BA(HONS) INTERIOR ARCHITECTURE & DESIGN COMPLETE PORTFOLIO | BRIN CHAN (BRIANNA CHAN QIAN LIN)

Brianna Chan Qian Lin I N T E R I O R A R C H I T E C T U R E & D E S I G N PO RT FO L IO BA(Hons) Interior Architecture & Design July 2021 – May 2022

TABLE OF CONTENTS

01

02

PROJECT 1

PROJECT 2

THE TRANQUIL PAVILION

OIL BARREL PET FURNITURE

CURRICULUM VITAE

03

04

PROJECT 3

05

PROJECT 4

06

07

PROJECT 5

PROJECT 6

BAKER’S WORLD

ZOO NEGARA EXHIBITION

CHACHA LAND

THE HONG GALLERY

| CONTACT

| EDUCATION

Email: qianlin070402@gmail.com

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HP: +6012 789 0704 Address: 9 Jalan Palma 1A, Twin Palms Kemensah, Hulu Klang 53100, Kuala Lumpur, Malaysia

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| ABOUT ME Since young, I always had an interest in art related subjects, whether it is abstract painting, DIY handicraft, modelling, acting, sports, music, you name it. However, interior architecture has always been my passion.

I love creating and modifying interior spaces and buildings, as it gives me the opportunity to express my creativity and mood.

Moreover, my favourite interior design style would be the modern monochromatic design style, as I relish the harmonious feeling that it brings about.

Nevertheless, my ambition is to become an interior architecture lecturer, hence I aspire to design more interiors that could inspire even more people.

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Traveling Professional photography Video editing Photo editing

January 2016 – December 2018 High School Cambridge IGCSE St Joseph’s Institution International School (SG)

| WORK EXPERIENCE •

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MIFF Furniture Design Competition

Leadership Organized Good communicator Good literacy

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3D Max

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Adobe Photoshop

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Adobe InDesign

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Microsoft PowerPoint

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Microsoft Word

January 9 to February 13, 2019 Part time barista

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Microsoft Excel

Starbucks Reserve Sunway Pyramid #006 (KL)

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YouTube

December 2019 Part time promoter December 2019 Part time promoter

September 2019 to July 2021 Student representative of DID March Intake

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October 2019 Class trip to Seoul, Korea

Flexible Open minded Responsible Perfectionist

| LANGUAGE PROFICIENCY •

English

•

Chinese

SOAR; School of Arts Representatives

| STUDENT EXPOSURE

• • • •

| TECHNICAL SKILLS Sketchup

| LEADERSHIP ROLE •

• • • •

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OTOP Taiwan Food Fair Sunway Velocity (KL)

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| TRANSFERRABLE SKILLS

AutoCAD

ACER Roadshow Event The Gardens Mall (KL)

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2021/2022 Participant

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January 4 to March 31, 2021 Internship; junior designer Genius Loci Pte Ltd (KL)

| INTERESTS • • • •

March 2019 – August 2021 BA (Hons) Interior Architecture & Design Sunway University (KL)

pinterest.com/briannachanqianlin youtube.com/c/BrinChan

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Raffles College of Higher Education (KL)

linkedin.com/in/brinchan2002/ issuu.com/brin.chan

July 2021 – Present BA (Hons) Interior Architecture & Design

| COMPETITION EXPERIENCE

| REFERENCES •

Available upon request

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Malay

PROJECT 1

RKL202IND 3D MODELLING & PRESENTATION Group Project (Pair) Assignment 1 Rhythm As Light Pavilion Year 2 Semester 1, August 2021 DESIGN BRIEF The aim of this project is to create and design a pavilion with the ‘Rhythm As Light’ theme. The pavilion comprises of elements

such as rhythm, interlocking, repetition, gradation, etc. When the Sun changes its position and shines through the interlocking acrylic panels, pastel coloured light reflections will appear, bringing tranquility to the surrounding.

CONCEPT In relation to the ‘Rhythm As Light’ theme, The Tranquil Pavilion allows different light patterns and colour to shine through during the different times of the day. In addition, The Tranquil Pavilion acts as a structural representation of our feelings when we are

isolated from the world. Once we take a step into the pavilion, we would feel overwhelmed with emotions, as colours of orange, blue, and purple disperse around the pavilion.

RHYTHM AS LIGHT TYPES OF RHYTHM

THEME RESEARCH RHYTHM Rhythm is one of the seven principles of design, hence it is all about the visual repetitions of patterns

REGULAR

and creating mood. Rhythm is all about repetition of design elements that helps to create movement within a space and also a relationship between elements that creates harmony. It can PROGRESSIVE

be seen in patterns, relationship between colours and shape as well as in repetition of lines and form.

There are five main techniques of achieving rhythm. They are as follows:

FLOWING

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Repetition: Repetition is the simplest way to attain rhythm and can be achieved by repeating any of the elements of design (line, colour, texture and pattern, light, and scale and proportion) or other design concepts in an organized and regular way, in which it also creates a sense of stability.

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Gradation: Using a step-by-step sense of progression to move the eye from one end to the other. Hence, increasing or decreasing one or more qualities, such as height or width or overall size.

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Transition: Allowing a design element (usually shape) to move the eye in a gentle, continuous, and uninterrupted visual flow from one object to another.

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Contrast: Contrast is created when one design element is in direct opposition to another by an abrupt change, causing the eye to move back-and-forth between them.

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Radiation: When several design elements come together to form a balanced rotation around a central axis.

REPETITION

TRANSITION RADIATION

GRADATION

CONTRAST

Subtract

CONCEPTUAL DEVELOPMENT

Plan

Cut in 4

Option 1

1)

Twist

2)

Option 2

Duplicate (Different sizes)

Circle

Interlock

Cut ROTATION

INTERLOCKING Star

GOLDEN RATIO

Connect (Linear Organisation)

RADIAL

Plan

PATTERNED LIGHT & SHADOW

Bend

FLOWING RHYTHM

Cut

Connect/ Interlock

FINAL CONCEPT Model 1

Rearrange / Resize

● ● ● ● ● Model 2

Model 3

Repetition of lines Gradation (stacking) Scale (size variation of semicircles) Contrast (neutral colour vs pastel colour) Radiation

Bend

DESIGN The Tranquil Pavilion 宁静亭 Inspired by the current pandemic right now, 宁静亭 (Níngjìng tíng) is a structural representation of our feelings when we are isolated from the world. Thus, once we take a step into 宁静亭 (Níngjìng tíng), we will feel overwhelmed with emotions. However, when the Sun changes its position and shines through the interlocking acrylic panels, pastel coloured reflections will appear and provide a sense of peace. Nevertheless, in order to cope with this overwhelming pandemic, we would do anything to find our inner peace for the sake of our well being.

6 AM

8 AM

10 AM

12 PM

2 PM

4 PM

PROJECT 2

RKLA204ID Individual Project Assignment 2 Sustainable Innovation Furniture Year 2 Semester 1, November 2021 DESIGN BRIEF The aim of this project is to reuse and convert an empty oil barrel into a pet furniture, in which the materials, production process,

and design must act as a sustainable innovation. With the oil barrel’s large size, it can be suitable for rodents, dogs, and cats to use. Thus, the target market for the pet furniture would be domestic pet owners.

CONCEPT With the simple concept of convenience, the pet furniture have rotating trolley wheels installed which allows them to have a portable function. The materials that they are made out of also require low maintenance, which nonetheless minimizes

production costs and consumer spending. Furthermore, the pet furniture can also be placed in bedrooms, living rooms, veterinary clinics, pet shops, pet hotels, pet cafes, and many more.

PRODUCT RESEARCH OIL BARREL Barrels can be constructed out of plastic, fiber, or stainless steel. The two common sub-types of drums are the open top and the welded top.

The illegal dumping of oil barrels in rivers, open fields, and sewers is an ongoing issue which often occurs under the commercial industry. Illegal dumping destroys our environment, as it causes biodiversity loss – e.g. pollution, habitat loss, and climate change, etc.

However, to avoid illegal dumping and being sent to landfills for decomposition, empty oil barrels can be recycled and reused again. They can be converted into something that is usable and useful, such as furniture.

IDEA DEVELOPMENT

PRODUCTION PROCESS Tools and equipment needed

Measuring tape

Oscillating multitool

Marker

PET plastic

Electric drill

Hex torque wrench

Pop rivet gun

Hex bolt fasteners

Screwdriver machine

Steel compact snap lock

Heat gun

Steel hinge

Rotating trolley wheel

Aluminum handle

Rubber edge protector

STEP 1

STEP 2

STEP 3

STEP 4

STEP 5

CUTTING THE OPENING

INSTALLING THE BOTTOM WHEELS

INSTALLING THE PLATFORMS

INSTALLING THE CAGE DOOR

EXTRA PROTECTION

Cut the opening with

Use a hex torque

Use a screwdriver

To create a curved

Fasten an aluminum

an oscillating multitool

wrench to secure

machine to secure each

shape, use a heat gun

handle and stainless

cutter, and use the

each rotating trolley

cutout PET plastic

to bend the PET plastic

steel compact snap

sander to polish up

wheel with hex bolt

platform.

door. When it has been

lock with a pop rivet

any imperfect edges.

fasteners.

cooled, use a pop rivet

gun. Lastly, attach the

gun to drill the aluminum

rubber edge protector

rivets into the holes of

to the cage opening.

each hinge.

Note: The dog cage does not require step 3

DESIGN

Target Market – Domestic Pet Owners

RODENTS

CATS

DOGS

CAGE 2 CAGE 2

(1 pax)

CAGE 1

930mm

930mm

CAGE 1

930mm

(1 pax)

(> 1 pax)

CAGE 1

(1 pax)

STORAGE

(Food, cleaning tools, toys, etc.)

590mm

590mm

590mm

Suitable for all types of small rodents

Size of cat no larger than 48cm in length and 27cm in height

Size of dog no larger than 90cm in length and 55cm in height

Hamster, Mouse, Guinea Pig, Chinchilla, Squirrel, Gerbil, Rabbit, etc.

Persian, Siamese, Munchkin, Shorthair, Tabby, Bombay, Russian Blue, Abyssinian, Maine Coon, etc.

Labrador Retriever, Bulldog, Beagle, Poodle, Pug, Pitbull, Pomeranian, Shih Tzu, Dachshund, Husky, Mastiff, Terrier, Chihuahua, Maltese, etc.

DESIGN

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Ergonomically friendly for pets to use.

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Long lasting with low maintenance.

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Flexible and convenient in terms of transportation – wheels can be installed and are optional.

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Colours and oil barrel sizes are optional.

RODENTS

SOCIAL

ECONOMICAL Production of the oil barrel pet furniture is able to provide job opportunities.

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Minimizes production cost and consumer spending.

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Relatively cheaper when compared to other pet

CATS

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furniture.

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Reduce oil barrel dumping at landfills.

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Reduce illegal dumping at rivers, open fields, sewers, etc.

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PET plastic is sustainable and biodegradable.

DOGS

ENVIRONMENTAL

PROJECT 3

RKL201IND Individual Project Assignment 1 Commercial Pop-Up Exhibition Year 2 Semester 1, November 2021 DESIGN BRIEF The aim of this project is to create our own brand identity of a product and to design a pop-up exhibition with the ‘Catching The

Zeitgeist’ theme. The Baker’s World pop-up exhibition consists of programmes such as the gaming display, biking simulation, infographic wall display, animation screen display, etc. providing visitors a multi-sensory experience to learn more about Baker’s World as a brand.

CONCEPT The concept of coffee, which was derived from the brand identity, is used throughout the exhibition design. As coffee is often associated with work and cafes, the design principles and expressive elements of coffee is used to convey the brand’s food

delivery app and online game.

BRAND & PRODUCT

ISSUE

AIMS

Due to the Covid-19 pandemic, nearly 100,000 people have lost their jobs in 2020. Many families have been dealing with food insecurity, as they struggle to find a job, to pay their bills, and to put food on the table.

To create and design a food delivery app that could potentially help local freelance businesses to grow, and to create job opportunities for local citizens.

Creating a low risk online food category game which is targeted to people who are age 16 and above to earn some extra income, and to help raise money for local food banks.

OBJECTIVES ●

To conduct research on local food banks and non-profit organizations.

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To create a food delivery app that acts as a platform to help local freelance businesses to grow.

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To provide job opportunities through the app, such as food delivery riders and local food bank helpers.

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To create a low risk online food category game which can help people to earn money.

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To give a small percentage of each players’ earned profits to the associated local food banks.

How is this game considered low risk?

ONLINE GAME

The only way for the player to lose their profit is if they forget to collect the food that they had cooked. When the food has cooked overtime and spoiled, no coins or XP will be rewarded.

HOW TO REGISTER FOR THE GAME?

1

2

3

4

AGE CONFIRMATION

GAME ID SETUP

BANK ACCOUNT

MINIMUM STARTUP

Confirmation of age 16 and above to play this game. Agree with the terms and conditions applied.

To setup an account, create an ID and password. ID name will be needed for adding online neighbours later on.

Register your bank account and get approved within 48 hours.

Minimum startup of RM500 is required to purchase the necessities to set up your restaurant.

HOW DOES THE GAME WORK?

1

2

3

4

5

COOK FOOD

COLLECT FOOD

SERVE FOOD

VISIT NEIGHBOURS

COMPETE

Select the food you would like to cook and wait for it to finish cooking, according to their given duration.

Once the food is done cooking, collect the food before it spoils!

You can choose to either store the food for later, or serve the food to the customers to earn coins and XP in return.

Visit other neighbour’s bakeries and have a chat with them in the online chat box. Leave them a tip and a gift too while you’re at it!

Participate in daily goals and weekly competitions to earn amazing rewards!

ONLINE GAME HOW TO EARN MONEY THROUGH THIS GAME?

1

2

3

EARN FROM XP

MONEY WITHDRAWAL

HELP THE NEEDY

By converting XP in exchange for money, according to the list of XP to money amount ranges.

There is a minimum withdraw amount of RM1000. However, there is no maximum withdrawal limit.

Per player: 10% will be deducted from each withdrawal, as proceeds will be distributed and donated to the associated local food banks.

DIFFERENT WAYS TO EARN XP

1 By cooking, collecting, and serving food before they spoil.

2 By accomplishing daily goals.

3 By participating or winning weekly events and competitions.

4 By purchasing ovens, furniture, and decorative items.

5 By visiting, tipping, and gifting online neighbours.

6 By collecting tips and gifts from online neighbours.

F O O D D E L I V E RY A P P APP MOCKUP DESIGN

LOADING PAGE

LOCATION MAP

HOME PAGE

F O O D D E L I V E RY A P P APP MOCKUP DESIGN

RESTAURANT PAGE

PLACE FOOD ORDER

SCHEDULE DELIVERY

PROFILE PAGE

BRAND IDENTITY Another World, Another You Baker’s World is a 2 in 1 food delivery and gaming app for local citizens to grow their freelance businesses, take on job opportunities, and to earn some extra income.

With this in mind, Baker’s World acts as a ‘second world’ which gives people freedom and happiness. People can freely promote and grow their freelance businesses, self-register for listed jobs, and even earn money just by playing an online game.

Moreover, with Baker’s World being able to contribute in helping to solve the ongoing issue of food insecurity in Malaysia, people can make Baker’s World their second source of income, or possibly their main income.

+ Light and Dark Brown

+ Motorcycle

#HE9BB83 RGB 233,187,131 CMYK 8,27,53,0 Cup of Coffee

BAKER’S WORLD According to colour psychology, brown is an earthy and natural colour which creates a sense of reliability and stability. In addition, the brown and black colour in this logo resembles the colour of coffee.

The combination mark logo consists of a motorcycle with additional coffee elements, to represent the food delivery and gaming app.

Circle and curved design elements symbolizes harmony, freedom, and happiness.

The Broadway font, which has a archetypal Art Deco typeface, creates a fun and playful vibe that suits the concept of the gaming app.

Baker’s World’s logo has a clean and simplistic design, to depict Baker’s World’s core value of wanting to help and inspire others, thus providing everyone convenient and various options to satisfy their wants and needs.

#H623F15 RGB 98,63,21 CMYK 43,66,100,46

BRAND IDENTITY CONCEPTUAL PIE CHART Space programmes: Business: Food delivery and online game

Reception counter

Brand Name: Baker’s World Slogan: Another World, Another You

Event talk Merchandise corner Multi-sensory interactive display • Bike simulation

Colour Palette: The Kuala Lumpur Convention Centre is a convention and exhibition centre that is located in the Kuala Lumpur City Centre.

Architectural style: Modern contemporary

CLIENT

PROGRAMME

SITE

DESIGN APPROACH

• Gaming tablet display • Animation screen display • Infographic wall display

Design Principle: •

Movement - manipulating shape and form to create visual movement

•

Emphasis - using colour to emphasize a focal point

•

Repetition - repeating patterns and texture

Design Element: •

The pop-up exhibition stand will be situated in the exhibition hall temporarily for 3 weeks.

The elements of coffee - visual colour, shape, and form

Design Style: •

Modern monochromatic design

BRAND IDENTITY PRODUCT MOCKUP DESIGN

Packaging design for coffee cups, paper bags, notepads, mugs, tote bags, bottles, etc. Biodegradable materials are used to encourage sustainability.

CONCEPT

MOVEMENT

EMPHASIS

Manipulating shape and form of coffee to create visual movement

Using light brown to emphasize a particular area.

REPETITION

EXPRESSIVE ELEMENTS

Repetition of colours, shapes, sizes, patterns, and textures.

Visual colour, shape, and form of coffee drinks and coffee beans

The concept and ideation of Baker’s World’s pop-up exhibition was inspired by

coffee, as coffee is often associated with work and cafes.

With the concept based on the brand itself, design elements of coffee have been used throughout the exhibition.

Circular and round design elements were used, along with radial organization and circulation.

PROGRAMME

RECEPTION

MULTI-SENSORY INTERACTIVE DISPLAY SIGHT

TOUCH

HEAR

Visitors can head to the reception counter to ask for any enquiries.

BIKE SIMULATION

GAMING TABLET DISPLAY

Visitors can listen to the event talk while enjoying free refreshments.

The bike simulator game allows visitors to experience riding around a virtual city as a food delivery rider.

Gaming tablets are placed on informative counters for visitors to learn and try out the online game.

MERCHANDISE

ANIMATION SCREEN DISPLAY

INFOGRAPHIC WALL DISPLAY

Animated infographics pop up on screens when motion sensors detect human motions, such as hand swipes and walking motions.

Each flippable panel contains infographics and worded descriptions on the front and back of it. Visitors can simply turn the panel over to read.

EVENT TALK

Visitors can head to the merchandise corner to have a look or purchase the brands’ products.

VISUAL

CONTINUITY

SPACIAL INTERRUPTION

VISUAL

CONTINUITY

-VOID-

VISUAL

CONTINUITY

&

SPACIAL

CONTINUITY

RELATIONSHIP DIAGRAM

S PA C E C O N F I G U R AT I O N S

PROGRAMMES

N A R R AT I V E P H O T O M O N TA G E

RECEPTION

GAMING DISPLAY

A two-storey pop-up exhibition stand that comes with a multi-sensory experience to feature the food delivery app and online game, hence for visitors to learn more about the brand.

BIKE SIMULATION

MERCHANDISE CORNER

ANIMATION & INFOGRAPHIC DISPLAY

EVENT TALK

L AY O U T P L A N , E L E VAT I O N , S E C T I O N

C O N S T R U C T I O N D R AW I N G

FA Ç A D E

DESIGN

LOCATED AT KUALA LUMPUR CONVENTION CENTRE, HALL 7

GROUND FLOOR VIEW 1

DESIGN

GAMING DISPLAY

RECEPTION

BIKE SIMULATION

MERCHANDISE CORNER

GROUND FLOOR VIEW 2

DESIGN

MERCHANDISE CORNER

RECEPTION

BIKE SIMULATION

GAMING DISPLAY

FIRST FLOOR VIEW

DESIGN

ANIMATION SCREEN DISPLAY

INFOGRAPHIC WALL DISPLAY

EVENT TALK

P R E S E N TAT I O N B O A R D

FINAL MODEL

FRONT OVERALL VIEW

GROUND FLOOR TOP VIEW (FRONT)

GROUND FLOOR LEFT AXONOMETRIC VIEW

LEFT AXONOMETRIC VIEW

GROUND FLOOR RIGHT AXONOMETRIC VIEW

FIRST FLOOR TOP VIEW (FRONT)

RIGHT AXONOMETRIC VIEW

GROUND FLOOR TOP VIEW (BACK)

FIRST FLOOR TOP VIEW (BACK)

PROJECT 4

RKL2006AD Group Project Assignment 2 Commercial Pop-Up Exhibition Year 2 Semester 2, January 2021 DESIGN BRIEF The main aim of our project is to bring visitors back on a journey of the history of Zoo Negara, showing them the difficult times it

has been through and how they went through it. The whole structure of this exhibition is inspired by the logo of the national zoo in Malaysia. The Past, Present, and Future - three thematic areas allow visitors to access through single path circulation.

CONCEPT As we enter the walk-in exhibition, visitors would embark on a journey of darkness and lead through the history wall of the Timeline from Zoo Negara. The next space, which is also in the center of the structure, is a massive LED screen, and the opposite is five panels with a vertical wall that show information about the TOP 5 animals that have the highest expenditure in the zoo.

Together with technology and natural elements, this results in a coherent spatial staging in three dimensions. The last space is about the future development of the zoo. It comes with a wall-to-floor interactive projection. Lastly, surrounded by the structure at the center of the exhibition is a merchandising corner and a cashier counter to raise funds for the zoo.

AIMS & OBJECTIVES

AIMS The main aim is to bring visitors back on a journey of the history of Zoo Negara, showing the difficult times that it has been through and how they went through it. Currently, Zoo Negara is going through the worst as the outbreak of COVID-19 happened, and the situation of lockdown has been maintaining for a year or so. Also, to mention the top 5 animals that require the highest expenditure to take care of them, and to let visitors know more about their living conditions and the food that they require as well.

OBJECTIVES •

To educate Generation Y and Z on the importance of preserving Zoo negara.

•

To tell the story/history of Zoo Negara.

•

To let visitors know the high maintenance cost of the animals in the zoo.

TARGET AUDIENCE •

Generation Y (1979 – 1995; age 27-43)

•

Generation Z (1996 – 2010; age 12-26)

MAJOR ISSUE

ISSUE

STRATEGY

Zoo tourism is one of the industries that has suffered badly since the outbreak of the COVID-19 pandemic.

Malaysia’s national zoo, Zoo Negara, has faced serious financial crisis, especially during the MCO lockdown period where all activities have been disabled in Malaysia. Furthermore, the poor animals have to struggle to live amid a lack of food and medication.

The main strategy is to let people know how Zoo Negara struggled and suffered during difficult times, and to have people appreciate what Zoo Negara has been doing for their animals for all these years. We also want to educate people on the necessity of preserving a national zoo of our country, as doing so unites and educates our community.

SOLUTION The main solution would be to create and design a temporary pop-up exhibition that brings the visitors back on a journey to reminisce the history of Zoo Negara.

The one-month-long exhibition provides visitors a multi-sensory experience, in which visitors can interact with the space by sight, touch, and hearing.

MINOR ISSUE

ISSUE

STRATEGY

Due to the ongoing COVID-19 pandemic, it caused a significant impact to the tourism industry, as travel restrictions have been implemented across the globe.

Therefore, people across the world are relying on social media to obtain updated news and information.

The main strategy to this issue would be to promote and boost the recognition of the exhibition via social media. Due to the fact that people are staying at home more often to keep themselves safe during the pandemic, the youngsters would spend most of their time scrolling through their social media apps.

SOLUTION The main solution would be to create an Instagrammable spot that can attract the young audience, so that the exhibition can be acknowledged through social media when the visitors post their pictures online. Hence, the pop-up exhibition should also be located at a site which many youngsters go to.

S I T E A N A LY S I S

S I T E A N A LY S I S

S I T E A N A LY S I S

S W

O

Long history since 1905

Late opening hours during weekdays

Popular destination for local youngsters

Good ventilation

No air-conditioners

High human traffic

Spreads awareness and commitment to preserve or reuse with other purpose on the existing building

Open space may cause dust and air particles

Convenient access to public transportation and spacious parking area

T Over commercialized

PROGRAMME

HISTORY WALL TIMELINE

LED SCREEN INSTALLATION

DIGITAL PROJECTION INSTALLATION

A wall designed with a built-in LED screen that tells the past history of Zoo Negara

A large LED screen which displays a video of Zoo Negara during present time

A ceiling mounted projector which creates a wall-to-floor interactive projection that displays a video of Zoo Negara’s future plans

INFORMATION PANEL

CASHIER COUNTER

MERCHANDISE DISPLAY

Five information panels which display the top 5 animals with the highest expenditure

Visitors can purchase products, give donations, and know more about the adoption programme at the cashier counter

Zoo Negara’s merchandise are for sale; T-shirts, caps, notebooks, keychains, and panda stuffed toys

STORAGE AREA

Dismantlable racks are provided to store extra merchandise stocks

PROGRAMME TIMELINE

WEEKDAY (Thursday & Friday) WALK-IN EXHIBITION

10AM

5PM

12AM

10AM

5PM

12AM

MERCHANDISE CORNER STORAGE

WEEKEND (Saturday & Sunday) WALK-IN EXHIBITION

MERCHANDISE CORNER STORAGE

DESIGN CONCEPT CONCEPT 1

CONCEPT 2

•

Inspired by Zoo Negara’s logo

•

Inspired by Zoo Negara’s map: jungle concept

•

Zoomorphic design elements

•

Zoo Negara is also known as “Zoo in the jungle”

•

Three parts/sections of logo has meaning to it

•

Space configuration - network circulation + radial organization

•

Space configuration - intersections + spiral

DESIGN CONCEPT FINAL CONCEPT DEVELOPMENT

(B1)

Inspired by Zoo Negara’s logo (design concept 1)

(C) (B2)

LOGO AS BASE

2

SIMPLIFY MASS

4

SIMPLIFY AND THICKEN MASS

3 FINAL OUTCOME

1

LOGO INSPIRATION

(A)

SUBTRACT PART (A), (B1), AND (C)

SKETCHES

PRELIMINARY SKETCHES

MOOD BOARD DESIGN CONCEPT •

Tropical concept

•

Modern biophilic interior design

•

Dark green, silver-white, golden-brown colour palette

•

Walk-in exhibition - night safari theme

S C H E M AT I C P L A N N I N G PUBLIC

ENTRANCE/EXIT

PRIVATE

SPACE CONFIGURATIONS

IDEA 1

IDEA 2

IDEA 3

IDEA 4

IDEA 5

FINAL IDEA

F U R N I T U R E L AY O U T P L A N

SECTION

E L E VAT I O N

DESIGN

Zoo Negara’s Exhibition | Exterior Facade “Zoo Negara’s pop-up exhibition, ‘A Journey Through Time’, brings visitors back on a journey of the history of Zoo Negara.”

DESIGN

Zoo Negara’s Exhibition | Walk-in Exhibition “The main entrance on the left leads to the walk-in exhibition. The past, present, and future - three thematic areas allow visitors to access through single path circulation.”

DESIGN

Zoo Negara’s Exhibition | History Timeline Wall “The history timeline wall is designed with a built-in LED screen that tells the past history of Zoo Negara, showing both the good memories and difficult times it went through.”

DESIGN

Zoo Negara’s Exhibition | LED Screen Installation “A large LED screen which displays a video of Zoo Negara during the present time, as they are currently struggling financially during the COVID-19 pandemic. ”

DESIGN

Zoo Negara’s Exhibition | Information Panel “Five information panels which display the top 5 animals with the highest expenditure.”

DESIGN

Zoo Negara’s Exhibition | Digital Projection Installation “A ceiling mounted projector which creates a wall-to-floor interactive projection that displays a video of Zoo Negara’s future plans.”

DESIGN

Zoo Negara’s Exhibition | Merchandise Corner “Zoo Negara’s merchandise are for sale; T-shirts, caps, notebooks, keychains, and panda stuffed toys. Visitors can purchase products, give donations, and know more about the adoption programme at the cashier counter.”

ISOMETRIC VIEW

POSTER

P R E S E N TAT I O N B O A R D

EXHIBITION NAME TAGLINE MAJOR ISSUE

TARGET AUDIENCE CONCEPT

MINOR ISSUE

FURNITURE LAYOUT PLAN

LOGO

DESIGN BRIEF

ELEVATION SECTION

AXONOMETRIC VIEW

SITE ANALYSIS

3D VIEW

3D VIEW

3D VIEW

3D VIEW

PROJECT 5

RKL201IND Individual Project Assignment 1 Commercial Experiential Exhibition Year 2 Semester 1, November 2021 DESIGN BRIEF ChaCha Land is developed through the adaptive reuse of APW Bangsar, a well-known site for hosting exhibitions and

collaborative workshops.

ChaCha Land is designed for ChaCha Kombucha, in which its experiential space consists of

programmes such as the DIY kombucha workshop, multi-sensory exhibition, plant hub, and kombucha bar. Hence, the exhibition is targeted at generation Y and Z audiences. Moreover, these programmes are curated to raise awareness on obesity and to encourage people to drink kombucha as an alternative for soda drinks.

CONCEPT The scheme’s planning and three-dimensional form are inspired by the conceptual idea related to the brand identity and programme. Wavy and circular elements are implemented into the interior and exterior of ChaCha Land. Moreover, the clustered organization and network circulation are implemented into the interior space, creating space within a space.

Furthermore, the entrance of ChaCha Land will be going for a frontal approach, along with a flush entrance to make the building more noticeable to the public. Nevertheless, the experiential space design incorporates eco-friendly and locally sourced materials to go for a more sustainable approach.

ChaCha Land – An experiential exhibition that evoke human senses Slogan – Evoke your inner ChaCha

AIMS & OBJECTIVES

ISSUE According to Malaysia’s health consciousness statics, WHO (World Health Organization) has claimed Malaysia to be Asia’s most obese country, due to the fact that half of Malaysia’s population are not watching what they consume, are not prioritizing buying healthy foods and supplements, or are struggling with depression and overeating as a result (especially during this current pandemic).

OBJECTIVES

AIMS To create and design an experiential space which provides the generation Y and Z audiences an indelible multisensory experience, to raise awareness on obesity and kombucha.

Birth year: 1981-1996 Age range: 25 to 40 Size: 72.1 million

Aspiration: Freedom and flexibility

A modern biophilic designed experiential space to target generation Y (age 25-40) and Z (age 24 and below) audiences, as they can potentially help to increase brand awareness with their extensive knowledge of social media.

•

Adaptive reuse of APW Bangsar site to create an experiential space for visitors to gain an understanding of what ChaCha Kombucha is all about and to raise awareness on obesity.

•

To study the history and health benefits of kombucha, and how kombucha can help us to lose weight.

•

To establish a kombucha exhibition gallery that comes with a multi-sensory experience which allows visitors to interact with the space.

•

To establish a kombucha workshop for the generation Y and Z audiences to have a hands-on experience of making homemade kombucha.

•

To establish an indoor plant hub with aeroponics farming system, to create a multi-sensory experience which allows visitors to pick and choose vegetables and fruits for their home-made kombucha flavours.

AKA: iGeneration (iGen), Post-Millennials, Homeland Generation

GEN Z

GEN Y

AKA: Millennials, Echo Boomers, Boomerang Generation

•

Birth year: 1997 – later Age range: 24 and below Size: 68 million Aspiration: Security and stability

MAJOR ISSUE

ISSUE

STRATEGY

SOLUTION

According to Malaysia’s health consciousness statics, the World Health Organization has claimed Malaysia to be Asia’s most obese country, due to the fact that half of Malaysia’s population are not watching what they consume, are not prioritizing buying healthy foods and supplements, or are struggling with depression and overeating as a result (especially during this current pandemic).

The strategies include establishing a kombucha exhibition gallery, a workshop, and an indoor plant hub that comes with a multi-sensory experience which allows people to interact with the space, to gain an understanding of what the brand is all about, and to raise awareness on obesity.

The solution to these ideas would be to create a modern biophilic design experiential space, to evoke human sensory in order to create awareness on obesity and to promote people to eat healthily. In relation to the concept of ‘no artificial ingredients’, the experiential space is to be designed with a modern biophilic approach, for visitors to indulge in an ambient space that is surrounded with aeroponic plants and furnished with eco-friendly and sustainable materials.

S I T E A N A LY S I S Location APW Bangsar

Address Lot M, 29-5, Jalan Riong, Bangsar, 59100 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur

Contact Telephone 1: +603 2201 8829

Telephone 2: +603 2282 3233 Email: hello@apw.my Website: apw.my Facebook/Instagram: @apwbangsar

“WE ARE A CREATIVE INDUSTRIAL SPACE” APW was first established in 1952 as Art Printing Works, a commercial printing factory. Its original location was in Lebuh Ampang, before relocating to its present Bangsar location in 1965. From the 60s to the 80s, Art Printing Works was one of the most prolific printers in Kuala Lumpur.

In 2013, an idea was conceived to repurpose underutilized spaces within the printing factory – to convert the factory into an inspiring creative space. Various spaces have since been reimagined to create an urban campus for the community, by bringing together individuals and groups from diverse

backgrounds

through

events,

workshops,

and

programmes.

Since

2014,

APW

has

been

used

by

corporations,

entrepreneurs, educators, artists, small businesses, and nonprofits for workshops, artisan markets, performances, private functions, and other events.

S I T E A N A LY S I S = Site

= Sun Path (From East to West)

= Service = Wind Path (From Northeast and Southeast)

= Institutional

= Noise

= Residential

= APW Location

= River/Lake = Park

= Nearest Parking (4 mins walk)

= Road

= Nearest Bus Stop (3 mins walk) = Nearest Transit (11 mins walk)

= Transit Line

...……..…

= Route

S I T E A N A LY S I S

STRENGTHS

WEAKNESSES

OPPORTUNITIES

THREATS

Flexible open spaces for the public to roam around freely

No private parking space

Nearby valet parking

Many nearby competitors (restaurants, cafes, printing shops, teahouses, etc.)

Various spaces for the public to explore (eateries, event spaces, pocket park)

Space is relatively dark, lack of natural lighting

Nearby facilities (hotels, schools, hospitals, residences, public transportations, etc.)

Less human traffic on weekdays

Lots of shelters available to shelter visitors from the rain and the scorching Sun

Lack of ventilation

Medium vehicle traffic in the morning and in the afternoon, no traffic in the evening and at night

Nearby ongoing construction, can be noisy

Lots of vegetation on site (pocket park)

Only one main entrance available

No kombucha exhibition galleries or museums nearby

With less human traffic at night, site surrounding becomes unsafe

S I T E A N A LY S I S 1

2

APW Bangsar

5

Site location

Nearest Bus Stop KL1115 Apartment Putra Ria (Opp) 1 mins (drive) | 3 mins (walk)

6

Nearest Hospital

3

4

Nearest Restaurant

Nearest Hotel St Giles Signature Hotel & Residences 5 mins (drive)

9

Nearest Police Station

Nearest Bank

10

Dataran Maybank 4 mins (drive)

Nearest Parking Lot

7

Pantai Hospital Kuala Lumpur 5 mins (drive)

8

LRT Bangsar 4 min (drive) | 11 mins (walk)

Pantai Police Station 6 mins (drive)

Nearest Shopping Mall 11

Parq Valet 4 mins (walk)

Nearest School

Nearest MRT

Naj & Belle 2 mins (walk)

Global Indian International School (GIIS) 5 mins (drive)

12

Midvalley Megamall 5 mins (drive)

Nearest Residence Nadi Bangsar Serviced Residence 3 mins (walk)

5

4

12

9

6

3

8 10 1 2

7

11

CLIENT THE CHACHA STORY “The Story of us is really simple. The future needs to be better than the present. Our idea was born out of the love of giving and providing healthy alternatives to Malaysians. We want to make healthy simple, and convenient. Founded by Brewmeister Matthieu Morisset who is a plant-based chef, and Ishaq Vadillo a Health and Fitness Trainer, we both feel that Kombucha is the drink missing from the world.”

Creating Real Authentic Products

Redefining What We Consume

Serving The Community

“We stand by our ethos of no artificial ingredients, no preservatives or unnecessary additives. Our products always contain the highest quality ingredients even if it is more expensive or difficult to find.”

“We want to be the catalyst and driving force towards functional foods.

Kombucha is a drink that is healthy and tastes delicious. This is the drink that was see future generations, and forwardthinking people choosing over processed drinks with no health benefits.”

“We are here to serve. We want to inspire and help others through our products.

Re-learning what we know is the best way to move forwards as a society. We want to make health affordable and convenient for everyone.

MASS MODEL

SUBTRACTION

SUBTRACTION

SUBTRACTION

SUBTRACTION

ADDITION

ADDITION

MASS MODEL

ADDITION

MASS

SUBTRACTION

SUBTRACTION

SUBTRACTION

SUBTRACTION

ADDITION

ADDITION

CONCEPT DIAGRAM

ENTRANCE & EXIT

PUBLIC & PRIVATE SPACE

BUILDING INSTALLATIONS

There are two main entrances, one exit, and one secondary entrance.

Only working staff are allowed to access the private space, and they would enter through the secondary entrance. On the other hand, the public spaces are accessible to everyone.

The round windows are arranged in a clustered organization to go with the fizzy kombucha concept.

Perforated panels are also cladded onto the building to go with the concept.

The curved roofs with howe trusses are installed to solve the wind ventilation issue, while large glass windowpanes allow natural sunlight to shine into the interior.

CONCEPT DIAGRAM

SUN

WIND

NOISE

The sun path is from East to West. Large glass windowpanes are installed to maximize the amount of sunlight into the interior. 130 Solyndra solar panels are installed to absorb sunlight for energy generation.

The prevailing winds come from Northeast and Southwest. The round shaped perforated panels are adjustable to allow wind to flow into the interior.

There is noise coming from all sides of the building.

The ground floor would be noisier than the upper floor, due to higher human traffic. However, the east side of the building will be the noisiest, due to the ongoing building construction nearby.

3300mm

3300mm

CONCEPT DIAGRAM

VOLUME (FRONT VIEW)

3300mm

3300mm

The building consists of two voids – 1 small void in the private space, and 1 large void in the public space. The large void is centered in the middle of the building, and it also serves a purpose of allowing the aeroponic plants to obtain more sunlight and space to grow.

VOLUME (SIDE VIEW)

PROGRAMME

EXHIBITION GALLERY

PUBLIC

Reception

Brochure stand

ChaCha Kombucha display

Video installation room

Lockers

Male and female washroom

Smell the aroma of kombucha

Obesity scale interactive display

Lounge

Baby care room

Hear the kombucha fizz

Souvenir shop

Kombucha bar

Accessible toilet

Touch the jars of SCOBY

Available for 3 months from July to September, rotate every year

PROGRAMME

WORKSHOP

INDOOR PLANT HUB

Making kombucha together – The more the merrier

Pick your fruit or vegetable to give your kombucha a flavour

Management office

Electrical room

Stimulating the five senses through hands-on experience

Plant your own seedling

Workshop storage room

Water pump room

Bring home a DIY kombucha brewing kit

Bring home an aeroponic kit

Indoor plant hub storage room

Staff restroom

Plastic bottle recycling programme

Coconut husk recycling programme

Discussion room

Pantry

PRIVATE

PROGRAMME

GROUND FLOOR PUBLIC SPACE FIRST FLOOR EXHIBITION

MULTI-SENSORY EXHIBITION

AEROPONICS PLANT HUB

PRIVATE SPACE

PROGRAMME TIMELINE

GROUND FLOOR RECEPTION

6AM

3PM

12AM

6AM

3PM

12AM

PLANT HUB INSTALLATION KOMBUCHA BAR SOCIAL ZONE EVENT TALK AEROPONIC PLANT HUB WORKSHOP

BREWERY PANTRY

FIRST FLOOR MULTI-SENSORY EXHIBITION MANAGEMENT OFFICE DISCUSSION ROOM

PRELIMINARY SKETCHES

SKETCHES

OPTION 1

OPTION 2

OPTION 1

OPTION 2

OPTION 3

OPTION 4

OPTION 3

OPTION 5

OPTION 4

- Exhibition Gallery – Make them fatter or skinnier

SPATIAL RELATIONSHIP BUBBLE DIAGRAM

S PA C E P L A N N I N G

STAFF RESTROOMS

WASHROOMS

CHILLER ROOM

ELECTRICAL ROOM

= PUBLIC

= IMMEDIATELY ADJACENT

= SEMI-PRIVATE

= CLOSE + CONVENIENT

= PRIVATE

= CONVENIENT

WATER PUMP ROOM

BREWERY

WORKSHOP 1

CHACHA KOMBUCHA DISPLAY

EVENT TALK + SOCIAL ZONE

SEATING

PANTRY

WORKSHOP 2 RECEPTION

SERVICE LIFT

TOUCH ZONE

EXHIBITION GALLERY

OBESITY SCALE INTERACTIVE DISPLAY

SOUVENIR SHOP

SMELL ZONE

WORKSHOP 3

HEAR ZONE

PLANT HUB STAFF RESTROOMS

DISCUSSION ROOM

KOMBUCHA BAR

• • •

Clustered organization Network circulation Spaces linked by a common space

MANAGEMENT OFFICE PANTRY

VIDEO ROOM

GROUND FLOOR

S PA C E L I S T I N G • • •

Clustered organization Network circulation Spaces linked by a common space

= PUBLIC = SEMI-PRIVATE = PRIVATE

FIRST FLOOR

S PA C E L I S T I N G • • •

Clustered organization Network circulation Spaces linked by a common space

= PUBLIC = SEMI-PRIVATE = PRIVATE

GROUND FLOOR

S PA C E C I R C U L AT I O N = PUBLIC

= STAFF CIRCULATION

= SEMI-PRIVATE

= VISITOR CIRCULATION

= PRIVATE

FIRST FLOOR

S PA C E C I R C U L AT I O N = PUBLIC

= VISITOR CIRCULATION

= SEMI-PRIVATE

= STAFF CIRCULATION

= PRIVATE

GROUND FLOOR

F U R N I T U R E L AY O U T P L A N

FIRST FLOOR

F U R N I T U R E L AY O U T P L A N

SECTION

SECTION A-A

SECTION B-B

MOOD BOARD Industrial Bar Stool

Mustard Yellow Bar Stool

Sphere Pendant Light 25W 4000K

Mustard Yellow Stucco Paint

Yellow Mesh Panel

Yellow Epoxy Paint

Down Light 25W 4000K

LED Strip Light 10W 3500K

Reclaimed Wood White Chair Brushed Aluminium

Black Laminate

Mustard Yellow Powder Coated Steel

25mm THK Tempered Glass

GROUND FLOOR

DESIGN

RECEPTION | 8am – 9pm If visitors have any enquiries, there is a reception on the right, right by the entrance. If visitors would like to head straight to the exhibition or plant hub installation, the ramp is on the left, right by the entrance as well.

GROUND FLOOR

DESIGN

PLANT INSTALLATION HUB| 9am – 8pm The plant installation hub is an Instagrammable area, as mesh panels are filled with aeroponic plants and ChaCha Kombucha bottle installations. All ChaCha Kombucha bottles from the bottle recycling programme will be added to the installations.

GROUND FLOOR

DESIGN

SOCIAL ZONE | 9am – 8pm The white circular graphic on the floor indicates the event talk area. Even though the even talk is from 2pm to 4pm everyday, visitors can still rest at the social zone when there is no ongoing event talk.

GROUND FLOOR

DESIGN

KOMBUCHA BAR| 9am – 8pm The kombucha bar is split into two parts – dine-in and to-go. There is also an open-kombucha bar (open from 9am to 8pm as well) which allows visitors to see and learn how to make kombucha.

GROUND FLOOR

DESIGN

WORKSHOPS|

9am – 8pm

The workshops are paid programmes for students to learn how to make homemade kombucha.

Students also have the opportunity to learn more about the origins and benefits of kombucha.

GROUND FLOOR

DESIGN

WORKSHOP|

9am – 8pm

Each 3 hours long workshop can have 8-10 students.

GROUND FLOOR

DESIGN

AEROPONIC PLANT HUB| 9am – 8pm The aeroponic plant hub is where the workshop students get to pick their own fruit or vegetable for their kombucha flavour.

They can plant their own seedlings as well, and even bring home an aeroponic kit.

GROUND FLOOR

DESIGN

Featuring mesh panel staircase

PANTRY| 8am – 9pm

During staff break / resting period, workers can take a rest at the ground floor or first floor pantry.

GROUND FLOOR

DESIGN

BREWERY| 8am – 9pm In preparation for the workshop classes, kombuchas are brewed here.

Workshop students are also allowed to get a glimpse of the kombuchas being brewed.

FIRST FLOOR

DESIGN

SOUVENIR SHOP| 9am – 8pm ChaCha Kombucha products (bottle of kombucha) are up for sale. If visitors wish to participate in the ChaCha Kombucha bottle recycling programme, visitors can pass their empty ChaCha Kombucha bottles to the cashier.

FIRST FLOOR

DESIGN

CHACHA KOMBUCHA DISPLAY| 9am – 8pm ChaCha Kombucha bottles are stacked up for display.

FIRST FLOOR

DESIGN

OBESITY INFOGRAPHIC DISPLAY| 9am – 8pm Visitors get to learn more about the obesity issue in Malaysia, through infographics.

FIRST FLOOR

DESIGN

OBESITY SCALE INTERACTIVE DISPLAY| 9am – 8pm There is a touch-screen machine for visitors to pick which food or drinks the large figures shall consume. Unhealthy foods would cause the figure to bloat up, while healthy foods would make the figures skinnier, hence encouraging people to eat healthily.

FIRST FLOOR

DESIGN

VIDEO INSTALLATION ROOM| 9am – 8pm A large LED screen which plays an educational video about obesity and kombucha.

FIRST FLOOR

DESIGN

MULTI-SENSORY ZONE| 9am – 8pm At the hear zone, touch zone, and smell zone, visitors get to have a multi-sensory experience of knowing what kombucha fizz sounds like, what the scoby texture feels like, and what kombucha smells like.

ISOMETRIC VIEW

P R E S E N TAT I O N B O A R D

PHYSICAL MODEL SCALE

N/A

MASS MODELS

CONCEPTUAL DIAGRAMS

PHYSICAL MODEL SCALE

1 : 200

FIRST FLOOR

GROUND FLOOR

OVERALL BUILDING

PROJECT 6

RKL2006AD Individual Project Assignment 1 Commercial Art Gallery Exhibition Year 2 Semester 2, May 2022 DESIGN BRIEF The Hong Gallery is developed through the adaptive reuse of Ruang by Think City, an abandoned site which was well-known

for hosting temporary exhibitions, seminars, and workshops. The Hong Gallery targets the generation Y and Z audience, specifically families, young art enthusiasts, and tourists. In addition, The Hong Gallery’s exhibitions are designed based on Red Hong Yi’s contemporary artworks, hence a narrative story is created to showcase Red Hong Yi’s journey as an artist. Moreover,

CONCEPT Red Hong Yi’s artworks are depicted as 3D sensory spaces, providing visitors a multi-sensory experience to capture the essence of the artworks through sight, smell, taste, touch, and audio. Furthermore, programmes such as the food and drink

art workshop, colour mood tunnel, motion capture station, photomontage station, customizable memebank note station, etc. are added into the space to give youngsters the opportunity to express their inner creativity through art by using materials other than paint brushes.

The Hong Gallery – A non-picture gallery which gives youngsters the opportunity to express their creativity through sensory spaces Slogan – Out of the canvas

AIMS & OBJECTIVES

AIMS

OBJECTIVES

•

To create a narrative story using Red Hong Yi’s artworks for visitors to experience her journey as an artist.

•

To do further research on Red Hong Yi’s artworks and her journey as an artist.

•

To give young art enthusiasts an opportunity to express their creativity through art as an alternative for using words – in relation to how Red Hong Yi uses everyday materials and digital technologies to create her artworks.

•

To do further research on the different types of factors that limit a youngster’s creativity.

•

Adaptive reuse of Ruang by Think City to create an art exhibition that is based off Red Hong Yi’s artworks.

•

The target audience would be locals and tourists, specifically young art enthusiasts and families under generation Y and Z.

•

To provide interactive programmes which give people the opportunity to express their creativity through art – by using materials other than paint brushes.

•

To educate parents on the different ways for children to express their creativity through art.

LOCALS

TOURISTS

YOUNGSTERS

FAMILIES

Young art enthusiasts

Interested to learn more about local artists

Generation Z

Generations Y and Z

TARGET AUDIENCE Generation Y

Birth Year: 1981 – 1996 Age Range: 25 – 40 years old

Generation Z

Birth Year: 1997 to later Age Range: 24 years old and below

MAJOR ISSUE

ISSUE

STRATEGY

SOLUTION

There are several factors which can limit a youngster’s creativity, such as stress, chaotic environments, restrictive routines, boredom, self-criticism, limited resources, and much more.

The main strategy to this issue would be to establish interactive programmes, to give youngsters an opportunity to express their creativity through art as an alternative for using words. In addition, another strategy would be to educate parents on the different ways for youngsters to express their creativity.

The main solution to this issue would be to design the interior according to the narration of Red Hong Yi’s journey as an artist. In addition, the main concepts of free-flow, layering, and gradient are implemented into the space and are portrayed through parametric designs.

MINOR ISSUE

ISSUE

STRATEGY

SOLUTION

Due to the fact that there are many windows throughout the building, the beaming sunlight during the day time could potentially damage the artworks and installations that are displayed inside the building.

The main strategy to this issue would be to come up with different ways to prevent the beaming sunlight from damaging the artworks and installations, such as installing curtain blinds, window shades, and heat reducing window films.

The main solution would be to use heat reducing window films to minimize the amount of beaming sunlight. In addition to that, the exhibitions shall be placed furthest away from the windows in order to avoid direct sunlight.

S I T E A N A LY S I S Location

Address

Contact

Ruang by Think City

2, Jalan Hang Kasturi, City Centre, 50050 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur

Telephone: +603 2022 1697

= Ruang by Think City = Site

= Nearest Parking (2 mins walk)

= Service = Institutional

= Transit Line

= River

= Route

= Nearest Bus Stop (1 min walk) = Sun Path = Nearest Transit (5 mins walk)

= Wind Path

= Noise

S I T E A N A LY S I S 1.

Site location – Ruang by Think City

7.

Nearest hospital – Tung Shin hospital (4 mins drive)

2.

Nearest bus stop – KL103 Maybank (1 min walk)

8.

Nearest police station – Balai Polis Brickfields Police Station PDRM (9 mins drive)

3.

Nearest MRT – MRT Pasar Seni (6 mins walk)

9.

Nearest fire station – Central Fire & Rescue Station (9 mins drive)

4.

Nearest parking lot – India visa KL parking (3 mins walk)

10. Nearest school – Asia School of Business (5 mins drive)

5.

Nearest bank – RHB Bank Tun H.S. Lee (2 mins walk)

11. Nearest residence – The Robertson Residences Bukit Bintang (6 mins drive)

6.

Nearest hotel – Hotel Avenue J (1 min walk)

ATM machines available for money withdrawal

Targe audience: locals and families

In case of any injury emergencies

5

11 Convenient public transportation for visitors in KL

7

3

8

9

6 2

10

Parking rate: RM8 for the first hour, RM6 for every following hour, RM12 for each hour during weekends

Targe audience: youngsters

1

Target audience: tourists Convenient public transportation for visitors around KL city centre

4

Exhibition gallery site

S I T E A N A LY S I S

S W

O

T

Good ventilation

No drop off area

Nearby public transportation

Site surrounding is unsafe at night

Good natural lighting

Noise pollution

Nearby public facilities

Homeless people surrounding the site

Spacious interior

Located in a heritage site

Low human traffic during weekdays

Community gathering space

Abandoned site

High vehicle traffic in the afternoon and at night

S I T E A N A LY S I S CONCEPTUAL DIAGRAM

SUN PATH

VENTILATION

VEGETATION

ENTRANCE / EXIT

NOISE LEVEL

POSITIVE VIEW

NEGATIVE VIEW

S I T E A N A LY S I S CONCEPTUAL DIAGRAM

PUBLIC SEMI-PRIVATE PRIVATE

NARRATION

ZONING

The concept of free flow, layering, and gradient is implemented into the interior space.

Private and semi-private spaces are situated more towards the corners.

S I T E A N A LY S I S

VISUAL CONTINUITY

CONCEPTUAL DIAGRAM

CIRCULATION

VOLUME

Radial organization and arterial circulation is implemented into the interior space.

As each floor progresses, the void space increases to represent an increasing gradient.

CLIENT

Red Hong Yi (born in 1986, Kota Kinabalu) is a Chinese-Malaysian contemporary artist and architectural designer who creates artwork that expresses her style, her Asian culture, and to raise awareness for the major issues and trends which create an impact on our modern society. She is well known as ‘the artist who paints without a paintbrush’, as she took inspiration from her grandfather's advice to

create art without using a paintbrush. Thus, she combines traditional craftmanship and digital technology to create a variety of mixed media installations.

From year 2012, Red Hong Yi has worked on many projects and commissions, as well as her artworks and collections being displayed

at international museum exhibitions and art galleries. Moreover, she has

been

a

guest

teacher

and

speaker

for

conferences, workshops, and prestigious universities.

international

N A R R AT I V E

LOOK TO THE MOUNTAINS Vegetables are chopped and dipped in black ink, stamped repeatedly on a silky white cloth to create the image of China’s mountain range, which brings calmness and serenity.

TEH TARIK MAN

CLIMATE IS EVERYTHING

YAO MING PORTRAIT

FEATHERS

20,000 teabags were collected, stained, and stapled on cutouts of wire mesh, suspended off a wooden frame. The created image of the Teh Tarik Man reminded Malaysians of home – both in image and scent. The Teh Tarik Man is an everyday local scene that Malaysians can relate to, hence the particular tea scent and sepia tone would magnify the feeling of nostalgia among Malaysians who visited the piece.

The continents of the world are made of 50,000 greentipped matchsticks. The piece is then lit up and burned down in 2 minutes to symbolize how climate change brings fast damage to destroying our planet and our home.

The portrait of Yao Ming was painted with a basketball dipped in red paint and dribbled on paper. The process was filmed and uploaded onto the internet, which caught the attention of news outlets and millions of people.

10 pieces of pigeon feathers were scanned and printed onto 1500 A4 papers into a giant bird of 3 storeys high. The installation was attached from a printer to a steel truss, with the bird exploding from the printer soaring upwards represents how machines and computers are advancing at an exponential rate.

MEMEBANK The ‘Memebank’ series of NFT is based off the six copperplates for bank notes of the 6 world currencies – US Dollar, British Pound, Chinese Yuan, Japanese Yen, Singapore Dollar, and Malaysian Ringgit. Elements of the bank notes are replaced with pop culture faces, memes, and crypto references.

2

4

5 6

1

3

CREATE ART WITH EVERYDAY MATERIALS

CREATE ART THROUGH MOTION

The narration of how Red Hong Yi took inspiration from her granduncle’s backstory to begin her journey as an artist and to develop her own style and brand.

The narration of how Red Hong Yi became famous from her Yao Ming portrait and her most impactful art piece ‘Climate Is Everything’.

CREATE DIGITAL ART The narration of how Red Hong Yi shifted from physical art to digital art, as digital art and technology is the new trend in our modern society.

PROGRAMME

| RECEPTION Enquiries regarding programmes • Leaflet distribution

•

| SOCIAL ZONE •

Seating platforms for people to sit together and socialize

| EXHIBITION 1 LOOK TO THE MOUNTAINS •

Video Installation • Seatings

Bouncing Basketball Projection • Information Display

•

| EXHIBITION 2 TEH TARIK MAN • •

| EXHIBITION 4 YAO MING PORTRAIT •

| HISTORY TIMELINE WALKWAY

| EXHIBITION 3 CLIMATE IS EVERYTHING

Information Display Teh Tarik Scented Vent

•

| EXHIBITION 5 FEATHERS •

Information Display

Red Hong Yi’s biography

Video Installation

| EXHIBITION 6 MEMEBANK •

Memebank Currency Notes Projection • Information Display

| SOUVENIR SHOP

| COLOUR MOOD TUNNEL

| WATER DROPLET STATION

| EVENT TALK ZONE

| VIDEO INSTALLATION ROOM

| MOTION CAPTURE STATION

| PHOTOMONTAGE STATION

| CUSTOMIZABLE MEMEBANK NOTE STATION

| THE HONG CAFE

PUBLIC

PROGRAMME

| MANAGEMENT OFFICE

| DISCUSSION ROOM

| PANTRY

| STAFF RESTROOM | FOOD ART WORKSHOP •

| EXHIBITION STORAGE

| BAR BACK OF HOUSE

| FOOD ART WORKSHOP STORAGE

| WATER DROPLET STATION STORAGE

PRIVATE

Learn how to create food art, and coffee and tea art

SEMI-PRIVATE

PROGRAMME

COFFEE & TEA ART WORKSHOP

FOOD ART WORKSHOP

WATER DROPLET ART

PHOTOMONTAGE PRINT

Visitors can create an image of their choice by using coffee and tea stains on paper.

Visitors can use vegetables to create an overall image of their choice.

Visitors can use water droppers to drip the colours of their choice. Visitors can then smear it with paper to create a painting.

Visitors can stack the translucent print-on acrylics to create a photomontage. Visitors can have them printed.

1

3 4 7

5 2

6

8

VEGETABLE STAMPING

COLOUR MOOD TUNNEL

MOTION CAPTURE

MEMEBANK NOTE CUSTOMIZATION

Visitors can dip chopped vegetables in ink to create an image of their choice.

Visitors can pick the colour and motion of their choice from the panel button to create a digital painting. Visitors can then have their art printed.

The motion capture stations capture the visitor’s motion style after 5 seconds. Visitors can then print it out.

Visitors can use the provided built-in tablets to design their own bank notes. Visitors can then have them printed.

DESIGN CONCEPT MIND MAP

RED HONG YI

ARTWORK STYLE

SELF EXPRESSION

NOSTALGIA

Gradient

Hierarchy

Movement

Creativity

Past

Development

Transition

Layering

Rhythm

Freedom

Memory

Growth

Smooth Texture

Stacking

Repetition

Exploration

Flow

Adjacent Colours

Overlap

Monochromatic Colours

Curved Elements

Confidence

Bold Lines

Repetition

EVOLUTION

Progression

Wavy Elements

Cubic Shapes

Multiplication

FREE FLOW

LAYERING

GRADIENT

Stacking

SKETCHES PRELIMINARY SKETCHES

MOOD BOARD EXHIBITION 1 TO 6 1

3

2

Look To The Mountains

4

Teh Tarik Man

6

5

Yao Ming Portrait

Climate Is Everything

Feathers

Memebank

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S PA C E Z O N I N G PUBLIC

PRIVATE

OKU

ENTRANCE

FIRST FLOOR

S PA C E Z O N I N G PUBLIC

PRIVATE

OKU

SECOND FLOOR

S PA C E Z O N I N G PUBLIC

SEMI-PRIVATE

PRIVATE

OKU

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F U R N I T U R E L AY O U T P L A N

FIRST FLOOR

F U R N I T U R E L AY O U T P L A N

SECOND FLOOR

F U R N I T U R E L AY O U T P L A N

SECTION SECTION A-A

SECTION SECTION B-B

E L E VAT I O N

C U S T O M I Z A B L E M E M E B A N K N O T E S T A T I O N & P H O T O M O N T A G E S T A T I O N ( 2 ND F L O O R )

T H E H O N G C A F É ( 2 ND F L O O R )

GROUND FLOOR

DESIGN

Designed based on Red Hong Yi’s ‘Look To The Mountains’

EXHIBITION 1

Operating Hours: 10am – 5pm

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DESIGN

Designed based on Red Hong Yi’s ‘Teh Tarik Man’

EXHIBITION 2

Operating Hours: 10am – 5pm

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DESIGN

SOCIAL ZONE

Operating Hours: 10am – 6pm

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DESIGN

SOUVENIR SHOP

Operating Hours: 10am – 6pm

FIRST FLOOR

DESIGN

Designed based on Red Hong Yi’s ‘Climate Is Everything’

EXHIBITION 3

Operating Hours: 10am – 5pm

FIRST FLOOR

DESIGN

Designed based on Red Hong Yi’s ‘Yao Ming Portrait’

EXHIBITION 4

Operating Hours: 10am – 5pm

FIRST FLOOR

DESIGN

MOTION CAPTURE STATION

Operating Hours: 10am – 5pm

FIRST FLOOR

DESIGN

COLOUR MOOD TUNNEL

Operating Hours: 10am – 5pm

FIRST FLOOR

DESIGN

VIDEO INSTALLATION ROOM

Operating Hours: 10am – 5pm

FIRST FLOOR

DESIGN

WATER DROPLET STATION

Operating Hours: 10am – 5pm

FIRST FLOOR

DESIGN

EVENT TALK ZONE

Every Monday, Wednesday, and Friday: 3pm – 5pm

SECOND FLOOR

DESIGN

Designed based on Red Hong Yi’s ‘Feathers’

EXHIBITION 5

Operating Hours: 10am – 5pm

SECOND FLOOR

DESIGN

Designed based on Red Hong Yi’s ‘Memebank’

EXHIBITION 6

Operating Hours: 10am – 5pm

SECOND FLOOR

DESIGN

DIGITAL STATION

Operating Hours: 10am – 5pm

SECOND FLOOR

DESIGN

FOOD ART WORKSHOP

Operating Hours: 10am – 5pm

SECOND FLOOR

DESIGN

THE HONG CAFE

Operating Hours: 10am – 6pm

ISOMETRIC VIEW

P R E S E N TAT I O N B O A R D

PHYSICAL MODELS

SCALE

N/A

CONCEPTUAL MODELS

SCALE

CONCEPTUAL DIAGRAMS

OVERALL BUILDING

FIRST FLOOR

SECOND FLOOR

1 : 100

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