TARGET TWO WHEELS

Powered by Digitally Charged

Digitally Charged launch its new Two Wheel Targeting arm of the business with exclusive access to masses of motorcycle data.

“We’ve been building our offering over the years,” says Chris Day (MCIM), owner of Digitally

Charged. “Since starting the business a few years ago we’ve leant on our 30+ combined years of experience in the industry to be able to offer something for everyone.

From your small motorcycle dealer all the way through to worldwide manufacturers.

With clients now in the UK,

Sweden, Norway, North

America, Canada, Mexico, Australia and New Zealand we’re targeting two wheels all around the world.”

Using artificial intelligence, machine learning, advanced browsing and contextual audiences, your business is set to hit the right people at the right time.

Lead generation (not just on Facebook but also display throughout the internet) provides the industry with proven return on investment, advanced creative utilising the latest augmented reality plugins, full interactive experiences very rarely seen in display advertising and more.

We have custom/private motorcycle-specific audiences from various data providers only available to Digitally Charged ranging from people searching for helmets and clothing on eBay in the last three days, to 12 months’ worth of motorcycle-specific

t:01157 860 680 e:digitalsales@digitally-charged.com www.digitally-charged.com

manufacturer searches (broken down by manufacturer), riding styles, and more. We also have Amazon in-market data of recent motorcycle clothing and accessory purchases, utilising the two biggest purchasing platforms on the internet.

In addition to display we also have one of the best programmatic TV viewing audiences pulling through potential customers that have watched motorcycle related content and serving linear TV ads from anyone who has consumed one of these shows over the last 12 months.

Everything we do is based around targeting after the fact.

Someone watches MotoGP, we show a live TV ad while they’re watching Coronation Street. Someone reads a story about the latest Triumph launch and we serve an ad once they’ve consumed that content while they’re checking the latest weather, and what’s even better is, we can hit them with a display ad with a full 360 degree view of the product, a lead generated form anywhere or an advanced display ad.

“We’re pushing the boundaries of what’s possible in the creative landscape,” says Scott, Digitally Charged’s creative director. “Since Covid hit, the data available has increased, the digital potential has increased but so has the competition. Standing out in a digital world has become even more important which is why we’ve invested in some of the best creative tech about”.

We can also tie this in to Facebook targeting as well by triggering an ad on Facebook once a display ad has been served ensuring you’re covering all platforms.

recent motorcycle clothing and even better is, we

We’re not just a digital agency, we also do all the the latest weather, and what’s covering all platforms. traditional media and POS associated with running a business but digital is where we’re seeing the biggest growth since Covid. With Bikesportnews.com data, Scooterlab data, and sports/touring specific media data too, we’re sure we’ll drive the success you’re after. n

WE ALSO OFFER:

y Advanced motorcyclespecific cookieless targeting y All manufacturers built as retargeting audiences from eBay,

Amazon, Sky and browsing/contextual audiences y All genres and riding styles built as specific motorcycle audiences y Advanced creative capabilities y Full end-to-end experiences with specific knowledge of motorcycles y Exclusive access to Bike Sport News and Scooterlab data amassing more than 750,000 unique motorcyclists y Proven success with one campaign hitting an ROI of 19:1