Since 2008 The British Music Embassy has been the gold standard for international showcasing at SXSW. In a new venue for 2020 at Cedar St. Courtyard, BME will again host 50+ new UK artists across a variety of showcases and day parties many of which will be recorded for future broadcast by The BBC. Away from the shows the venue will host a variety of B2B sessions, networking events and launches throughout interactive and into SXSW Music.
