Motorcycle Live 2022

Business news

Motorcycle Live is go!

The UK’s biggest motorcycle show, Motorcycle Live in association with Bikesure Insurance, will be opening its doors to motorcycle enthusiasts on 19-27 November, doors opening at 10.00am each day over the duration of the nine-day event.

Finlay McAllan, managing director of Motorcycle Live said: “We look forward to welcoming back the whole biking community over the course of the nine days. The show is shaping up to be brimming with manufacturers, retailers, interaction, riding features and wall-to-wall bikes. The Press and Trade Day will take place on Monday 21 November, when key industry figures will be encouraged to attend. We’re pleased to once again offer eligible trade visitors free entry on Trade Day. So we hope to see you there!”

The WMS Group, one of the UK’s leading vehicle warranty suppliers, will be supporting this year’s Trade Day. FREE TICKETS

All eligible trade businesses can apply for up to four free tickets to the show to use on Trade Day – with advanced tickets priced at £22 for adults, you’re potentially saving up to £88 if you and three of your colleagues were planning to go to the show anyway.

NETWORKING

Meet colleagues, forge new relationships and discover emerging and existing business opportunities within a day dedicated to business at the UK’s biggest motorcycle show.

MEET THE MANUFACTURERS

The Intermot and EICMA European events are taking place again this year, but why travel all the way to Germany or Italy if all the latest new models will be at Motorcycle Live in November? Motorcycle parking at Motorcycle Live is free, so there’s no need to fork out for parking at the airport – and you’ll save the time it would take you to fly there. There are hundreds of bikes to see and more than 50 manufacturers all under one roof.

NOT JUST BIKES

With plenty of brands showcasing their latest innovations, check out the new products, technology and services all looking to create and develop trade relationships.

A GREAT DAY OUT

It’s not just work, work, work. Who says you can’t mix business with pleasure? You might be at the show on business, networking and checking out the best the industry offers, but you can also take some time to indulge in your biking passion.

Applications for trade tickets are open until 5.00pm on 18 November. Trade visitors must pre-apply – no applications will be accepted on the day.

Visit: www.motorcyclelive.co.uk/ trade-day for more information and to see the eligibility criteria for trade applications.

Honda expands staff training programme

IT HAS BEEN A BIG YEAR FOR HONDA UK’S in-house training functions. First, the firm launched a bespoke training course aimed at current sales staff at the beginning of the year. And now it’s added a new-starter ‘onboarding’ course, again aimed at salespeople, this time at the start of their Honda career.

The original Sales Academy course was directed at more experienced staff, and looked to build on their existing skill set in terms of customer management, social media, remote selling and online communications. In essence, it looked to address the transition in customer behaviour which had accelerated massively during the Covid-19 pandemic, moving sales staff skill sets on to suit.

The new course is a little different though. Dubbed the Honda Sales Experience, it’s been designed as a welcome to big H for new showroom sales staff, and is available to everyone starting out at a Honda UK dealership. Taught entirely via the Adobe Connect online platform to minimise costs and disruption, the course consists of weekly two-hour “Virtual Classrooms”, delivered over four weeks. Subjects covered include Honda Values, Sales Overview, Customer Service and Professional Communication.

Alan Scott, the external trainer who has led the development and delivery of both the Honda Sales Academy and Sales Experience, said: “We are delighted to be launching another Honda Motorcycle Virtual Learner programme, this time for onboarding and immersion into the brand, focussing on delivering a high-level Honda motorcycle sales experience. Onboarding has been recognised as an essential part of integrating new staff members into the brand early, increasing both productivity and customer experience very early on. This creates a sense of belonging, knowledge on what’s expected and an open line of communication to those involved in the overall development of the brand experience.

“Our Honda Virtual approach to this, using a blended approach of virtual classroom training, work-based task and pre and post testing ensures every new salesperson can deliver a Honda experience to their customer right from the start. With the additional bonus of being accredited through the Institute of the Motor Industry (IMI), our new salespeople will receive an individual certificate on completion of the programme adding a further sense of pride and engagement.”

The Honda Sales Experience kicked off in September, forming part of the induction for all salespeople joining the Honda network. And the next Honda Sales Academy will continue, now with its third cohort, in December this year.