ROYAL MAIL DOOR
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ROYAL MAIL DOOR
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A helping hand from BriefYourMarket.com Preparing your next Marketing Plan
We understand the value of a consistent marketing plan in delivering brand awareness for your business. Utilising Royal Mail Door to Door to distribute your mini magazine or canvassing material is a proven marketing technique utilised by a number of successful companies, ensuring you are kept at the forefront of your local marketplace.
As with most things, timing and repeated communication is everything. It’s all about the planning ahead to make sure you target your audience. Royal Mail requires at least six weeks notice to secure your dates for distribution. Therefore, it is vital to plan well in advance. At BriefYourMarket we can support you in the development of your campaign and coordinate the print and distribution for you.
How frequently? We strongly advise against sending canvassing or mini magazines as a one-off trial - your potential customers are unlikely to recognise your brand among many others if you settle for a one-off campaign.
Next Steps? If you would like to find out more about how bespoke canvassing and mini magazines can work for your marketplace, contact BriefYourMarket on 0344 800 84 24 or email rebeccac@briefyourmarket.co.uk.
Brand awareness is best built through repeated communication with your market. Consistent, attractive communication will have an impact and get you noticed.
We will help you target your area, schedule your distributions, organise the print and tell you how much it will cost. It is usually from 10p printed and delivered per door for canvassing and from 14p for mini magazines.
Did you know... The average person is subject to around 3,000 marketing messages a day? This staggering figure means the frequency of distribution can determine the success of your campaign within your marketing strategy.
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What are the advantages of using canvassing and mini magazines? With these expertly designed canvassing, A5 four page or A5 eight page mini magazines you will have at your disposal an effective brand marketing campaign that is personalised, consistent, compelling and cost effective. Bespoke canvassing or mini magazines will present your company in a high quality format, demonstrating how you can offer much more than your competitors. If done properly, the complete canvassing or mini magazine campaigns will lead to more valuations, enquiries and enable you to win more business.
A campaign such as this also guarantees: • Delivery to your target households via Royal Mail. • Distribution during peak periods of activity within your marketplace. • GUARANTEED to be the only ones in your marketplace being distributed at that time.
This is how BriefYourMarket will work with you to manage your campaign process:
STEP 1
Identify the part of your market you want to improve or dominate.
STEP 2
Define your target postcodes sectors and dates.
STEP 3
BriefYourMarket will contact Royal Mail and request availability for you.
STEP 4
Once availability is confirmed BriefYourMarket will send you the contracts to sign.
STEP 5
Once signed, BriefYourMarket will send your confirmed contract and copy deadline of artwork and payment.
STEP 6
Artwork is designed and proofed to approve. Once artwork is approved it is sent to print.
STEP 7
Artwork is printed and delivered to Royal Mail Depot ready for distribution.
STEP 8
Sit back, relax and let the valuations roll in! Then start thinking about next Royal Mail drop.
Contact us today on 0344 800 84 24 to see how we can help you...