Getting Your Home SOLD with The Briggs Group

WE KNOW YOUR HOME IS YOUR MOST VALUABLE ASSET...

WHO YOU WORK WITH MAKES ALL THE DIFFERENCE Selling a home in today’s market can be challenging — we understand that While selling a home may seem daunting, our team proactively anticipates and addresses potential issues before they become problems. What’s the difference between getting your home sold or not? The details.

Whether it’s our proven system, exceptional negotiation strategies, or utilizing our local, national and global networks, no detail is overlooked.

You bought your home. You must have loved your home.

Our goal is to create and keep that feeling alive with the buyers, throughout the transaction.

With our internationally recognized sales record, years of experience, and a winning skill set, The Briggs Group has all the tools to sell your home quickly for top dollar.

If you’re serious about selling your home, we’re serious

Do you want to know who’s really number one?

OUR CLIENTS!

about getting the job done. We look forward to working with you.

Chairman’s Circle Platinum-Top 1% Agents Nationwide Two of an elite handful of agents in the desert who have earned the Certified International Property Specialist (CIPS) designation.

DON’T JUST TAKE OUR WORD FOR IT HIGHLY LIKELY TO RECOMMEND

★ ★★★★ Laurie & Tim were absolutely amazing! We're Canadians and this was our first purchase in the US so

we were a bit nervous about the process. Laurie made this the ABSOLUTE BEST and most seamless real estate transaction we have ever experienced - every single detail was managed proactively and with a sense of urgency. We highly recommend Laurie & Tim. KEVIN & LYNN—VANCOUVER, BC, CANADA

★ ★★★★ Laurie and Tim were compassionate, hard working, responsive and successful in negotiations. Thank

you so much for all your help getting my dad's place ready to sell. We never could have done it without you. LYNN, EXECUTRIX—TEMECULA, CA

★ ★★★★ I can't say enough about the way Tim and Laurie worked with my wife, daughter and I. Best that we ever experienced in having purchased or built several homes over the past 50 years. I highly recommend both Tim and Laurie and would work with them anytime and want them to be our realtor as part of the home search and purchase process anytime! OUTSTANDING!!!!

CHESTER & KATHLEEN—IOWA, CA

★ ★★★★ Laurie and Tim are both highly skilled and honest professionals that do their utmost to benefit their

clients. In our situation living in Australia we needed agents that went that extra mile to assist with not only finding the right property but also organized all of the other facets of the purchase such as bank finance and escrow. Their intimate knowledge of the local market resulted in us buying the best value property available. MAX—BRISBANE, AUSTRALIA

★ ★★★★ Not from the area, we chose Laurie from hundreds if online realtors ion the Internet. Laurie was very

professional and found us our dream home in the desert. Laurie was very attentive to our needs, worked relentlessly for us, and knows a great deal about the market! She will be a true friend forever!

MARY LOU & RANDY—PORTLAND, OR

REAL REVIEWS FROM OUR CLIENTS HIGHLY LIKELY TO RECOMMEND

★ ★★★★ Laurie and Tim are amazing realtors. They go above and beyond the normal standard for customer

service. From the consistent knowledge of all areas of the valley to the little conveniences like bringing water for the drive while looking at houses, they are totally kind. Having both of them allows for superior quality and never a delay in seeing properties no matter where they are located.

HEATH, PALM DESERT, CA

★ ★★★★ Laurie is an awesome agent!! We have used many agents over the last 15 years and she has by far surpassed every agent!!!! She sold our home in record time . We WILL use her and the Briggs team again and will be referring anyone in need of an agent to her with 100% POSITIVE feedback!!!

NATHANIEL & PAULA, THOUSAND PALMS, CA

★ ★★★★ Laurie and Tim Briggs were excellent to work with. They helped us purchase a cute little home in

the desert in record time, and gave us great introductions to others who assisted us with furnishings, pool care, etc. We enjoyed our home for several years and successfully rented it too. After becoming grandparents, we wanted to spend our winters closer to home, so we decided to sell. Again, Tim and Laurie came through with flying colors, accurately assessing our home’s value and finding suitable buyers in record time. I would definitely recommend their services!

BARBARA & BOB—SAANICHTON, BC, CANADA

★ ★★★★ I wanted to express our total delight with the fabulous service our realtor Laurie Briggs provided in

the purchase of our home. She was extremely prompt with meeting us, and getting all out questions answered. She is a great listener, and found our home on the third house we toured. The home we purchased was closed in 18 days, due to her keeping everything flowing quickly. This was over the holidays and she did not miss a beat. Her team is excellent also. I have been a licensed realtor for over 36 years, and know you will be treated with the upmost professionalism. We will use her again future, and you will not be disappointed with her expert knowledge. Truly one of the best realtors I have ever worked with.

MARYLOU & GERRY– HONOLULU, HI

BACKED BY LEGENDARY STRENGTH Berkshire Hathaway HomeServices Arizona, California and Nevada Properties 2014, 2013, 2012, Report

Our Company made the Inc. 5000 list of the fastest-growing privately owned companies in America.

Our Company is honored to have more top teams/agents than any other real estate company in the nation.

Our Company is the fastest growing real estate company in NV and AZ and the 3rd fastest growing company in the nation.

Our Company ranked #4 in the Berkshire Hathaway HomeServices Nationwide Network.

Our Company sold more listings at a higher value than any other real estate company in the Valley.

J.D. POWER ANNOUNCES...

Berkshire Hathaway HomeServices Ranked Highest for Repeat Home Seller Satisfaction in J.D. Power’s 2017 Home Buyer/Seller Satisfaction StudySM. Berkshire Hathaway HomeServices, an HSF Affiliates LLC company, today announced that the Berkshire Hathaway HomeServices real estate brokerage network ranked “Highest Overall Satisfaction for Repeat Home Sellers Among National Full Service Real Estate Firms” in the J.D. Power 2017 Home Buyer/Seller Satisfaction StudySM

Berkshire Hathaway HomeServices received the highest numerical score among 5 real estate companies for repeat home sellers in the J.D. Power 2017 Home Buyer/ Seller Satisfaction Study, based on 5,117 total responses, measuring the perceptions and experiences of customers who bought and/or sold a home between March-April 2017.

Your experiences may vary. Visit jdpower.com

HOME SALE TIMELINE

Pre-Listing •

• • • • • •

Schedule An Appointment with The Briggs Group & Discuss The Best Strategy For Selling Formal Listing Presentation Execute Listing Agreement Property Evaluation l Appraisal Design Team Walk Through Market Analysis Completed Sales Price Finalized

Listed & Active • Professional Photography Video

3D floorplan; and

3D Interactive Virtual Tour • Marketing Campaign Started • Signage Ordered - Community & HOA Requirements Confirmed • Zillow “Coming Soon” Campaign • Single Property Website Launched, With Community and Lifestyle Information • Property Brochure & Flyers Ordered • Direct Mail Campaign Launched • Telephone Campaign Launched • E-Mail Campaigns Launched • Social Media Campaigns Launched • Office & Broker Preview • Mega Open House Scheduled • Launch Listing on MLS

Under Contract • • • • • • • • • •

Offer(s) Received Offer(s) Negotiated Offer Accepted Back-up Offer(s) Accepted Inspections & Disclosures Completed Appraisal Completed Supporting Comparables Delivered to Appraiser Contingencies Actively Tracked & Removed Buyers Final Walk Through Property Closes Refer Friends to The Briggs Group

AGGRESSIVE MULTI-MEDIA MARKETING

74278 Fairway Dr, Palm Desert, CA 92260 | 2 Beds 2 Baths 1,058 sqft

$459,000

Mid-century Modern charmer, built in 1950 and totally remodeled in 2009 with a new roof, new windows at the rear of the house, a new furnace and air conditioning system, new pool and spa, 2 new tankless hot water heaters, a new kitchen, new bathrooms, new paint and new tile and carpet flooring. The home offers 2 bedrooms and 2 bathrooms in 1,058 square feet of living space; yet because of the vaulted ceilings feels much bigger. The backyard contains a newer pebble tech pool and spa, with Santa Rosa mountain views. The home is located in very desirable south-central Palm Desert, within the Washington Charter School boundaries. An easy walk to the restaurants, shops, art galleries and attractions on El Paseo, often referred to as the Rodeo Drive of the Desert. Also close to Westfield Mall, College of the Desert, McCallum Theater, The Living Desert, The River and many more of the Desert’s attractions.

REPRESENTATION

The Briggs Group Agents are trained rigorously and consistently in the art of negotiation and representation. We keep transactions on track from the beginning to the end of the sale.

PHOTOGRAPHY

Our professional photographers are some of the best and busiest in the business! They are well known for executing shoots on well known architectural magazines.

STAGING

Staging has been proved to sell a home for more money in less time. Although staging is not needed for every home, if needed we have local and virtual stagers and packers available.

FLOOR PLANS

Another way we empower buyers to get the information they need about YOUR property is with custom floor plans specific to your home.

THE BRIGGS GROUP

BROCHURES

Laurie Briggs | Tim Briggs | Nimy Reager | Frances Woelke CalBRE#01896117 | #01896254 | #01940525 | #02031109

760-422-4030

DesertDreamHomes@gmail.com www.Desert-DreamHomes.com

Berkshire Hathaway HomeServices California Properties 73700 El Paseo, Palm Desert, CA 92260

Palm Springs | Cathedral City | Rancho Mirage | Palm Desert | Indian Wells | La Quinta | Indio

Professionally designed and commercially printed.

The Briggs Group will showcase your your home in the best possible light. © 2018 BHH Affiliates, LLC. An independently owned and operated franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® Equal Housing Opportunity.

J UST L ISTED!

®

3D VIDEO

Video is a popular means for advertising a home. Our 3D Video gives a buyer a different perspective of the home, its layout and floor-plan. We will feature your home on video sites such as YouTube.

CUSTOM WEBSITE

We build your property its own custom website. It will feature high resolution photos, interactive video and related community information AND an easy “Schedule a Showing” information.

SIGN & POST

7572 E. BRIDGEWOOD DRIVE PALM SPRINGS

Our custom sign and post will show your home is professionally represented. With our clean look, highly visible contact information and national branding, nothing will detract from your home’s curb appeal.

JUST LISTED MAIL

Our mailing campaign will showcase your home to your neighbors and allow them the opportunity to present it to buyers they may know who are looking to move into the neighborhood.

MEGA OPEN HOUSE

We call it MEGA open house because we advertise, cater and invite your neighbors over to see your home when it’s launched on the market.

LOCAL AND INTERNATIONAL EXPOSURE

LOCAL OFFICES

SOCIAL MEDIA

PAY-PER-CLICK

PREMIER EXPOSURE

TOP 100 AGENTS

INTERNATIONAL

E-MAIL BLASTS

BUYER DATABASE

HOME WARRANTY

THE CLOSING EXPERIENCE

Since The Briggs Group participates in BOTH local Multiple Listing Services (CDAR & PSRAR MLS), your listing will be pushed to the other brokerage, agents and third party sites, giving it even more exposure.

Because Laurie & Tim are part of an Elite Group of Certified International Property Specialists (CIPS) they share listings with and have direct access to Top CIPS agents aground the world and their clients. Our listings are distributed internationally through Berkshire Hathaway and MANUALLY transcribed into 7 different languages.

This gives you worldwide exposure.

We pay for prime placement across several social media marketing platforms to position your home ahead of the pack.

Clean, simple and direct trackable emails are sent to promote your home to interested Buyers, Agents and anyone else interested in your home.

Your home will be Prime placement on: featured on multiple - zillow.com social media sites AND - realtor.com incorporated into our - trulia.com pay-per-click premier - homes.com placement marketing - Berkshire Hathaway campaigns.

HomeServices Local & Global Websites

On average we have 2500+ active Buyers searching our website.

We monitor their searches, narrow down to likely Buyers that may be interested in your home and call them!

Sell with peace of mind; covered service problems may be taken care of, while also providing additional after-sale liability protection.

We pull the Realtors that have sold a home within a radius of your home and give them a broker courtesy “preview” of your new pre-market listing.

Our job doesn’t end when you accept an offer. We work closely with the Buyer, their agent, title, escrow and service providers, to ensure a seamless transaction. It’s all about the end result.

YOUR HOME MAY BE IN CALIFORNIA, BUT YOUR BUYER MAY NOT BE. We know what speaks to potential buyers — and how to create a custom marketing plan for your property that captures their interest.

A sophisticated multimedia approach features a mix of Internet and print marketing including online home tours, elegant custom websites and impressive full-color marketing pieces.

To find your buyers, we advertise your property in many local, national and international publications.

These publications have both print and digital distribution to reach the maximum number of potential buyers.

Depending on your home’s characteristics, your property may receive special attention in publications like The Wall Street Journal, Robb Report, Exceptional Properties, Prestige, Palm Springs Life Homes and more.

ALWAYS KNOW WHO’S LOOKING AT YOUR PROPERTY

Communication And Information At Your Fingertips The Buyer Market Analysis Report demonstrates precisely the type of Web activity your property has experienced on BerkshireHathawayhs.com and all the other websites in our network, such as: • How many registered buyers are

• Daily or Weekly Emails: You will receive daily

monitoring other listings in your general

or weekly activity emails detailing activity in the

area in the last 90 days

neighborhood with new and existing competing listings, including new photos and price or

• E-Property Watch: receive monthly

status changes. The email includes information

updates on your property — Including

itemizing online buyers’ interest level and search

current activity in your neighborhood

behavior specific to your listing. This includes how many times your property was: - Included in search results - Viewed in the one property-per-page view - Saved in a prospective buyer’s online portfolio

Market Watch

ZILLOW & TRULIA The Briggs Group has earned Premier Agent status with Zillow and Trulia. More than 40 million unique home buyers and sellers monthly search properties on these sites.

REALTOR.COM

Our properties have exclusive branding and increased visibility. Building this confidence with Buyers, while maximizing exposure, helps sell our homes faster at the best price.

ONLINE HOME SEARCH

BHHSCAproperties.com is a sophisticated real estate destination that offers maximum exposure for our listings and delivers highly detailed property information to prospective buyers.

MOBILE APP

Buyers can get full details on your home with the tap of a button on their phone. They can save your home as a favorite, or make an appointment! Buyers can continue their mobile searches and even share your property information with a friend.

SOCIAL MEDIA

We Put Social Media To Work For You. Potential buyers will have instant access to information about your property through our industry-leading website network.

LUXURY PROPERTIES

Laurie & Tim have earned the Luxury Agent Designation, which provides our luxury listings with an enhanced menu of local and international print and media exposure.

GLOBAL EXPOSURE

The Briggs Group and Berkshire Hathaway have an aggressive strategy for attracting international home buyers to our listings. Our listings appear across a network of over 70 publishers, including the leading real estate websites in the U.K., China, and Russia.

JUWAI.COM

#1 Chinese International Property Portal. Did you know China has more internet users than other country. High-net-worth Chinese say internet is their preferred source of information. 90 million Chinese search for foreign properties each month.

INCREASED EXPOSURE FOR YOUR LISTING OF BUYERS SEARCH FOR HOMES ON THE INTERNET

100%

OF OUR HOMES ARE MARKETED ON THE INTERNET

PROFESSIONAL PHOTOGRAPHY Each property has photos taken by professional photographers providing high resolution dynamic range images for digital use and hi-resolution images for print.

Professional photography and videography is a key component to creating an impressional digital footprint that attracts buyers to your home!

VIDEOGRAPHY AND 3D VISUALIZATION A combination of ground video, aerial video, 3d and lifestyle inspired video tours provide an overall “feel” for the property and the community, even before it’s ever shown.

Help potential buyers get a true feel for the layout so they may “virtually” walk through the home.

BRANDED CUSTOM MARKETING • Custom social media posts Custom videos, graphics, and written content across multiple social media platforms (Facebook, Twitter, Instagram, Google+, and more) with links to drive buyers to your property’s website.

• Custom text & video e-mailers Emailers written and designed to target brokers, agents, sales professionals and potential buyers in the Coachella Valley area.

• Custom Brochures Professionally designed brochures beautifully highlighting the features and aesthetic of your home for and takeaway by agents and potential buyers.

• Direct mail campaigns Targeted and themed post cards sent to neighborhood and prospective buyers for various milestones (e.g. Open House, Just Listed).

45515 Camino Del Rey, Indian Wells, CA 92210 | 4 Beds 5 Baths 4,350 sqft

$1,298,000

Live like a TENNIS celebrity in a small enclave of 19 homes sharing 2 private regulation tennis courts. Phillip Manual designed this home with casual luxury in mind. The main entertaining area has a wet-bar and features dramatic 20’ high walls, with pool and WESTERN mountain views. The formal dining room has a built in serving area. If casual dining is preferred, the chef’s kitchen is a good place to start. Complete with Gaggenau appliances and enveloped by the rich tones of warm African mahogany cabinets, the flow into the great room is seamless. On the opposite side of the house awaits a dreamy master bedroom with fireplace, HUGE dual closets and attached office. Each bedroom has its own private full bathroom. The 3rd car garage is currently being used as a home gym. The backyard is a tranquil retreat, with the pool as a main focal point. Beyond the high shrubbed yard are the tennis courts, clubhouse and BBQ area. Furnishings and some gallery art available outside of Escrow

THE BRIGGS GROUP Laurie Briggs | Tim Briggs | Frances Woelke CalBRE#01896117 | #01896254 | #02031109

760-422-4030

DesertDreamHomes@gmail.com www.Desert-DreamHomes.com

Berkshire Hathaway HomeServices California Properties 73700 El Paseo, Palm Desert, CA 92260

Palm Springs | Cathedral City | Rancho Mirage | Palm Desert | Indian Wells | La Quinta | Indio © 2018 BHH Affiliates, LLC. An independently owned and operated franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® Equal Housing Opportunity.

4 MAJOR FACTORS TO SELLING YOUR HOME The First Impressions Are The Most Important How long does it take to sell a home?

There is no easy answer but we know that there are significant factors that will affect your final price and time on market.

We Can Control: • Price • Condition of your home • Terms offered

Activity

TIMING YOUR HOME SALE

1

2

3

4

Weeks

5

6

We Can’t Control: • Location • Competition • Market Conditions Asking Price in Relationship to Fair Market Value

% of Prospective Purchasers Who will look at Property

+ 10%

2%

+ 5%

30%

Fair Market Value

60%

- 5%

80%

- 10%

92%

7

There are 4 major factors in selling your home: Price | Marketing | Terms | Effective Transaction Management Because pricing is one of the most important factors affecting your sale, it is critical to be positioned correctly when you first come on the market.

MARKET VALUE & PRICING UNDERSTANDING MARKET VALUE Market-sensitive pricing can be the key to maximum market exposure and, ultimately, a satisfactory sale.

The existing pool of prospective buyers determines a property’s value, based on:

• Location, design, amenities and condition.

• Availability of comparable (competing) properties.

• Economic conditions that affect real property transactions.

Factors that have little or no influence on the market value of a house include:

• The price the seller originally paid for the property.

• The seller’s expected net proceeds.

• The amount spent on improvements.

The impact of accurate pricing:

• Properties priced within market range generate more showings and offers,

and sell in a shorter period of time.

• Properties priced too high have a difficult time selling.

DETERMING A MARKET SENSITIVE PRICE An impartial evaluation of market activity is the most effective way to estimate a property’s potential selling price. A Comparative Market Analysis considers similar properties that: Have sold in the recent past

• This shows us what buyers in this market have actually paid for properties similar to yours.

Are currently on the market

• These are properties that will be competing with yours for the attention of available buyers.

Failed to sell

• Understanding why these properties did not sell can help avoid disappointment in the marketing of your property.

STRATEGIC PRICING FOR THE BEST EXPOSURE AND RESULTS IC E

The higher the asking price of

ER

PR

your home, the fewer interested

LO

W

ER

PR

IC

E

HI

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buyers you will have.

HIGHER PRICES ATTRACT FEWER BUYERS

FAIR MARKET VALUE LOWER PRICES ATTRACT MANY BUYERS

There are a few different ways to set a price when marketing the home:

• AGGRESSIVE PRICING AT HIGH MARKET VALUE Typically this strategy is used for highly desirable unique homes or when the market demand for a particular home or location is in high demand.

• COMPETITIVE PRICING, AT OR BELOW MARKET VALUE This strategy is used to promote a quick sale, sometimes “As Is”, with the lower price incentive being offered to divert cost savings toward repairs. This may also be used to generate multiple offers and create i bidding war to drive up the price.

• FAIR MARKET VALUE Most Sellers select this strategy, as it is perceived to be most fair to all parties.

You and your realtor will review the pros and cons of each option, so you may select the best strategy for your unique situation and comfort level.

THE CHARITABLE FOUNDATION Agent Community Outreach

At Berkshire Hathaway HomeServices California Properties, we are part of our community. We sell real estate, but our goal is to be good neighbors and strengthen our community.

Berkshire Hathaway HomeServices contributes to several charities and organizations throughout the year through the Americana Charitable Foundation. Funds are raised through a variety of fundraising events, company contributions and Sales Executives who donate on every closed transaction in Arizona, California and Nevada markets.

Laurie & Tim are privileged to be top charitable contributors with the Sunshine Kids, and through additional contributions to the American and Canadian Cancer Societies, S,P,C,A, and Best friends Animal Society.

For a list of our beneficiaries, visit foundation.bhhscalifornia.com.

ENHANCE EXTERIOR AND CURB APPEAL BY:

WHEN SHOWING YOUR HOME:

•

Keeping the lawn manicured and watered regularly.

•

•

Trimming hedges, weeding flower beds and

buyers arrive. Make certain the temperature is

pruning trees regularly.

comfortable. Turn on all lights.

•

Checking the foundation, steps, walkways, walls

•

and patios for cracks and crumbling.

Open drapes and curtains before prospective

Keep pets out of the way temporarily unless they are quiet and well behaved.

•

Inspecting doors and windows for peeling paint.

•

•

Cleaning and aligning gutters.

stereos, radios and televisions will impede

•

Inspecting and clearing the chimney.

discussions.

•

Repairing and replacing loose or damaged roof

•

Soft background music is acceptable, but blaring

Never apologize for the appearance of your home.

shingles.

After all, it’s been lived in. Let your Briggs Group

•

Repairing and repainting loose siding and caulking.

agent react to comments.

•

Adding colorful annuals near the front entrance in

•

Plan on vacating during the showing period

spring and summer.

Potential buyers may feel like intruders and hurry

•

Re-sealing an asphalt driveway.

through your home if you are there.

•

Keeping your garage door closed.

•

Applying a fresh coat of paint to the front door.

INFORMATION EVERY SELLER SHOULD KNOW As the seller, you may be responsible for the following estimated expenses associated with the sale of your home:

BROKER’S COMMISSION

Percentage of sales price

TITLE INSURANCE (APPROXIMATE)

Sliding scale based on sales price $200,000 - $923.00 $400,000 - $1,346.00 $600,000 - $1,714.00 $800,000 - $2,057.00 $1,000,000 - $2,403.00 Cost increases as sales price increases

ESCROW FEES (APPROXIMATE)

$200,000 - $750.00 $400,000 - $1,070.00 $600,000 - $1,370.00 $800,000 - $1,670.00 $1,000,000 - $1,970.00 Cost increases as sales price increases

RECORDING FEES (APPROXIMATE) HOMEOWNER’S ASSOCIATION FEES (APPROXIMATE – MAY INCLUDE TRANSFER AND/OR DOCUMENT FEES)

$50-$100 $400 - $750

NATURAL HAZARD DISCLOSURE (APPROXIMATE)

$125.00

TERMITE INSPECTION REPORT (APPROXIMATE)

$100.00

HOME WARRANTY

$400 and up, depending on coverages selected

The Briggs Group Tim & Laurie Briggs 760-422-4030 DesertDreamHomes@gmail.com www.Desert-DreamHomes.com

Š 2018 BHH Affiliates, LLC. An independently owned and operated franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.Ž Equal Housing Opportunity.

Berkshire Hathaway HomeServices does not endorse any of the products or vendors referenced on this material. Any mention of vendors, products or services is for informational purposes only.