03_2026 BFSIR Listing Presentation_flip

THE ONE FOR YOU

when

EXPERTISE MATTERS If you are considering selling your property and looking for the best representation, look no further. Briggs Freeman Sotheby’s International Realty is comprised of industry-leading, local real estate experts who are backed by a prestigious 282-year-old brand with a legacy of selling life’s most prized possessions.

Synonymous with luxury, our brand will elevate your property to the prominence it deserves – turning heads and attracting unmatched attention.

When choosing to sell your property, why settle for anyone other than the best?

trusted

LOCAL LEADERS Since 1960, our brokerage has been serving buyers and sellers at all price points.

From offices in bustling neighborhoods and cities across North Texas, our reach covers a variety of different regions, and our team provides a wealth of local expertise.

Regarded for our integrity, professional service and community leadership, we produce extraordinary results by leveraging proprietary global marketing, cutting edge digital strategies and unrivaled access to the most engaged and motivated global clientele.

1960

over $2 billion

#2

Founding year of Briggs Freeman Sotheby’s International Realty

Sales volume in 2025, our 12th consecutive year of multibillion-dollar total sales

Our sales ranking among Sotheby’s International Realty affiliates in Texas on the prestigious Real Trends list of the Best Brokerages in the United States

400

Top 30%

Number of expert real estate advisors across North Texas with Briggs Freeman Sotheby’s International Realty

Our position within all Sotheby’s International Realty affiliates ranked on the prestigious Real Trends list of the Best Brokerages in the United States

*2024 National Rankings by RealTrends, by Sales Volume

connect to the

GLOBAL MARKET In North Texas, the buyer of your property may come from down the block, across the country or from overseas. When choosing a firm to represent the sale of

1,100

Offices worldwide

your property, don’t settle for a firm that doesn’t have reach beyond the region.

At Briggs Freeman Sotheby’s International Realty, International is our middle name. Our team is uniquely connected to the global real estate marketplace, linking your property to prospective buyers worldwide. Our unparalleled network of more than 26,000 best-inclass experts work together to meet your needs and to exceed your expectations.

Our unique blend of global, national and local expertise creates one-of-a-kind exposure for your property.

26,000 Global real estate advisors

86

Countries and territories

182 billion

$

Global sales volume

powered by an

ICONIC BRAND Over the last two centuries, the Sotheby’s auction house has built an iconic reputation with unparalleled prestige. Today, Sotheby’s International Realty builds on that legacy by offering the same elevated standards and exemplary service.

We harness the global power of the Sotheby’s name and its proprietary database of 700,000 clients to create unique opportunities and introduce your property to the most qualified buyers all around the world.

When the iconic Sotheby’s brand is seen on the sign at your home, it commands attention and elevates your property – because consumers around the world instantly recognize that our brand stands for excellence.

delivering

UNRIVALED EXP OSURE We make your listing easy to find online with our award-winning website and finely tuned SEO. Sothebysrealty.com enables millions of visitors to immerse themselves in engaging videography, impactful photography and inviting virtual tours.

As soon as your property premiers on sothebysrealty.com, it is also launched across a variety of leading websites around the world and boosted with social media campaigns, maximizing reach and exposure.

46 million

42 million

Sotheby’s International Realty video plays in 2025

Annual visits to sothebysrealty.com

1.38 million

Award winning

Sotheby’s International Realty social media followers

sothebysrealty.com voted as People's Voice winner at the 25th Annual Webby Awards

We syndicate your property to top media partners across the globe

crafting

REFINED MARKETING At Briggs Freeman Sotheby’s International Realty, we drive more eyes to your listing with best-in-class marketing. Our in-house Marketing team delivers top-notch marketing strategies, ranging from targeted social media campaigns to print and digital advertising campaigns with both local and international media partners. Whether it be a printed booklet or a digital campaign, every facet of marketing that your property will receive will be bespoke and luxurious – as to be expected of the Sotheby’s brand.

providing

WHITE GLOVE SERVICE In our region, only one real estate brand delivers a signature standard of service designed to elevate your property as one of its own. At Briggs Freeman Sotheby’s International Realty, luxury is not a price point but rather a level of service. That’s why we’re pleased to offer White Glove, an exclusive suite of real estate services designed to make the process of buying and selling a home a delight.

From strategic home renovations and home staging to furniture consignment and title services, White Glove offers buyers and sellers a seamless real estate experience designed to provide value at every stage.

Our services include:

Staging, moving, renovations, insurance title services, financing and more

leveraging our

ADVERTISING PARTNERS At Briggs Freeman Sotheby’s International Realty, we have an in-house Marketing team with the capability of launching your property with one-of-a-kind advertising campaigns.

Those capabilities can be both hyper-local or globally focused – from digital ads targeting social media audiences across the area, to exclusive advertising placements in the most significant media publishers around the globe – such as Architectural Digest, The Wall Street Journal, Financial Times and more. We also have the unique ability to advertise directly to clients of the Sotheby’s auction house.

Curators of the uniq © 2025 Sotheby’s International Realty. All Rights Reserved. Sotheby’s International Realty® is a registered trademark and used with permission. Each Sotheby’s International Realty office is independently owned and operated, except those operated by Sotheby’s International Realty, Inc. The Sotheby’s International Realty network fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. All images are a combination of photography and artist renderings. The artist representations and interior decorations, finishes, appliances and furnishings are provided for illustrative purposes only. Prices and features are subject to change.

BRIGGSFREEMAN.COM

5619 Walnut Hill Lane / $64,000,000 Preston Hollow / 15.7 acres

3712 Bryn Mawr Drive / $4,199,000 University Park

5910 Lupton Drive / $4,500,000 Preston Hollow

4921 Blaynes View / $1,199,500 The Colony / Lake views

• #BRIGGSFREEMAN • @BRIGGSFREEMAN • 2

Your advisor's strategy may include advertising your property in some of the most in-demand publications and media outlets.

N O RT H T E X AS ’ # 1 LU X U RY B R O K E R AG E

Curators of the unique.

CEO Russ Anderson on cookie-cutter listing schemes and why not to fall for one

Y

BRIGGSFREEMAN.COM

ou are just a number.

At least, that’s what it’s feeling like with the others. Brokerages are getting bigger. Their methods are getting stan-

dardized. Every house gets the same 1-2-3 selling plan.

All the boxes are getting checked — but at what price?

We are the contrarians. And we have been for 65 years and counting.

Since 1960, we’ve treated

que.

our sellers and buyers like the people, thinkers and feelers that they are.

214 -350-0400

It’s radical, isn’t it? You are not a commodity at Briggs Freeman Sotheby’s International Realty. You are a cherished client — deserving of the best advisors, guidance, care

Larry Smith

From the President’s P.O.V.

and coddling.

Each of our properties gets its own marketing

214-244-1234

strategy, not a predetermined and phased plan that

lsmith@briggsfreeman.com

starts by keeping a listing private within a brokerage for quite some time. (Those in-house schemes keep a listing from someone else, too: the majority of eager buyers looking for a home like yours.)

Those caring, coddling advisors of ours are backed by an insightful management team and special tech tools crafted to streamline their time — so that they

Jane Mathews

can spend more of it on you.

Yes, the big-box brokerages are getting bigger.

214-384-5678 jmathews@briggsfreeman.com

214-543-9101 ehampton@briggsfreeman.com

Maxine Kirk 214-642-1123 mkirk@briggsfreeman.com

nal Realty office is independently owned and operated, except those operated by Sotheby’s International Realty, Inc.The Sotheby’s International Realty network fully supports ations and interior decorations, finishes, appliances and furnishings are provided for illustrative purposes only. Prices and features are subject to change.

Ellen Hampton

We’re the boutique brokerage and always have been.

(The boutique that sold $2.4 billion just last year alone.) Just as it has always been with Briggs Freeman Sotheby’s International Realty, you’re not a number.

You’re a neighbor.

Russ Anderson President and CEO randerson@briggsfreeman.com

9430 Folkstone Road / $3,200,000

3712 Bryn Mawr Drive / $4,199,000

Midway Hollow / Dallas, Texas

University Park / Dallas, Texas

Meredith Crowley / 512-423-9101 / mcrowley@briggsfreeman.com

Jane Mathews / 214-384-5678 / jmathews@briggsfreeman.com

18016 Benchmark Drive / $750,000 Far North Dallas / Dallas, Texas / Plano ISD

Gina Kelley / 214-912-1234 / gkelley@briggsfreeman.com Matt Brewer / 214-803-5678 / mbrewer@briggsfreeman.com

defining

PRICELESS LUXURY We believe that luxury is not defined by a particular price. Instead, we view luxury as the level of expertise and service that is experienced when working with us. Our brand’s reputation may lead you to believe that the majority of our sales are in the upper echelons of the market; however, 71% of the properties we represent are priced below $1 million.

71% less than $1M

29% above $1M

Regardless of price, our clients benefit from the firm’s global reach, powerful marketing and unmatched professional service.

we are the

#1 MOST PROFILED BRAND As the #1 most profiled luxury real estate brand in the news, Sotheby’s International Realty leads the conversation. Our brand’s award-winning press office and PR efforts position us as a powerhouse in luxury real estate. When a property is well suited for media coverage, our reputation becomes your advantage – with no other brand better situated to garner press exposure.

the power of

MARKET INSIGHT In today’s dynamic real estate market, knowledge is power.

Whether you are buying or selling, staying well-informed with the latest market data is one of the most effective ways to make wise decisions. From global real estate trends to hyperlocal market data, our brand analyzes market conditions and equips our clients with powerful data and insight.

alternative approaches

PRIVATE & AUCTION There is more than one way to sell a property. While the vast majority of our properties benefit from being discoverable on the region’s multiple listing service (MLS), we also offer alternative methods to selling a property — including through our Private Listings platform and Sotheby’s Concierge Auctions.

If you and your advisor determine that an off-market sale is the best option for your property, we have tailored solutions. With our Private Exclusives strategy, your property will not be placed in the MLS nor found on real estate websites. Instead, it will be discreetly marketed within our privatelisting platform we use to share listings with advisors and select buyers.

Another alternative we offer is Sotheby’s Concierge Auctions, the leading global luxury real estate auction marketplace, with one of the most comprehensive databases of property connoisseurs. The Sotheby’s brand is known worldwide for its sales of fine art, antiques, fashion, jewelry, cars and more to high-net-worth individuals. It is also a valuable option for certain properties. Auctioning a property can accelerate the completion of a sale to as little as 60 days.

Briggs Freeman Sotheby's International Realty private listing platform

850,000+

Clients and ultra-high-net-worth individuals within Sotheby’s Concierge Auctions' proprietary database

159 million

$

Sotheby’s Concierge Auctions set the national record the highest-priced home sold at auction ever.

3 to 7

Average number of bidders for Sotheby's Concierge Auctions properties

the proven

PATH TO SUCCESS Together, we will follow a seamless path to success. Allow us to simplify the process, provide invaluable guidance and ensure you are well-informed and supported at every step along the way.

1

2

Prepping for Market

Pricing Strategy

To maximize the value of your property, we

Experience shows that pricing a property

will work together to determine potential

correctly from the start results in the greatest

cosmetic improvements, renovations and/or

buyer interest at the most favorable price. We

staging plans. Then we'll leverage our best-

will carefully analyze the market using our

in-class photographers and videographers to

local expertise to determine the optimal price.

showcase your property in the very best light.

3

4

Strategic Marketing

Launching Your Property

We will build a customized marketing plan

This is the big day, when we announce your

that is tailored to reach the most relevant and

listing to the world. Your property will make its

qualified buyers through digital, social media

debut on sothebysrealty.com and briggsfreeman.

and print advertising.

com, and then syndicate to the top real estate and media websites across the globe.

5

6

Showings and Open Houses

Closing the Transaction

We will determine how showings and open

From negotiating offers to navigating inspections

houses fit into the marketing and selling

and paperwork, we will guide you through every

strategy, and will work with you to facilitate

step of the closing process. Our priority is to give

them and provide feedback from prospective

you a smooth and seamless transaction.

buyers along the way.

For 66 years and counting, real results in real estate.

At Briggs Freeman Sotheby's International Realty, excellence is our benchmark – with an unwavering commitment to upholding the highest standards of integrity, professional service, expertise and community leadership.

© Briggs Freeman Sotheby’s International Realty. All Rights Reserved. The Sotheby’s International Realty trademark is licensed and used with permission. Each Sotheby’s International Realty office is independently owned and operated, except those operated by Sotheby’s International Realty, Inc. Briggs Freeman Sotheby’s International Realty fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. All offerings are subject to errors, omissions, changes including price or withdrawal without notice.