7 minute read
ABOUT HRX
HrX is India ’ s first celebrity brand which was introduced by Hrithik Roshan and Exceed Entertainment. The brand was launched in 2013 with a holistic mission to help transform the youth of India a better version of themselves, in terms of fitness. They initially launched with apparels and footwears, slowly as they entered the market they saw a rise in the acceptance of fitness being an integral part of people ’ s life, thats when HrX decided to expand its horizon and ventured into accessories, equipments etc.
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MISSION
TO BRING OUT THE BEST IN YOU
When we work on our fitness goals, it brings about a drastic change in all aspects of our life. At HRX, its our mission to motivate and enable you to work on your mind and body, making sure you can be the best version of you.
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FLIPKART PARTNERS
MYNTRA CURE FIT
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PHYSIQUE
Keep going Celebrity influence Red and black logo
RELATIONSHIP
Keep going Celebrity influence Red and black logo
REFLECTION
Powerhouse of energy Competitive Fitness
BRAND PRISM
PERSONALITY
Athletic, Sporty, Lifestyle
CULTURE
Indian Youth Fitness Diet Regime
SELF IMAGE
Affordable Stylish Sassy
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PRODUCT RANGE
APPAREL FOOTWEAR EQUIPMENTS ACCESSORIES EYEWEAR
HRX aims to revolutionise the fitness scenario in India, as a value-for-money, high quality alternative products to international brands. The brand offers a range of products including footwear, apparel for men and women, various accessories and fitness equipments. Product categories across HRX Active Wear, HRX Casual and HRX Yoga and are available on e-commerce platforms including Myntra, Flipkart and Jabong. PAGE 05
STRENGTH
Strong Celebrity Influence Affordable Focuses on fitness Massive target audience -Youth
OPPORTUNITY
Wider range of products Invest in offline stores Growing popularity of fitness among people
SWOT ANALYSIS
WEAKNESS
No omnipresence Does not offer a wide range of products
THREAT
Bigger brands like Decathlon offering similar products at cheaper rates Omnipresent brands
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COMPETITORS
PRODUCT
HrX was launched in 2013, initially starting with footwear and apparel for both men and women. The brand is known for its sportswear and athleisure wear. HrX’ s main focus is the quality of the product, for example in terms of footwear the brand emphasizes the sole and the material. They also launched apparel and footwear for kids. HrX is also entering the range of wearable technology. They have recently launched a very limited variation of watches. Hrx ’ s products are extremely trendy and stylish.
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PLACE
Hrx lacks omnipresence, i.e it does not have physical stores. All of its products are sold online, including Myntra, Jabong, and Flipkart. Online presence of the brands been really helpful since the outburst of COVID-19.Hrx has been very successful in promoting their online sales since they do not have an offline store . Hrx is planning to expand and open brick and mortar stores as well.
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PROMOTION
Hrx thrives immensely on experiential marketing. They have a separate section on their website dedicated to the HRx communities. HrX’ s marketing strategies include organizing fitness campaigns to make it an engaging experience for the audience. Pop ups of the merchandise and free training sessions anf organizing marathons play a part of their experiential marketing strategy. This helps the brand to enhance the audience ’ s experience and leave a mark.
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PRICE
The price of the products is priced in such a way that it can be well accepted by the Indian audience. The pricing strategy also matters and is maintained in a way that is not very different from the competitors pricing. The pricing is also strategised keeping the target audience in consideration, i.e for HrX the target audience is fitness conscious people
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A GLIMPSE ABOUT FIFA WORLD CUP
The FIFA World Cup is the most prestigious soccer competition in the world. Played every four years, the World Cup hosts the top 32 national teams in a month long tournament
The host country is selected via several rounds of elimination and volunteering. The final decision is made By the Fifa Council
FIFA WORLD CUP
The FIFA world cup 2022 will be held in Qatar with most of its games held in the Capital city, Doha. This is the very first time the world cup has been held in the Middle East
The matches are scheduled to be played from November 21December 18,2022. A total of 64 matches will be played in a time period of 27 days.
The matches are scheduled to be played from November 21December 18,2022. A total of 64 matches will be played in a time period of 27 days.
OCTOBER 1,2022ARRIVING ARRIVING
WHY HRX?
It's well evident that all the products of HRX are a fresh, modern and stylish take on athleisure, activewear, and sportswear. As an example of a successful ‘Make in India ’ story, HRX aims to revolutionize the fitness scenario in India, as a value-for-money, high-quality alternative to international brands.
Entering the global market during the time of FIFA world cup celebrations which have been ruled by big international giants like Puma, Adidas, Nike is the most huge opportunity that HRX could get to envision itself in the industry.
It's no doubt that considering Hrithik Roshan, who has been known for fitness and the brand's collection that heavily draws inspiration from his success stories and life setbacks, the collaboration of HRX with FIFA World Cup 2022 is definitely going to be a big hit in the next season.
It will not only create a strong impression among the men who love football and fitness, but also the most fruitful opportunity that any home-grown Indian Sports-wear or an activewear brand could ever get on a mass platform, aiming to represent themselves on the top of the global map.
