2 minute read
Giving Day 2022
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I am sure you have all heard quite enough about Giving Day, but I wanted to share our “thank you montage” film with you.
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Here is the thank you video - https://youtu.be/azHRh5QFf-M
Fundraising is more than rattling buckets, believe it or not! Many of our donations come from relationships we develop with high-net-worth individuals. We also gain significant donations through legacies. The middle bit – the missing bit for us, so far – is known as “mid-level giving” and that is what Giving Day is all about. Reaching out to as many people as we can; our parents, OBs and friends around the world. Not necessarily the wealthiest; it is about creating a donor community, collaborating and giving in a way that feels comfortable.
It has taken over four months of planning to produce Giving Day. We could have raised as much from a single donor, willing to donate the same amount. But then no one else would have been involved.
What we have gained, is over 245 donors. 133 of them have never given to BGS and 99 parents joined in. We have also involved our school community. Our support staff, teachers and children. Crucially, more and more OBs, parents and friends now know about the 500 Campaign.
During the toughest of times and in one of the busiest school terms, asking everyone to get involved in Giving Day, when many didn’t really know how it would work, was an ambitious ask! That goes for the planning last term, and the execution, at the start of this very important term. In a bid to not distract too much from the key activities of the school at such a busy time, we cut down the number of things we put on.
This was, of course, our “first pancake”. We had no idea how it would pan out (excuse the pun).
When we do this again, we will have learned from this first effort, we will have longer to plan, and we will include more of you, if you are willing.
What we achieved together is incredible. Everyone who wore the T-shirt, shared our message, watched our videos and got involved has helped. We actually packed quite a lot into the 36 hours
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of fundraising, including an art auction which has raised over £900. Thank you to all of you.
We engaged a lot of new people and the money raised – which includes two big gifts that provided the matched funding which encouraged 245 people to give – stands at £188,077.
We can do more next time and here’s to welcoming some amazing new children to BGS thanks to what we’ve achieved together.
Nadine Latte
Director of Development
