustri theawfc.org

ALTOSPHERE | Joyce Green altosphere.eco

ALTOSPHERE | Alan Sharpe altosphere.eco

ALVALAN | Louise Laing artscouncil.org.uk

ARTS COUNCIL ENGLAND | Naveesur Rahman artscouncil.org.uk

ARTS COUNCIL ENGLAND | Luke Burton artscouncil.org.uk

ARTS COUNCIL ENGLAND | Michelle Dickson artscouncil.org.uk

ARTS COUNCIL ENGLAND | Jennifer Cleary artscouncil.org.uk

AURA DIGITAL STUDIOS | Eva Robinson auradigitalstudios.com

AURA DIGITAL STUDIOS | Sinéad Burns auradigitalstudios.com

AURA DIGITAL STUDIOS | Eoin` Peel auradigitalstudios.com

AURA DIGITAL STUDIOS | Josh McAvoy auradigitalstudios.com

B3 MEDIA | Marc Boothe b3media.net

B3 MEDIA | Elijah Maja b3media.net

B3 MEDIA | Esme Allman b3media.net

B3 MEDIA | Beining (Rosie) Chen b3media.net

BBC | Holly Goodier bbc.co.uk

BBC | Nick Kwek bbc.co.uk

BBC INTRODUCING | Andrew Rogers bbc.co.uk/introducing

BBC INTRODUCING | Millie Carter bbc.co.uk/introducing

BBC INTRODUCING | Paris Ward bbc.co.uk/introducing

BBC INTRODUCING | Sara Tabar bbc.co.uk/introducing

BBC INTRODUCING | Carwyn Griffith bbc.co.uk/introducing

BBC INTRODUCING | Steve Lamacq bbc.co.uk/introducing

BE MORE SOCIAL MEDIA LIMITED | Francesca Carter youcanbemoresocial.com

BE MORE SOCIAL MEDIA LIMITED | Joseph Eley youcanbemoresocial.com

BEAT BLOCKS | Rowan James beatblocks.co.uk

BEAT BLOCKS | Kit Wardle beatblocks.co.uk

BEEP! | Giles Vincent beep.digital

BEEP! | Craig Sparkes beep.digital

BEEP! | Justin Barrow beep.digital

BELIEVE MUSIC PUBLISHING | Simon Pursehouse believe.com/believe-musicpublishing

BLAST THEORY | Anne Rupert blasttheory.co.uk

BPI | Chris Tams bpi.co.uk

BPI | Sophie Jones bpi.co.uk

BRITISH COUNCIL | Joel Mills arts.britishcouncil.org/selector-radio

BRITISH UNDERGROUND | Almass Badat britishunderground.net

BRITISH UNDERGROUND | Crispin Parry britishunderground.net

BRITISH UNDERGROUND | Daniel Ford britishunderground.net

CAPGEMINI | Niall Monk capgemini.com

CERTIFI WORLD | Des Agyekumhene certifi.world

CLASSICAL UNLOCKED | Thea Paraskevaides classicalunlocked.com

CLWB IFOR BACH | Adam Williams clwb.net

COSTAR FORESIGHT LAB, GOLDSMITHS, UNIVERSITY OF LONDON | Cimeon

Ellerton-Kay cimeon.co.uk

D&F CREATIVE | Charlotte Melia dandfcreative.com

DATAMIND AUDIO | Catherine Stewart datamindaudio.ai

DENTSU | Ruth Bucknell merkle.com

DISRUPT MARKETING | Jay Richards disruptmarketing.co

DISRUPT MARKETING | Jake Crabb disruptmarketing.co

DRAKE MUSIC | Sally Currie drakemusic.org

ENDLESS WONDER | Francesco Soragna instagram.com/francesco_juslikemusic

ENTERTAINMENT NOW | Helen O’Brien entertainment-now.com

EXTREMELY GOOD | Nicole Blair tileyardmusic.co.uk/roster/nicole-blair

FIRE RECORDS | James Nicholls firerecords.com

FIRST LIGHT PIANOS | Sarah Kingdom firstlightpianos.com

GLACIER’S REQUIEM | India Lee racket-studio.com

GLACIER’S REQUIEM | Oliver de Mountfalcon racket-studio.com

GLACIER’S REQUIEM | Collins Oboh racket-studio.com

INNOVATE UK | Richard Foxall ukri.org/councils/innovate-uk

KADIAN FOSTER | Kadian Foster instagram.com/itskadimusic

KU PROMOTIONS | James Beck kustockton.co.uk

KU PROMOTIONS | Michael Hollifield kustockton.co.uk

LABELWORX | Dominic Kerley labelworx.com

LSO LIVE | Mark Lees lsolive.lso.co.uk

LSO LIVE | Becky Lees lsolive.lso.co.uk

MAD THEORY | Adithya Bharani Padmanabha bit.ly/40bSlD9

MINISTRY OF JUSTICE | Alice Andrews gov.uk

MODERN SKY UK | Esme O’Keeffe modernsky.uk

MSE BUSINESS MANAGEMENT | David Cushion mse.london

MSE BUSINESS MANAGEMENT | Emily Field mse.london

MSE BUSINESS MANAGEMENT | Phoebe Pressland mse.london

ONE FIINIX LIVE | Rob McGee onefiinix.com

PARAORCHESTRA | Hannah Williams Walton paraorchestra.com

PARAORCHESTRA | Elizabeth Stutters paraorchestra.com

PARAORCHESTRA | Simone Seales paraorchestra.com

PIAS | Jason Rackham pias.com

PPL | Suzi Ibbotson ppluk.com

PPL | Sarah Wall ppluk.com

PPL | Peter Leathem ppluk.com

PPL | Michael Stack ppluk.com

PRIMORDIAL GROUP | Xuehan Jiang primordial.net

PROMISED LAND FILM | Isaac McMorrow instagram.com/promisedlandrecords

PRS FOR MUSIC | Maya Radcliffe prsformusic.com

PRS FOR MUSIC | Anisha Chowdhury prsformusic.com

PRS FOR MUSIC | Kyle Fisher prsformusic.com

PRS FOUNDATION | Joe Frankland prsfoundation.com

PRS FOUNDATION | Becci Scotcher prsfoundation.com

PRS FOUNDATION | Westley Holdsworth prsfoundation.com

PUSH ENTERTAINMENT | Simon Scott pushentertainment.com

RED BULL | Florian Obkircher daily.redbullmusicacademy.com/author/florian-obkircher

ROCK SOUND | James Wilson-Taylor rocksound.tv

ROCKAWAY BEACH | Ian Crowther rockawaybeach.co.uk

ROCKIT CARGO | Nick Goulding rockitcargo.com

ROCKIT CARGO | Chris Palmer rockitcargo.com

SELECTOR RADIO | Hayley Clarke arts.britishcouncil.org/selector-radio

SELECTOR RADIO | Sian Eleri arts.britishcouncil.org/selector-radio

SKY UK LTD | Peter Bradbury sky.co.uk

SOMETHING SOMETHING | Liam James Ward somethingsomething.social

SONICBRAND | Gus Nisbet sonicbrand.com

SXSW LONDON | Tamara Kendall sxswlondon.com

SXSW LONDON | Katie Ball sxswlondon.com

SXSW LONDON | Joe Lewis sxswlondon.com

SXSW LONDON | Rhydian Hicks sxswlondon.com

SXSW LONDON | William Hutchinson sxswlondon.com

SXSW LONDON | ella byrne sxswlondon.com

SXSW LONDON | Adem Holness sxswlondon.com

SXSW LONDON | Kathleen Wilkinson sxswlondon.com

SXSW LONDON | Yiying Zhao sxswlondon.com

SXSW LONDON | Anna Bogutskaya sxswlondon.com

SYNANETICS | Ian Core synanetics.com

SYNCD:IN | Leon Jackson syncdin.com

SYNTHO | Hazel Savage syntho.com

THE BRIT SCHOOL | Rosa Murdoch brit.school

THE BRITISH MUSIC EMBASSY | Phil Patterson thebritishmusicembassy.com

THE BRITISH MUSIC EMBASSY | P-C Rae 274industries.com

THE HAUS AGENCY / UNEQUIVOCAL RECORDS | Richard Hannan thehausagency. co.uk

THE MUSICIANS’ UNION | Kelly Hingley themu.org

THE MUSICIANS UNION | David Webster themu.org

THE POMMIER PARTNERSHIP | Nick Andrews inkedin.com/in/nickandrewsfh

THIS-IS VINYL & VINTAGE | Simon Shorthouse instagram.com/thisisvinylandvintage

TILEYARD MUSIC & TENACE RECORDS | Charles Arme tileyardmusic.co.uk

UCL | Michael Fitzgibbon ucl.ac.uk

UNIVERSAL MUSIC GROUP | Glenn Cooper universalmusic.com

UNIVERSAL MUSIC GROUP | Karim Fanous universalmusic.com

VIRGIN MUSIC GROUP NIGERIA | Kay Ikazoboh virgin.com

BRITISH MUSIC @ SXSW 2026

PROJECT LEADER:

Phil Patterson OBE

BRITISH MUSIC PARTNERSHIP:

Chris Tams for BPI

Rebekah O’Connor for The Department of Business and Trade

Sarah Wall for PPL

Joel Mills & Tom Sweet for The British Council

EXECUTIVE PRODUCER:

P-C Rae

UK PR:

Jake Hills for BPI

Yinka Akindele for PPL

US PR & MARKETING:

Jeff Kilgour, Brendan Bourke, Lindsey McLemore & Amy Rasmussen for The Syndicate

DIGITAL MARKETING:

JMAT

CAMPAIGN DESIGN & BRANDING:

Dan Wilkin at Deadeye Design

ANIMATION:

Valentin Dragomir

TYPESETTING: TR Hughes Design

BRITISH MUSIC EMBASSY EVENT PARTNERS:

Chris Brearley & Chris Hawkins for Liift

Millie Carter & Kelly Betts for BBC Music

Jack Howells for Bowers & Wilkins

Crispin Parry MBE for British Underground / Future Arts & Culture

Mick Ross & Alice Fuller & Charlie Kemp for Northern Sound

Ando Eniwumide & Rory Ceasar Paul for NHC

Justin Gressley, Anne Mueller & Charles Fitzgerald for PIAS

James Westbrook for PRS for Music

Becci Scotcher & Westley Holdsworth for PRS Foundation

Adem Holness & Laura Uccello for SXSW London

CAMPAIGN CREDITS

PRODUCTION:

Production Park

SubFrantic

PRODUCTION DIRECTOR: Ant Forbes

CONFERENCING:

Olly Hares & Emily Tolley

TECHNICAL CONSIDERATION

Allen & Heath, ALT, Ashdown, Austrian Audio Creative Technology, DBtechnologies, DPA, Elation, Ivison, Marshall, Natal, Wisycom & Zildjian.

SPECIAL THANKS:

Andy Rogers, Gary Bales, Paul Sheehan, Steve Lamacq, Carwyn Griffith, Molly Hart at BBC; Claire Albahra, Ben Walsh & Sarah Middleton at Bray Leino; Joe Frankland & Hannah BashirEviston at PRSF; Rachel Nicholson at ALT; Giles Pocock at Bowers & Wilkins; Jo Twist, Charlotte Desmoyers-Davis & Zoe Fitzgerald at the BPI; Peter Leathem OBE, Suzi Ibbotson at PPL; Kate Burwell at The British Council; Rupert Daniels, Tendai Chetse, Rosa Estevez, Asha Batchelor, Emma Hill, Rosamund O’Neill, Sorcha Gordon, Crissy Pascual, Sachi Bid, Freya Cartwright, Neil Semple, Chris Welch Ros Lynch, at DBT; Rob, Cliff, Sarah and The Right Round team; Hannah M and Mary Wilson in Housing, Team TESS, Devlin Sherlock, Francesca Ghizzoni, Nate Cross, Connor Tester, Stacie Cline, Joshua Sewell, Neil Minocha, Peter Lewis, Una Johnston, Rowland Swenson, Doa Todd, Lee Cheves & James

Morales at SxSW; Chris Haddad at APM; Heath Speakman at KickPunchBite; Harold Carter at Prisma; Ras Jammin; Scott Oso Barr; Angie & Blake Olson; Elizabeth Newton.

What do you really want from your design agency? Smart ideas? Great design that can slug it out in the real world? Straighttalking, no-nonsense communication?

Sleeves up, anything’s possible attitude? A ton of talent you can rely on when things get tough? People you like and trust? Well, step right this way… Art directing